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Personal Branding Using Scoopit
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Rescooped by Martin (Marty) Smith from Public Relations & Social Media Insight
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Social Trial & Error: Identifying Best Platforms for Your Brand

Social Trial & Error: Identifying Best Platforms for Your Brand | Personal Branding Using Scoopit | Scoop.it

So your brand has a growing following on Twitter, your Facebook page has been up and running for a few years now, and you recently launched a Google+ brand page – but now what? While you can access certain analytics for each platform, there’s often a desire to answer the question “What can we do next?” and “Which platform is reaching my best customers?”


For most brands struggling with limited time and money to fuel a company’s social activities, it can be a challenge to answer some of these questions. However, it doesn’t have to be. To follow are a few easy and inexpensive tactics for brands to experiment with different properties in unique ways – all while gathering more intel on who they are reaching, and how....

 

[Smart social strategies and tips - JD]


Via Jeff Domansky
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Rescooped by Martin (Marty) Smith from Public Relations & Social Media Insight
Scoop.it!

Top 5 Most Shareable Content Types

Top 5 Most Shareable Content Types | Personal Branding Using Scoopit | Scoop.it
In today's digital world, shareable content is the power behind every purposeful marketing effort.

 

Truly shareable content establishes authority and builds the social capital of a website in the form of comments, likes, shares and links. It's the substance of brand engagement, which even the ultimate consumer brand Coca-Cola has embraced for its new marketing strategy dubbed "content excellence". With this emerging trend, inbound marketing is fast taking the place of traditional advertising, telemarketing and direct mail.

 

What are five the types of content ideas that are worth sharing and have the potential of going viral?...



***** I would add humor to this excellent list. Marty
Via Jeff Domansky
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