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Build Brands & Drive Sales With 5 Video Marketing Tips

Build Brands & Drive Sales With 5 Video Marketing Tips | Personal Branding Using Scoopit | Scoop.it
Content - Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on ...

Via malek
Martin (Marty) Smith's insight:

Wrote a long note about my frustration with how videographers sell their services that got sucked into the great vortex. These are great tips and I need 20 to 50 videos BUT I need each video to cost HUNDREDS not THOUSANDS.

Feels like someone should be able to appify video creation like Piktochart just did for infographics (review here http://sco.lt/5Lv4dt ). Wish a video vendor would solve the PAIN since learning to create my own feels like a bridge too far even though the need is a simple and templated one.

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BlairEvanBall's curator insight, February 21, 2:29 PM

In the near future Video will overtake photos for engagement on Social Media.

malek's comment, February 21, 6:41 PM
@BlairEvanBall have a look at the sports page in any of the British newspaper, full of short videos
Lori Wilk's curator insight, February 21, 11:53 PM

The technology is coming and every day there are new platforms to explore. The pace of change is getting faster. Thanks for the tips and shortcuts 

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Why Starbucks CEO Howard Schultz Is A Hero [video]

Why Starbucks CEO Howard Schultz Is A Hero [video] | Personal Branding Using Scoopit | Scoop.it
Martin (Marty) Smith's insight:

Howard Schultz CEO, Hero
I thought of Starbucks CEO as a hero before watching this amazing Board of Trade interview about his new book Onward. Onward is about how Schultz got the right people in the right seats on the Starbucks bus turning the company around and changing the world.

Why was Schultz already a hero? I have cancer, leukemia, and during the dark days when I wasn't sure I could keep a job and so would lose my insurance the fact that Starbucks let its hourly employees have health insurance was my last line of defense.

Luckily I never had to use my last line of defense. Not "luckily" because I don't want to work for Starbucks (who knows on that front). I would walk across hot coals for Howard and I LOVE his company too. I love Starbucks for different reasons.

I love Starbucks because they are values based and walk their talk. When Schultz looks direclty at the camera in this snippet (taped with my iPhone off the TV) and says LOVE is one of the secrets to getting Starbucks back on track I want to hug the man. 

I've been waxing philosophical about the need for marketing to SAVE THE WORLD (http://www.slideshare.net/martinmartysmith/save-the-world-marketing ) for about a year. Schultz is more powerful than me by an order of magnitude so his "use case" is dramatic support for something I believe in my TOES - Love is the Killer App and you must SAVE THE WORLD in some meaningful way to have any relevance now that the world is flat, connected and furiously fast :).  

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Robert Wyszyński's comment, July 6, 2013 10:54 AM
You can save the world only by way of vertical (real) thinking. The rest is an illusion:http://www.youtube.com/watch?v=vYE31Ek7f3M&feature=youtu.be
Martin (Marty) Smith's comment, July 8, 2013 10:54 AM
Appreciate the comment Robert but I think some "magical thinking" is required when anyone (people, brands or companies) think about creating Save The World marketing. I don't judge as much as want to be amazed by those ideas, apps and approaches. Marty
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Carne Ross: The Leaderless Revolution

Carne Ross: The Leaderless Revolution | Personal Branding Using Scoopit | Scoop.it

Carne Ross  TheLeaderlessRevolution.com is great video content presented well. I like the minimal approach. Man in a white shirt and black suit speaking directly into the camera. By strippig the environment clean attention is focused on the talking head. Well done.


Via jean lievens, Martine Boucher
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Amanda Palmer's Art of ASKING and GIVING [+ Marty Note]

Amanda Palmer's Art of ASKING and GIVING  [+ Marty Note] | Personal Branding Using Scoopit | Scoop.it
Art of ASKING and GIVING
This video of Amada Palmer explaining how she raised over a million on Kickstarter is moving and real (thanks to +Phil Buckley ).…
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Martin (Marty) Smith's curator insight, March 7, 2013 12:18 AM

Writing more about this amazing video now. The art of THE ASK and THE GIVE seem like cornerstones of a new economy.

