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L'eggo o My Lego: Using LEGO to Teach Math

L'eggo o My Lego: Using LEGO to Teach Math | Personal Branding Using Scoopit | Scoop.it

Math is the ultimate puzzle with its own language. Wish I'd had "Lego Lessons" when I was learning algebra. Would have been much less painful :). M




Via Beth Dichter, Mark E. Deschaine, PhD, Rui Guimarães Lima, massimo facchinetti
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Autism Daily Newscast's curator insight, September 10, 4:26 AM

Not an app but close enough - love it.

Elizabeth Bowden's curator insight, September 12, 7:52 PM

In addition to using Lego for maths, I've taken my sons (extensive) Lego collection into History and Society & Culture to have the students (high school) demonstrate their understanding of concepts such as globalisation, communism, nationalism, capitalism. Worked really well and classes sooo happy. 

 

Having been broken up into groups and given a concept each, They created cities or environments demonstrating the concept then talked the rest of the class through. 

Ness Crouch's curator insight, September 13, 4:06 PM

Fantastic ideas for using lego in mathematics. Simple hands on tasks.

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Social Media ROI - Not Hard To Prove #infographic

Social Media ROI - Not Hard To Prove #infographic | Personal Branding Using Scoopit | Scoop.it

When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively.

 

First we need to set our objectives.

 

What are you trying to achieve from your social media activity? Here are some typical examples:

- Lead generation

- Sales

- Retention

-Reach

- Email signups

- Cost reductions


Via Jeff Domansky, Pedro Da Silva
Martin (Marty) Smith's insight:

Social Media Key Performance Indicators (KPIs) make ROI easy to see, track, analyze and improve.

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Jeff Domansky's curator insight, June 16, 1:26 AM

Sean Clark shows how to measure your social media ROI easily.

Daniel McKean's curator insight, August 13, 6:17 PM

Mid to Small Companies Still Struggle With Social Media

 

First-hand experience as a digital analyst working with companies of all sizes reveal there is still a great deal of poor execution among mid to small companies when it comes to practicing social media. Strategies, tactics and community management all too often are misaligned to the realities of how best to leverage social media.

 

Several things to keep in mind to realize ROI.

 

Don’t Act Impulsively

There is a big di­fference between understanding the marketplace & knowing when to leap into the latest platform.

 

QUESTIONS TO CONSIDER:

• Is this new network a fad or does it have potential longevity?

• Does the purpose of the network align with our brand and social identity?

• Is our current or potential audience on this network?

• What content and tools do we need to successfully manage on a daily basis?

• Will we see a return on investment / energy if we join this network?

 

And remember Social media and the strategy applied is no longer just a micro-segment of marketing. Think beyond the basics and take into account your company’s general business objectives, fiscal plans and sales goals, then align your strategy to that agenda. If no metrics currently exist—be proactive!

 

Establish benchmarks, create metrics, track progress and merchandize appropriately.

 

QUESTIONS TO CONSIDER:

• Do my social goals support greater business goals?

• Are the social strategies and tactics outlined attainable?

• What is our brand voice and how do we adapt that for social?

• What resources, human and technological, do we need to flourish?

• What processes are in place to test, learn and adjust as necessary?

 

Be smart. Track, analyze and report on results to prove ongoing value and return for the company and ROI will start to become evident if social media is practiced well.

Martin (Marty) Smith's comment, August 14, 12:37 AM
EXCELLENT comments @Daniel McKean! Marty
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Personal Branding: The Ultimate Guide to Doing It Right [Infographic]

Personal Branding: The Ultimate Guide to Doing It Right [Infographic] | Personal Branding Using Scoopit | Scoop.it

Personal Brands
Personal Brands sound more selfish than they are. Developing a strong personal brand is a rising tide capable of lifting all boats including company, friends and ideas or memes you create This "Ultimate Guide" to how to create an effective personal brand shares great tips, insight and "how to" guidance.

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Carlos Polaino Jiménez's curator insight, April 2, 8:14 AM

Si queremos demostrar ser buenos en Community, nuestra marca personal debe ser excelente.

Ted Peetz's curator insight, July 25, 2:43 PM

A cool infographic on "personal branding". How will you separate yourself from the competition?

