Personal Branding Using Scoopit
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Psycho Brand Killer Qu'est-ce que c'est

Psycho Brand Killer Qu'est-ce que c'est | Personal Branding Using Scoopit | Scoop.it

Killing Your Brand Softly
Its so EASY to KILL an online brand especially in the fledgling stages. And what online brand is NOT in a "fledgling" stage? When the board can be swept clean in a moment best to create policies and procedures sure to WOW the Ambassadors any brand needs to succeed these days.

Don't trip over the $100 bills to pick up pennies. Don't KILL your online brand with bad partner decisions or poorly trained customer service. This G+ post explains why we LOVE and believe we can make a winning P&L argument for any online store to be shipping FedEx.

Don't as the "what does it cost us" brand killing question. Ask, "What can we BUILD?"

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What Inspires You? @Scenttrail Speaks About RRLL At Healthcare Startup Weekend 8.8.14

What Inspires You? @Scenttrail Speaks About RRLL At Healthcare Startup Weekend 8.8.14 | Personal Branding Using Scoopit | Scoop.it


Inspiring Startups Friday Night
"Your job is to inspire everyone," Todd Mosier one of Triangle Startup Weekend''s creators explained a week ago. That got me thinking about what inspires me and I came up with a few ideas:

* RISK - Someone willing to walk the wire like Man On A Wire Philippe Petit who strolled between the World Trade Centers. Inspiration goes up with the STAKES.

* REWARD - Not the "reward" itself but the story of how reward was achieved is inspiring.

* LOSS - There is never a free lunch, so LOSS and our human bullheaded stubbornness to keep getting up is inspiring.


- Handicaps & Odds & Humor - I think of HOH as a subset of "loss" or perceived loss. My cancer made be better and stronger, but most perceive having cancer as a loss or as a negative.

In David & Goliath Malcolm Gladwell notes how many high achievers are dyslexic. When a dyslexic reads or a cancer survivor rides a bicycle across America we believe in our ability to be successful too.


Humor is important in all of these ideas but especially in handicaps and against long odds because LAUGHTER on the other side of the Rubicon, over where it is safe and the experience exists in the retelling, signals our triumph over pain.

* LOVE - Knowing love exists inspires our ability to love and be empathetic.

The problem is NO ONE expects the Spanish Inquisition. We miserably don't know what we don't know. Do I think our Startup Factory Funded startup Curagami is in the middle of an ecommerce revolution? Yes, but we can't KNOW for sure. When an inspiring thing is happening you often are blind to its inspiration.

Tomorrow night I will share experiences from starting 4 companies, riding a bicycle across America after being diagnosed with leukemia, the creation of our latest "movements" (TechCuresCancer & Curagami)  and my intention, desire and WILL to never, ever give up.

Hope you will be able to join us in downtown Durham Friday night. Should be inspiring :). M

PS. What inspires you?

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Are You Living A Resume or a Eulogy Life?

Are You Living A Resume or a Eulogy Life? | Personal Branding Using Scoopit | Scoop.it
Stealing time this Thursday morning to share a great and moving TED Talk by author and TV personality David Brooks. Brooks discusses our American proclivity to focus on our Resume life to the

Martin (Marty) Smith's insight:

This question really resonated with at the FedEx Ecommerce Strategies Conference where I was the keynote speaker on Wednesday. Marty

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Live Résumé Or Eulogy? David Brooks TED Talk

Live Résumé  Or Eulogy? David Brooks TED Talk | Personal Branding Using Scoopit | Scoop.it
Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

Martin (Marty) Smith's insight:

The Battling 2 Selves
The Lonely Man of Faith by Joseph B. Soloveitchik http://www.amazon.com/dp/0385514085/ref=cm_sw_r_tw_dp_R06Xtb1168QAKK5E

Resume Adam 1

Skills developed to create and prosper, your resume self. Worldly, savors accomplishment. Asks how things work. Built on strengths.

Eulogy Adam 2
Life based in overcoming weakness despite our nature. To do good and to be good. Asks why we are here. Built by wrestling with your "signature sin" Out of that suffering and wrestling comes character.

Two sides of our nature. Adam 1 = economic. Adam 2 = to find yourself you have to lose yourself in something greater.

We live in a culture with an Adam 1 mentality and we are ignorant about Adam 2.

Brooks quotes Reinhold Niebuhr
http://en.wikipedia.org/wiki/Reinhold_Niebuhr
On Amazon http://www.amazon.com/dp/0300040016/ref=cm_sw_r_tw_dp_d86Xtb0P3CH5YDHN

* Nothing that is worth doing can be achieved in our lifetime
therefore we must be saved by hope.

