Personal Branding Using Scoopit
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Rescooped by Martin (Marty) Smith from information analyst
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What Is Content Curation? The New Auto-Blog?

What Is Content Curation? The New Auto-Blog? | Personal Branding Using Scoopit | Scoop.it

A rather long but easy to read post on curation, very provocative also. The infographic is enlightening about the Internet information overload.
The last part of the post gives precious tips on how to curate content the proper (but hard) way.


Via Paula Silva, michel verstrepen
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Rescooped by Martin (Marty) Smith from BrainWorks
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Seducing the Subconscious: Emotional Brandinf

Seducing the Subconscious: Emotional Brandinf | Personal Branding Using Scoopit | Scoop.it
Seducing the Subconscious: The Psychology of Emotional Influence in ...Financial TimesIn recent years many psychologists, neuroscientists and sociologists have arrived at an acceptance that conscious thinking is just a small part of who we are.
Via Amitai Givertz
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Rescooped by Martin (Marty) Smith from Utbildning på nätet
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How to Ask a Smart Question| The Committed Sardine

How to Ask a Smart Question| The Committed Sardine | Personal Branding Using Scoopit | Scoop.it

Asking questions is a great way to enhance the learning process both in school and later on in life. Unfortunately the human fallacy here is that we sometimes don't feel the need to truly think before we ask these questions, which can lead to frustration, disappointment, and resentment—everything except learning the knowledge we seek—when we don't get the answer we were expecting. There is definitely a science behind asking smart questions, and this article lays it out rather nicely.

 


Via Beth Dichter, Kent Wallén
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Rescooped by Martin (Marty) Smith from The Social Media Marketing
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Pillars of Digital Influence

Pillars of Digital Influence | Personal Branding Using Scoopit | Scoop.it

This article is a “how-to” guide for businesses to spark desirable effects and outcomes through social media influence. Inside you'll find a report from Brian Solis as part of the Altimeter Group, called “The Rise of Digital Influence.” 

 

The Rise of Digital Influence examines why “what” services track is useful and how to make it useful to your business as it relates to specific business objectives. The report shows how to use each tool to build an effective “influence” strategy…step by step.

 

Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon.

 

Whether we agree with them in principle or not, the topic of digital influence is only becoming more influential. Almost anyone with a social media profile is already indexed in at least one of the many vendors on the scene today. Consumers are trying to figure out what it means. Brands are realizing the promise of connecting to connected consumers. Advertising and PR agencies are spending budget against it. So what is influence and what does it really mean?

 

Source: http://www.briansolis.com/2012/03/the-pillars-of-influence-and-how-to-activate-them-in-business/

 


Via Flavian Mihai
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What You Need to Know About Content Marketing in 2012 [INFOGRAPHIC]

What You Need to Know About Content Marketing in 2012 [INFOGRAPHIC] | Personal Branding Using Scoopit | Scoop.it

What you need to know about content marketing this 2012

 

I like this infographic because content marketing is all about sharing your stories. This piece shares with us statistics that will help guide us in using content marketing/storytelling to grow our businesses in 2012. I love what these statistics show.


Via Jonha Richman, Karen Dietz
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Karen Dietz's comment, March 26, 2012 11:09 PM
Thank you for re-scooping this article Gerrit! Have a great week :)
Frugal Diva Designz 's comment, April 14, 2012 8:10 PM
Nice Infographic!
Rescooped by Martin (Marty) Smith from Curation Revolution
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Martins Ride To Cure Cancer 2014

Martins Ride To Cure Cancer 2014 | Personal Branding Using Scoopit | Scoop.it

*** Martin's Ride To Cure Cancer II (2014) started today. Here are some helpful links to explain Martin's Ride To Cure Cancer:

Hope my Scoop.it friends have some great suggestions and Thank You (as always). Marty

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Rescooped by Martin (Marty) Smith from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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LinkedIn profiles: How to improve your online image

LinkedIn profiles: How to improve your online image | Personal Branding Using Scoopit | Scoop.it

Canadian Business contributor Melissa Edwards is part of a large and growing club: professionals who have slapped together a LinkedIn account but aren’t sure exactly what to do with it.