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22 Cool Tools To Solve The CATCH-22 of Blogging - Great Blogging Takes TIME & Who Has TIME?

22 Cool Tools To Solve The CATCH-22 of Blogging - Great Blogging Takes TIME & Who Has TIME? | Personal Branding Using Scoopit | Scoop.it
Have you ever wanted to sneak into your favorite blogger's computer and see what tools and programs he/she uses to make her website look so awesome? Well, I have. And I've stalked other bloggers tr...

Via Cendrine Marrouat - www.socialmediaslant.com
Martin (Marty) Smith's insight:

More than half these tools are new to me. The Infographic tools section (#5) is worth the price of admission.

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Nine0Media's curator insight, March 27, 4:25 PM

#WebConsultants  #Nine0Media

Carole Borie's curator insight, March 28, 2:37 AM

A must read !

Agora Abierta's curator insight, April 7, 4:41 AM

Take into account to your blog!

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How Many 8 Things Successful People Do Are In Your Repertoire? [Infographic]

How Many 8 Things Successful People Do Are In Your Repertoire? [Infographic] | Personal Branding Using Scoopit | Scoop.it
Do you have what it takes to rank among the remarkably successful? There are people whose names are synonymous with success. These people work differe
Martin (Marty) Smith's insight:

I have several favorite LESSSONS in this infographic including EFFORT and You Are Going To Have To SELL.

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You Have A LinkedIn Profile, Now What [Infogaphic]

You Have A LinkedIn Profile, Now What [Infogaphic] | Personal Branding Using Scoopit | Scoop.it
I have a linkedin profile now what?


Good, simple infographic explaining how to use Linkedin to assist in your online marketing. 

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Winning The Facebook Visibility Challenge [infographic]

Winning The Facebook Visibility Challenge [infographic] | Personal Branding Using Scoopit | Scoop.it

Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.

 

If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.


Via Lauren Moss, Firas Ghunaim
Martin (Marty) Smith's insight:

Excellent infographic on something that is a mystery wrapped in an enigma for me still. Facebook's EdgeRank is crazy, but this infogrpahic helps understand how to form Facebook marketing in a way consistent with their (Facebook's) ecosystem. 

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Martin (Marty) Smith's comment, January 30, 2013 8:52 AM
Firas, great stuff on your dv8 Scoop. What is "dv8"? Marty
Mike Gingerich's curator insight, January 30, 2013 5:18 PM

Images and video are the future, prepare now!

Philippe Trebaul's curator insight, March 2, 2013 6:34 AM
The Challenge of Getting Visibility on Facebook [infographic].

"Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.


If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time".


The Challenge of Getting Visibility on Facebook [infographic] via @MYDstudio http://sco.lt/...


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Be Social #PR Savvy in 2013 [Infographic]

Be Social #PR Savvy in 2013 [Infographic] | Personal Branding Using Scoopit | Scoop.it
Did your CMO get the memo? Facebook is so real it might be named the next planet, Pinterest is not only a word, it is becoming a verb and Twitter is today's answer to modern day news.
Martin (Marty) Smith's insight:

These factoids will help sell social media marketing to the C level and define the size of your task - cut through all this clutter with a campaign sure to wins customer hearts and minds. 

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Simple Guide to Creating Infographics in PowerPoint [Template]

Simple Guide to Creating Infographics in PowerPoint [Template] | Personal Branding Using Scoopit | Scoop.it
Learn how to create an infographic without a designer using PowerPoint.

 

Read more:

http://blog.hubspot.com/blog/tabid/6307/bid/33499/The-Marketer-s-Simple-Guide-to-Creating-Infographics-in-PowerPoint-Template.aspx


Marty Note
Infographics are tough. Here is a guide to how to create them with PowerPoint.

 


Via Yolanda de Lucas, IES Consaburum, Gust MEES, Gerrit Bes
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How to Create an Awesome Infographic [+Scenttrail Note on Why Important]

How to Create an Awesome Infographic [+Scenttrail Note on Why Important] | Personal Branding Using Scoopit | Scoop.it

Visual Marketing
Recently I did a multi-year analysis of my 10 Scoop.it feeds in order to create a top 10 list for curation, marketing, startups and BI. One of the most fascinating results was the prevalence of infographics.

