"This last Saturday, August 16th, Dr. Amy Zalman, only in the job of President and CEO of the World Future Society a matter of weeks, gave a talk, followed by a very stimulating discussion, to a growing group of London-based futurists convened by David Wood.
"To put this into context, futurism is different from strategy, our own prime concern – instead of juggling knowledge of the past, current realities and future expectations into a plan of action and reaction against fast-moving opponents, the futurist is looking ahead to the probabilities and possibilities that might affect strategy beyond the immediate struggle.
"Many of the audience were engineers and scientists used to hypotheses that had to be tested against evidenced data so some may have been surprised to hear Amy refer to professional futurism in terms that were more humanistic and the futurist, amongst many other analogues, as an artist.
The clue to this leap lies in a reference we have already made to a book on strategy by Professor Lawrence Freedman – or rather to its closing chapters where he emphasises the difficulty of a planned forward strategy under conditions of complexity where every action creates layer upon layer of reaction.
- See more at: http://blog.tppr.co.uk/24-futurism-profession-art-or-science#sthash.l7sXnDDW.dpuf