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Suggested by Brian Yanish - MarketingHits.com
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Dan Pallotta: The way we think about charity is dead wrong #tedtalk redux

Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend -- not for what they get done. Instead of equating frugality with morality, he asks us to start rewarding charities for their big goals and big accomplishments (even if that comes with big expenses). In this bold talk, he says: Let's change the way we think about changing the world.

Martin (Marty) Smith's insight:

Brian Yanish suggested this great TED talk. Dan's ideas are so RIGHT. In my Save The World Marketing slideshare (http://www.slideshare.net/martinmartysmith/save-the-world-marketing ) I mentioned how fast nonprofits and for profts are running toward one another.

For profit companies need the emotional storytelling skills across a variety of media to be successful in a connected, mobile, social time. Nonprofits need to understnad how to creae SEO REACH and viral marketing strengs of for profit marketeers.

Dan belts out a great TED talk about failure, learning and what nonprofits will need to do to succeed. Rock on and thanks to Brian Yanish (@MarketingHits) for thinking of me.

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100 Things You Need To Know About in 2013

100 Things You Need To Know About in 2013 | Personal Branding Using Scoopit | Scoop.it
With 2012 very nearly in the rearview mirror, check out this list of what you are going to hear about, talk about about and spend your money on in 2013.Get...
Martin (Marty) Smith's insight:

Some things on this list are frivolous, others are new to me and I am checking out, some are known to me and agree they will play an important role in 2013. 

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Further From Online Weirder 2012 Got: New Yorkers Year That Almost Was

Further From Online Weirder 2012 Got: New Yorkers Year That Almost Was | Personal Branding Using Scoopit | Scoop.it
What defined 2012 were the year’s countless half-starts and baby steps.
Martin (Marty) Smith's insight:

Reading this depressing list of almost did, should haves and could haves I am SO glad I work online (lol). 

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No CONTEST or GAME In Your 2013 Plan, Are You NUTS? [+ Marty Note]

No CONTEST or GAME In Your 2013 Plan, Are You NUTS? [+ Marty Note] | Personal Branding Using Scoopit | Scoop.it

KISSmetrics: Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the activities of virtually any company looking to leverage the web as an effective marketing and communications...

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Rescooped by Martin (Marty) Smith from A Cultural History of Advertising
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How Advertisers Failed Women in 2012 [VIDEO]

SUPPORT THE CAMPAIGN: http://bit.ly/VCXiLj

Via k3hamilton
Martin (Marty) Smith's insight:

Sending this to my friends who just created Catapult.org, new crowdfunding platform for girls and women. 

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Martin (Marty) Smith's comment, December 20, 2012 6:09 PM
My friends at Catapult.org the new crowdfunding platform for women and girls would appreciate this scoop.