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Coca-Cola Journey: Why We're Here

Coca-Cola Journey: Why We're Here | Social Thinking | Scoop.it
Coca-Cola Journey should be a place where people indulge their curiosity about the world around them, engage in a civil discussion and learn about…...
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With SaaS, the Software is Not the Only Service Needed (via @servantofchaos)

With SaaS, the Software is Not the Only Service Needed (via @servantofchaos) | Social Thinking | Scoop.it
Fiona Scott-Handley's insight:

Great article - I see this quite a bit.

Businesses who buy the software needed to fix a business challenge but don't implement it properly.

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#The Rules Of Social Media: Contests And Sweepstakes Are Fine, If You Want Short Relationships

#The Rules Of Social Media: Contests And Sweepstakes Are Fine, If You Want Short Relationships | Social Thinking | Scoop.it
When it comes to social media success the long game is more valuable than the short game according to Hill Holliday's SVP of digital strategy Mike...
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Just how important is data and information in a business?

Just how important is data and information in a business? | Social Thinking | Scoop.it
When is the last time that you reviewed the status of clients for your business? Do you have metric for measuring each client's position, relevance and contribution to your company? You don't?
Fiona Scott-Handley's insight:

Big data. Small data...doesn't really matter unless you have a frmaework in which to deal with all that data.

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Visual Content: Which Brands Are Showing Marketers How It's Done?

Visual Content: Which Brands Are Showing Marketers How It's Done? | Social Thinking | Scoop.it
We asked the experts -- speakers at this week's Content Marketing World event -- to weigh in on who stands out on visual content platforms. Find out which brands are showing marketers how it's done...
Fiona Scott-Handley's insight:

Visual storytelling is becoming such an important part of how consumers tell a brands story.

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Why Street Style 'Peacocks' Are Critical to the Fashion Industry

Why Street Style 'Peacocks' Are Critical to the Fashion Industry | Social Thinking | Scoop.it
Those complaining about New York Fashion Week's "peacocks" should remember their value to the industry at large.
Fiona Scott-Handley's insight:

A good description of how the 'audience of audiences' works

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Introducing the first Instagram hotel | Digital Trends

Introducing the first Instagram hotel | Digital Trends | Social Thinking | Scoop.it
Looking for a hotel that welcomes your obsession with selfies? Then check right in.
Fiona Scott-Handley's insight:

Good use of Instagram - yes? no? (I think yes!)

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An App For Social Change, Hot Mess Anonymously Tells Your Friends That They Have Gunk In Their Teeth | TechCrunch

An App For Social Change, Hot Mess Anonymously Tells Your Friends That They Have Gunk In Their Teeth | TechCrunch | Social Thinking | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
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The Data-Driven Future Of Journalism

The Data-Driven Future Of Journalism | Social Thinking | Scoop.it
What technologists like Jeff Bezos and Keith Rabois can teach the media.
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Within just four years the majority of web traffic will be mobile

Within just four years the majority of web traffic will be mobile | Social Thinking | Scoop.it
The impressive shift to mobile internet continues unabated, with mobile’s share of web traffic growing by over 50 per cent in one year. Emerging economies, less unencumbered presumably by legacy...
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Companies that Have Managed the Convergence of IT and Marketing Well

Companies that Have Managed the Convergence of IT and Marketing Well | Social Thinking | Scoop.it
In researching how the convergence between CIO and CMO roles is good for business, I came across quote a few startling statistics, like the one represented in this graph.
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7 Quick ‘N Easy Split Tests That Can Increase Conversions 10% Or More

7 Quick ‘N Easy Split Tests That Can Increase Conversions 10% Or More | Social Thinking | Scoop.it
Increase conversions by 10% or more by implementing one of these 7 tactics, all proven to work in real marketing situations.
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In predictive analytics, first understand the questions then be willing to act on the answers

In predictive analytics, first understand the questions then be willing to act on the answers | Social Thinking | Scoop.it
There are three key questions executives need to ask when considering predictive analysis according to KINSHIP digital general manager Walter Adamson:
• What question do we want answered?
• What can...
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Why Creating Content That Consumers Want Isn't Enough

