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Personal Branding Using Scoopit
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How To Buy Web Design - ScentTrail Marketing

How To Buy Web Design - ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

After 2 years Director Marketing for Triangle, NC's largest web design CO Marty Smith left to start CrowdFunde. Here are his tips on buying web design something we all need to do these days.

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You Have A LinkedIn Profile, Now What [Infogaphic]

You Have A LinkedIn Profile, Now What [Infogaphic] | Personal Branding Using Scoopit | Scoop.it
I have a linkedin profile now what?


Good, simple infographic explaining how to use Linkedin to assist in your online marketing. 

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Rescooped by Martin (Marty) Smith from Measuring the Networked Nonprofit
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Technology As POWERFUL Enabler of Social Change and Save The World Marketing

Technology As POWERFUL Enabler of Social Change and Save The World Marketing | Personal Branding Using Scoopit | Scoop.it

Ben-Horin created TechSoup Global (as "CompuMentor") in 1987 by tapping volunteer resources on the WELL, one of the first online communities. Over the past two decades, he guided the TechSoup Global evolution from a small, local nonprofit to a globally respected entity with more than 200 employees and a budget of US$30 million.


Via Beth Kanter
Martin (Marty) Smith's insight:

Save The World Marketing
I am working on a concept with a group of Internet marketers and writers called "Save The World Marketing", this piece about how Daniel Ben-Horin used technology to create community, mentorship, competitive collaboration and a sum of the parts is greater than the whole fits the model perfectly.

Great scoop by Beth Kanter. The quickly disappearing line between nonprofit and for profit go to market strategies, another key theme of Save The World Marketing, is a key theme for Beth.

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Martin (Marty) Smith's curator insight, March 7, 2013 12:19 AM

Much more on Save The World Marketing soon.

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Free Internet Marketing Saturdays Is Back - ScentTrail Marketing

Free Internet Marketing Saturdays Is Back - ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

Free Internet Consulting Saturdays asks SMBs & people who want to learn Internet marketing to join a FREE Q&A lunch each Saturday at Saladelia Cafe in Durham, NC.

Hope yu can join us one Saturday soon & bring your questions.

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THEM and US Lines Erode: Consumer Tribes Are Revolutionizing Brands and Branding

THEM and US Lines Erode: Consumer Tribes Are Revolutionizing Brands and Branding | Personal Branding Using Scoopit | Scoop.it

'The New Consumer Tribe: Revolutionizing Brands and Scaling Sustainability blog post by Alicia Korten.


Via Ferananda
Martin (Marty) Smith's insight:

The New Branding

If you are a marketer you aren't in control anymore. Debatable if you ever were as in control as it appeared, but collaboration and tribes rule the world now. We collide with our consumers and they with us so much and in so many ways now the lines between marketers, advocates and consumers are eroding fast. 

This post is well summarized by Ferananda isn't full of new revelations as much as points that need to be made over and over until we accept and act. 

Related: See Jim Stengel's Brand Ideals for how to align brands with the super secret consumer tribe stuff: http://sco.lt/8RPl7x 


 

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Ferananda's curator insight, March 21, 2013 8:09 PM

In a nutshell:

 

Deliver total value

Paint the big picture (tell the story)

Be their champion

Make more out of less

Invite them to the conversation

 

What is your brand doing to provide value to the new conscious consumers? what brand is really rocking for you? 

Ferananda's comment, March 31, 2013 5:03 PM
thank you Martin. I will look at that link!
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Brilliant Social Marketing - Fund The Car The Dodge Dart Gift Registry

Brilliant Social Marketing - Fund The Car The Dodge Dart Gift Registry | Personal Branding Using Scoopit | Scoop.it
Most engaged couples, if they’re not doing the shotgun boogie, start a gift registry for wedding attendees that includes dishes, silverware, kitchen appliances or other household necessities. Now they can add a 2013 Dodge Dart to their list.
Martin (Marty) Smith's insight:

Dodge Creates Cool Social "Registry"

Buying a car SHOULD be a social event. We don't buy cars all that often anymore, not nearly every year like my grandfather. Kudos to Doge for creating a way to "fund the car" one social piece and donation at a time.

They creative use of a "gift registry" creates a team around buying a car. The app will increase the size of the market for Dodge because it expands how a car can be "financed" via a mini-crowdfunding campaign.

If you were a REALLY creative Internet marketer and you were about to get married you would create a campaign and "fund the car". Another cool idea would be to fund the car with friends and friends of friends and then donate the money to a good cause and buy the car yourself. Share that end goal in the copy of course, but "fund the car" could be a cool wedding present / save the world gift. 

 


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