Every top 10 had several infographics. Think on that for a minute. My 10 feeds span many different topics from content curation to social media. In EVERY case infogrpahics played a major leading role.

YES, this means we are moving toward visual marketing, but such a dominant result also shows how important infographics have become. Lately its popular to push back and say infographics aren't what they used to be.

I agree that there is some piling on going on - people creating infogrpahics that aren't really infographics. We don't throw out TV as a medium because there are good and bad TV shows. Infographics as a "lean content" medium are important and this infogrpahic on how to create infographics is helpful.

I would add, remember to TELL A STORY that highlights and creates interesting juxtapositions. Surprise use, visually amaze us and teach us and infographics will be on your top 10 content list too.


Via Ana Cristina Pratas
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malek's curator insight, August 15, 9:02 AM

The production process is efficient with only 10% for full draft

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How To Hustle Like 50 Cent: 5 Lessons For Street-Smart Entrepreneurs | Visual.ly Infographic

How To Hustle Like 50 Cent: 5 Lessons For Street-Smart Entrepreneurs | Visual.ly Infographic | Personal Branding Using Scoopit | Scoop.it
An infographic that carefully breaks down the core elements of 50's outrageous success as a business mastermind, into 5 actionable lessons. Get your h
Martin (Marty) Smith's insight:

Great infographic and had no idea 50% of things 50 Cent is up to. Great tips.

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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Personal Branding Using Scoopit | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss, Martina Friesenbichler
Martin (Marty) Smith's insight:

I love the 92% of companies who blog multiple times a day have acquired a customer from their blog stat. You might wonder how that could work. How can a company blog multiple times a day?

Shorten up your blog posts and widen your content curation and creation path and creating multiple post a day is possible. Each post has a unique URL so they shouldn't step on each other too badly (and that is another good reason to create a wide swath of content).

Brain Pickings is a great example of the power of intense blogging for long periods. Maria Popova's blog has almost 11,000 pages in Google, a PageRank of 7 and almost 11,000 inbound links. Smart content distributed across a wide swath with multiple posts a day can create a powerful SEO position.

My blog writing tips:

* Write in present tense verbs (sounds FAST).
* Short sentences without connections (and, but, so hurt more than they help online).

* Bullet points are good, great visual support is better.
* Match written content to visual support.

* Avoid "stop words" like "him, her, it, they".

* Be specific (use keywords whenever possible).
* Don't sweat grammar but watch the spelling.

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Phillip Newsome's curator insight, September 26, 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 10:17 AM

Cool infographic that will be useful for any blogger.

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Secrets of a Killer Blog Post #Infographic

Secrets of a Killer Blog Post  #Infographic | Personal Branding Using Scoopit | Scoop.it
A blog post is a great way to add extra value to your website and it’s a proven strategy for attracting new customers. The catch is that you have to add new content all the time.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Some of these tips are excellent, some stink. Be Controversial is a good example of a stinker. If you are Morton Downey then yes be controversial, but if you are NOT naturally controversial putting that air on to game the system is stupid.

There are no secrets anymore and you won't be able to maintain a mask long enough to establish a brand so why do it? Best idea is to do what comes naturally to you, tell the stories you know and keep your eyes and ears peeled.

Next best thing to do is hand the keys over and let others write, curate and contribute. When people consistently help out GIVE THEM A JOB. Ask them to monitor a section of your blog or website, ask them to tweet or provide guest blog posts.

Asking for something may be the ultimate confirming signal. The web is a huge lie detecting amplifier. Never become something you aren't to get links, social shares or traffic. You won't be able to maintain the masquerade and life is too short anyway.

There are some good tips mixed in such as ask questions and communicate the value and who the post is for. More good tips than bad here :). M

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Internet of THINGS Going To Be COOL [Infographic]

Internet of THINGS Going To Be COOL [Infographic] | Personal Branding Using Scoopit | Scoop.it
TechWeekEurope UK
SAP: 'Internet of Things' is Future of Information Management, Smart Cities ...

