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Personal Branding Using Scoopit
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3 Tips So You Rock New Linkedin Publishing Platform

3 Tips So You Rock New Linkedin Publishing Platform | Personal Branding Using Scoopit | Scoop.it
198 Flares Twitter 71 Facebook 8 Google+ 56 Pin It Share 2 LinkedIn 50 Buffer [...]

Via Cendrine Marrouat - SocialMediaSlant.com
Martin (Marty) Smith's insight:

Knew there were going to be "inside baseball" secrets about how to use LinkedIn's new publishing feature. @Cendrine Marrouat - SocialMediaSlant.com shares 3 Great tips here. 

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 11, 2014 1:40 AM


Like Jennifer G. Hanford, I'm quite pleased with the Linkedin platform. The traffic around my contributions has been nice and steady. 

As Jennifer mentions, articles with "snackable" bits have a better chance to get traction. 

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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Personal Branding Using Scoopit | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss, Martina Friesenbichler
Martin (Marty) Smith's insight:

I love the 92% of companies who blog multiple times a day have acquired a customer from their blog stat. You might wonder how that could work. How can a company blog multiple times a day?

Shorten up your blog posts and widen your content curation and creation path and creating multiple post a day is possible. Each post has a unique URL so they shouldn't step on each other too badly (and that is another good reason to create a wide swath of content).

Brain Pickings is a great example of the power of intense blogging for long periods. Maria Popova's blog has almost 11,000 pages in Google, a PageRank of 7 and almost 11,000 inbound links. Smart content distributed across a wide swath with multiple posts a day can create a powerful SEO position.

My blog writing tips:

* Write in present tense verbs (sounds FAST).
* Short sentences without connections (and, but, so hurt more than they help online).

* Bullet points are good, great visual support is better.
* Match written content to visual support.

* Avoid "stop words" like "him, her, it, they".

* Be specific (use keywords whenever possible).
* Don't sweat grammar but watch the spelling.

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Phillip Newsome's curator insight, September 26, 2014 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 2014 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 2014 10:17 AM

Cool infographic that will be useful for any blogger.

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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | Personal Branding Using Scoopit | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it.


This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.

Added a great @Neil Ferreenote about how he uses Scoop.it to the GPlus post:
http://bit.ly/1l74lxC

What about you? How do you use Scoop.it? Share here or on G+ and we will curate in with thanks. Marty

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Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM

Scoop.it influences social media marketing and more...

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Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks

Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks | Personal Branding Using Scoopit | Scoop.it
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..
Martin (Marty) Smith's insight:

Blogging is KEY to personal branding. There may be no greater CSF (Critical Success Factors) when it comes to your personal brand. Why?

Because each blog post builds a legacy, an oeuvre. As you tell stories they  define you. You become a brand - You Da Brand. 

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Mikko Hakala's curator insight, March 6, 2014 10:21 AM

Super comprehensive guide.

malek's curator insight, March 6, 2014 10:52 AM

Yoo, hoo...

Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.

Stephen Van Delinder's curator insight, March 7, 2014 11:06 AM

Great how-to guide for building a personal blog from scratch. 

 

Blogging is the perfect way to build thought leadership, network, and build a personal brand. This guide gives the entire process some structure. 

 

The How to Get Endless Blog Traffic is full of great suggestions on raising visibility through SEO, other blogs, and social platforms. 

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Not blogging? 10 Stats Explain Why You Should START

Not blogging? 10 Stats Explain Why You Should START | Personal Branding Using Scoopit | Scoop.it

If your online marketing matters to you at all BLOG. If you are not blogging you are nuts and this post explains 10 reasons why. Here are my blog:

ScentTrail Marketing (http://scenttrail.blogspot.com )

Martin Marty Smith (http://www.martinmartysmith.com )

M

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Atomic Bomb Author Promises Blow Up In Writing Demands

Atomic Bomb Author Promises Blow Up In Writing Demands | Personal Branding Using Scoopit | Scoop.it
Richard Rhodes, the Pulitzer-winning author of The Making of the Atomic Bomb, and of 23 other books, delivered one of the keynotes at this year’s Mayborn Conference for Literary Journalism. 

