So your brand has a growing following on Twitter, your Facebook page has been up and running for a few years now, and you recently launched a Google+ brand page – but now what? While you can access certain analytics for each platform, there’s often a desire to answer the question “What can we do next?” and “Which platform is reaching my best customers?”
For most brands struggling with limited time and money to fuel a company’s social activities, it can be a challenge to answer some of these questions. However, it doesn’t have to be. To follow are a few easy and inexpensive tactics for brands to experiment with different properties in unique ways – all while gathering more intel on who they are reaching, and how....
[Smart social strategies and tips - JD]
Via Jeff Domansky