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Social Media ROI - Not Hard To Prove #infographic

Social Media ROI - Not Hard To Prove #infographic | Personal Branding Using Scoopit | Scoop.it

When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively.

 

First we need to set our objectives.

 

What are you trying to achieve from your social media activity? Here are some typical examples:

- Lead generation

- Sales

- Retention

-Reach

- Email signups

- Cost reductions


Via Jeff Domansky, Pedro Da Silva
Martin (Marty) Smith's insight:

Social Media Key Performance Indicators (KPIs) make ROI easy to see, track, analyze and improve.

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Jeff Domansky's curator insight, June 15, 10:26 PM

Sean Clark shows how to measure your social media ROI easily.

Daniel McKean's curator insight, August 13, 3:17 PM

Mid to Small Companies Still Struggle With Social Media

 

First-hand experience as a digital analyst working with companies of all sizes reveal there is still a great deal of poor execution among mid to small companies when it comes to practicing social media. Strategies, tactics and community management all too often are misaligned to the realities of how best to leverage social media.

 

Several things to keep in mind to realize ROI.

 

Don’t Act Impulsively

There is a big di­fference between understanding the marketplace & knowing when to leap into the latest platform.

 

QUESTIONS TO CONSIDER:

• Is this new network a fad or does it have potential longevity?

• Does the purpose of the network align with our brand and social identity?

• Is our current or potential audience on this network?

• What content and tools do we need to successfully manage on a daily basis?

• Will we see a return on investment / energy if we join this network?

 

And remember Social media and the strategy applied is no longer just a micro-segment of marketing. Think beyond the basics and take into account your company’s general business objectives, fiscal plans and sales goals, then align your strategy to that agenda. If no metrics currently exist—be proactive!

 

Establish benchmarks, create metrics, track progress and merchandize appropriately.

 

QUESTIONS TO CONSIDER:

• Do my social goals support greater business goals?

• Are the social strategies and tactics outlined attainable?

• What is our brand voice and how do we adapt that for social?

• What resources, human and technological, do we need to flourish?

• What processes are in place to test, learn and adjust as necessary?

 

Be smart. Track, analyze and report on results to prove ongoing value and return for the company and ROI will start to become evident if social media is practiced well.

Martin (Marty) Smith's comment, August 13, 9:37 PM
EXCELLENT comments @Daniel McKean! Marty
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Where worth Meets Worthy SMM Lessons From The Big C - ScentTrail

Where worth Meets Worthy SMM Lessons From The Big C - ScentTrail | Personal Branding Using Scoopit | Scoop.it

Hearing "cancer" and my name in the same sentence helped create strategies proving helpful with managing the VEGAS that is social media marketing.

Cancer helped me create tactics I'm using now to keep Social Media in check. Tactics such as:

* Praise is great but rarely located in time where it belongs.
* Failure suffers a similar fate. Time changes failure to success.
* Forgiving myself helps forgive others.
* Loving myself, warts and all, helps love others.
* Each day has magic & pain, both are helpful and good (in the long run).
* When time is short, and it always is, do what you love with those you love.

What about you? How do you keep all that social stimulation in check? Share your strategies and I will curate into my Scenttrail Marketing post:
http://www.scenttrail.com/worth-meets-worthy-social-media-lessons-from-the-big-c/

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Free Internet Marketing Saturdays Is Back - ScentTrail Marketing

Free Internet Marketing Saturdays Is Back - ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

Free Internet Consulting Saturdays asks SMBs & people who want to learn Internet marketing to join a FREE Q&A lunch each Saturday at Saladelia Cafe in Durham, NC.

Hope yu can join us one Saturday soon & bring your questions.

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Evaluating A Social Ecosystem: Social Selling's New KPIs

Evaluating A Social Ecosystem: Social Selling's New KPIs | Personal Branding Using Scoopit | Scoop.it

Creating New KPIs

I wanted to know the extent of my personal brand's current ecosystem. Reach has three components:

* Inner circle (friends and family).

* Outer circle (so called "loose connections")

* FOF  or Friends of Friends

 

I wanted to benchmark where my social ecosystem is today because there are no neutral marketing actions. Even doing nothing is now a full-blown action that brings consequences (decay of links and rank).

This is my first stab at creating a new set of Key Performance Indicators for social media marketing so ROI may be more accurately estimated. 