* Nothing which is true, virtuous and beautiful or good makes complete sense in any immediate context of history

therefore we must be saved by faith.

*  Nothing we do, no matter how virtuous, can be accomplished alone

therefore we must be saved by love.

* No virtuous act is quite as virtuous be it friend or foe as to ourselves therefore we must be saved by that final form of love which is forgiveness.

The big C pushed me into considering eulogy virtues long before I was ready. Brooks and Niebuhr have it right - start with forgiveness and add love, faith and hope.

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3 Tips So You Rock New Linkedin Publishing Platform

3 Tips So You Rock New Linkedin Publishing Platform | Personal Branding Using Scoopit | Scoop.it
198 Flares Twitter 71 Facebook 8 Google+ 56 Pin It Share 2 LinkedIn 50 Buffer [...]

Via Cendrine Marrouat - cendrinemarrouat.com
Martin (Marty) Smith's insight:

Knew there were going to be "inside baseball" secrets about how to use LinkedIn's new publishing feature. @Cendrine Marrouat - cendrinemarrouat.com shares 3 Great tips here. 

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 11, 2014 1:40 AM


Like Jennifer G. Hanford, I'm quite pleased with the Linkedin platform. The traffic around my contributions has been nice and steady. 

As Jennifer mentions, articles with "snackable" bits have a better chance to get traction. 

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Startup Factory - Most Capitalized Accelerator in Southeast - Live Your Dreams

Startup Factory - Most Capitalized Accelerator in Southeast - Live Your Dreams | Personal Branding Using Scoopit | Scoop.it

Fall 2014 Application Deadline is Monday 6.30.14:
http://thestartupfactory.co/

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Is Your Personal Brand On A Hero's Quest? via @Curagami

Is Your Personal Brand On A Hero's Quest? via @Curagami | Personal Branding Using Scoopit | Scoop.it
True Quest of the new marketing is winning hearts and minds by creating friends of friends marketing and creating online community.
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How To Hustle Like 50 Cent: 5 Lessons For Street-Smart Entrepreneurs | Visual.ly Infographic

How To Hustle Like 50 Cent: 5 Lessons For Street-Smart Entrepreneurs | Visual.ly Infographic | Personal Branding Using Scoopit | Scoop.it
An infographic that carefully breaks down the core elements of 50's outrageous success as a business mastermind, into 5 actionable lessons. Get your h
Martin (Marty) Smith's insight:

Great infographic and had no idea 50% of things 50 Cent is up to. Great tips.

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Haiku Deck & LI - A @HaikuDeck On Visual Personal Branding

Haiku Deck & LI - A @HaikuDeck On Visual Personal Branding | Personal Branding Using Scoopit | Scoop.it
How Haiku Deck can improve emotional storytelling on your LinkedIn Profile with arresting visuals.
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12 Resources to Improve Your LinkedIn Profile |

12 Resources to Improve Your LinkedIn Profile | | Personal Branding Using Scoopit | Scoop.it
A collection of expert articles to help you make the most of your LinkedIn Profile by refining your headline, summary, work history, endorsements and more.
Martin (Marty) Smith's insight:
Great resource to improve your online resume.
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5 Tips Help You Get The Most Out Of LinkedIn

5 Tips Help You Get The Most Out Of LinkedIn | Personal Branding Using Scoopit | Scoop.it

Whatever business you’re in, LinkedIn can help you to build a network of useful contacts. With 250 million members in over 200 countries and territories, it’s the world’s largest professional network. Whether you’re looking for a new job, clients, or employees – or simply want to exchange ideas and advice – LinkedIn can be invaluable in providing the right connections.

Here are five tips to help you get the most out of the site:


Via Kamal Bennani, Murhaf Taia
Martin (Marty) Smith's insight:

LinkedIn is a powerful tool IF you know its secrets.

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Don't Be An Asshole: Gestalt of Coaching Entrepreneurs & Startups - CrowdFunde

Don't Be An Asshole: Gestalt of Coaching Entrepreneurs & Startups - CrowdFunde | Personal Branding Using Scoopit | Scoop.it

James Avery's sudden & bad realization - he was an asshole. He was giving advice the wrong way. Learn how he stopped giving bad advice to startups. 

Marty
Great advice here from Adzerk CEO for personal branding too.  

