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Make Your Site Mobile Friendly | Social Media Today

Make Your Site Mobile Friendly | Social Media Today | thatsocialmediathing | Scoop.it
My recommendation if you are using WordPress is to go for WPTouch Pro as a start point to get mobile. For faster loading and customised look go you can use our solution – see details here or providers like MoFuse if you want to do it yourself.
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5 Social Media Rules Everyone Should Follow

5 Social Media Rules Everyone Should Follow | thatsocialmediathing | Scoop.it
Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.
Fiona Scott-Handley's insight:

Do you tweet or blog? Do you create or curate? This is for you >>

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Digital Marketing: It's Not Just Business, it's Personal

Digital Marketing: It's Not Just Business, it's Personal | thatsocialmediathing | Scoop.it
Forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to...
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A Lesson in Social Concept Testing (or bye bye focus groups)

A Lesson in Social Concept Testing (or bye bye focus groups) | thatsocialmediathing | Scoop.it
For a company that spends gazillions of dollars on market research, P&G’s Rosie the Riveter concept test for the steam mop campaign seems to have been “Swiffered” under the floor, literally.
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Hillary Clinton makes her Twitter debut with a shout-out to the co-creators of 'Texts from Hillary'

Hillary Clinton makes her Twitter debut with a shout-out to the co-creators of 'Texts from Hillary' | thatsocialmediathing | Scoop.it
'Thanks for the inspiration @ASmith83 & @Sllambe - I'll take it from here... #tweetsfromhillary,' Clinton wrote under her newly minted Twitter handle, @HillaryClinton, on Monday afternoon.
Fiona Scott-Handley's insight:

brilliant!

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Mobile Internet Access Passes Desktop - Are You Ready For It?

The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the
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The 5 Branded Content Channels You Need for Better Discoverability

The 5 Branded Content Channels You Need for Better Discoverability | thatsocialmediathing | Scoop.it
Delivering your content isn't just about ensuring that it's viewed. Find out how your organization can use 5 branded content channels so consumers can interact more easily with your content in thei...
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CMOs: Build Digital Relationships or Die

CMOs: Build Digital Relationships or Die | thatsocialmediathing | Scoop.it
Digital marketing is not a database full of emails and titles.
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Work-Life "Balance" Isn't the Point

Work-Life "Balance" Isn't the Point | thatsocialmediathing | Scoop.it
Strive for work-life
Fiona Scott-Handley's insight:

As Anna Quindlen observed, "If your success is not on your own terms, if it looks good to the world but does not feel good in your heart, it is not success at all."

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Think Mobile Is Big Now? Here's Proof That It's Just Getting Started

Think Mobile Is Big Now? Here's Proof That It's Just Getting Started | thatsocialmediathing | Scoop.it
You think that Smartphone Wars are over? In truth they are just beginning. Adoption of smartphones and tablets has plenty of room to grow in major markets around the world.
Fiona Scott-Handley's insight:

Years ago, if you didn't have an ad in the Yellow Pages, you might as well have pulled your phone out of the wall and closed your business because there was no way for customers to find you.

 

The same applies now for mobile. If your strategy doesn't have mobile at the heart of it, I hope you have a good retirement plan!

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Enterprise Social Media: Show Me the Money - The Sacramento Bee

Enterprise Social Media: Show Me the Money - The Sacramento Bee | thatsocialmediathing | Scoop.it
/PRNewswire/ -- How are enterprises measuring the revenue impact of their social media marketing and sales programs today?
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A webinar worth tuning in for

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Amazon Earns Customer Loyalty With Integrity, Not Rewards | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.