 

We asked three social media experts—Nichole Wesson of recruitment-marketing firm MidlynDay, Vancouver IT executive Jenn Smyth and Danielle Restivo of LinkedIn Canada—to cast a critical eye on Melissa’s LinkedIn profile to help her improve her online image and make the most of the world’s largest social network for careerists.


Via Anita Windisman, ABroaderView
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Rescooped by Martin (Marty) Smith from Latest Social Media News
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Transform Dreams Into Reality

Transform Dreams Into Reality | Personal Branding Using Scoopit | Scoop.it

It has always been said that it could never be done, but one man has transformed his dream into reality and become the Flying Dutchman (How to transform dreams into reality: Be inspired by the Flying Dutchman http://t.co/ZGNW5xYE...

**** Two years ago I quit my job to ride a bicycle across America to transform a dream into reality and would HIGHLY recommend it. Life on this side is richer, happier and more fun. Something about moving from DREAM to LIFE is a feeling like no other, a feeling of LIFE at its fullest where anything is possible at any time. Marty


Via Gerrit Bes
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Rescooped by Martin (Marty) Smith from Integrated Marketing Management
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Social Media Fatigue?

Social Media Fatigue? | Personal Branding Using Scoopit | Scoop.it
Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day? Every week? Every month?

 

**** 1:10:89 makes me think fatigue isn't rife. 1% interact and contribute, 10% will vote and poll on th 1% and 89% ride for free. If we have fatgue setting it may be more accurate to call it the 1% flu or th 11% fatigue. Martin


Via Alessandro Cobelli
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Rescooped by Martin (Marty) Smith from Future Of Advertising
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No room for Don Drapers in age of digital advertising

No room for Don Drapers in age of digital advertising | Personal Branding Using Scoopit | Scoop.it
The iconic image of Don Draper in a sleek suit, martini in one hand, ad campaign in the other, will return to TV screens around the world when the fifth series of Mad Men airs at the end of the month.
But for America's real-life Drapers, the advertising executives of Madison Avenue, their jobs may soon be a thing of the past.

Via Alex Butler
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Martin (Marty) Smith's comment, March 16, 2012 12:16 PM
Yes old Don would be unemployed having outlived his usefulness by at least 20 years. Makes for great TV though. Marty
Rescooped by Martin (Marty) Smith from Cooperation Theory & Practice
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Peggy Holman: Emergence and the Future of Society

Peggy Holman: Emergence and the Future of Society | Personal Branding Using Scoopit | Scoop.it
**** Think a lot about emergence too. Marty

"I was trying to understand the essential principles behind emergent processes like Open Space Technology, Appreciative Inquiry, Future Search, the World Café and others. I figured if more of us understood how to engage with people different than ourselves, we’d all be better off and get better results. As our current assumptions of how things work break down, I think we can break through to a higher-order of human functioning. This depends on an understanding of how to work with emergence."


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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!
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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | Personal Branding Using Scoopit | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]


Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.


Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


Via Martin Gysler
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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

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Saying Thank You the Old-Fashioned Way

Saying Thank You the Old-Fashioned Way | Personal Branding Using Scoopit | Scoop.it
Saying Thank You the Old-Fashioned WayPatch.comNo matter how enthusiastically you type “LOL,” it just isn't the same as sitting with a friend and cracking up together.


***** Now if only my handwriting was readable :( Marty

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Rescooped by Martin (Marty) Smith from Curation Revolution
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Marketing For Non-Marketers

Marketing For Non-Marketers | Personal Branding Using Scoopit | Scoop.it

Can a teapot be heroic?