 

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Principles of Customer WOW [great stats]: Selling SMM To C Level

In an age where the social customer has risen to new heights, customer support teams have been required to adjust to meet the needs of their customer base more
Martin (Marty) Smith's insight:

Selling SMM To The C Level
Great customer service stats about:


* how much easier it is to sell existing customers than new.

* how many people hear about negative experience.

* how few hear about great ones.


and other customer service facts that should make selling social media marketing to the C level much easier.

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THEM and US Lines Erode: Consumer Tribes Are Revolutionizing Brands and Branding

THEM and US Lines Erode: Consumer Tribes Are Revolutionizing Brands and Branding | Personal Branding Using Scoopit | Scoop.it

'The New Consumer Tribe: Revolutionizing Brands and Scaling Sustainability blog post by Alicia Korten.


Via Ferananda
Martin (Marty) Smith's insight:

The New Branding

If you are a marketer you aren't in control anymore. Debatable if you ever were as in control as it appeared, but collaboration and tribes rule the world now. We collide with our consumers and they with us so much and in so many ways now the lines between marketers, advocates and consumers are eroding fast. 

This post is well summarized by Ferananda isn't full of new revelations as much as points that need to be made over and over until we accept and act. 

Related: See Jim Stengel's Brand Ideals for how to align brands with the super secret consumer tribe stuff: http://sco.lt/8RPl7x 


 

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Ferananda's curator insight, March 21, 2013 5:09 PM

In a nutshell:

 

Deliver total value

Paint the big picture (tell the story)

Be their champion

Make more out of less

Invite them to the conversation

 

What is your brand doing to provide value to the new conscious consumers? what brand is really rocking for you? 

Ferananda's comment, March 31, 2013 2:03 PM
thank you Martin. I will look at that link!
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Save The World Marketing Defined

Save The World Marketing Defined | Personal Branding Using Scoopit | Scoop.it

http://bit.ly/XY5Lwm 
link to Save The World Marketing session summary for NC Tech For Good Conference

Why Nonprofits Act Like For Profits & Vice Versa

Last week Facebook became the #1 web destination instead of Google. Content is truly king in the New SEO. Internet marketing is the great level. All ideas and marketing must stand up to the bar of Internet marketing. Internet marketing is an organic thing. 

The New SEO
First we were glad to move brochures online. Next we were pleased to be able to create a cash register online. Then Web 2.0 created connection and the "social web" flooding the streets with User Generated Content and new class of powerful gatekeepers - PEOPLE armed with social networks and advocacy. 

Google had a single choice - change or drown. Google changed with their Panda and Penguin algorithm changes. The old game of SEO optimization was and is OVER. The new game of ever rising website heuristic measures such as time on site, pages viewed and return visitors is here.

Storytelling & Engagement
The "inside baseball" implications of a renewed focus on heuristic measures is user engagement and content are truly KING. If your website's time on site isn't going up as bounce rates are going down you are in trouble. For profit companies are desperately seeking Susan where "Susan" is the ability to tell emotionally real, engaging and sharable stories.  

Nonprofits have always exceled at story based selling. Nonprofits fail where for profit brands excel - message amplification and transfer. For profits excel at the gamification needed to create loyal brand advocates, the tribes all brands need to survive in a flat, social, connected and digital world. 

The rush of nonprofits toward for profit marketing amplification and for profit adoption of nonprofit emotional storytelling is Save The World Marketing. 

Learn more about Save The World Marketing: http://bit.ly/XY5Lwm (link to NC Tech For Good session proposal). 

 Please share your favorite examples of "Save The World Marketing". 


Resources

Great article from Beth Kanter on the new cause marketing:
http://www.bethkanter.org/sncr-1/  

Cone Marketing Survey
http://www.conecomm.com/stuff/contentmgr/files/0/b312c873541362dbddf3c52b52f744f0/files/2011_cone_cause_marketing_and_cr_trends.pdf  


Cone Marketing Holiday Cause Marketing Review
http://www.conecomm.com/stuff/contentmgr/files/0/801b61e1bf27b61a3eb762eb5f5cf112/files/2012_cone_communications_holiday_trend_tracker_press_release_and_fact_sheet_.pdf  


Best Cause Marketing of 2012
http://www.selfishgiving.com/capplause/best-cause-marketing-campaigns-of-2012  

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Winning The Facebook Visibility Challenge [infographic]

Winning The Facebook Visibility Challenge [infographic] | Personal Branding Using Scoopit | Scoop.it

Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.

