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:: The 4th Era ::
Exploration of the new era in human history marked by invention of the Internet
Curated by Jim Lerman
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This Will Be The #1 Business Skill Of The Next 5 Years | Linked In

This Will Be The #1 Business Skill Of The Next 5 Years | Linked In | :: The 4th Era :: | Scoop.it

by Shane Snow

 

"Every few minutes, a new buzzword rips through the business world, skids, gets a few quick books written on it, and ends up in a pile of tired terms next to "synergy." Today, one of the biggest corporate buzzwords is "storytelling." Marketers are obsessed with storytelling, and conference panels on the subject lately have fewer empty seats than a Bieber concert.

 

"Funny thing is, storytelling has been the buzzword off and on since advertising became a thing. It's always coming out of the buzzword pile because, at the end of the day, it's a timeless skill. Stories have been an essential driver of change throughout human history. For good and for ill.

 

"And now more than ever, businesses, workers, and leaders have opportunities to stand out, spread messages, and make change through storytelling.

 

"Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don't."

Jim Lerman's insight:

#1 skill not just in business, but just about every form of communication.

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Rescooped by Jim Lerman from SOCIAL MEDIA, what we think about!
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Networking Guide for Bloggers: Why It Is Important (Part 1)

Networking Guide for Bloggers: Why It Is Important (Part 1) | :: The 4th Era :: | Scoop.it

The first part of a series of five articles on the social networking today. This is a very interesting guide that will give you lots of useful information on the subject. [note mg]

 

In today’s blogosphere a lot of discussion is going on about various aspects of positioning and growing a blog. Even though the space gets more and more crowded every day, and the game is changing constantly, there are still some things everyone tells you to do – things considered as mandatory for any kind of success.

 

Among various aspects of promotion, advertising, search engine optimization, social media, and all kinds of other stuff lies the need of contacting other, fellow bloggers, and being in touch with people in general.

 

Read more: http://www.hongkiat.com/blog/networking-guide-for-bloggers-why-networking-important/


Via Martin Gysler
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Top Tech Trends and People of 2012

Here is the textbook that I created/curated for teaching my New Media Technology class during the Spring semester of 2012 at Hannam University's Linton Global College. I took great effort to give credit where it is due. I aimed to show my students how they could access enough free info on the web that was of equal or greater value than the wonderful information found in expensive textbooks. Feel free to share and please support the true authors of this book in any way you can (money, likes, blog comments, links, etc.) I am simply the currator of this content.

If you would like a free tablet-friendly PDF file, just email me at kenmorrison30 @ yahoo.com (no spaces)

 


Via Ken Morrison
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ben bernard's comment, January 9, 2013 11:37 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Linda Alexander's curator insight, January 17, 2013 11:23 PM

This is a course created by fellow curator Ken Morrison.  It contains enough information on social media that everyone will find something of interest.  Thanks for sharing, Ken!

Toni Plourde's comment, February 1, 2013 2:47 PM
Thanks for the PDF ! It's great!
Rescooped by Jim Lerman from SOCIAL MEDIA, what we think about!
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Gamification: Motivation and Engagement

Gamification: Motivation and Engagement | :: The 4th Era :: | Scoop.it

What’s Game Good For?


Before we can talk about applying game mechanics to anything, we need to understand what a game actually us. The Oxford English Dictionary defines a game as “a form or spell of play or sport, esp. a competitive one played according to rules and decided by skill, strength or luck.”

 

That’s pretty hard to digest as a something you can say to a decision maker! However, if we break it down further we can start to get at some core ideas that should help. Play and sport are all activities or tasks. Played is not a strong word in the corporate world. It conjures images of nerds playing quake after hours on the corporate network. So instead, how about we use completed.

 

Rules Can Be Starting Points

Next, rules. We all have rules, but it is not something you hear people talking about in businesses. Instead, we could say parameters or guidelines. All projects have parameters or guidelines...

 

Read more: http://osakabentures.com/2012/01/gamification-motivation-and-engagement/


Via Martin Gysler
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Martin Gysler's comment, January 26, 2012 1:00 PM
As I said, I'll check out the website, thank you Renato!
OsakaSaul's comment, January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see osakabentures.com, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
Martin Gysler's comment, January 27, 2012 5:18 AM
You're welcome Saul!