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Seducing the Subconscious: The Psychology of Emotional Influence in ...Financial TimesIn recent years many psychologists, neuroscientists and sociologists have arrived at an acceptance that conscious thinking is just a small part of who we are.
Via Amitai Givertz
Asking questions is a great way to enhance the learning process both in school and later on in life. Unfortunately the human fallacy here is that we sometimes don't feel the need to truly think before we ask these questions, which can lead to frustration, disappointment, and resentment—everything except learning the knowledge we seek—when we don't get the answer we were expecting. There is definitely a science behind asking smart questions, and this article lays it out rather nicely.
Via Beth Dichter, Kent Wallén
This article is a “how-to” guide for businesses to spark desirable effects and outcomes through social media influence. Inside you'll find a report from Brian Solis as part of the Altimeter Group, called “The Rise of Digital Influence.”
The Rise of Digital Influence examines why “what” services track is useful and how to make it useful to your business as it relates to specific business objectives. The report shows how to use each tool to build an effective “influence” strategy…step by step.
Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon.
Whether we agree with them in principle or not, the topic of digital influence is only becoming more influential. Almost anyone with a social media profile is already indexed in at least one of the many vendors on the scene today. Consumers are trying to figure out what it means. Brands are realizing the promise of connecting to connected consumers. Advertising and PR agencies are spending budget against it. So what is influence and what does it really mean?
Via Flavian Mihai
What you need to know about content marketing this 2012
I like this infographic because content marketing is all about sharing your stories. This piece shares with us statistics that will help guide us in using content marketing/storytelling to grow our businesses in 2012. I love what these statistics show.
Via Jonha Richman, Karen Dietz
*** Martin's Ride To Cure Cancer II (2014) started today. Here are some helpful links to explain Martin's Ride To Cure Cancer:
Hope my Scoop.it friends have some great suggestions and Thank You (as always). Marty
Canadian Business contributor Melissa Edwards is part of a large and growing club: professionals who have slapped together a LinkedIn account but aren’t sure exactly what to do with it.
We asked three social media experts—Nichole Wesson of recruitment-marketing firm MidlynDay, Vancouver IT executive Jenn Smyth and Danielle Restivo of LinkedIn Canada—to cast a critical eye on Melissa’s LinkedIn profile to help her improve her online image and make the most of the world’s largest social network for careerists.
Via Anita Windisman, ABroaderView
It has always been said that it could never be done, but one man has transformed his dream into reality and become the Flying Dutchman (How to transform dreams into reality: Be inspired by the Flying Dutchman http://t.co/ZGNW5xYE...
Via Gerrit Bes
Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day? Every week? Every month?
**** 1:10:89 makes me think fatigue isn't rife. 1% interact and contribute, 10% will vote and poll on th 1% and 89% ride for free. If we have fatgue setting it may be more accurate to call it the 1% flu or th 11% fatigue. Martin
Via Alessandro Cobelli
The iconic image of Don Draper in a sleek suit, martini in one hand, ad campaign in the other, will return to TV screens around the world when the fifth series of Mad Men airs at the end of the month.
But for America's real-life Drapers, the advertising executives of Madison Avenue, their jobs may soon be a thing of the past.
Via Alex Butler
**** Think a lot about emergence too. Marty
"I was trying to understand the essential principles behind emergent processes like Open Space Technology, Appreciative Inquiry, Future Search, the World Café and others. I figured if more of us understood how to engage with people different than ourselves, we’d all be better off and get better results. As our current assumptions of how things work break down, I think we can break through to a higher-order of human functioning. This depends on an understanding of how to work with emergence."
Via Howard Rheingold
Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.
Via Martin Gysler
Can a teapot be heroic?
Every marketer reading this knows the answer. "It must be or it won't connect, sell and I am out of a job," my marketing friends are thinking. Marketing is and always will be about the hero's journey. And yes even teapots can be heroic as OXO proves in my piece (have to read it to know why). Many non-marketers think marketers are wizards or used car salesmen such as MadMen's Don Draper.
I wrote Marketing for Non-Marketers to help my programmer and designer friends understand the journey we are about to take togehter, the journey we marketers always take - the hero's journey.
Empathy leads to healing and resolution, in place of conflict.
