Brave New World - Finding The Illusive NonLinear Immersive Website | Personal Branding Using Scoopit |

“A linear story had a linear workflow, but now we’re in a nonlinear immersive space,” explained production designer Alex McDowell at a recent Flux 5D event titled “Digital Design and World-building in the Narrative Media Landscape”...

***** I've always wanted to make what is inherently nonlinear, a website, expressly nonlinear. The kind of story so flexible no matter where you drop in or weave through the story wraps around the visitor in increasingly more relevant ways. That we take the possiblity of a "nonlinear immersive space" and make it so flat and linear is a failure of Internet marketing imagination.

Via The Digital Rocking Chair