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Help Write Cure Cancer Starter's Intro Video Script [i.e. SAVE Marty]

Help Write Cure Cancer Starter's Intro Video Script [i.e. SAVE Marty] | Personal Branding Using Scoopit | Scoop.it
Cure Cancer Starter is a new idea created with leading cancer centers and cancer survivor and...
Martin (Marty) Smith's insight:

I just finished the first draft of the Who We Are video script for my crowdfunding cancer charity Cure Cancer Starter and it is BAD, and I don't mean BAD in a good way (lol). 

If you have some expertise in creating video or just want to help out let me know in comments or by LIKING us on Facebook and I will be glad to share a draft of the BAD SCRIPT so we can create a GOOD SCRIPT together (lol).M  

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Yochai Benkler The Penguin, The Leviathan and Internet Marketing's Future [VIDEO]

A decade ago Wikipedia burst into a world not ready to comprehend it. Thousands of people cooperating effectively, without price signals to offer "incentives" or managerial hierarchy to direct efforts was an impossibility.


And yet, it moves. And as it moved it combined with a deep shift across many disciplines, from biology and neuroscience to organizational sociology, experimental economics, and social psychology to paint a very different view of who we are, as human beings, and what we are capable of when we build and inhabit systems that rely on our better selves rather than on the cramped, pessimistic view of traditional economic modeling. A decade ago our explanations of Wikipedia depended on the uniqueness of the Net.


Today, we are ready to learn the deeper lessons: that we are more cooperative than we came to believe in the last half century, and that our challenges lie in learning how to build a new field of cooperative human systems design not only online, but for our lives more generally as the kind of social human beings we really are.


Via jean lievens
Martin (Marty) Smith's insight:

Benkler's talk starts at time code: 26:26

This is a VERY important talk by a genius. I've read Wealth of Networks and see I am now a book behind The Penguin and the Leviathan: How Cooperation Triumphs over Self-Interest looks amazing and I will pick it up today.

I'm writing a piece on this talk now for ScentTrail Marketing as Benkler's talk beautifully ties design, nonzero altruism as discussed by Wright (NonZero) and Shermer (Mind of the Market) and the intrinsic vs. extrinsic motivations so well discussed in the book DRIVE by Daniel Pink.

To say this talk is important for today's Internet marketers to grasp would be a vast understatement. The fluidity of Benkler's thoughts and the profound shift toward cooperation has never been more completely outlined.

One of the best examples of Benkler's new cooperation is Scoop.it. Inside this ecosystem norms have been established, largely without the Scoop.it's team's need to do so, and cooperation rules, cooperation I am thankful for daily.

More thoughts on this important talk soon on ScentTrail Marketing.

 

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Martin (Marty) Smith's comment, December 21, 2012 11:28 AM
Great talk by a brilliant man. Benkler starts at 26:26. The "death of scientific selfishness" is something I've been writing about for several years so will post something on this excellent talk soon.
jean lievens's comment, December 21, 2012 11:35 AM
Looking forward to your comments!
Martin (Marty) Smith's comment, December 21, 2012 11:50 AM
Great Scoop Jean. Rockin' Marty
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Building a Video SEO Strategy

Building a Video SEO Strategy | Personal Branding Using Scoopit | Scoop.it

Excerpted from article:
"Creative agencies often fail at this, simply because they don’t know how SEO works. Most creatives don’t understand the full consequence of embeds or pointing to YouTube and Vimeo rather than to a company’s site. Typically they don't understand how to get rich snippets, and so typically fail to get companies the SEO benefit due to them for the content they invest in.

 

As with copywriting, content creation, and development, success in the video space looks like "integrating the creative and the technical aspects of SEO."


For video, this means taking a goal driven strategy from inception to launch:
- Define the business goals.
- Define the appropriate audience, hosting, and promotional strategy for the goal.
- Create content that matches the business goals and the audience demographic.