 

Here are five top takeaways from that address, followed by an edited transcript of his talk and a snippet from the Q-and-A session that followed....

 

[Inspiring read for writers, bloggers, PR and content marketing pros - JD]

Marty
My favorite piece of this inspiring keynote by a favorite author discusses writing's sweat equity with writing the book at hand not chasing some perfect mental mirage:

The book in your head may be the platonically ideal book you could write, while the book you do write may seem a poor beast indeed, Caliban to your ideal book’s Prospero. But the book you write is real. And when you finish, you can hold it in your hands. And when you’re ready, you can share it with others. The world will be a little warmer place as a result.

And

To extract meaning from the real takes imagination. (indeed)


Via Jeff Domansky
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Personal Branding MacGuffins - Stuff You Have To Have To Get That Dream Job

Personal Branding MacGuffins - Stuff You Have To Have To Get That Dream Job | Personal Branding Using Scoopit | Scoop.it

Personal Branding MacGuffins
We explored Why Every Website Has A MacGuffin in Curation Revolution (http://sco.lt/9L7oCf and at http://www.curagami.com/featured/website-marketing-macguffins/ ). That got us to thinking about personal branding MacGuffins. 

MacGuffins in film are plot devices that move the story forward but may not be fully explained to the audience. The glowing case in Pulp Fiction is a famous film MacGuffin.

Online MacGuffins are things customers expect. Things like Free Shipping for an ecommerce site whose absence does more damage than its presence creates benefit. What are MacGuffins for your personal brand?

Personal Brand MacGuffins include:

* Having a LinkedIn Profile.
* Having recommendations from every recent job on your LI Profile. * Having YOUR picture on your LI Profile. 
* Including a link to your Twitter on your LI Profile.
* Including a link to your personal blog or company website (and your personal blog scores higher).
* Telling your story in detail, supported by your recommendations and visually.

What other "personal brand" MacGuffins, things that hurt more in their absence than may help in their presence, can you discover and share?  

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22 Cool Tools To Solve The CATCH-22 of Blogging - Great Blogging Takes TIME & Who Has TIME?

22 Cool Tools To Solve The CATCH-22 of Blogging - Great Blogging Takes TIME & Who Has TIME? | Personal Branding Using Scoopit | Scoop.it
Have you ever wanted to sneak into your favorite blogger's computer and see what tools and programs he/she uses to make her website look so awesome? Well, I have. And I've stalked other bloggers tr...

Via Cendrine Marrouat - SocialMediaSlant.com
Martin (Marty) Smith's insight:

More than half these tools are new to me. The Infographic tools section (#5) is worth the price of admission.

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Nine0Media's curator insight, March 27, 2014 4:25 PM

#WebConsultants  #Nine0Media

Carole Borie's curator insight, March 28, 2014 2:37 AM

A must read !

Agora Abierta's curator insight, April 7, 2014 4:41 AM

Take into account to your blog!

Rescooped by Martin (Marty) Smith from MarketingHits
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Secrets of a Killer Blog Post #Infographic

Secrets of a Killer Blog Post  #Infographic | Personal Branding Using Scoopit | Scoop.it
A blog post is a great way to add extra value to your website and it’s a proven strategy for attracting new customers. The catch is that you have to add new content all the time.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Some of these tips are excellent, some stink. Be Controversial is a good example of a stinker. If you are Morton Downey then yes be controversial, but if you are NOT naturally controversial putting that air on to game the system is stupid.

There are no secrets anymore and you won't be able to maintain a mask long enough to establish a brand so why do it? Best idea is to do what comes naturally to you, tell the stories you know and keep your eyes and ears peeled.

