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Personal Branding Using Scoopit
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Why New Ecommerce Must Tell Stories: Martin (Marty) Smith Paper.li Interview

Why New Ecommerce Must Tell Stories: Martin (Marty) Smith Paper.li Interview | Personal Branding Using Scoopit | Scoop.it

Paper.li Interview
Love the questions and editing Cendrine Marrouat, Kelly and team at Paper.li created from our interview about the new ecommerce I added it to my LiinkedIn page. Paper.li as an important "get more, do less" tool for any online merchant. Thanks to team for a great experience.
Marty

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Klout Profile Page | Be Known For What You Love | Is Cool & Mysterious via @Klout

Klout Profile Page | Be Known For What You Love | Is Cool & Mysterious via @Klout | Personal Branding Using Scoopit | Scoop.it

Klout helps people who want to be great at social media. Join today to start sharing original content and measuring your online impact.

Marty Note
https://klout.com/#/ScentTrail Never really noticed this page before, but love it. Can't figure out the algorithm that controls it and that makes it kind of fun. Can't figure out how to make it work as it acts like a pass through - content goes to other nets like Twitter or Facebook - but cool page. Bound to be a way to use it. Has anyone? How?

Martin (Marty) Smith's insight:

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Psycho Brand Killer Qu'est-ce que c'est

Psycho Brand Killer Qu'est-ce que c'est | Personal Branding Using Scoopit | Scoop.it

Killing Your Brand Softly
Its so EASY to KILL an online brand especially in the fledgling stages. And what online brand is NOT in a "fledgling" stage? When the board can be swept clean in a moment best to create policies and procedures sure to WOW the Ambassadors any brand needs to succeed these days.

Don't trip over the $100 bills to pick up pennies. Don't KILL your online brand with bad partner decisions or poorly trained customer service. This G+ post explains why we LOVE and believe we can make a winning P&L argument for any online store to be shipping FedEx.

Don't as the "what does it cost us" brand killing question. Ask, "What can we BUILD?"

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Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder

Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder | Personal Branding Using Scoopit | Scoop.it
GetSocialHealth.com Janet Kennedy interviews Curagami Founder & cancer survivor Marty Smith on startups, crowdfunding, social media & curing cancer.

Martin (Marty) Smith's insight:

Hero Marketing
Little did I know when I quit my Director of Ecommerce position and decided to ride a bicycle across America to help cure cancer that I would discover "Hero Marketing". I thought there would be an epiphany somewhere in Utah as we rode 3,300 miles across America, but fell on the idea of Hero Marketing.

Hero Marketing is easy to understand. Do amazing things that require risk and you have a chance for reward. Do average things with little risk and you will discover a long line of people who are already there.

While this podcast interview doesn't discuss personal branding and Hero Marketing as much as it covers startups, crowdfunding and our most recent startups Tech Cures Cancer (live on UNC and blog coming soon) and Curagmai (content marketing tool for merchants and content marketers). Hero Marketing is the core of our conversation.

What about you? Have you realized BHAGs (Big Hairy Audacious Goals)? Share your BHAG accomplishments and we will curate in.

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7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice

7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice | Personal Branding Using Scoopit | Scoop.it

Google+ is a key component to your overall marketing strategy. How to dominate your personal brand using Google Plus as the fuel!

Marty Note
Wow, it DOESN'T get any better than this amazing post from Rebekah Radice (A MUST Follow). I'm going to share Rebekah's 7 Point Check List, but if you read one thing tonight this should be it.

Why so special? Rebekah's G+ approach is a great map to becoming a successful Internet marketer. Here are her 7 Tips for G+:

1. Maximize Your Profile Potential

2. Write Great Content

3. Manage Your Contacts

4. Join Niche Specific Communities

5. Pay Attention to Your Ripples

6. Create a Visually-Rich Experience

7. Use Google+ Hangouts

Wow, what a great post by a deep expert in G+, social media and Internet marketing.

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Apply 8 Visual Marketing Tips From Vogue To Your Personal Brand

Apply 8 Visual Marketing Tips From Vogue To Your Personal Brand | Personal Branding Using Scoopit | Scoop.it

8 Visual Marketing Tips From Vogue
* Be Specific & Use BIG NUMBERS to help.
* Be Branded Use Known Brands.
* Be Welcoming (LI Pic should be looking right at camera).

