"Washington, D.C., startup Silica Labs is trying to change that with Wearab.ly, a platform that turns content from existing RSS feeds into apps formatted for wearable devices. Launched earlier this year as Simple Wing with a Google Glass app for National Geographic, the recently rebranded service has now cornered the D.C. media market with new relationships with NPR and Atlantic Media.
"With roughly only 10,000 Google Glass users at present, the devices and their usefulness remain an abstraction to most media consumers. But companies including CNN, the New York Times, and Elle have already developed Google Glass apps, and Wearab.ly is designed to give all content creators easy access to what Silica Labs believes is mobile’s next phase. In addition to Google Glass, Wearab.ly works with the Sony Smartwatch, and the company is working to get access to Samsung Gear."