 

Possible Goals for Video SEO:
1. Rich Snippets...
2. Conversions...
3. Brand Awareness...
4. Links and Social Shares...

 

Summary of Goals and Content Type:
Can I target more than one goal with the same bit of content?
Yes. But, you probably shouldn't. That’s not to say you can’t use the same piece of content for two different goals, but when you do, you typically dilute the return you’re going to get, either because your content will not be particularly well suited for the goal, or because the technical implementation will cause compromise.
In most instances, it’s much more effective to directly and exclusively target one of the goals, rather than attempt to do everything with one piece of content.

 

So what does a fully comprehensive Video SEO strategy look like?
With some variance dependent on vertical and business model, companies looking to achieve all of the above should look into creating four different kinds of content: one to target each marketing specific goal and audience demographic :
- Video created to improve conversions (with video sitemap submitted to get rich snippets);
- Video created to increase brand awareness through inbound channels;
- Video created to increase brand awareness through paid advertising;
- Video created to drive links and social shares back to the company’s site;.."

 

Each element is analyzed with more and detailed information. Read full article here:
http://www.seomoz.org/blog/building-a-video-seo-strategy

 


Via Giuseppe Mauriello, Nikola Pohlupkov
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designbynewton's curator insight, January 21, 2013 12:01 AM

Great strategy to follow, let Newton lead you in the right direction!

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We are ALL App Builders Now - 35 App Building Tutorials Help [Videos]

We are ALL App Builders Now - 35 App Building Tutorials Help [Videos] | Personal Branding Using Scoopit | Scoop.it
Whether you're building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way...
Martin (Marty) Smith's insight:

If you want to put your personal brand in overdrive, learn how to develpp aps. Not as hard as you think and pays huge return. 

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Martin (Marty) Smith's comment, July 15, 2013 9:38 AM
Go for it Carla. You can save a lot of $ and time by preparing like programmers / designers. These tutorials should help do that.
Martin (Marty) Smith's curator insight, July 18, 2013 6:39 AM

The Appification of Ecommerce
About a year ago I purchased a new MacBook Air. Seeing how my new laptop related to the world much like an iPad with apps and an app store was a revelation. Apps will rule the world. 

This trend is why we are all app builders now and these tutorials are a must view. The trend toward apps is more than you think. A few days ago I shared a Haiku Deck about the future of web design 3.0 (http://sco.lt/7r6zkf). 

 I missed the appification of everything. Apps, the widget-like shrinking of code to Lego blocks, form the core of mobile programming. Since mobile is taking over the smart move is to "appify" everything. 

This means thinking of websites as interconnected blocks responding to each other and our visitors in real time (as described in the deck). Best demonstration or analogy for this fluid app future is MIT's David Merrill explaining Siftable at TED http://www.ted.com/talks/david_merrill_demos_siftables_the_smart_blocks.html .

The way Siftables related to one another (they are aware other Siftables are present and have a desire to connect if code expressed as a toy can have desires) and link in order to create a sum is greater than the whole universe is a great way to think about the New Ecommerce. 

The new ecom is location agnostic (capable of converting anywhere at anytime and with the merest snippet of Siftable-like code), socially self aware (capable of pulling friends and their influencers into the equation) and appified (small Lego-like blocks snapped together to meet specific needs). 

Sometimes we will snap in the predictive analytics block sometimes we might now. Other times we will want the social share block other times not. Design, in this Siftables-like future, becomes a series of WHAT IF conditions and testing, always testing. 

Going to be fun and why it is a GOOD idea to become an app builder.   

 

Ricard Garcia's curator insight, September 7, 2013 2:51 PM

Creativity, creativity, creativity

Suggested by Brian Yanish - MarketingHits.com
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Dan Pallotta: The way we think about charity is dead wrong #tedtalk redux

Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend -- not for what they get done. Instead of equating frugality with morality, he asks us to start rewarding charities for their big goals and big accomplishments (even if that comes with big expenses). In this bold talk, he says: Let's change the way we think about changing the world.

