"We are excited to unveil our second annual forecast of trends that will help shape the near future of business and pop culture. Over the next 12 to 24 months, these trends will inspire marketing executives, entrepreneurs and innovation experts and lead to the development of new startups, brand transformation, product design and branded content.
"Our 2014 Elements of Culture are the result of real-time tracking and analysis of thousands of cultural data sources, incorporating live data feeds from numerous APIs as well as hundreds of offline sources. Using a proprietary Culture Mapping Platform, we monitor cultural bursts, identify clusters of activity, score their energy levels, project their lifespans and analyze their cultural resonance. This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions."