The 21st century consumer
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Sesame Street: Can You Tell-y Me How to Get to a Billion?

Help Sesame Street's YouTube Channel become the first nonprofit organization and the first US children's company to reach ONE BILLION channel views on YouTub...

Via k3hamilton
Kate Jones's insight:

Awesome! What are the implications for children's recognition of and development of attachments to brand "Sesame Street"?

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The 21st century consumer
Consumers in control; consumers create their own conversations about brands; social media enables consumers to control brand conversations.
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Omni-channel retail: joining up the consumer experience - The Guardian

Omni-channel retail: joining up the consumer experience - The Guardian | The 21st century consumer | Scoop.it
The Guardian
Omni-channel retail: joining up the consumer experience
The Guardian
The world is already populated by brand-savvy consumers who are now in control.
Kate Jones's insight:

Interesting ideas about getting close to the customer. Face-to-face might still be valuable.

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Where Brands Struggle In Social - Digiday

Where Brands Struggle In Social - Digiday | The 21st century consumer | Scoop.it
Where Brands Struggle In Social
Digiday
Brands continue to grapple with the always-on world of social media. The main challenge is understanding how social can measure success.
Kate Jones's insight:

Here are some ideas for measuring the impact of your social media efforts within an IMC campaign - worth a read.

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Juan Pablo Fernandez's comment, July 23, 2013 8:31 PM
That's very interesting!!!
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Bangladeshi disaster: What price those £10 chinos now? - Telegraph

Bangladeshi disaster: What price those £10 chinos now?  - Telegraph | The 21st century consumer | Scoop.it
Primark, Bonmarché and Western consumers must take a share of the responsibility for the deaths in the Bangladeshi clothing factory (Bangladesh disaster: What price those £10 chinos now?
Kate Jones's insight:

How can marketing and IMC programs address these kinds of issues? What role does marketing play in creating these problems? Until consumers are sensitised to the consequences of their choices we will continue to see these kinds of tragedies play out so consumers in the west can enjoy a 'bargain".

 

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Behind the Brands: The Human Right to Water AND Supply Chain Responsibility | Oxfam America The Politics of Poverty Blog

Behind the Brands: The Human Right to Water AND Supply Chain Responsibility | Oxfam America The Politics of Poverty Blog | The 21st century consumer | Scoop.it
You can’t have one without the other. (Behind the Brands: The Human Right to Water AND Supply Chain Responsibility http://t.co/UuLyuDWCui)
Kate Jones's insight:

Very thought-provoking blog. What role does transparency play (in terms of attitudes towards the communities a brand operates within) in a strategic IMC process? Is this just "good business" to think more deeply about sustainability and resource issues, or is this much more that that - like a more deeply-integrated focus on being a sustainable brand in all aspects?

 

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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | The 21st century consumer | Scoop.it
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] (RT @lorilewis: Customers Are More Likely To Trust, Buy (Listen To #Radio) From Brands Who Use Social Media INFOGRAPHIC http://t.co/EzeKqq02Qr)...
Kate Jones's insight:

This is an interesting take on building trust in brands - if social media engagement by brands builds more trust in brands, then this raises some more questions; for example, what other outcomes for brand performance does "high trust" generate? What prominence should social media have in an IMC program? What factors would this be contingent upon? Are there significant differences in the social-media-can-build-trust-in-brands factor between consumer groups? Are some consumer groups more open to this orientation in an IMC program than others? What are some reasons for this? Many more questions here to consider.

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Brands Leverage Influencers' Reach on Blogs, Social - eMarketer

Brands Leverage Influencers' Reach on Blogs, Social - eMarketer | The 21st century consumer | Scoop.it
Although brands do not spend much of their digital budgets reaching out to influencers, there is no question that consumers take these individuals with a high-profile online presence seriously.
Kate Jones's insight:

What part do these opinion leaders and influencers play in the IMC process?

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Firefox Launches 'Nuclear First Strike Against Ad Industry'

Firefox Launches 'Nuclear First Strike Against Ad Industry' | The 21st century consumer | Scoop.it
Say goodbye to cookies.

Via Richard Meyer
Kate Jones's insight:

Is this the start of the super-empowered consumer?

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Sustainable consumption: why brands should take the lead

Sustainable consumption: why brands should take the lead | The 21st century consumer | Scoop.it
Retailers and food companies are in a unique position to challenge unsustainable consumption, with an opportunity to educate customers and build brand loyalty Sponsor's feature (Sustainable #consumption: why brands should take the lead
Kate Jones's insight:

We might think about this in the context of supply chains for marketing products; to what extent are we as marketers able to influence our own supply chains?

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Juan Pablo Fernandez's comment, July 21, 2013 7:32 PM
That's very interesting.
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Instagram Now Lets You Tag People and Brands in Photographs - PetaPixel

Instagram Now Lets You Tag People and Brands in Photographs - PetaPixel | The 21st century consumer | Scoop.it
One of the key features afforded by the fusion of photo sharing and social networking is people tagging.
Kate Jones's insight:

Are we merging with brands? Think about the implications here for brand communication and IMC programs!

 

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Social media comes to health care

Social media comes to health care | The 21st century consumer | Scoop.it
A number of startups think social media is the cure for a broken health care system. (Social media comes to health care http://t.co/daBB6Nmgnc)
Kate Jones's insight:

More for the empowered consumer - now sharing information and power about our own health care issues. Another shake-up for traditional ways of providing information.

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Mobile’s Next Big Opportunity

Mobile’s Next Big Opportunity | The 21st century consumer | Scoop.it
Brand, publisher and agency executives say that content, geo-location, contextual personalization are the next (interesting takes on mobile.
Kate Jones's insight:

Agreed - mobile technology is moving fast and consumers are interacting on the move - what does this mean for IMC programs?

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Rescooped by Kate Jones from A Cultural History of Advertising
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Sesame Street: Can You Tell-y Me How to Get to a Billion?

Help Sesame Street's YouTube Channel become the first nonprofit organization and the first US children's company to reach ONE BILLION channel views on YouTub...

Via k3hamilton
Kate Jones's insight:

Awesome! What are the implications for children's recognition of and development of attachments to brand "Sesame Street"?

more...
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Scooped by Kate Jones
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Facebook working with third-party data vendors to better target ads

Facebook working with third-party data vendors to better target ads | The 21st century consumer | Scoop.it
Facebook is bringing even more ways for marketers to "reach the right customers" by allowing them to enhance ad targeting using third-party data.
Kate Jones's insight:

How will this activity integrate with conventional marketing communications?

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'Consumers were duped by food industry'

'Consumers  were duped  by food industry' | The 21st century consumer | Scoop.it
Consumers have been "duped" by the food industry and the scale of contamination in the meat supply chain is "breathtaking", MPs will say today as the horsemeat scandal grows.The...
Kate Jones's insight:

Social media technologies enable consumers to create content about rogue brand behaviour and share across large networks - brands cannot hide behind large corporates. This issue in the food industry will result in long lasting damage to food brands associated with the meat supply in Europe. 

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