In the UK, there has been a lot of publicity lately for the idea of ‘restorative justice.' As part of this process, offenders are brought face to face with the victims of their crimes, to hear how they have suffered as a result of them. The aim of restorative justice is healing, both for victim and offender.
this highlights the enormous significance of empathy. To a large extent, all human brutality - all oppression, cruelty and most crime - is the result of a lack of empathy. It's a lack of empathy which makes someone capable of attacking, robbing, raping or oppressing another human being. It's a lack of empathy for another tribe or country which makes warfare and conflict possible. It's a lack of empathy towards other ethnic groups, social classes or castes which makes oppression and inequality possible.
Via Edwin Rutsch
Lies is a strong word but I will play. Marty
SEO is not dead.
SEO has evolved, but is certainly changing, largely because of the lies we tell.
In fact, if we think about the core goal of Search Engines, it has always been to give the best possible user experience. More information is being consumed today than ever before.
The nature and goal of SEO hasn’t changed, but the practice has evolved.
The fundamentals of SEO will still likely remain the same, at least for a while. Perhaps it will evolve into something else, but the stark difference between what Search is and what it will become has “action attribution” written all over it making it more real.
Facebook is clearly going after this model and attributing not just what we say we “like” to affect our social graph, but also our everyday actions.
What we “do” is the new “like” and the evolution of frictionless sharing is the future of search engines.
Via Antonino Militello
Stop the presses! In April, Atlantic BT will host our first ever grant contest for any nonprofit in the United States. Will Mobile change the world? Absolutely!
Atlantic Business Technologies gives an arm, a leg and many web sites away every year, but always quiet and without even a PRweb release (then they hired ME and everything changes LOL). Most visitors to Curation Revolution on Scoop.it (or Mobile Revolution or SoLoMo Revolution) know my Cure Cancer Store (CCS) foundation (please LIKE CCS on Facebook). Atlantic BT knows I am a cancer survivor and hired me anyway (no BS!). I love working here because Jon, Mark and the more than 70 members of our team CARE (too cool and not kissing up this time :).
The French novelist Jean Giraudoux said “The secret of success is sincerity. Once you can fake that you’ve got it made.”
So, how do individuals and organizations establish what is sincere and what is fake. What voices should they listen to? How do they sort the sincere and authentic wheat from marketing chaff and PR flim-flam?
Understanding who the key decision makers are and how to reach them is marketing gold.
**** The reasons I love sentiment analysis have to do with Plato. It feels like we are in Plato's cave looking at flat analytics that easily mislead. One of my favorite sayings is, "using that data we will fly the plane into the ground and feel good about it all the way in." I love the turn of a dramatic metaphor, but the point is valid. Context is the hardest thing to fully create, reproduce or SEE and FEEL online because sentiment is the missng element. I think this missing sentiment is why web sites are so cold and emails get you in trouble. We "warm up" sites with graphics and design, but bridging the sentiment gap is currently impossible. If web 2.0 is about can opening sites to social 3.0 is going to be about making sites that feel like the things we are pitching, sharing and curaing. Marty
Via Antonino Militello
The Slaughterhouse-Five author thrills a crowd as he uses X and Y axes to demonstrate the shapes of classic storylines...
This is a fun watch.
***** Cool KV one of my favorite authors demonstrates story's x's and o's. Marty
Via The Digital Rocking Chair
Martin's Bicycle Ride To Cure Cancer In Our Lifetime Community...
After two weeks, without explanation, I was dumped in the parking lot of Southpoint Mall. Walking home I realized my domain Martins Ride renewal was up and I was kidnapped. Frantically calling my friends at World Trade Solutions I said, "Eric and Cynthia I was kidnapped and couldn't renew Martin's Ride To Cure Cancer." No worries my friends told me as I heard the clicking of keys and the day was saved. The day and URL but not the Google juice. My kidnappers got my Google juice and at last I understood what they were truly after.
Putting up a blog is something that can now be easily done in minutes, but building a successful blog is another thing. It requires more time and pondering, more careful planning, and of course, more strategic blogging.
Here are five practical tips to get you started. The first tip tells you how to prepare; the second gives pointers on how to create content; the third teaches how to blog; the fourth offers tips on how to expand your outreach though social media; and the last is about “joining the community”.
Via Gregg Breward
"For many decades, the world has put great stock in the intelligence quotient (IQ). Psychologists came up with ways of testing IQ—one's intellectual or rational intelligence—to predict success in life. The higher the number, the belief went, the greater the intelligence and therefore the higher the success one could expect. But sheer intellect is only part of the true measure of our intelligence.
Via Pierre Paperon