* Be Topical - frame achievements in current keywords and trends.

* Use alliteration and rhythm in headlines.

* Create juxtapositions and contrasts like "street chic" or "power user".

* Use Action Verbs such as create, sell, develop, market.
* Simple colors (black, red, white).


If you are logged in and viewing my LinkedIn Profile (www.linkedin.com/in/martysmith1980vc/ ) you will see my fledgling attempt to adopt these 8 visual marketing tips to an important "personal branding" tool - my LinkedIn Profile. Use of big visual numbers and known brands helps wrap my brand in "known" and "trusted" while walking a fine line.

Personal brands that are too "known" can seem boring and not exceptional. Blending trusted messaging via keywords and brands with creativity and challenge is the fine line every "personal brand" must walk.

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Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks

Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks | Personal Branding Using Scoopit | Scoop.it
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..
Martin (Marty) Smith's insight:

Blogging is KEY to personal branding. There may be no greater CSF (Critical Success Factors) when it comes to your personal brand. Why?

Because each blog post builds a legacy, an oeuvre. As you tell stories they  define you. You become a brand - You Da Brand. 

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Mikko Hakala's curator insight, March 6, 10:21 AM

Super comprehensive guide.

malek's curator insight, March 6, 10:52 AM

Yoo, hoo...

Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.

Stephen Van Delinder's curator insight, March 7, 11:06 AM

Great how-to guide for building a personal blog from scratch. 

 

Blogging is the perfect way to build thought leadership, network, and build a personal brand. This guide gives the entire process some structure. 

 

The How to Get Endless Blog Traffic is full of great suggestions on raising visibility through SEO, other blogs, and social platforms. 

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Build Brands & Drive Sales With 5 Video Marketing Tips

Build Brands & Drive Sales With 5 Video Marketing Tips | Personal Branding Using Scoopit | Scoop.it
Content - Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on ...

Via malek
Martin (Marty) Smith's insight:

Wrote a long note about my frustration with how videographers sell their services that got sucked into the great vortex. These are great tips and I need 20 to 50 videos BUT I need each video to cost HUNDREDS not THOUSANDS.

Feels like someone should be able to appify video creation like Piktochart just did for infographics (review here http://sco.lt/5Lv4dt ). Wish a video vendor would solve the PAIN since learning to create my own feels like a bridge too far even though the need is a simple and templated one.

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BlairEvanBall's curator insight, February 21, 2:29 PM

In the near future Video will overtake photos for engagement on Social Media.

malek's comment, February 21, 6:41 PM
@BlairEvanBall have a look at the sports page in any of the British newspaper, full of short videos
Lori Wilk's curator insight, February 21, 11:53 PM

The technology is coming and every day there are new platforms to explore. The pace of change is getting faster. Thanks for the tips and shortcuts 

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8 White Lies About Content Marketing You May Believe

8 White Lies About Content Marketing You May Believe | Personal Branding Using Scoopit | Scoop.it

Here are 8 White Lies About Content Marketing you may believe:

1. Only publish your best work to YOUR blog.

2. Everyone Can & Should Be Writing Content.

3. Great Content Promotes Itself.
4. Content Marketing & Content Strategy Are The Same Thing.
5. One or two great posts will make all the difference.

6. Long content/short content is best.
7. More content is better than less.
8. Content marketing is the new link building.

Great post that explains each of these "little white lies" about content marketing and curation.


Via Simply Friday, ChaeBae 888-554-0144
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Marilyn Moran's comment, March 1, 5:35 PM
Whoever made the graphic used the logo of the band White Lies. I like them very much so I'm not sure how I feel about that. haha
Martin (Marty) Smith's comment, March 1, 9:18 PM
@Marilyn Moran sorry about using a logo from a band you like. I liked it too, but will be more careful going forward. Thanks for the feedback and no offense meant. Marty
Marilyn Moran's comment, March 2, 10:01 AM
The only offense is that more people don't know about their talent. Anyways, it's all good Marty! :)
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Repurpose Existing Content for Easy SEO Links

Repurpose Existing Content for Easy SEO Links | Personal Branding Using Scoopit | Scoop.it
We've all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us.

