By Erick Jackson
So, let’s go back to the hot story of last Friday: Apple Maps. I contend that Maps’ release wasn’t a mistake at all. It was a necessary first step for Apple to having a dominant Maps product over Google.
The best article I’ve seen on Map-gate is by Kontra at Counternotions. In it, he clearly lays out that mapping is hard and requires lots of data. It took Google (GOOG) 8 years to get its product to its current iteration. Even now, Google Maps isn’t perfect. If I’m driving in the country somewhere, it won’t always default to the most direct path. Sometimes I have to apply common sense. But, of course, it is very good.