Why Creating Content That Consumers Want Isn't Enough | Social Thinking | Scoop.it
Today's consumers are staring at an invitation avalanche, with every company asking for "likes," "follows," clicks, and attention. So cutting through the hype and creating content that consumers wa...
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A peachy-keen startup scene: 10 startups from Atlanta that you need to know about

A peachy-keen startup scene: 10 startups from Atlanta that you need to know about | Social Thinking | Scoop.it
This post comes courtesy of Fueled, a mobile design and development company based in New York and London. You can read more posts like it at the Fueled blog. Brooke Pendleton currently ...
Fiona Scott-Handley's insight:

Woot!

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What Digital Agency Clients, Staff and Leaders Say in Private

What Digital Agency Clients, Staff and Leaders Say in Private | Social Thinking | Scoop.it
digital agencies market themselves as cool and cutting-edge, but interviews at the shops reveal an old-school structure and culture that aren't hip at all.
Fiona Scott-Handley's insight:

Business objectives > Insight > Strategy > Tactics....in that order (not the other way around)

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The Skill Every Leader Must Master

The Skill Every Leader Must Master | Social Thinking | Scoop.it
You can be smart, ambitious and talented, but until you master this ability you will never rise to the top.
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Fashion fingerprints

Fashion fingerprints | Social Thinking | Scoop.it
Fiona Scott-Handley's insight:

Really cool data visualisation (and we know how much the rest of the business LOVES a visualisation of what you're trying to say!)

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8 Ways to Stay Calm in the Midst of Chaos

8 Ways to Stay Calm in the Midst of Chaos | Social Thinking | Scoop.it
When the world around you goes crazy, will you stay sane and hold things together? Here are 8 tips for staying calm and steady in the storm.
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8 Stories You Need To Know Today - PSFK

8 Stories You Need To Know Today - PSFK | Social Thinking | Scoop.it
Online auctions for business class seats in airplanes, 3-D camera that detects emotions and Apple upgrading screens to 6 inches.
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Travelers Seek Out Local Info via Mobile

Travelers Seek Out Local Info via Mobile | Social Thinking | Scoop.it
Exponential growth in smartphone use among US leisure travelers means more mobile web traffic for local businesses.
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Being found vs. being sought

Being found vs. being sought | Social Thinking | Scoop.it
There are proven strategies that generic products can use so that they're more likely to be stumbled upon by someone searching. Name your new book with all sorts of keywords in the title, for example, so it organically ranks higher...
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How Cisco achieved 281% ROI with social listening and Salesforce Radian6

How Cisco achieved 281% ROI with social listening and Salesforce Radian6 | Social Thinking | Scoop.it
Over half of CEOs expect social channels to be the primary way of engaging customers within the next five years.
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Get New Content Without Tons of Work | Social Media Today

Get New Content Without Tons of Work | Social Media Today | Social Thinking | Scoop.it
The easiest way to get started with owned content is to go through every page of your website.
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Sydney Data Miners: MEET: Dr. Eugene Dubossarsky, Chief Data Scientist at Contexti

MEET: Dr. Eugene Dubossarsky, Chief Data Scientist at Contexti

Wednesday, Aug 28, 2013, 5:45 PM

Saxons Training Facilities
Level 10, 10 Barrack Street Sydney NSW 2000, Sydney

52 Data, Analytics, Optimisation Attending

PRESENTATION TOPIC: The Zen of Data Science Data Science, Big Data, Advanced Analytics, Machine Learning…The buzzwords are many, the opportunities are great, and the complexity can be overwhelming.This presentation focuses on the heart, or "Zen" of the issue, presenting key concepts, distinguishing core from detail andhelping you to effectively nav...

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Sydney Data Miners: MEET: Dr. Eugene Dubossarsky, Chief Data Scientist at Contexti - http://www.meetup.com/datarati/events/135436062/?a=ea1_grp&rv=ea1

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How Fashion Brands Are Using Vine

How Fashion Brands Are Using Vine | Social Thinking | Scoop.it
Fashion brands are using Vine to showcase product and people in new and creative ways.
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