 

If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.


Via Lauren Moss, Firas Ghunaim
Martin (Marty) Smith's insight:

Excellent infographic on something that is a mystery wrapped in an enigma for me still. Facebook's EdgeRank is crazy, but this infogrpahic helps understand how to form Facebook marketing in a way consistent with their (Facebook's) ecosystem. 

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Martin (Marty) Smith's comment, January 30, 2013 5:52 AM
Firas, great stuff on your dv8 Scoop. What is "dv8"? Marty
Mike Gingerich's curator insight, January 30, 2013 2:18 PM

Images and video are the future, prepare now!

Philippe Trebaul's curator insight, March 2, 2013 3:34 AM
The Challenge of Getting Visibility on Facebook [infographic].

"Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.


If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time".


The Challenge of Getting Visibility on Facebook [infographic] via @MYDstudio http://sco.lt/...


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Be Social #PR Savvy in 2013 [Infographic]

Be Social #PR Savvy in 2013 [Infographic] | Personal Branding Using Scoopit | Scoop.it
Did your CMO get the memo? Facebook is so real it might be named the next planet, Pinterest is not only a word, it is becoming a verb and Twitter is today's answer to modern day news.
Martin (Marty) Smith's insight:

These factoids will help sell social media marketing to the C level and define the size of your task - cut through all this clutter with a campaign sure to wins customer hearts and minds. 

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Rescooped by Martin (Marty) Smith from Smart Social Media
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5 Tips Help You Get The Most Out Of LinkedIn

5 Tips Help You Get The Most Out Of LinkedIn | Personal Branding Using Scoopit | Scoop.it

Whatever business you’re in, LinkedIn can help you to build a network of useful contacts. With 250 million members in over 200 countries and territories, it’s the world’s largest professional network. Whether you’re looking for a new job, clients, or employees – or simply want to exchange ideas and advice – LinkedIn can be invaluable in providing the right connections.

Here are five tips to help you get the most out of the site:


Via Kamal Bennani, Murhaf Taia
Martin (Marty) Smith's insight:

LinkedIn is a powerful tool IF you know its secrets.

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aanve's curator insight, April 10, 8:01 PM

www.aanve.com

 

Richard Shulman's curator insight, April 11, 6:48 AM

A great reminder about the importance of LinkedIn and how to keep yourself active. I know it works, as my contacts have expanded greatly, worldwide. Follow these steps, and do not hesitate to ask me how I did it! This article and LinkedIn are great business tools.

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How To Buy Web Design - ScentTrail Marketing

How To Buy Web Design - ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

After 2 years Director Marketing for Triangle, NC's largest web design CO Marty Smith left to start CrowdFunde. Here are his tips on buying web design something we all need to do these days.

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Social Media's Magic Loops - Atlantic BT

Social Media's Magic Loops - Atlantic BT | Personal Branding Using Scoopit | Scoop.it
Marketing is social now so understanding how quickly the distinction between US and THEM is eroding by using social media marketing's magical feedback loops is beyond important.
Martin (Marty) Smith's insight:

From the archive came up the other day when I discussed how David Edelman from McKinsey was kind enough to Tweet the post and say nice things. 

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You Have A LinkedIn Profile, Now What [Infogaphic]

You Have A LinkedIn Profile, Now What [Infogaphic] | Personal Branding Using Scoopit | Scoop.it
I have a linkedin profile now what?


Good, simple infographic explaining how to use Linkedin to assist in your online marketing. 

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10 Killer Inbound Stats From Hubspot [a must download]

10 Killer Inbound Stats From Hubspot [a must download] | Personal Branding Using Scoopit | Scoop.it
10 awesome stats for your agency's pitch deck!
Martin (Marty) Smith's insight:

I don't like driving into a landing page with nothing other than a download call to action, but this Hubspot deck is worth making an exception. These stats are helpful, beyond helpful.


My favorite is this one that corrects the belief that using social media less promotes more engagement when the opposite is in fact the case.

Pull back to tweeting 2x a day, a suggestion that was made about a year ago for Atlanticbt.com's social schedule and you will only receive 57% of the LIKE and 78% of the comments.