Every marketer reading this knows the answer. "It must be or it won't connect, sell and I am out of a job," my marketing friends are thinking. Marketing is and always will be about the hero's journey. And yes even teapots can be heroic as OXO proves in my piece (have to read it to know why). Many non-marketers think marketers are wizards or used car salesmen such as MadMen's Don Draper. 

Don wouldn't last long in a flat, furious and connected world. Don's story is, strangely, an honest representation of what marketing really is - great story telling about a hero's journey toward some greater truth.


I wrote Marketing for Non-Marketers to help my programmer and designer friends understand the journey we are about to take togehter, the journey we marketers always take - the hero's journey.

Don't let me take this (or any) journey alone. Please share your favorite "Marketing is..." resources, ideas and comments. Together we are more heroic than alone :). 

Thanks, Marty  (@ScentTrail)

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Content Strategy: Exploring Content Curation Tools

Content Strategy: Exploring Content Curation Tools | Personal Branding Using Scoopit | Scoop.it
Content curation has been getting a lot of attention recently. We’ve covered what it is, why it’s valuable and offered best practices on how to curate content on your own.
Via Therese Torris
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Rescooped by Martin (Marty) Smith from Surviving Leadership Chaos
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Taking Timeouts

Taking Timeouts | Personal Branding Using Scoopit | Scoop.it
Taking Timeouts to Decrease Stress and Increase CreativityHuffington PostWhen you're tired you don't think as clearly or creatively, and you can make more mistakes.

Via donhornsby
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David Hulme's comment, April 1, 2012 3:17 PM
many thanks
Rescooped by Martin (Marty) Smith from Utbildning på nätet
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10 Apps for Learners Who Struggle

10 Apps for Learners Who Struggle | Personal Branding Using Scoopit | Scoop.it

***** Bound to be easier to be a dsylexic now than in the early sixties when I struggled with it. Marty


Via Täby skoldatatek, Kent Wallén
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Rescooped by Martin (Marty) Smith from Empathy and Compassion
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Empathy: The Ability that Makes us Truly Human

Empathy: The Ability that Makes us Truly Human | Personal Branding Using Scoopit | Scoop.it
Empathy leads to healing and resolution, in place of conflict.

 

 In the UK, there has been a lot of publicity lately for the idea of ‘restorative justice.' As part of this process, offenders are brought face to face with the victims of their crimes, to hear how they have suffered as a result of them. The aim of restorative justice is healing, both for victim and offender.

 

this highlights the enormous significance of empathy. To a large extent, all human brutality - all oppression, cruelty and most crime - is the result of a lack of empathy. It's a lack of empathy which makes someone capable of attacking, robbing, raping or oppressing another human being. It's a lack of empathy for another tribe or country which makes warfare and conflict possible. It's a lack of empathy towards other ethnic groups, social classes or castes which makes oppression and inequality possible.


By Steve Taylor

**** I bet on the empathy of others when I left Durham, NC on a bicycle headed for LA. I wasn't let down once. People are great, empathetic and want to help. Read NonZero by Wright or Mind of the Market by Shermer for my two favorite references on the subject (Selfish Gene isn't bad either). Marty


Via Edwin Rutsch
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Rescooped by Martin (Marty) Smith from SEO and Social Media Marketing
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The New SEO and The Lies We Tell

The New SEO and The Lies We Tell | Personal Branding Using Scoopit | Scoop.it
Lies is a strong word but I will play. Marty

SEO is not dead.

 

SEO has evolved, but is certainly changing, largely because of the lies we tell.

 

In fact, if we think about the core goal of Search Engines, it has always been to give the best possible user experience. More information is being consumed today than ever before.

 

The nature and goal of SEO hasn’t changed, but the practice has evolved. 

 

The fundamentals of SEO will still likely remain the same, at least for a while. Perhaps it will evolve into something else, but the stark difference between what Search is and what it will become has “action attribution” written all over it making it more real.

 

Facebook is clearly going after this model and attributing not just what we say we “like” to affect our social graph, but also our everyday actions.

 

What we “do” is the new “like” and the evolution of frictionless sharing is the future of search engines.

