by Tony Sinanis
"Branding, which typically is a “business world” thing, is exactly what our schools need today! There is so much bashing of public education in the media today and the landscape of public education is not a pretty one but as educators - whether a superintendent, classroom teacher, support specialist, or the Lead Learner of the building - we still control everything that happens in our schools. And since we control what happens in our schools (even with state/federal mandates and policies, the final execution is our call) we know there are awesome techniques/approaches/etc. unfolding in our schools so let’s spread the word; let’s brand our schools; let’s fuel the perceptions; and let’s create our realities!"