"When we published the Debunking Handbook, I have to admit, we completely underestimated the impact it would make. A few days after the launch, it suddenly went viral with over 150,000 downloads in a single day. This week, it just ticked over 400,000 downloads. We always planned that the Handbook would be useful not just for climate myths but for communicators having to deal with any type of misinformation."
Via Howard Rheingold, Dennis T OConnor