From the website
"Bundling has been the primary way universities have managed to avoid the cost/benefit analyses consumers make for virtually every other purchase decision. Just as it has for music, unbundling would dramatically reduce per student revenue in higher education. In microeconomic terms, bundling captures surplus for producers. Unbundling moves some of that producer surplus to consumers and may create new consumer surplus.
"If colleges and universities are the next object of the Great Unbundling, many in higher education will see a dystopic future. For television networks, popular programs support new, innovative and struggling shows. For universities, we might see popular courses and programs thrive, while the rest are left to wither on the vine and institutions are less willing to take risks on new programs. In addition, in the world where the higher education consumer is king, it will be challenging to insist on gen ed. requirements, distributional requirements, and the precepts of a liberal arts education."