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The 21st Century
Implications for the Future, Social Media, OER, ICT Adaptation, Educational Technology.
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The New York Times Insights - The Psychology of Sharing

The New York Times Insights - The Psychology of Sharing | The 21st Century | Scoop.it
Why do people share?The Psychology of Sharing reveals groundbreaking research conducted by The New York Times Customer Insight Group, that fills this knowledge gap.

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Why Do People Share Online? | Social Media Today

Why Do People Share Online? | Social Media Today | The 21st Century | Scoop.it

The New York Times Customer Insight Group recently conducted a three-phase study, titled "The Psychology of Sharing," to determine what motivates people to share information online. Understanding the factors that spur the sharing of content on the web is valuable to online marketers, social media experts, and business people in general....

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yundy wang's curator insight, August 23, 4:28 PM

Why do the people like social media more and more? Because people like sharing and that was not news. People have always share information, thoughts, ideas, emotions and experiences. The different for the time being now is that people sharing all that online. In general we share:

to bring valuable and entertaining content to othersto define ourselves to othersto grow and nourish relationshipsfor self-fulfillmentto market causes or brands

In the meantime, there are several ways people can chose to share, altruists, careerists, hipsters, boomerangs, connectors and selective.

Here are some tips to remember when soliciting replies, posts, or other online content. 

keep it simplehave a sense of humorcreate a sense of urgency

The most important thing is that it is not a secret to tell your best friend. It’s just like a snow ball. You want it be shared over and over again.