Via Peg Corwin, luigi vico
Martin (Marty) Smith's insight:

Like this idea but would warn against duplication of content. Make sure if you have content in more than one place you use a canonical URL to tell Google which one (of the multiple URLs) to index.

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Peg Corwin's curator insight, January 12, 12:14 PM

Use existing CONTENT ASSETS for SEO wins. Find them in these ways:


- Old email campaigns
- Open Site Explorer or Followerwonk to see what is popular
- Old microsites
- ReverseInternet
- Misspelled domains
- ImageRaider to look for your logo
- Offline content like white papers
- GPlusData for subject matter experts on
- Upcoming speaking events they are doing
- Blog commenters to network with
Now use paid content discovery networks like Outbrain or Taboola, or on Twitter, to get it discovered.


If you like this scoop, please consider a thumbs up or share.

Bill Gassett's curator insight, January 26, 11:45 AM

How to get your content seen by more people by re-purposing it!

Bill Gassett's curator insight, February 5, 5:32 PM

Are you re-purposing your content in order to extend your reach online? If not you should be! Of course if you are using Scoop.it then you are doing content curation already but do you know some of the other ways as well? Take a look and see how you can make your internet presence grow. One of my personal favorites mentioned in the article is Outbrain.

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Giving The World A Cold: 5 Must Read Viral Marketing Books

Giving The World A Cold: 5 Must Read Viral Marketing Books | Personal Branding Using Scoopit | Scoop.it
Martin (Marty) Smith's insight:

Want Your Klout Score To Go Up in 2014?
Your Klout score is an expression of the virality of your personal brand. Find my Klout score here: http://klout.com/#/ScentTrail (is usually around 65 so not Seth Godin but good enough I have legitimacy as an Internet marketer).

If you want to understand Internet marketing leaving "ditch digging marketing" behind is important. Today's marketing is about winning hearts and minds.


Today's marketing is about giving the world a cold.

 

Here are 5 Must Read books to learn how viral marketing works so your Klout score goes up, you get that great job you've always wanted, lose 15 pounds in the new year your house gets featured in MTV Cribs:

  • Tipping Point by Gladwell
  • Tribes & or All Marketers Liars & or Purple Cow by Godin.
  • Crossing Chasm by Moore.
  • Black Swan by Taleb.
  • Lean Startup by Ries.

 

Even though no one reads books anymore, I would have working knowledge of at least 3 of these if you want to be an Internet marketer when you grow up.




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Scoop.it Top 10 Content Marketing Conversion Analysis Study

Scoop.it Top 10 Content Marketing Conversion Analysis Study | Personal Branding Using Scoopit | Scoop.it

Scoop.it Top 10 Content Conversion Study
What content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS?

For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas.

Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:

http://sco.lt/7HnqjZ  Curation Revolution

http://sco.lt/8CZurZ Design Revolution

http://sco.lt/7PxYjx Startups Revolution

http://sco.lt/8cl8Yz Ecommerce Revolution


http://sco.lt/8xqxAP Contests & Games Revolution

http://sco.lt/6KdbNJ Social Media Marketing Revolution


http://sco.lt/7tUwSn Marketing Revolution

Stay tuned for more.

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Go SpinSnip Yourself

Go SpinSnip Yourself | Personal Branding Using Scoopit | Scoop.it
New SpinSnip Content Marketing Tool Suite Content marketers don't have tools needed to curate and create. There is a large and growing confidence gap. 86% of
Martin (Marty) Smith's insight:

SpinSnipping YOU
One of the applications of our new content management tools will be the ability to "SpinSnip You". We all have content hither and yon doing who knos what. SpinSnips is a series of tools that help content marketers have control over their creations.

SpinSnip also helps know what content resonates. How valuable would knowing that everytime you blog about content marketing your shares come in 30% over their average be for your business and personal brand?

Personal brands may have different care and feeding needs. You mayneed to share more personal stories to win hearts and minds and views for your LinkedIn profile than you would ever want to share on yoru company's blog.

SpinSnip makes it possible to KNOW what content is helping you get that next great job and what conent is HURTING your chances. What is that worth?  

