Interesting excerpt from this article:
In the age of social media, getting and maintaining attention is both more challenging, but also easier, in that we have many tools at our disposal with which to connect our brand to our tribe.
There are four principles – relevance, engagement, community, and convenience – that you need to build upon to succeed as a thought leader in the attention economy.
Customer needs are never static. In fact, they change daily and your content needs to reflect your recognition of those changes and challenges and reflect your knowledge of the situation. Tactics for increasing your relevance include:
- Developing and curating content that fills current needs (keywords, trends, etc.)
- Defining your target audience well – narrow and refine into niches
- Empathetic engagement.
While this is a loaded buzzword in social media, the best thought leaders are truly engaging. The most engaging thought leaders stick to a great narrative and interact with their tribe around that narrative, or story.
Customers in a brand community are worth more in lifetime value than customers not in community. One of the key objectives for thought leaders is building a tribe or community around your ideas.
Making your brand accessible and convenient builds attention through “ease of use.” Tactics for increasing convenience to your audience include:
share valuable content consistently and you’ll be recognized as a contributor to the wellbeing of the business...
[read full article http://j.mp/uilxpZ]
Via Giuseppe Mauriello