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Transmedia Storytelling: What’s in a Name?

Transmedia Storytelling: What’s in a Name? | That Transmedia Guy | Scoop.it
Transmedia storytelling is a hotly debated term du jour that, on the one hand, is so broad that it’s nearly meaningless, while, on the other, seems to be incredibly difficult to replace with something better.
Alex Alexander's insight:

"An effective transmedia campaign is not about what media platforms, special effects, or tools you use. It’s about a coherent of universe of meaning that unfolds across the media and motivates participation.  Sometimes the participation happens almost entirely in the brain through emotions, identification, and yearning.  Sometimes the participation is active, overly purposeful with clear markers of accomplishment.  Sometimes there is a powerful StoryWorld built out for exploration, sometimes an equally powerful StoryWorld exists in the consumers’ imaginations. "

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YouTube apocalypse: old media still struggle to understand web superstars such as Zoella

YouTube apocalypse: old media still struggle to understand web superstars such as Zoella | That Transmedia Guy | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 2, 12:59 PM


Peter Robinson:  "Online celebrities will surge ahead in 2015 as the old media try to get a grasp of the pesky new names" ...

Jens Peter Madsen's curator insight, January 3, 5:25 AM

Interessant medieudvikling synes jeg - det vil jeg studere nærmere - og gerne diskutere

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Romance Writers – January 2014 : ARE YOU READY to GET ON the TRANSMEDIA BANDWAGON?

ARE YOU READY to GET ON the TRANSMEDIA BANDWAGON?

Via Simon Staffans, Hans Heesterbeek
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Simon Staffans's curator insight, January 5, 2014 4:28 AM

Including a good quote by Andrea on what transmedia is - "It’s a gift to your audience, a way to show them how much you love them." :)

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The Three Es: The Value of Transmedia Fiction For Franchise Development

The Three Es: The Value of Transmedia Fiction For Franchise Development | That Transmedia Guy | Scoop.it
My first tangible encounter with a transmedia franchise came on my sixth birthday.
Alex Alexander's insight:

3 E's: Enhance IP - Engage Audience- Create Evangelisers .

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Why Storytelling is So Important to Marketing

Why Storytelling is So Important to Marketing | That Transmedia Guy | Scoop.it
Challenge what you think you know (Your #digitalpresence needs a boost. Get above the noise by telling stories: http://t.co/f3ixosmvny @llnw)
Alex Alexander's insight:

Transmedia Storytelling is  a framework for marketers to tell stories that leverage the medium by which the message is delivered

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Creating blockbuster worlds: an interview with Jeff Gomez [#transmedia]

Creating blockbuster worlds:  an interview with Jeff Gomez [#transmedia] | That Transmedia Guy | Scoop.it

With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?

US based transmedia luminary Jeff Gomez, who has worked on 'blockbuster universes' such as Pirates of the Caribbean, Halo and Avatar, shares some of his expertise with Fiona Milburn.


Via The Digital Rocking Chair
Alex Alexander's insight:

"Interesting take on sub categories of Transmedia. Popularised by Jenkins Transmedia 202: further Reflections,  paper; Transmedia Activism and Transmedia Branding are now becoming organic extensions of Transmedia Storytelling. Looking forward to seeing Jeff in NZ"

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The Digital Rocking Chair's curator insight, June 6, 2013 3:44 AM

Jeff Gomez is always very generous with his expertise and this week he agreed to answer some questions on how smaller content producers can utilise transmedia storytelling techniques in their own work.

XYEYE's curator insight, June 6, 2013 12:18 PM

#XYEYE #transmedia #JeffGomez

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9 Expert Predictions for Social Media in 2015

9 Expert Predictions for Social Media in 2015 | That Transmedia Guy | Scoop.it
Social media has grown up in 2014, with the largest social networks reaching hundreds of millions of people daily.
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Transmedia Storytelling: What’s in a Name?

Transmedia Storytelling: What’s in a Name? | That Transmedia Guy | Scoop.it
Transmedia storytelling is a hotly debated term du jour that, on the one hand, is so broad that it’s nearly meaningless, while, on the other, seems to be incredibly difficult to replace with something better.
Alex Alexander's insight:

"An effective transmedia campaign is not about what media platforms, special effects, or tools you use. It’s about a coherent of universe of meaning that unfolds across the media and motivates participation.  Sometimes the participation happens almost entirely in the brain through emotions, identification, and yearning.  Sometimes the participation is active, overly purposeful with clear markers of accomplishment.  Sometimes there is a powerful StoryWorld built out for exploration, sometimes an equally powerful StoryWorld exists in the consumers’ imaginations. "

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Alex LeMay Tells Us How to Integrate Social Media Into Transmedia Campaigns

Alex LeMay Tells Us How to Integrate Social Media Into Transmedia Campaigns | That Transmedia Guy | Scoop.it
Technology is changing how people tell and share their stories, and transmedia campaigns exemplify those radical shifts.
Alex Alexander's insight:

Interesting case study:Advocating  Social Media as Key driver for all Transmedia campaigns.  Agree or disagree?   

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Transmedia 202: Further Reflections

Transmedia 202: Further Reflections | That Transmedia Guy | Scoop.it
Alex Alexander's insight:

Henry Jenkins who first popularised the term Transmedia Storytelling - Has revisited the definition in this article.  This is a practice that is constantly evolving 

 

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