Amazon Earns Customer Loyalty With Integrity, Not Rewards | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation. | thatsocialmediathing | Scoop.it
I got an email a few days ago from Amazon, telling me the price of the book I’d ordered had dropped, so it was passing the savings on to me. I think...
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The Elements of a Perfect Facebook Contest App [INFOGRAPHIC]

The Elements of a Perfect Facebook Contest App [INFOGRAPHIC] | thatsocialmediathing | Scoop.it
The first thing most business owners do when they want to increase engagement and Likes on their Facebook Pages is create a contest app. Yet so many people are still doing it wrong.
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Fix Your Mobile Site--or Face a Google Demotion

Fix Your Mobile Site--or Face a Google Demotion | thatsocialmediathing | Scoop.it
Long load times, blank screens, and customer headaches are a recipe for demotion in Google's search rankings, warn two engineers. Here's how to fix it.
Fiona Scott-Handley's insight:

With mobile internet access now overtaking desktop in China (KPBC Internet Trends Report 2013), this factor is now more important than ever.

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The Secret Science Behind Big Data And Word Of Mouth | TechCrunch

The Secret Science Behind Big Data And Word Of Mouth | TechCrunch | thatsocialmediathing | Scoop.it

Why do some companies, products and services get more word of mouth than others?

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Why Australians on Twitter are more interested in info than freebies

Why Australians on Twitter are more interested in info than freebies | thatsocialmediathing | Scoop.it
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Social Survival Manifesto | You No Longer Control The Message #ouch!

Social Survival Manifesto | You No Longer Control The Message #ouch! | thatsocialmediathing | Scoop.it
The third Principle of the #Social Survival Manifesto: The irksome fact that corporate messaging online is always subject to public alteration.
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Would You Date Your Brand?

Would You Date Your Brand? | thatsocialmediathing | Scoop.it
Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build...
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Great Content Meets 2 Criteria: Does Yours?

Great Content Meets 2 Criteria: Does Yours? | thatsocialmediathing | Scoop.it
All great content meets two criteria. One is good for social media, the other is good for search rankings. And, strangely, you can get an idea of these two key qualities by considering a mash-up of...
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Optimizing Your Business Website for Mobile at No Cost

Optimizing Your Business Website for Mobile at No Cost | thatsocialmediathing | Scoop.it
A New York-based startup called bMobilized has an algorithm which will generate a version of your company's website specifically designed to fit mobile...
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Hospital rebrands chemo as DC-themed 'super formula'

Hospital rebrands chemo as DC-themed 'super formula' | thatsocialmediathing | Scoop.it
ncpssm: “ brain-food: “ Hospital rebrands chemotherapy as DC-themed “superformula” for kids Chemotherapy is never fun, but A.C.Camargo Cancer Center in São Paulo is trying to make it easier for...
Fiona Scott-Handley's insight:

How very fabulous!

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Coherence: making the shift from silos to systems. The power of brands to change the world, part 2 | Futurelab – We are marketing and customer strategy consultants with a passion for profit and inn...

Coherence: making the shift from silos to systems. The power of brands to change the world, part 2 | Futurelab – We are marketing and customer strategy consultants with a passion for profit and inn... | thatsocialmediathing | Scoop.it
Continuing from our previous post, let’s look at two P’s of world-changing brands: power and permission. Power World-changing power often depends...
Fiona Scott-Handley's insight:

Some good thoughts in here on how to sort signal from noise when listening to what customers want (HINT: it's not an 'AirHobbit' as Nike found out a few years ago!)

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Content Marketing in 2023: Expert Advice on the Trends that Will Matter

Content Marketing in 2023: Expert Advice on the Trends that Will Matter | thatsocialmediathing | Scoop.it
What will content marketing look like a decade from now? Experts in the field expect the industry to continue to grow and mature, resulting in better content, better technology and a high demand fo...
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Seth's Blog: The reason they call it a browser

Seth's Blog: The reason they call it a browser | thatsocialmediathing | Scoop.it
Over the last ten years, the amount that we buy online has gone up. So have the number of ads we click on every day. We're all clicking around, browsing and sometimes buying. But, while these interactions and transactions have...
Fiona Scott-Handley's insight:

Nailed it. Again!

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Managing Social Media Crisis and Negative Feedback

Managing Social Media Crisis and Negative Feedback | thatsocialmediathing | Scoop.it
Every now and then someone might come along and post some negative feedback among your carefully planned marketing messages and upbeat dialog with your fans. I have listed some of the best practice guidelines below.
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