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:: The 4th Era ::
Exploration of the new era in human history marked by invention of the Internet
Curated by Jim Lerman
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Story Trumps Description (Nonprofit Storytelling #9) | Getting Attention

Story Trumps Description (Nonprofit Storytelling #9) | Getting Attention | :: The 4th Era :: | Scoop.it

"Show rather than tell to motivate supporters to care, then act.

 

If you take away just one thing from this post, make it this—You want your listener to take action because they want to—not because they’ve been told to. When you craft your stories to ensure listeners to connect your info with what they already know (test it), you’re far more likely to build trust and rapport with them. In turn, this group relationship is most likely to be transformative, motivating their desire to take action, now and in the future, and to spread your stories/messages to friends and family." Read the full article to see a before and after example.


Via Kim Zinke (aka Gimli Goose), Jim Lerman
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Kim Zinke (aka Gimli Goose)'s curator insight, June 5, 2013 2:19 AM

Be sure to scroll down the page to find the links to 8 other articles in this series (which work for anyone, not just non-profits), including a series on how to tell these 6 types of stories:

- founding

- focus

- success

- people

- future

- strength

Azania Nduli-AmaZulu UbuntuPsychology.ORG's curator insight, July 8, 2013 6:23 PM

Beautiful!

Rescooped by Jim Lerman from Curation, Social Business and Beyond
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The Benefits of Content Curation and How to Make it Work for You

The Benefits of Content Curation and How to Make it Work for You | :: The 4th Era :: | Scoop.it

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 

 

Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.

 

Guillaume Decugis wrote this commentary:

 

"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.

 

The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."

 

This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".

 

Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/75ucphe]


Via Guillaume Decugis, janlgordon
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Guillaume Decugis's comment, June 13, 2012 12:28 AM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 1:51 PM
Thanks...
janlgordon's comment, June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!