thatsocialmediathing

Over the last ten years, the amount that we buy online has gone up. So have the number of ads we click on every day. We're all clicking around, browsing and sometimes buying. But, while these interactions and transactions have...

Every now and then someone might come along and post some negative feedback among your carefully planned marketing messages and upbeat dialog with your fans. I have listed some of the best practice guidelines below.

Following weeks of rumors that a new Google Maps design was imminent, the search engine giant announced a new look and it looks spectacular.

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams an

It’s been eight years (as of February 14th) since the creators of YouTube officially founded the site and if you’re anything like us, you probably can’t remember what the world was like without it (and nor would you want to).

When you think of influencer marketing, you may think about tapping those who have the broadest social reach to share your content. But it can be beneficial to look beyond the most obvious. Learn w...

Personalization just got a whole lot smarter thanks to a new initiative from Burberry launching as part of its London Fashion Week show on Monday.

At 9:45 a.m. on a recent Thursday morning, HMV - the global entertainment retailer with 7,000 employees and more than $1.5 billion in annual revenue - was rudely introduced to the power of social

Social media is an aspect that most businesses have opened themselves up to. It’s a fantastic informal environment for businesses to humanize themselves and interact with their fans to gain valuable feedback about their business.

The first thing most business owners do when they want to increase engagement and Likes on their Facebook Pages is create a contest app. Yet so many people are still doing it wrong.

Online influencer outreach is a big part of the social media playbook, but we confuse audience and influence, and overlook advocacy. Here's how to reconfigure.

Can you effectively master social media marketing in just 30 minutes? This infographic created by the marketing leads team at Pardot showcases how users can attain social media success with 30 minu...

Split testing is everywhere in the digital world – you name it and it’s being split tested right now. However, the concept of split testing Facebook posts doesn’t seem to have taken off, and we think it’s about time it did.

Banning the internet won’t help you out – but treating your employees like adults will.

While a positive online reputation often takes years to cultivate, a single bad review can trash it in a matter of minutes. Use these 3 content marketing tactics to defuse user-generated attacks an...

We have to maintain an active social media presence to remain competitive. One way to do so is by sharing valuable content on a consistent basis. Think of your target audience and consider the tools and resources that will help them succeed.

Online privacy advocate Kim Dotcom has plans to expand Mega, his new file-sharing site, to include secure email, chat, voice, video and mobile services.

Just getting started with analytics and not sure where to start or specifically what the data means? This guide explains analytics for the beginner – with explanations of five core areas, how to get to them, and what to look at while you're there.