By Ewan McIntosh
"The talk above from IDEO and d.school founder David Kelley contains a powerful trio of stories about how self-efficacy has moved on from its origins with Albert Bandura in seeing how phobics can overcome their phobias, to a set of understandings about how humans measure their progress towards goals and decide on their next steps based on those measurements, sentiments and reactions.
"Kelley's bias is on creative confidence and turning the tide on the number of people who, from the moment they're institutionalised in school through to adulthood, decide to tell people "I'm not creative". His belief is that, in the same way snake phobics can be trained to get themselves out of that phobia, creative-phobics can be trained to get themselves out of that hole, too. It all starts with a basic set of assumptions and processes like design thinking that turn that scary creative journey into a familiar well-trodden path:
"Much in the same way the snake phobic can see other people are not phobic, and must have found the means within themselves to be that way, we can realise that people we see as creative found a set of processes, steps and attitudes that allow them to think in that way."