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Scooped by Martin (Marty) Smith!

Brilliant Social Marketing - Fund The Car The Dodge Dart Gift Registry

Brilliant Social Marketing - Fund The Car The Dodge Dart Gift Registry | Personal Branding Using Scoopit |
Most engaged couples, if they’re not doing the shotgun boogie, start a gift registry for wedding attendees that includes dishes, silverware, kitchen appliances or other household necessities. Now they can add a 2013 Dodge Dart to their list.
Martin (Marty) Smith's insight:

Dodge Creates Cool Social "Registry"

Buying a car SHOULD be a social event. We don't buy cars all that often anymore, not nearly every year like my grandfather. Kudos to Doge for creating a way to "fund the car" one social piece and donation at a time.

They creative use of a "gift registry" creates a team around buying a car. The app will increase the size of the market for Dodge because it expands how a car can be "financed" via a mini-crowdfunding campaign.

If you were a REALLY creative Internet marketer and you were about to get married you would create a campaign and "fund the car". Another cool idea would be to fund the car with friends and friends of friends and then donate the money to a good cause and buy the car yourself. Share that end goal in the copy of course, but "fund the car" could be a cool wedding present / save the world gift. 


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Scooped by Martin (Marty) Smith!

NatGeo Causes An Uproar With GREAT Big Cat Marketing

NatGeo Causes An Uproar With GREAT Big Cat Marketing | Personal Branding Using Scoopit |
Learn more about the National Geographic Cause an Uproar campaign to save big cats. The Big Cats Initiative is funding on-the-ground conservation projects and education to slow the decline of big cats.

Marty Note
I have a "Big Cat" in my house, my Bengal housecat Lucian. I'm going to make a donation in Lucian's name this holiday because big cats need to stick together.

When I saw a lion on the screen with my brother just before James Bond came racing on the screen I said, "I have one of those at home". He said, "You mean that cat that hides under the bed when I come over?" 

Yes my "Big Cat" hides under the bed when strangers come in, but that is only because he wants to attack from stealth (lol).  

BTW, this is great marketing by NatGeo.  

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