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When Your Co-Founder Has Cancer... via @1918

When Your Co-Founder Has Cancer... via @1918 | Personal Branding Using Scoopit | Scoop.it

In January I received a call from my friend and mentor, he asked me to join him in starting a new company. Marty is in his mid-fifties and has cancer, multiple sclerosis and a work ethic that would

Marty Note
So thankful for this inspirational note from my Curagami (http://www.Curagami.com ) Co-Founder Phil Buckley and the many stories, notes of encouragement and shares Phil's post is prompting. I head to Ohio State again soon for treatment of my leukemia and do so with a pocket full of inspiration, new friends and courage. Thank You. M

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How to Create an Awesome Infographic [+Scenttrail Note on Why Important]

How to Create an Awesome Infographic [+Scenttrail Note on Why Important] | Personal Branding Using Scoopit | Scoop.it

Visual Marketing
Recently I did a multi-year analysis of my 10 Scoop.it feeds in order to create a top 10 list for curation, marketing, startups and BI. One of the most fascinating results was the prevalence of infographics.

Every top 10 had several infographics. Think on that for a minute. My 10 feeds span many different topics from content curation to social media. In EVERY case infogrpahics played a major leading role.

YES, this means we are moving toward visual marketing, but such a dominant result also shows how important infographics have become. Lately its popular to push back and say infographics aren't what they used to be.

I agree that there is some piling on going on - people creating infogrpahics that aren't really infographics. We don't throw out TV as a medium because there are good and bad TV shows. Infographics as a "lean content" medium are important and this infogrpahic on how to create infographics is helpful.

I would add, remember to TELL A STORY that highlights and creates interesting juxtapositions. Surprise use, visually amaze us and teach us and infographics will be on your top 10 content list too.


Via Ana Cristina Pratas
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malek's curator insight, August 15, 9:02 AM

The production process is efficient with only 10% for full draft

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Social Media ROI - Not Hard To Prove #infographic

Social Media ROI - Not Hard To Prove #infographic | Personal Branding Using Scoopit | Scoop.it

When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively.

 

First we need to set our objectives.

 

What are you trying to achieve from your social media activity? Here are some typical examples:

- Lead generation

- Sales

- Retention

-Reach

- Email signups

- Cost reductions


Via Jeff Domansky, Pedro Da Silva
Martin (Marty) Smith's insight:

Social Media Key Performance Indicators (KPIs) make ROI easy to see, track, analyze and improve.

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Jeff Domansky's curator insight, June 16, 1:26 AM

Sean Clark shows how to measure your social media ROI easily.

Daniel McKean's curator insight, August 13, 6:17 PM

Mid to Small Companies Still Struggle With Social Media

 

First-hand experience as a digital analyst working with companies of all sizes reveal there is still a great deal of poor execution among mid to small companies when it comes to practicing social media. Strategies, tactics and community management all too often are misaligned to the realities of how best to leverage social media.

 

Several things to keep in mind to realize ROI.

 

Don’t Act Impulsively

There is a big di­fference between understanding the marketplace & knowing when to leap into the latest platform.

 

QUESTIONS TO CONSIDER:

• Is this new network a fad or does it have potential longevity?

• Does the purpose of the network align with our brand and social identity?

• Is our current or potential audience on this network?

• What content and tools do we need to successfully manage on a daily basis?

• Will we see a return on investment / energy if we join this network?

 

And remember Social media and the strategy applied is no longer just a micro-segment of marketing. Think beyond the basics and take into account your company’s general business objectives, fiscal plans and sales goals, then align your strategy to that agenda. If no metrics currently exist—be proactive!

 

Establish benchmarks, create metrics, track progress and merchandize appropriately.

 

QUESTIONS TO CONSIDER:

• Do my social goals support greater business goals?

• Are the social strategies and tactics outlined attainable?

• What is our brand voice and how do we adapt that for social?

• What resources, human and technological, do we need to flourish?

• What processes are in place to test, learn and adjust as necessary?

 

Be smart. Track, analyze and report on results to prove ongoing value and return for the company and ROI will start to become evident if social media is practiced well.

