Personal Branding Using Scoopit
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Personal Branding Using Scoopit
Use Scoopit To Management Your Brand
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7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice

7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice | Personal Branding Using Scoopit |

Google+ is a key component to your overall marketing strategy. How to dominate your personal brand using Google Plus as the fuel!

Marty Note
Wow, it DOESN'T get any better than this amazing post from Rebekah Radice (A MUST Follow). I'm going to share Rebekah's 7 Point Check List, but if you read one thing tonight this should be it.

Why so special? Rebekah's G+ approach is a great map to becoming a successful Internet marketer. Here are her 7 Tips for G+:

1. Maximize Your Profile Potential

2. Write Great Content

3. Manage Your Contacts

4. Join Niche Specific Communities

5. Pay Attention to Your Ripples

6. Create a Visually-Rich Experience

7. Use Google+ Hangouts

Wow, what a great post by a deep expert in G+, social media and Internet marketing.

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Bill Gassett Rocks Real Estate Content Marketing on Scoopit

Bill Gassett Rocks Real Estate Content Marketing on Scoopit | Personal Branding Using Scoopit |
Bill Gassett is a nationally recognized Real Estate leader who has been helping people move in and out of the Metrowest Massachusetts area for the past twenty seven years. Visit
Martin (Marty) Smith's insight:

Bill is a friend as well as a leading realtor and Internet marketer. I convinced Bill to start using to augment his blogging and social media and darn if he didn't LISTEN (lol). 

Bill is smart and he GETS IT. When we look back on who revolutionized how we sell homes Bill's name is gong to come up. This link leads to Bill's three new feeds:

@Bill Gassett 

Social Media Engagement 

Real Estate Articles Worth Reading 

SEO tips for Realtors 

Bill Gassett's comment, February 5, 2014 5:40 PM
Thanks very much Marty you are the man!!!
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Not blogging? 10 Stats Explain Why You Should START

Not blogging? 10 Stats Explain Why You Should START | Personal Branding Using Scoopit |

If your online marketing matters to you at all BLOG. If you are not blogging you are nuts and this post explains 10 reasons why. Here are my blog:

ScentTrail Marketing ( )

Martin Marty Smith ( )


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Storytelling Is The New SEO

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher
Martin (Marty) Smith's insight:

Slideshare Breaks 10,000 Views Thanks To Storytelling
Thanks to everyone, all 8,500 of you, who've sent such nice notes of support and encouragement. Even more thanks to the more than 30 embeds. Appreciate be included me in your content marketing. 

You guys ROCK. Thanks for the follows on my Slideshare account too: .

As soon as I dig out I will be following you back and embedding your Slideshares along with my thanks.  

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Rescooped by Martin (Marty) Smith from pdxtech-info!

5 Google algorithm updates that affect your Web traffic | SEO Entrepreneur

5 Google algorithm updates that affect your Web traffic | SEO Entrepreneur | Personal Branding Using Scoopit |

SEO (Search Engine Optimization) is affected on a weekly basis by Google algorithm updates.

Marty Note
The important idea here is Panda and Penguin were NOT one time things. Google's new machine learning is moving their algorithm to ever more frequent and faster updates. They may not be iterating daily yet, but it is coming soon. Everything moves all the time now. 

Via Anthony Burke, Hector Ariceaga
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Rescooped by Martin (Marty) Smith from Startup Revolution!

Ease Pain Of Linking Building With New SEO Tool

Ease Pain Of Linking Building With New SEO Tool | Personal Branding Using Scoopit |

Many bloggers know that external links are the best way to improve SEO, Google Page Rank and traffic to your blog, but how do you get other sites to link up to you? You can learn some of the best practices for how to get external links, but applications like Tynt also help by prompting visitors to share links to your content without you having to lift a finger.

***** If there is a bigger pain than link building work I don't know what it is. Great high PageRank sites know what they've earned and where you fit into their ecosystem (think flea on back end of elephant). Any tool that can help I'm all ears.


Via Cendrine Marrouat -, Martin (Marty) Smith
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How I Use To Find Content Marketing's Over / Under - @Scenttrail

How I Use To Find Content Marketing's Over / Under - @Scenttrail | Personal Branding Using Scoopit |

Visual Marketing Over/Under or How I Use
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use

This G+ post shares a detailed analysis of how helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.

Added a great @Neil Ferreenote about how he uses to the GPlus post:

What about you? How do you use Share here or on G+ and we will curate in with thanks. Marty

Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use, mostly coming from the intelligent community of curators that has manifested itself over the last few years. Specialist @Martin (Marty) Smith wrote an explanation of how he's using to gauge interest in potential original content. When his posts on do well, he is able to see what his audience likes, and create content along the same vein.

He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish -

Read Marty's post to find new creative ways to measure the potential success of content using and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM influences social media marketing and more...

Rescooped by Martin (Marty) Smith from Social Infografic Trend Social Media Metrics & Web Design Strategic Marketing!

Repurpose Existing Content for Easy SEO Links

Repurpose Existing Content for Easy SEO Links | Personal Branding Using Scoopit |
We've all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us.