Next best thing to do is hand the keys over and let others write, curate and contribute. When people consistently help out GIVE THEM A JOB. Ask them to monitor a section of your blog or website, ask them to tweet or provide guest blog posts.

Asking for something may be the ultimate confirming signal. The web is a huge lie detecting amplifier. Never become something you aren't to get links, social shares or traffic. You won't be able to maintain the masquerade and life is too short anyway.

There are some good tips mixed in such as ask questions and communicate the value and who the post is for. More good tips than bad here :). M

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Go Beyond Blogging: How to Become a Great Storyteller

Go Beyond Blogging: How to Become a Great Storyteller | Personal Branding Using Scoopit | Scoop.it
Learn how to become a storyteller -- not just a blogger, marketer, or generic content creator.
Martin (Marty) Smith's insight:

I'm more thankful for my southern gothic storytelling roots every day. Great post here about how to turn your blog into an adventure full of engagement and social shares. 

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Rescooped by Martin (Marty) Smith from Digital Delights
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6 Reasons Why You Should Do a “Blog Study”

6 Reasons Why You Should Do a “Blog Study” | Personal Branding Using Scoopit | Scoop.it
cc licensed ( BY ) flickr photo shared by carlos.a.martinez Talking with good friends Tom and Leah Whitford, we were discussing moving staff forward and some of the conversations that drive our thi...

Via Ana Cristina Pratas
Martin (Marty) Smith's insight:

Scooped a great piece from @TMGmedia earlier about how your blog is your converison work horse http://sco.lt/4ichv7 and now Ana shares some great tips on creating a "blog study" to help your blog work even harder to support your content marketing. 

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Ana Cristina Pratas's curator insight, March 19, 2013 12:16 AM

For example, look at an educator blog (Bill FerriterWill Richardson or Dean Shareski could be good options) and have teachers subscribe through email to their posts.  As they write, perhaps have a discussion time once a week or month, on things that were stated in the blog, and whether they agree or disagree, and how those ideas apply to your school.  You can host a chat online through something like twitter, or keep them offline if that is what works best for your community.  Ensure that if you do pick a blog, make sure that it is someone that updates consistently and perhaps connect with the blog author and let them know that you are doing a “blog study” on their work.  This is something that you do not have to do with necessarily an educator blog (Seth Godin would be an interesting one), but I think that it would be more applicable to use a blog on education for schools.

Here are some of the reasons this would be beneficial:

Martin (Marty) Smith's comment, March 19, 2013 12:38 AM
Just scooped that Social Nets are cool, but the conversion and influence work horse for most content marketers is their blog. Great ideas here for how to have your blog work even harder for your content. #StealThis
Rescooped by Martin (Marty) Smith from Business in a Social Media World
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Blogging: 40 Traffic Generation Tips

Blogging: 40 Traffic Generation Tips | Personal Branding Using Scoopit | Scoop.it
Whether you are just starting blogging or have been a blogger for a while, you have probably noticed how tough the competition for the top spots truly is. With hundreds of thousands of new articles published daily on a platform like WordPress alone, trying to stand out from the crowd can feel quite challenging. I was in your shoes not so long ago, so I understand.

 

With that being said, experience has taught me that sometimes, all you need is a little push to turn challenges into possibilities. As a matter of fact, how would you feel if I told you that:

 

Standing out from the crowd is really not that hard?
Successful blogging does not require super skills?
Major traffic is completely within your reach?
You do not need to spend a fortune to get the results you want?


You really can achieve the results you want. All you need is to know the tricks of the trade and be willing to apply them. Because, let me tell you one thing, those tricks are simple, attainable and WORK!

 

If you are ready for a steady stream of quality traffic on your blog, The Little Big eBook on Blogging: 40 Traffic Generation Tips is just what you need!

***** Tucking this away to think about later. Marty


Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's comment, April 25, 2012 2:00 PM
Thank you for sharing my eBook!