Via Richard Kastelein , Robin Martin, Wonil Lee Ph.D.
Martin (Marty) Smith's insight:

Internet of things will be COOL. 

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Linda Buckmaster's curator insight, May 4, 2013 9:18 PM

Wow ... dot.com

Nedko Aldev's curator insight, May 7, 2013 4:03 AM

add your insight...

 
Rosetta Carrington Lue's curator insight, May 8, 2013 11:08 PM

Amazing infographic on the future of internet connectivity.  This reminds me of the 1990 Arnold Schwarzenegger movie "Total Recall"!

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Smart Teaching: Teach What Brains Can’t Ignore [Infogrpahic]

Smart Teaching: Teach What Brains Can’t Ignore [Infogrpahic] | Personal Branding Using Scoopit | Scoop.it
Orange Leaders by The reThink Group. Orange Leaders is a place for ministry leaders to network and connect.
Martin (Marty) Smith's insight:

Find "teach in the way brains can't ignore" fascinating for content marketing. 

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CreativeCommons-Infographic

CreativeCommons-Infographic | Personal Branding Using Scoopit | Scoop.it

A good summary/overview of CC licenses and use for photos.


Via C.Rathsack, Ann Vega, Dr. Laura Sheneman, Dennis T OConnor, NikolaosKourakos, Lynnette Van Dyke
Martin (Marty) Smith's insight:

Understanding how to use the "creative commons" is about to be every Internet marketer's job. I'm lousy at attribution and that has to stop.


I don't like it when sites copy my work without attribution so only fair to hold myself to the same standard or stop being mad when someone copies my work wholesale (unlikely). Attribution is the right Thank You and kudos for someone's hard work. 

This infogrpahic helps understand the creative commons, attribution and the future of our visual heavy Internet marketing.  

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Martin (Marty) Smith's comment, January 24, 2013 8:35 AM
Big help in understanding the Creative Commons and attribution. Important!
pru's curator insight, January 28, 2013 6:27 AM

A key area of knowledge for all school library staff.

Maria Richards's comment, June 16, 2013 6:08 PM
A must for all!
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End of THEN, Beginning of NOW - A New Era of Relevance [Infographic]

End of THEN, Beginning of NOW - A New Era of Relevance [Infographic] | Personal Branding Using Scoopit | Scoop.it

The Times They Are A-Changin’
Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.

 

- Bob Dylan


Marty Note - Why The Future Converts Better
I love this infographic. Google's Panda and Penguin changes were seismic for me. Once Google created penalties for playing the game the old way even the most obstinate SEO had to admit something new was afoot.

The "new thing" isn't one thing but a stew of things it is possible to summarize as a search for greater relevance. Even relevance is a funny bird since its bar continues to rise rapidly as any market matures.

The web doesn't "mature" as much as it builds, destroys and then builds again. I've often compared the Internet to weather and the houses we build to sand castles on the beach with a hurricane making landfall every 18 months or so. 

These new hurricanes are built to wipe away the inconsequential. If your site isn't changing all the time, becoming increasingly relevant to more and more faster and faster then you have a problem. Implications of the new relevance include:

* MUST have a content strategy.
* MUST have a storytelling strategy.

* MUST have sophisticated segmentation and personas (across web not just email).
* MUST have link strategy.
* MUST have social strategy.

* MUST have a SoLoMo strategy (and think Mobile First).
* MUST create more, faster and better.


Yes the times they are changing and ever more rapidly. 


Via Fabrizio Faraco
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The Nature of Black Hat SEO

The Nature of Black Hat SEO | Personal Branding Using Scoopit | Scoop.it

Even if you are new to SEO, you have already heard the term Black Hat. Believe it or not, the spammy techniques that all professional SEOs do not use and search engines hate, actually evolved along with the White Hat and also lead to constant improvements in the search engine's algorithms.

 

You don't believe me? Take a look at the evolution of the Black Hat SEO.

 

***** I believe this because I lived through much of it AND because things that were white hat yesterday such as driving links to your site from stuff you create for others now defined as "black hat" was "white hat" prior to Penguin/Panda. Google's constantly shifting line in the sand is why this chart makes all hats grey. Marty 


Via Guglielmo Cornelli, John van den Brink
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