Creating New KPIs
I wanted to know the extent of my personal brand's current ecosystem. Reach has three components:
* Inner circle (friends and family).
* Outer circle (so called "loose connections")
* FOF or Friends of Friends
I wanted to benchmark where my social ecosystem is today because there are no neutral marketing actions. Even doing nothing is now a full-blown action that brings consequences (decay of links and rank).
This is my first stab at creating a new set of Key Performance Indicators for social media marketing so ROI may be more accurately estimated.