Martin (Marty) Smith's insight:

Brian Yanish suggested this great TED talk. Dan's ideas are so RIGHT. In my Save The World Marketing slideshare (http://www.slideshare.net/martinmartysmith/save-the-world-marketing ) I mentioned how fast nonprofits and for profts are running toward one another.

For profit companies need the emotional storytelling skills across a variety of media to be successful in a connected, mobile, social time. Nonprofits need to understnad how to creae SEO REACH and viral marketing strengs of for profit marketeers.

Dan belts out a great TED talk about failure, learning and what nonprofits will need to do to succeed. Rock on and thanks to Brian Yanish (@MarketingHits) for thinking of me.

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Shepard Fairey's Patch Heads To Space & Your Ideas Can Too [Video]

Learn how to get your research onboard this iconic flight at http://engt.co/VUT4nP Learn more about how this patch came to be at http://fctn.tv/blog/casis-mission-patch-shepard-fairey/...

Martin (Marty) Smith's insight:

Cool, thinking of crazy space research ideas to submit now.  Startups noe the grants available. Now I'm wondering how we can cure cancer from space (lol). 

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Cure Cancer Starter Landing Page and Video Is LIVE

Cure Cancer Starter Landing Page and Video Is LIVE | Personal Branding Using Scoopit | Scoop.it
Martin (Marty) Smith's insight:

Thanks to friends at WTE.net we have LIFT OFF of Cure Cancer Starter. There is only a landing page and a video of me explaining our mission but too cool to see something so near and dear take its first fledgling steps. 

There is a form to join our mailing list and I hope my Scoop.it friends will so I can keep everyone up to speed on our progress. Couldn't create a "crowdfunding platform for cancer research" without an army of generous friends. 

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Michael J. Fox Inspires With Disruptive Philanthropy On Letterman [VIDEO]

Michael J. Fox Inspires With Disruptive Philanthropy On Letterman [VIDEO] | Personal Branding Using Scoopit | Scoop.it

Michael J. Fox tells why he decided to commit to a new television series. Great, inspiring interview with Michael J. Fox that cuts out just before he used the amazing term - Disruptive Philanthropy. 

Martin (Marty) Smith's insight:

Disruptive Philanthropy
This is a great interview with an inspiration for me. Michael J.Fox's indomitable spirit and creative foundation is inspiring Story of Cancer Foundation. In fact Fox named what we are trying to do on Letterman tonight.

 He used the term "disruptive philanthropy" and THAT is exactly what we are trying to do by creating Cure Cancer Starter and putting money, time and resources against the Tech Cures Cancer idea.

Fox immediately apologized a little saying, "Disruptive in a good way," and I would go along with that notion. We aren't "Occupying Cancer" though there are days with I think a little clenched fist is called for (how long as the "war on cancer" been going on?).

I've written about the need for disruption in order to be a GREAT Internet marketer (http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html#.UO-ln4njkeY), not Michael J. Fox just told me disruption applies to my foundation too. But of course.  

 

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Why Jon Stewart ROCKS [VIDEO]

Why Jon Stewart ROCKS [VIDEO] | Personal Branding Using Scoopit | Scoop.it
Chris Christie defends his decision to veto a New Jersey-run health insurance exchange.
Martin (Marty) Smith's insight:

I could hug Jon Stewart for having this amazing conversation with NJ Governor Chris Christie. This is an amazing interview all the way through, but here is my favorite line:

If you have cancer and you don't have health insurance then it is hurricane Sandy (in your life). 

Jon goes on to make the point that politicians’ empathy increases when they are personally impacted. I wouldn't wish cancer on my worst enemy, but until you (Republicans) have walked a mile in my shoes then you can't understand. Problem is if you are a politician, you MUST have empathy since we live in a REPRESENTATIVE democracy. 

 

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