 

Read More: http://searchengineland.com/what-people-do-is-the-new-seo-116108


Via Antonino Militello
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$25,000 Mobile Marketing Contest For Nonprofits

$25,000 Mobile Marketing Contest For Nonprofits | Personal Branding Using Scoopit | Scoop.it

Stop the presses!  In April, Atlantic BT will host our first ever grant contest for any nonprofit in the United States.  Will Mobile change the world? Absolutely!

***** Atlantic BT (my very generous, cool, brilliant employers and yes I am kissing behind a tad since been in dog house lately :) after hiring Tonia Zampieri, a great mobile marketing guru, is putting money where proverbial mouth is. Atlantic BT (my bosses Mark and Jon) are working with Tonia to launch a $25,000 Mobile Marketing Contest for nonprofits.


Atlantic Business Technologies gives an arm, a leg and many web sites away every year, but always quiet and without even a PRweb release (then they hired ME and everything changes LOL). Most visitors to Curation Revolution on Scoop.it (or Mobile Revolution or SoLoMo Revolution) know my Cure Cancer Store (CCS) foundation (please LIKE CCS on Facebook).  Atlantic BT knows I am a cancer survivor and hired me anyway (no BS!). I love working here because Jon, Mark and the more than 70 members of our team CARE (too cool and not kissing up this time :). 

Can mobile change the world? Absolutely!
$5,000 Nonprofit Mobile Marketing contest is in early stages so your ideas could help shape Atlantic BT's first contest. Learn more from Tonia about Atlantic BT's first $25,000 Mobile Marketing Contest for nonprofits.

Is Cure Cancer Store going for it? NOPE, I work here (darn), but your favorite not-for-profit can win a new lease on life from Tonia and Atlantic BT (and I will be helping out in there somewhere too).

Marty

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Rescooped by Martin (Marty) Smith from Social Media Monitoring Tools And Solutions
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‘Sentiment Analysis’ The Most Important Internet Marketing Truth

‘Sentiment Analysis’ The Most Important Internet Marketing Truth | Personal Branding Using Scoopit | Scoop.it

The French novelist Jean Giraudoux said “The secret of success is sincerity. Once you can fake that you’ve got it made.”

 

So, how do individuals and organizations establish what is sincere and what is fake. What voices should they listen to? How do they sort the sincere and authentic wheat from marketing chaff and PR flim-flam?

 

Understanding who the key decision makers are and how to reach them is marketing gold.

 

Read More: http://blogs.wsj.com/tech-europe/2012/03/16/sentiment-analysis-aims-to-sort-marketing-truths/?mod=google_news_blog

 

**** The reasons I love sentiment analysis have to do with Plato. It feels like we are in Plato's cave looking at flat analytics that easily mislead. One of my favorite sayings is, "using that data we will fly the plane into the ground and feel good about it all the way in." I love the turn of a dramatic metaphor, but the point is valid. Context is the hardest thing to fully create, reproduce or SEE and FEEL online because sentiment is the missng element. I think this missing sentiment is why web sites are so cold and emails get you in trouble. We "warm up" sites with graphics and design, but bridging the sentiment gap is currently impossible. If web 2.0 is about can opening sites to social 3.0 is going to be about making sites that feel like the things we are pitching, sharing and curaing. Marty

Thanks to Antonino, a favorite scooper,  for being hard on sentiment since Google anouncement yesterday.


Via Antonino Militello
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Martin (Marty) Smith's comment, March 22, 2012 3:40 PM
Thanks Jim. Marty
Martin (Marty) Smith's comment, March 22, 2012 3:41 PM
Forgot to tell you how much I appreciate your AMAZING curation. Keep it coming. Marty
Jim Kordoba's comment, March 23, 2012 2:18 PM
Thank YOU Marty! You really rock, man, and I really mean it! Have an awesome weekend & keep in touch!! #KeepRocking ;)
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Graphic novels: watch Kurt Vonnegut plot a story curve [Video]

Graphic novels: watch Kurt Vonnegut plot a story curve [Video] | Personal Branding Using Scoopit | Scoop.it
The Slaughterhouse-Five author thrills a crowd as he uses X and Y axes to demonstrate the shapes of classic storylines...