Via Peg Corwin, luigi vico
Martin (Marty) Smith's insight:

Like this idea but would warn against duplication of content. Make sure if you have content in more than one place you use a canonical URL to tell Google which one (of the multiple URLs) to index.

Peg Corwin's curator insight, January 12, 2014 12:14 PM

Use existing CONTENT ASSETS for SEO wins. Find them in these ways:

- Old email campaigns
- Open Site Explorer or Followerwonk to see what is popular
- Old microsites
- ReverseInternet
- Misspelled domains
- ImageRaider to look for your logo
- Offline content like white papers
- GPlusData for subject matter experts on
- Upcoming speaking events they are doing
- Blog commenters to network with
Now use paid content discovery networks like Outbrain or Taboola, or on Twitter, to get it discovered.

If you like this scoop, please consider a thumbs up or share.

Bill Gassett's curator insight, January 26, 2014 11:45 AM

How to get your content seen by more people by re-purposing it!

Bill Gassett's curator insight, February 5, 2014 5:32 PM

Are you re-purposing your content in order to extend your reach online? If not you should be! Of course if you are using then you are doing content curation already but do you know some of the other ways as well? Take a look and see how you can make your internet presence grow. One of my personal favorites mentioned in the article is Outbrain.

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5 Common Personal Branding SEO Mistakes

5 Common Personal Branding SEO Mistakes | Personal Branding Using Scoopit |
Martin (Marty) Smith's insight:

Personal Branding & SEO
It is easy to make personal banding SEO mistakes. Avoid these 5 common personal branding SEO mistakes and you will get that new job, increase your network and finally be fully appreciated :).

5 Common Personal Branding Mistakes
1. No Google Plus Profile (BIG Mistake).

2. Not using your Google Profile page to support your brand.

3. Not thinking of you as a "Brand" needing curation and SEO.

4. Only use ONE social net (got to use em all...sorry).

5. Not using keywords.

I could go on and on here since it is easy for all of us to ignore our brands until we want to change jobs or take some action. Waiting until you want to make a change is a BAD idea. Personal brands are best tended daily and not in an emergency situation.

Google Plus is the most disruptive social net. When author tags become common, and they will, your G+ presence will be beyond important. Get active on Google Plus today if you aren't already.

Everything you do either builds or destroys your personal brand. There is no neutral, so swimming in place, in online marketing. You WILL do things that hurt your personal brand since that is unavoidable. Don't obsess.

Instead of insisting on a false perfection work on winning more "personal brand" battles than you are losing. Be sure to be active on AT LEAST 5 social nets: Google, Facebook, Twitter, LinkedIn and one other of your choosing (such as @Scoopit).

Be sure to use KEYWORDS such as "Internet marketing" or "email marketing" when discussing your experience. Keywords are your friends :).


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New SEO URL Feature Warning

New SEO URL Feature Warning | Personal Branding Using Scoopit |
Martin (Marty) Smith's insight:

Just discovered you can change your feed URL in the new I applaud handing this level of control over to the user community even while it scares me.

It scares me because if your feed has been brewing inside the giant coffee pot that is Google for any time it has established PageRank, links and patterns.

I contemplated changing Startup Heroes to Startup Revolution. That would not be advisable since my Startup Heroes feed has PageRank of 3 and is sitting at #2 (absolute) on the phrase "startup heroes".

If I felt like I had to have Startup Revolution better to create a new Scoop, rename the cosmetic elements on Startup Heroes back to the way I set it up.

Addition is always better with Google than subtraction or change. Using the new URL control feature to change
"Startup Heroes" would have eliminated all that Google-juice (hard to get so NEVER toss away).

The moment the URL changed ALL Google value would be wiped clean. So be very careful with how you use this new URL control feature.

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Rescooped by Martin (Marty) Smith from TSU Blogging!

4 Steps To A Strategic Approach Fo Web Content

4 Steps To A Strategic Approach Fo Web Content | Personal Branding Using Scoopit |
Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.


But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.


On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.


Read more:

Via Martin Gysler, Mithuhassan
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Rescooped by Martin (Marty) Smith from Google Penalty World!

More Google Panda Penalties For Black Hat SEO

More Google Panda Penalties For Black Hat SEO | Personal Branding Using Scoopit |

Robin Good: Google is about to release globally and for all languages a new algorithm change that will significantly penalize web sites utilizing "black hat" 

SEO techniques, to rank inside Google search engine result pages.


From the article: "In the next few days, Google will be launching an important algorithm change targeted at webspam.


The change will decrease rankings for sites that are violating Google’s existing quality guidelines.


This algorithm represents another improvement in Google efforts to reduce webspam and promote high quality content. 



Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.

The change will go live for all languages at the same time.


For context, the initial Panda change affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice. The change affects roughly 3% of queries in languages such as German, Chinese, and Arabic, but the impact is higher in more heavily-spammed languages. For example, 5% of Polish queries change to a degree that a regular user might notice."



Read the full article: 

Via Robin Good
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