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Personal Branding Using Scoopit
Use Scoopit To Management Your Brand
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Hiring An Assistant & Sweeping Morgan Manhattan's Yard

Hiring An Assistant & Sweeping Morgan Manhattan's Yard | Personal Branding Using Scoopit | Scoop.it

Marty's Assistant: Now Hiring
I used Sweeps.jobs to find college students to help pack. I'm moving across Durham tomorrow. The experience got me thinking. Perhaps hiring an assistant is a good idea.

The linked G+ post shares details and where to apply. If you are interested in learning about the web #marketing and ecommerce apply to organize my life. I recognize the need for the kind of intelligent help who can be trusted to assume more and more. I also understand, within six months to a year, the "intern" I hire will need to fly the coop.

People who collaborate with me usually make 30% more in their next gig. 
 I'm not the reason for such a rising tide. The value of the #ecommerce  and#marketing  experiences I've been able to collect and am still creating is what makes a resume jump off the stack.

My "assistant" will be able to walk and talk
#seo , #contentmarketing , #socialmedia  and #startups  even if only partially listening.

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Get Paid To Be YOU - aka Being Mark Traphagen

Get Paid To Be YOU - aka Being Mark Traphagen | Personal Branding Using Scoopit | Scoop.it

My friend, fellow Durham, NC resident and occasional Startup Factory visitor Mark Traphagen figured out something we ALL need to understand. Mark gets paid to be MARK Traphagen. Adding Mark to Eric Enge’s formidable Stone Temple Consulting was a brilliant idea making both brands stronger, wiser and better.

How do YOU get paid to be you too? Read on..

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Personal Branding: The Ultimate Guide to Doing It Right [Infographic]

Personal Branding: The Ultimate Guide to Doing It Right [Infographic] | Personal Branding Using Scoopit | Scoop.it

Personal Brands
Personal Brands sound more selfish than they are. Developing a strong personal brand is a rising tide capable of lifting all boats including company, friends and ideas or memes you create This "Ultimate Guide" to how to create an effective personal brand shares great tips, insight and "how to" guidance.

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Carlos Polaino Jiménez's curator insight, April 2, 2014 8:14 AM

Si queremos demostrar ser buenos en Community, nuestra marca personal debe ser excelente.

Ted Peetz's curator insight, July 25, 2014 2:43 PM

A cool infographic on "personal branding". How will you separate yourself from the competition?

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Build Brands & Drive Sales With 5 Video Marketing Tips

Build Brands & Drive Sales With 5 Video Marketing Tips | Personal Branding Using Scoopit | Scoop.it
Content - Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on ...

Via malek
Martin (Marty) Smith's insight:

Wrote a long note about my frustration with how videographers sell their services that got sucked into the great vortex. These are great tips and I need 20 to 50 videos BUT I need each video to cost HUNDREDS not THOUSANDS.

Feels like someone should be able to appify video creation like Piktochart just did for infographics (review here http://sco.lt/5Lv4dt ). Wish a video vendor would solve the PAIN since learning to create my own feels like a bridge too far even though the need is a simple and templated one.

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BlairEvanBall's curator insight, February 21, 2014 2:29 PM

In the near future Video will overtake photos for engagement on Social Media.

malek's comment, February 21, 2014 6:41 PM
@BlairEvanBall have a look at the sports page in any of the British newspaper, full of short videos
Lori Wilk's curator insight, February 21, 2014 11:53 PM

The technology is coming and every day there are new platforms to explore. The pace of change is getting faster. Thanks for the tips and shortcuts 

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Using Scoopit For Personal Branding and Online Reputation Management (ORM)

Using Scoopit For Personal Branding and Online Reputation Management (ORM) | Personal Branding Using Scoopit | Scoop.it

I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. 

The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote.

Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. 

Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). 

Scoop.it As Personal Branding ORM Solution
Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 

1. Change "Sources" To Feeds From Your Content.

I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer.  These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 

2. Change Keyords To Ones Relevant to You (your name, social names, etc.).

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Carlos Polaino Jiménez's curator insight, March 20, 2014 6:43 AM

Curation perfecta para quienes están en la fase de creación i estabilización  de un Online Reputation. Y a no olvidar por un Community Magager. 

WebMarketingStore's comment, May 8, 2014 7:55 PM
Smart approach to ORM ~ I like!
Investors Europe Stock Brokers's curator insight, September 1, 2014 1:27 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
http://www.investorseurope.net/en/managing-director ;
http://www.investorseurope.net/en/nominee-accounts

Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

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Klout Profile Page | Be Known For What You Love | Is Cool & Mysterious via @Klout

Klout Profile Page | Be Known For What You Love | Is Cool & Mysterious via @Klout | Personal Branding Using Scoopit | Scoop.it

Klout helps people who want to be great at social media. Join today to start sharing original content and measuring your online impact.

Marty Note
https://klout.com/#/ScentTrail Never really noticed this page before, but love it. Can't figure out the algorithm that controls it and that makes it kind of fun. Can't figure out how to make it work as it acts like a pass through - content goes to other nets like Twitter or Facebook - but cool page. Bound to be a way to use it. Has anyone? How?

