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Giving The World A Cold: 5 Must Read Viral Marketing Books

Giving The World A Cold: 5 Must Read Viral Marketing Books | Personal Branding Using Scoopit | Scoop.it
Martin (Marty) Smith's insight:

Want Your Klout Score To Go Up in 2014?
Your Klout score is an expression of the virality of your personal brand. Find my Klout score here: http://klout.com/#/ScentTrail (is usually around 65 so not Seth Godin but good enough I have legitimacy as an Internet marketer).

If you want to understand Internet marketing leaving "ditch digging marketing" behind is important. Today's marketing is about winning hearts and minds.


Today's marketing is about giving the world a cold.

 

Here are 5 Must Read books to learn how viral marketing works so your Klout score goes up, you get that great job you've always wanted, lose 15 pounds in the new year your house gets featured in MTV Cribs:

  • Tipping Point by Gladwell
  • Tribes & or All Marketers Liars & or Purple Cow by Godin.
  • Crossing Chasm by Moore.
  • Black Swan by Taleb.
  • Lean Startup by Ries.

 

Even though no one reads books anymore, I would have working knowledge of at least 3 of these if you want to be an Internet marketer when you grow up.




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Rescooped by Martin (Marty) Smith from 'Next Economy and Wealth'
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THEM and US Lines Erode: Consumer Tribes Are Revolutionizing Brands and Branding

THEM and US Lines Erode: Consumer Tribes Are Revolutionizing Brands and Branding | Personal Branding Using Scoopit | Scoop.it

'The New Consumer Tribe: Revolutionizing Brands and Scaling Sustainability blog post by Alicia Korten.


Via Ferananda
Martin (Marty) Smith's insight:

The New Branding

If you are a marketer you aren't in control anymore. Debatable if you ever were as in control as it appeared, but collaboration and tribes rule the world now. We collide with our consumers and they with us so much and in so many ways now the lines between marketers, advocates and consumers are eroding fast. 

This post is well summarized by Ferananda isn't full of new revelations as much as points that need to be made over and over until we accept and act. 

Related: See Jim Stengel's Brand Ideals for how to align brands with the super secret consumer tribe stuff: http://sco.lt/8RPl7x 


 

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Ferananda's curator insight, March 21, 2013 8:09 PM

In a nutshell:

 

Deliver total value

Paint the big picture (tell the story)

Be their champion

Make more out of less

Invite them to the conversation

 

What is your brand doing to provide value to the new conscious consumers? what brand is really rocking for you? 

Ferananda's comment, March 31, 2013 5:03 PM
thank you Martin. I will look at that link!