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Ivon Prefontaine's curator insight, April 5, 2014 5:17 PM

The article reminded of the way school jurisdictions have used "cognitive coaching." It has been about giving advice rather than listening to teachers tell their stories and finding the path themselves.

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22 Cool Tools To Solve The CATCH-22 of Blogging - Great Blogging Takes TIME & Who Has TIME?

22 Cool Tools To Solve The CATCH-22 of Blogging - Great Blogging Takes TIME & Who Has TIME? | Personal Branding Using Scoopit | Scoop.it
Have you ever wanted to sneak into your favorite blogger's computer and see what tools and programs he/she uses to make her website look so awesome? Well, I have. And I've stalked other bloggers tr...

Via Cendrine Marrouat - cendrinemarrouat.com
Martin (Marty) Smith's insight:

More than half these tools are new to me. The Infographic tools section (#5) is worth the price of admission.

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Nine0Media's curator insight, March 27, 2014 4:25 PM

#WebConsultants  #Nine0Media

Carole Borie's curator insight, March 28, 2014 2:37 AM

A must read !

Agora Abierta's curator insight, April 7, 2014 4:41 AM

Take into account to your blog!

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Journey vs. Destination Life - @HaikuDeck Created For Triangle Startup Weekend Healthcare #TSWHealth #tswhealth

Journey vs. Destination Life - @HaikuDeck Created For Triangle Startup Weekend Healthcare #TSWHealth #tswhealth | Personal Branding Using Scoopit | Scoop.it

Haiku Deck Presentation inspired by Triangle Healthcare Startup Weekend "Kickoff Talk" 8.8.14 Durham, NC.

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On The Wings Of Children and Angels - How Children Saved My Life

On The Wings Of Children and Angels - How Children Saved My Life | Personal Branding Using Scoopit | Scoop.it

On The Wings Of Children and Angels
Chemotherapy, the reason I'm here writing this, comes most directly from blood cancers like leukemia (I have CLL). Leukemia's strange and deadly math creates a more predictable path than tumors the excellent Emperor of All Maladies book explains.

Much of the early work to create chemo came from attempts to cure childhood leukemia. The work then has and is saving thousands of children's lives now.

That work then is saving my life too. How do you repay such a debt? You can't, but we are sure as heck going to try by creating the Tech Cures Cancer Fund at UNC Lineberger Cancer Center and the Tech Cures Cancer MOVEMENT where your thoughts, ideas, social shares and support will help cure cancer in our lifetime.

Thank You.

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Designers use Comic Sans to fight cancer | Creative Bloq [too funny says 1 Big C Survivor]

Designers use Comic Sans to fight cancer | Creative Bloq [too funny says 1 Big C Survivor] | Personal Branding Using Scoopit | Scoop.it
It's the font we all love to hate (heck, even the artist who inspired it does). And now a bunch of designers from 34 countries are harnessing that hatred to do some good, in the fight against cancer.




Via Jakarta Web Developer
Martin (Marty) Smith's insight:

LOL, this is too funny. So I love Comic Sans, but that would make me an enemy to most designers who see comic sans as low brow kitsch. I love the humor here. You might think having cancer means you can't laugh.

I'm here to tell you laughter may well be the best medicine especially snarky inside design humor like this. This cancer survivor / patient loves it.



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Angela Booth's curator insight, July 22, 2014 6:38 PM

Confession... I LIKE Comic Sans. (Hangs head in shame...)

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Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder

Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder | Personal Branding Using Scoopit | Scoop.it
GetSocialHealth.com Janet Kennedy interviews Curagami Founder & cancer survivor Marty Smith on startups, crowdfunding, social media & curing cancer.

Martin (Marty) Smith's insight:

Hero Marketing
Little did I know when I quit my Director of Ecommerce position and decided to ride a bicycle across America to help cure cancer that I would discover "Hero Marketing". I thought there would be an epiphany somewhere in Utah as we rode 3,300 miles across America, but fell on the idea of Hero Marketing.

Hero Marketing is easy to understand. Do amazing things that require risk and you have a chance for reward. Do average things with little risk and you will discover a long line of people who are already there.

While this podcast interview doesn't discuss personal branding and Hero Marketing as much as it covers startups, crowdfunding and our most recent startups Tech Cures Cancer (live on UNC and blog coming soon) and Curagmai (content marketing tool for merchants and content marketers). Hero Marketing is the core of our conversation.

What about you? Have you realized BHAGs (Big Hairy Audacious Goals)? Share your BHAG accomplishments and we will curate in.