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Social Media ROI - Not Hard To Prove #infographic

Social Media ROI - Not Hard To Prove #infographic | Personal Branding Using Scoopit | Scoop.it

When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively.

 

First we need to set our objectives.

 

What are you trying to achieve from your social media activity? Here are some typical examples:

- Lead generation

- Sales

- Retention

-Reach

- Email signups

- Cost reductions


Via Jeff Domansky, Pedro Da Silva
Martin (Marty) Smith's insight:

Social Media Key Performance Indicators (KPIs) make ROI easy to see, track, analyze and improve.

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Jeff Domansky's curator insight, June 16, 2014 1:26 AM

Sean Clark shows how to measure your social media ROI easily.

Daniel McKean's curator insight, August 13, 2014 6:17 PM

Mid to Small Companies Still Struggle With Social Media

 

First-hand experience as a digital analyst working with companies of all sizes reveal there is still a great deal of poor execution among mid to small companies when it comes to practicing social media. Strategies, tactics and community management all too often are misaligned to the realities of how best to leverage social media.

 

Several things to keep in mind to realize ROI.

 

Don’t Act Impulsively

There is a big di­fference between understanding the marketplace & knowing when to leap into the latest platform.

 

QUESTIONS TO CONSIDER:

• Is this new network a fad or does it have potential longevity?

• Does the purpose of the network align with our brand and social identity?

• Is our current or potential audience on this network?

• What content and tools do we need to successfully manage on a daily basis?

• Will we see a return on investment / energy if we join this network?

 

And remember Social media and the strategy applied is no longer just a micro-segment of marketing. Think beyond the basics and take into account your company’s general business objectives, fiscal plans and sales goals, then align your strategy to that agenda. If no metrics currently exist—be proactive!

 

Establish benchmarks, create metrics, track progress and merchandize appropriately.

 

QUESTIONS TO CONSIDER:

• Do my social goals support greater business goals?

• Are the social strategies and tactics outlined attainable?

• What is our brand voice and how do we adapt that for social?

• What resources, human and technological, do we need to flourish?

• What processes are in place to test, learn and adjust as necessary?

 

Be smart. Track, analyze and report on results to prove ongoing value and return for the company and ROI will start to become evident if social media is practiced well.

Martin (Marty) Smith's comment, August 14, 2014 12:37 AM
EXCELLENT comments @Daniel McKean! Marty
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Resumes Are so OVER - LinkedIn, Google & Personal Brands Rule New Job Market

Resumes Are so OVER - LinkedIn, Google & Personal Brands Rule New Job Market | Personal Branding Using Scoopit | Scoop.it
The resume is dead (or at least it's jumped the shark ). The resume used to be the tool that would get you noticed. No more. It's a fading bit player, no longer the star of the show. Now, by the time someone has seen your resume, they've already Googled you. Your resume has become a "late to the party" confirmation of your Google results and LinkedIn profile, rather than the enticement to opportunity you expect it to be. move over resume, here's its replacement.
Martin (Marty) Smith's insight:

Agree, best way to get a great job is NOT TO NEED ONE!.

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Bill Gassett Rocks Real Estate Content Marketing on Scoopit

Bill Gassett Rocks Real Estate Content Marketing on Scoopit | Personal Branding Using Scoopit | Scoop.it
Bill Gassett is a nationally recognized Real Estate leader who has been helping people move in and out of the Metrowest Massachusetts area for the past twenty seven years. Visit http://www.maxrealestateexposure.com
Martin (Marty) Smith's insight:

Bill is a friend as well as a leading realtor and Internet marketer. I convinced Bill to start using Scoop.it to augment his blogging and social media and darn if he didn't LISTEN (lol). 

Bill is smart and he GETS IT. When we look back on who revolutionized how we sell homes Bill's name is gong to come up. This link leads to Bill's three new Scoop.it feeds:

Bill
@Bill Gassett 

Social Media Engagement
http://www.scoop.it/t/social-media-engagement-by-bill-gassett 

Real Estate Articles Worth Reading
http://www.scoop.it/t/real-estate-by-bill-gassett 

SEO tips for Realtors
http://www.scoop.it/t/search-engine-optimization-seo-tips-and-advice 
 

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Bill Gassett's comment, February 5, 2014 5:40 PM
Thanks very much Marty you are the man!!!
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Free Internet Marketing Consulting Saturdays Presents A MONSTER Free Meeting on 1.19

Free Internet Marketing Consulting Saturdays Presents A MONSTER Free Meeting on 1.19 | Personal Branding Using Scoopit | Scoop.it
Free Internet Marketing Consulting Saturdays
Wow, you have to say NO to Monster Trucks this Saturday as we host the largest Free Internet Marketing…
Martin (Marty) Smith's insight:

Wish more of my Scoop.it friends where around Durham, NC, USA since we are going to have a MONSTER TRUCK of an Internet marketing meeting this Saturday. 

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