Let's discuss customer experience (CX). According to this post last week, CX is also in danger due to...hype. So I'm reporting to duty to combat this! Plus, yesterday's community manager hangout about magical customer experiences was encouraging.
Startups, to succeed, need to build a company that encourages customers to recommend their brand, buy more from them (as startups expand their product line / service offerings) and remain as a long-term customer. How can startups implement a CEM program? Based on best practices research in CEM, Bob Hayes offers three suggestions on how startups can begin incorporating customer feedback into their DNA.
Dropbox introduced a new feature today, called Chooser, which allows developers to build in an "attach from from Dropbox feature" for their web-based products." Making it simpler which customers adore!
Business leaders often fret over ways to gain and keep customer loyalty, but what about the other way around? Most companies, I'd argue, don't show that loyalty to the customers. Is this fair? I don't think so.
Responsive design is not a cookie cutter solution and prevents a business wanting to deliver a unique experience to customers. Think LinkedIn and banks who create their own innovative apporach on mobile!
"Coca-Cola Freestyle, introduced in 2009, provides a new way for people to interact with the Coke brand and delivers individual control for each user. It’s yet another example of technology shaping customer experience management (CEM)."