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The 10 Most Important Business Skills in 2020 (Infographic)

The 10 Most Important Business Skills in 2020 (Infographic) | Personal Branding Using Scoopit | Scoop.it
In just six years time, the skills you'll be looking for in star employees will be vastly different from those ideal in today's workers. Consider this your crystal ball.

Via Gust MEES, Chris Carter, Mark E. Deschaine, PhD
Martin (Marty) Smith's insight:

LOL, rare is it I'm glad I have the Big C and so making 2020 is doubtful, but this infographic made me exhausted and glad I don't have to master all this stuff (lol).

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Chris Carter's curator insight, July 8, 2014 8:02 PM

I agree with the essential skills list. Excellent!

Edumorfosis's curator insight, July 9, 2014 7:50 AM

Si la universidad no se articula a la altura de los tiempos practicando el conjunto de destrezas necesarias para entrar al mundo laboral emergente, lo harán los profesionales por su propia cuenta. Las micro-firmas se encargarán de desarrollar proyectos o programas dirigidos a profesionales en búsqueda de nuevos horizontes de posibilidades. La Universidad Intelectual ya es cosa del pasado. La Universidad Social es el presente y el futuro de la Hiper-Educación... 

Beth Kanter's curator insight, July 9, 2014 10:20 AM

Good list of 21st Century work skills.

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Networking No-No's: Never Do These 3 Things, Ever via @TSF_VC

Networking No-No's: Never Do These 3 Things, Ever via @TSF_VC | Personal Branding Using Scoopit | Scoop.it
Here's how you can create a positive, life-affirming moment instead of a scary, personality-scarring event.
Martin (Marty) Smith's insight:

Curagami's (http://www.curagami.com )"bossman" at Triangle Startup Factory and chief investor in our #startup Chris Heivly wrote a great post for Inc. about 3 mistakes to never make when networking (made all three mistakes btw):

1. Don’t cold call/cold email. 

2. Don't tell me your life story. 

3. Don't ask me to read your mind.


AGREE with #1. My life's story is on the web. If you can get me on the phone, and I try to make that HARD, talk to me about what we have in common not YOUR THING. I could care less about YOUR THING no matter what it is until I know you are FRIEND and not FOE. 

Best way to cold call today is not to cold call. Share, educate and use friends of friends marketing to reach people. Cold calling is for suckers who think offending and interrupting is still okay. It isn't as our bossman points out. 

BTW, I've NEVER had someone turn down my request to write about them. If you want your personal currency to go UP start a blog and call influential people in your area and ask for an interview. That is how I met Chris :). 

Read more: http://www.inc.com/chris-heivly/how-to-network-effectively-every-time.html#ixzz35656Syje
 

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Personal Branding MacGuffins - Stuff You Have To Have To Get That Dream Job

Personal Branding MacGuffins - Stuff You Have To Have To Get That Dream Job | Personal Branding Using Scoopit | Scoop.it

Personal Branding MacGuffins
We explored Why Every Website Has A MacGuffin in Curation Revolution (http://sco.lt/9L7oCf and at http://www.curagami.com/featured/website-marketing-macguffins/ ). That got us to thinking about personal branding MacGuffins. 

MacGuffins in film are plot devices that move the story forward but may not be fully explained to the audience. The glowing case in Pulp Fiction is a famous film MacGuffin.

Online MacGuffins are things customers expect. Things like Free Shipping for an ecommerce site whose absence does more damage than its presence creates benefit. What are MacGuffins for your personal brand?

Personal Brand MacGuffins include:

* Having a LinkedIn Profile.
* Having recommendations from every recent job on your LI Profile. * Having YOUR picture on your LI Profile. 
* Including a link to your Twitter on your LI Profile.
* Including a link to your personal blog or company website (and your personal blog scores higher).
* Telling your story in detail, supported by your recommendations and visually.

What other "personal brand" MacGuffins, things that hurt more in their absence than may help in their presence, can you discover and share?  

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The 3 Attributes to Look for in Top Talent

The 3 Attributes to Look for in Top Talent | Personal Branding Using Scoopit | Scoop.it
When you find a candidate where these traits intersect, hire them, even if a position for them doesn't exist yet.

Via Carlos Fosca
Martin (Marty) Smith's insight:

I'm not a big fan of "attitude" since it can be so contextually sensitive. Could be I'm finally channeling all that B. F. Skinner I read in college because I'm more of a behaviorist (see behavior interviewing PDF here http://www.udel.edu/CSC/pdf/behav_interview.pdf). 

