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3 Types of Useless Apologies

3 Types of Useless Apologies | Social Thinking | Scoop.it
Not all apologies are created equal. Here are three ineffectual concessions that you can probably dismiss.
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Is it time we started explaining NPS a bit better? | Futurelab

Is it time we started explaining NPS a bit better? | Futurelab | Social Thinking | Scoop.it
Last week I met with the head of CX of a company which I can only describe as a
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Awesome visual campaign -"Because Of Them, We Can"

Awesome visual campaign -"Because Of Them, We Can" | Social Thinking | Scoop.it
atomic-comic: “ from the kickstarter page: “ The “Because of Them, We Can…” project started out as a photo campaign that I launched during Black History Month. The goal was to inspire and empower our...
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Fan generated advertising. It's the new force in marketing (pun intended) [VIDEO] - Anthill Online

Fan generated advertising. It's the new force in marketing (pun intended) [VIDEO] - Anthill Online | Social Thinking | Scoop.it
Only a few years ago, every company in the world seemed to be running a competition to have their fans make their next tv ad. Star Wars and Pringles have revived that trend.
Fiona Scott-Handley's insight:

Listen to audience. You must....

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Fix Your Mobile Site--or Face a Google Demotion

Fix Your Mobile Site--or Face a Google Demotion | Social Thinking | Scoop.it
Long load times, blank screens, and customer headaches are a recipe for demotion in Google's search rankings, warn two engineers. Here's how to fix it.
Fiona Scott-Handley's insight:

With mobile internet access now overtaking desktop in China (KPBC Internet Trends Report 2013), this factor is now more important than ever.

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The Secret Science Behind Big Data And Word Of Mouth | TechCrunch

The Secret Science Behind Big Data And Word Of Mouth | TechCrunch | Social Thinking | Scoop.it

Why do some companies, products and services get more word of mouth than others?

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Social Survival Manifesto | You No Longer Control The Message #ouch!

Social Survival Manifesto | You No Longer Control The Message #ouch! | Social Thinking | Scoop.it
The third Principle of the #Social Survival Manifesto: The irksome fact that corporate messaging online is always subject to public alteration.
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Would You Date Your Brand?

Would You Date Your Brand? | Social Thinking | Scoop.it
Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build...
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Great Content Meets 2 Criteria: Does Yours?

Great Content Meets 2 Criteria: Does Yours? | Social Thinking | Scoop.it
All great content meets two criteria. One is good for social media, the other is good for search rankings. And, strangely, you can get an idea of these two key qualities by considering a mash-up of...
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Optimizing Your Business Website for Mobile at No Cost

Optimizing Your Business Website for Mobile at No Cost | Social Thinking | Scoop.it
A New York-based startup called bMobilized has an algorithm which will generate a version of your company's website specifically designed to fit mobile...
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Hospital rebrands chemo as DC-themed 'super formula'

Hospital rebrands chemo as DC-themed 'super formula' | Social Thinking | Scoop.it
ncpssm: “ brain-food: “ Hospital rebrands chemotherapy as DC-themed “superformula” for kids Chemotherapy is never fun, but A.C.Camargo Cancer Center in São Paulo is trying to make it easier for...
Fiona Scott-Handley's insight:

How very fabulous!

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Top Social Media KPIs in 2013

Top Social Media KPIs in 2013 | Social Thinking | Scoop.it
Here are the top KPIs that lead to growth in brand reach, lead nurturing, and sales on social media.
Fiona Scott-Handley's insight:

Should also include ones that relate directly into your business KPIs too...

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The Future Of Digital Marketing

The Future Of Digital Marketing | Social Thinking | Scoop.it
I was asked to give a talk at last week's Future Of Digital Marketing conference in London. When we talk or think about a topic like this we ofte...
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Social Media Narcissist or Uninformed Tweep?

Social Media Narcissist or Uninformed Tweep? | Social Thinking | Scoop.it
Many people and companies come across as self-centered on social media and lack engagement and success because they don’t understand how it works
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12 Ideas About The Future Of Media (From New York Times, Digg, and The New School)

12 Ideas About The Future Of Media (From New York Times, Digg, and The New School) | Social Thinking | Scoop.it
Poring over a transcript from my Internet Week panel I came across these salient observations on the future of news mediaand the changing nature of...
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Make Your Site Mobile Friendly | Social Media Today

Make Your Site Mobile Friendly | Social Media Today | Social Thinking | Scoop.it
My recommendation if you are using WordPress is to go for WPTouch Pro as a start point to get mobile. For faster loading and customised look go you can use our solution – see details here or providers like MoFuse if you want to do it yourself.
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5 Social Media Rules Everyone Should Follow

5 Social Media Rules Everyone Should Follow | Social Thinking | Scoop.it
Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.
Fiona Scott-Handley's insight:

Do you tweet or blog? Do you create or curate? This is for you >>

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Digital Marketing: It's Not Just Business, it's Personal

Digital Marketing: It's Not Just Business, it's Personal | Social Thinking | Scoop.it
Forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to...
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A Lesson in Social Concept Testing (or bye bye focus groups)

A Lesson in Social Concept Testing (or bye bye focus groups) | Social Thinking | Scoop.it
For a company that spends gazillions of dollars on market research, P&G’s Rosie the Riveter concept test for the steam mop campaign seems to have been “Swiffered” under the floor, literally.
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Hillary Clinton makes her Twitter debut with a shout-out to the co-creators of 'Texts from Hillary'

Hillary Clinton makes her Twitter debut with a shout-out to the co-creators of 'Texts from Hillary' | Social Thinking | Scoop.it
'Thanks for the inspiration @ASmith83 & @Sllambe - I'll take it from here... #tweetsfromhillary,' Clinton wrote under her newly minted Twitter handle, @HillaryClinton, on Monday afternoon.
Fiona Scott-Handley's insight:

brilliant!

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Mobile Internet Access Passes Desktop - Are You Ready For It?

The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the
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The 5 Branded Content Channels You Need for Better Discoverability

The 5 Branded Content Channels You Need for Better Discoverability | Social Thinking | Scoop.it
Delivering your content isn't just about ensuring that it's viewed. Find out how your organization can use 5 branded content channels so consumers can interact more easily with your content in thei...
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