 

This is a fun watch.

 

***** Cool KV one of my favorite authors demonstrates story's x's and o's. Marty


Via The Digital Rocking Chair
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Martin's Ride To Cure Cancer Needs Link Love

Martin's Ride To Cure Cancer Needs Link Love | Personal Branding Using Scoopit | Scoop.it
Martin's Bicycle Ride To Cure Cancer In Our Lifetime Community...

...

**** I write this hooked up to liquid gold (chemo drugs) at UNC. I wish I could blame having Martin's Ride To Cure Cancer go dark on chemo brain or the dog eating my homework or something dramatic and cool. Fact, like life, is much less exciting. I forgot to renew my domain. I ride 3,000 miles across America, live to tell the story and forget to renew my domain. Even worse I do this Internet marketing stuff for a living (can you say embarrassing?).

Having messed up I need my tribe's help to recover. If you could mention Martin's Ride To Cure Cancer on your social nets driving a link into http://www.MartinsRide.com it would be much appreciated.  Use this much better story with your firends to explain why you are sharing my Martin's Ride link as it is much more compelling than boring old truth (lol):

Why Martin's Ride To Cure Cancer Went Dark

Coming out of UNC after a round of brain scrambling chemotherapy a Chevy van pulled up next to the curb as I was texting the office. The side door opened and hooded men roughly tossed me into the cold steel floor of the van. I was quickly gagged and taken to a place where I was tied to a chair and interrogated for weeks. "Is it safe," a smelly man kept asking between bouts of making me watch nonstop infomercials. They used my credit cards to buy Shamwows and stuff to fill cracks and dings on their cars. Cars seemed very important to the smelly one. "Don't ever laugh at my car man," he said before squirting gatorade in my face. "I wouldn't do that," I said. When I shared that I own a Nissan Versa the man sprayed me again with more sticky gatorade.


After two weeks, without explanation, I was dumped in the parking lot of Southpoint Mall. Walking home I realized my domain Martins Ride renewal was up and I was kidnapped. Frantically calling my friends at World Trade Solutions I said, "Eric and Cynthia I was kidnapped and couldn't renew Martin's Ride To Cure Cancer." No worries my friends told me as I heard the clicking of keys and the day was saved. The day and URL but not the Google juice. My kidnappers got my Google juice and at last I understood what they were truly after.

My story and sticking to it :). Marty

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Rescooped by Martin (Marty) Smith from Business and Marketing
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5 Practical Tips on Building a Successful Blog

5 Practical Tips on Building a Successful Blog | Personal Branding Using Scoopit | Scoop.it
Putting up a blog is something that can now be easily done in minutes, but building a successful blog is another thing.  It requires more time and pondering, more careful planning, and of course, more strategic blogging.

 

Here are five practical tips to get you started. The first tip tells you how to prepare; the second gives pointers on how to create content; the third teaches how to blog; the fourth offers tips on how to expand your outreach though social media; and the last is about “joining the community”.

Via Gregg Breward
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Shantanu Ghosh's comment, March 14, 2012 9:07 PM
Superb Article. Thank You
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Spiritual Quotient: Smarts We Don't Learn in School

Spiritual Quotient: Smarts We Don't Learn in School | Personal Branding Using Scoopit | Scoop.it

"For many decades, the world has put great stock in the intelligence quotient (IQ). Psychologists came up with ways of testing IQ—one's intellectual or rational intelligence—to predict success in life. The higher the number, the belief went, the greater the intelligence and therefore the higher the success one could expect. But sheer intellect is only part of the true measure of our intelligence.
Emotional intelligence is another important aspect..."


Via Pierre Paperon
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