In the summary of that paper they discuss how past performance is not strongly related to success in something new, less than 10% in fact. If that is true the WHAT of a person's past isn't as important as the WHY.

Why we do things, at least as much as we are in touch with it, provides a window into motivation and core values. Knowing where you came from, went to school is important information, but probably no more predictive than past performance.

As an Internet marketer what matters most may be how a person responds to stress. I have to admit I wasn't GREAT at responding to stress when I started this journey to become an Internet marketer 15 years ago. I had to adjust or get out of the business.


THe business is stressful because CHANGE is the only constant. Turns out I LOVE that truth because it means my ADD brain rarely has time to get bored. The minute boredom is possible something substantial changes and everything is new again.

HOw do you INTERVIEW for that? Throw an unexpected curve ball at 'em. Come in, start the interview and then get a call and leave. Ask the candidate to solve a problem where there is no RIGHT answer just process and then ask the to explain their process.

Try to resist the BLINK thing, that you made a judgement within seconds of meeting the candidate, and listen more than you talk.  

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massimo scalzo's curator insight, June 12, 2014 4:03 AM

It's worth reading...

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Life Without Fear...Possible? Phil Says YES!

Life Without Fear...Possible? Phil Says YES! | Personal Branding Using Scoopit | Scoop.it

This is a great post from my http://www.crowdfunde.com co-founder Phil Buckley. He asks a great question, "Imagine if you could get control of the part of your brain that throws the switch on fear."

Think about that for a moment. Life without fear. Phil points out that much of what creates fear makes non sense at all. When we live in the moment and experience life, even at its roller-coaster-like pace and furry, we aren't naturally fearful.

We embrace, take on and commitment.

We get in trouble the more we THINK, add in the expectations of others, also called SHAME as Phil points out, and give up our natural power to baseless fear. Phil shares interesting insight into the company we are creating and the journey we are on. Are you on such a journey too? Share it and we will curate into CrowdFunde.

What are your fears?


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7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice

7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice | Personal Branding Using Scoopit | Scoop.it

Google+ is a key component to your overall marketing strategy. How to dominate your personal brand using Google Plus as the fuel!

Marty Note
Wow, it DOESN'T get any better than this amazing post from Rebekah Radice (A MUST Follow). I'm going to share Rebekah's 7 Point Check List, but if you read one thing tonight this should be it.

Why so special? Rebekah's G+ approach is a great map to becoming a successful Internet marketer. Here are her 7 Tips for G+:

1. Maximize Your Profile Potential

2. Write Great Content

3. Manage Your Contacts

4. Join Niche Specific Communities

5. Pay Attention to Your Ripples

6. Create a Visually-Rich Experience

7. Use Google+ Hangouts

Wow, what a great post by a deep expert in G+, social media and Internet marketing.

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Red Bull Running - Branding Lessons From Red Bull Goes "Mega-Viral" On Curatti

Red Bull Running - Branding Lessons From Red Bull Goes "Mega-Viral" On Curatti | Personal Branding Using Scoopit | Scoop.it

Semantic Web & Future Of Everything
I agree with one of Mark Schaefer ideas within his highly influential Content Shock post (http://www.businessesgrow.com/2014/01/06/content-shock/ ). I agree that in order for smaller publishers to thrive they will need to knit together in coops.

Mark doesn't say those exact words, but his convincing data suggests the day of the small publisher is all but over. If your business, be it B2C ecommerce or B2B content marketing, depends on organic traffic like our great partner Moon Audio (http://www.moon-audio.com) you need help.

Publishers need help:

1. Harness the information needed to connect top of funnel lead generation activities such as content creation and #contentcuration to bottom of the funnel conversion (where some material gain happened for the publishers, hosts or creators of the conversations).

2. Create a powerful Curatti-like coalition or "commons" where the sum of the parts is many times greater than any individual contributor and then use the power of the commons to PAY BACK the members.

Creating an easy to use tool to help with both of those publisher pain points is our Durham, NC based startup's mission. We made significant progress this week. Next week we hope to finalize design, outline our content and SEO strategy and draft a marketing plan.

By the end of April we hope code will be being written and CrowdFunde will be ready for use by end of May. Taken longer than we thought to get here, but, thanks to our "beta partners" we understand the pain points AND we know how we must shift the game to protect our customers.

If social media means we are more conversational and so search less it is important to help our publishers be able to compete effectively and meet the always rising expectations from contributors (1%), supporters 9% and readers (90%).

Stay tuned, going to be amazing. Marty

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