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Personal Branding Using Scoopit
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Personal Branding MacGuffins - Stuff You Have To Have To Get That Dream Job

Personal Branding MacGuffins - Stuff You Have To Have To Get That Dream Job | Personal Branding Using Scoopit | Scoop.it

Personal Branding MacGuffins
We explored Why Every Website Has A MacGuffin in Curation Revolution (http://sco.lt/9L7oCf and at http://www.curagami.com/featured/website-marketing-macguffins/ ). That got us to thinking about personal branding MacGuffins. 

MacGuffins in film are plot devices that move the story forward but may not be fully explained to the audience. The glowing case in Pulp Fiction is a famous film MacGuffin.

Online MacGuffins are things customers expect. Things like Free Shipping for an ecommerce site whose absence does more damage than its presence creates benefit. What are MacGuffins for your personal brand?

Personal Brand MacGuffins include:

* Having a LinkedIn Profile.
* Having recommendations from every recent job on your LI Profile. * Having YOUR picture on your LI Profile. 
* Including a link to your Twitter on your LI Profile.
* Including a link to your personal blog or company website (and your personal blog scores higher).
* Telling your story in detail, supported by your recommendations and visually.

What other "personal brand" MacGuffins, things that hurt more in their absence than may help in their presence, can you discover and share?  

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Scooped by Martin (Marty) Smith
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Digital Marketing For Business Conference Hour By Hour Recommendations [Marty Note]

Digital Marketing For Business Conference Hour By Hour Recommendations [Marty Note] | Personal Branding Using Scoopit | Scoop.it

Digital Marketing For Business Conference Hour By Hour
I don't think there is going to be a "bad" session at next week's #DMFB conference (Monday 4.15 and Tuesday 4.16).


You can find my hour by hour recommendations on the linked post.  


Tuesday 1:00 Enterprise Track I discuss Thinking Bigger 


Thinking Bigger Presentation
http://digitalmarketingforbusiness.com/agenda/enterprise-track-agenda/thinking-bigger/  

Thinking Bigger Slide deck on Slideshare
http://www.slideshare.net/martinmartysmith/thinking-bigger 

#THKBig = Presentation hashtag

Event Twitter: @digital4biz Event Hashtag: #DMFB

My twitter: @ScentTrail 

My Blog: ScentTrail Marketing 


New Hour By Hour Page
I ended up breaking out the hour by hour recs to their own page:


#DMFB Hour By Hour

Also included Unofficial DMFB Resources

Pinterest Board

Twitter List 

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