Martin (Marty) Smith's comment, August 14, 12:37 AM
EXCELLENT comments @Daniel McKean! Marty
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Networking No-No's: Never Do These 3 Things, Ever via @TSF_VC

Networking No-No's: Never Do These 3 Things, Ever via @TSF_VC | Personal Branding Using Scoopit | Scoop.it
Here's how you can create a positive, life-affirming moment instead of a scary, personality-scarring event.
Martin (Marty) Smith's insight:

Curagami's (http://www.curagami.com )"bossman" at Triangle Startup Factory and chief investor in our #startup Chris Heivly wrote a great post for Inc. about 3 mistakes to never make when networking (made all three mistakes btw):

1. Don’t cold call/cold email. 

2. Don't tell me your life story. 

3. Don't ask me to read your mind.


AGREE with #1. My life's story is on the web. If you can get me on the phone, and I try to make that HARD, talk to me about what we have in common not YOUR THING. I could care less about YOUR THING no matter what it is until I know you are FRIEND and not FOE. 

Best way to cold call today is not to cold call. Share, educate and use friends of friends marketing to reach people. Cold calling is for suckers who think offending and interrupting is still okay. It isn't as our bossman points out. 

BTW, I've NEVER had someone turn down my request to write about them. If you want your personal currency to go UP start a blog and call influential people in your area and ask for an interview. That is how I met Chris :). 

Read more: http://www.inc.com/chris-heivly/how-to-network-effectively-every-time.html#ixzz35656Syje
 

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Personal Branding: The Ultimate Guide to Doing It Right [Infographic]

Personal Branding: The Ultimate Guide to Doing It Right [Infographic] | Personal Branding Using Scoopit | Scoop.it

Personal Brands
Personal Brands sound more selfish than they are. Developing a strong personal brand is a rising tide capable of lifting all boats including company, friends and ideas or memes you create This "Ultimate Guide" to how to create an effective personal brand shares great tips, insight and "how to" guidance.

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Carlos Polaino Jiménez's curator insight, April 2, 8:14 AM

Si queremos demostrar ser buenos en Community, nuestra marca personal debe ser excelente.

Ted Peetz's curator insight, July 25, 2:43 PM

A cool infographic on "personal branding". How will you separate yourself from the competition?

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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | Personal Branding Using Scoopit | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it.


This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.

Added a great @Neil Ferreenote about how he uses Scoop.it to the GPlus post:
http://bit.ly/1l74lxC

What about you? How do you use Scoop.it? Share here or on G+ and we will curate in with thanks. Marty

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Ally Greer's curator insight, March 19, 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 10:52 AM

Scoop.it influences social media marketing and more...

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Epic Personal Branding: 6 Tips - ScentTrail Marketing

Epic Personal Branding: 6 Tips - ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..

* Create BHAGs NOW!
* Videos and Pictures.

* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.

Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.


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malek's curator insight, April 13, 12:16 PM
#5: FAIL MISERABLY

Success is failure to failure without loss of enthusiasm.

Maryse Rebillot's curator insight, April 14, 5:39 AM

Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.

Gary Harwell's curator insight, April 15, 1:13 AM

But can you get paid?

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How To Buy Web Design - ScentTrail Marketing

How To Buy Web Design - ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

After 2 years Director Marketing for Triangle, NC's largest web design CO Marty Smith left to start CrowdFunde. Here are his tips on buying web design something we all need to do these days.

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Bill Gassett Rocks Real Estate Content Marketing on Scoopit

Bill Gassett Rocks Real Estate Content Marketing on Scoopit | Personal Branding Using Scoopit | Scoop.it
Bill Gassett is a nationally recognized Real Estate leader who has been helping people move in and out of the Metrowest Massachusetts area for the past twenty seven years. Visit http://www.maxrealestateexposure.com
Martin (Marty) Smith's insight:

Bill is a friend as well as a leading realtor and Internet marketer. I convinced Bill to start using Scoop.it to augment his blogging and social media and darn if he didn't LISTEN (lol). 

