From the website:
"Mars One hopes to establish the first human settlement on Mars in 2023. It has created a technical plan for this ambitious mission that is “as simple as possible” and says it has identified potential suppliers, such as SpaceX, for every component of the mission.
"The Neatherland-based Mars One plans to fund the mission by making it a reality TV show, in the “biggest media spectacle in history” with help from Mars One ambassador Paul Römer, co-creator of the globally successful Big Brother reality TV show. Watch the astronauts make their journey, and also choose which candidate gets to go (as in the Big Brother show)."