by Donald Clark
"I’ve long been an observer of the way newspaper, radio and TV journalists have dealt with social media. Many simply snipe away. We’ve heard the weary tones of TV pundits who have been forced by their Producers to refer to their web page or Twitter accounts at the end of the programme. Others can’t wait to find a story that confirms their deep prejudice against any form of mass communication that doesn’t involve them. This week, the press have discovered the word ‘troll’ and there’s no end of attacks on Twitter from people who probably had to look up the word on Wikipedia.
"It struck me that there’s some merit in applying Kubler-Ross’s ‘five stages of grief’ to their behaviour in facing up to the realities of contemporary mass communication and journalism."