Bill is smart and he GETS IT. When we look back on who revolutionized how we sell homes Bill's name is gong to come up. This link leads to Bill's three new Scoop.it feeds:

Bill
@Bill Gassett 

Social Media Engagement
http://www.scoop.it/t/social-media-engagement-by-bill-gassett 

Real Estate Articles Worth Reading
http://www.scoop.it/t/real-estate-by-bill-gassett 

SEO tips for Realtors
http://www.scoop.it/t/search-engine-optimization-seo-tips-and-advice 
 

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Bill Gassett's comment, February 5, 5:40 PM
Thanks very much Marty you are the man!!!
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Free Internet Marketing Saturdays Is Back - ScentTrail Marketing

Free Internet Marketing Saturdays Is Back - ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

Free Internet Consulting Saturdays asks SMBs & people who want to learn Internet marketing to join a FREE Q&A lunch each Saturday at Saladelia Cafe in Durham, NC.

Hope yu can join us one Saturday soon & bring your questions.

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Quora's Cool Helpful Embedded Quotes Widget

Quora's Cool Helpful Embedded Quotes Widget | Personal Branding Using Scoopit | Scoop.it
Today we're launching Embedded Quotes to make it easier to add content from Quora to your websites. Sites all around the web already quote content from Quora which extends the distribution and impact writers on Quora have.
Martin (Marty) Smith's insight:

Writing a piece about widgetization found this cool Quora widget for embedding quotes or entire Q&A content. Cool enough that I may need to put Quora back in content creation rotation. Q&A conent is some of the most powerful SEO content on the planet. It always felt like I was making Quora richer than US so used Quora for a bit and then trailed off. May need to rethink that now. 

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What Netflx & Roku Teach Us About Information Architecture and Personal Brands

What Netflx & Roku Teach Us About Information Architecture and Personal Brands | Personal Branding Using Scoopit | Scoop.it
Martin (Marty) Smith's insight:

Picked up a Roku box the other day to be able to view Netflix on the TV. Turns out Roku is much more than that. Roku allows for maximum control over the content. 

It is easy to speed through or over sections by clicking the forward button and Netflix's waterfall menus have never been easier to control and mange. 

Netflix  + a line in Steven Johnson's book Everything Bad Is Good For You has me thinking about the nature of information. The linked in BAD is about how we form allegiance to some content. Allegiance and ritual mean we watch some content over and over. 

Johnson points out that the real test of content may be in its "rewatch quotient. Netflix's algorithm learns our preference and creates a "new to me" presentation of "old" content. 

The ability to filter and organize an infinite amount of content so the "new to me" and highly relevant snippets emerge at the top feels like THE TACTICAL ISSUE of our connected and content overwhelming times. 

Netflix is creating an individualized "long tail". My ratings are so close to what I like now that any 3 star rating has a better than 80% chance of hitting the e mark (i.e. being something I like). 

The impact of Roku + Netflix's increasingly smart ratings and presentation systems is its is Thursday night and I am NOT watching commercial television. And I used the word "commercial" on purpose since it is one of the reasons I don't watch. 

The more I use media I control (like Roku + Netflix) the less patience I have for the PUSH approach. All day I use technology to parse and select content from the social web. It is so JARRING to come home and have someone else doing the scheduling and interrupting every ten minutes that watching TV is becoming all but impossible. 

I’ve long maintained that benefits associated with these tools are mostly how they change us. Netflix + Roku is changing my "watching behavior" in a way that is consistent with the rest of my interactions. 

 

Netflix teaches a valuable lesson about our personal brand too. We think of our presentation as timeline linear. Why? Shouldn't we create building blocks with tags? If I'm looking at a resume why doesn't it know that I'm an Internet marketer and so arrange the relevant blocks I want to see at the top?

Surely this "predictive analytics" resume is more valuable than static information. LinkedIn take note. I have at least six ways into my experience:

* Brand Marketing.
* Internet Marketing.
* Email Marketing.
* Ecommerce.
* Content Marketing.
* Social Media Marketing.  

 

Why can't we create blocks for each of these and present based on the relevance to the viewer? If that sounds like email marketing it is because predictive analytics infused web design (or resume design) looks and feels like email marketing. 


K, commercial break is over better get back to watching whatever the heck some programming genius wants me to watch right along with the goofystupid ads for stuff I will never buy or care about.  

 

 

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