Schedule doesn't create engagement your content DOES, but all things being equal don't let the uninformed push you into bad decisions about schedule.

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Karen Kerski's curator insight, April 20, 5:34 PM

Get the facts about how much you need to post to build quality web traffic.

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Technology As POWERFUL Enabler of Social Change and Save The World Marketing

Technology As POWERFUL Enabler of Social Change and Save The World Marketing | Personal Branding Using Scoopit | Scoop.it

Ben-Horin created TechSoup Global (as "CompuMentor") in 1987 by tapping volunteer resources on the WELL, one of the first online communities. Over the past two decades, he guided the TechSoup Global evolution from a small, local nonprofit to a globally respected entity with more than 200 employees and a budget of US$30 million.


Via Beth Kanter
Martin (Marty) Smith's insight:

Save The World Marketing
I am working on a concept with a group of Internet marketers and writers called "Save The World Marketing", this piece about how Daniel Ben-Horin used technology to create community, mentorship, competitive collaboration and a sum of the parts is greater than the whole fits the model perfectly.

Great scoop by Beth Kanter. The quickly disappearing line between nonprofit and for profit go to market strategies, another key theme of Save The World Marketing, is a key theme for Beth.

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Martin (Marty) Smith's curator insight, March 6, 2013 9:19 PM

Much more on Save The World Marketing soon.

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Humanize: How People-Centric Organizations Succeed in a Social World

Humanize: How People-Centric Organizations Succeed in a Social World | Personal Branding Using Scoopit | Scoop.it
A practical guide for realizing the true potential of social media–not for marketing, but for leadership.
Martin (Marty) Smith's insight:

Cool book by power scooper Maddie Grant: http://www.scoop.it/u/maddie-grant 

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Brilliant Social Marketing - Fund The Car The Dodge Dart Gift Registry

Brilliant Social Marketing - Fund The Car The Dodge Dart Gift Registry | Personal Branding Using Scoopit | Scoop.it
Most engaged couples, if they’re not doing the shotgun boogie, start a gift registry for wedding attendees that includes dishes, silverware, kitchen appliances or other household necessities. Now they can add a 2013 Dodge Dart to their list.
Martin (Marty) Smith's insight:

Dodge Creates Cool Social "Registry"

Buying a car SHOULD be a social event. We don't buy cars all that often anymore, not nearly every year like my grandfather. Kudos to Doge for creating a way to "fund the car" one social piece and donation at a time.

They creative use of a "gift registry" creates a team around buying a car. The app will increase the size of the market for Dodge because it expands how a car can be "financed" via a mini-crowdfunding campaign.

If you were a REALLY creative Internet marketer and you were about to get married you would create a campaign and "fund the car". Another cool idea would be to fund the car with friends and friends of friends and then donate the money to a good cause and buy the car yourself. Share that end goal in the copy of course, but "fund the car" could be a cool wedding present / save the world gift. 

 


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End of THEN, Beginning of NOW - A New Era of Relevance [Infographic]

End of THEN, Beginning of NOW - A New Era of Relevance [Infographic] | Personal Branding Using Scoopit | Scoop.it

The Times They Are A-Changin’
Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.

 

- Bob Dylan


Marty Note - Why The Future Converts Better
I love this infographic. Google's Panda and Penguin changes were seismic for me. Once Google created penalties for playing the game the old way even the most obstinate SEO had to admit something new was afoot.

The "new thing" isn't one thing but a stew of things it is possible to summarize as a search for greater relevance. Even relevance is a funny bird since its bar continues to rise rapidly as any market matures.

The web doesn't "mature" as much as it builds, destroys and then builds again. I've often compared the Internet to weather and the houses we build to sand castles on the beach with a hurricane making landfall every 18 months or so. 

These new hurricanes are built to wipe away the inconsequential. If your site isn't changing all the time, becoming increasingly relevant to more and more faster and faster then you have a problem. Implications of the new relevance include:

* MUST have a content strategy.
* MUST have a storytelling strategy.

* MUST have sophisticated segmentation and personas (across web not just email).
* MUST have link strategy.
* MUST have social strategy.

* MUST have a SoLoMo strategy (and think Mobile First).
* MUST create more, faster and better.


Yes the times they are changing and ever more rapidly. 


Via Fabrizio Faraco
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