Personal Branding Using Scoopit
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Rescooped by Martin (Marty) Smith from Curation | Veille | Strategic Intelligence
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Rock Social Content Curation

Rock Social Content Curation | Personal Branding Using Scoopit | Scoop.it

Social Curation is a way to listen to what is relevant and filter out the noise.

 

There are 5 main Social Curation elements:

Engagement,  Interests,  Team,  Leads,  Geo-Targets.

This is all very new, and it’s emerging with a bang.

 

***** Love the concept of "social curation" and this post has several good tips including the team time (the most overlooked one if you ask moi). Marty


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Losing A Job Over Klout Score

Losing A Job Over Klout Score | Personal Branding Using Scoopit | Scoop.it

"Last spring Sam Fiorella was recruited for a VP position at a large Toronto marketing agency. With 15 years of experience consulting for major brands like AOL, Ford, and Kraft, Fiorella felt confident in his qualifications. But midway through the interview, he was caught off guard when his interviewer asked him for his Klout score. Fiorella hesitated awkwardly before confessing that he had no idea what a Klout score was.

The interviewer pulled up the web page for Klout.com—a service that purports to measure users’ online influence on a scale from 1 to 100—and angled the monitor so that Fiorella could see the humbling result for himself: His score was 34. “He cut the interview short pretty soon after that,” Fiorella says. Later he learned that he’d been eliminated as a candidate specifically because his Klout score was too low. “They hired a guy whose score was 67.”"

***** If I ever lose a job over my Klout score, which isn't 67 btw 45 last time I checked, then to heck with them. On the other hand, I sure wouldn't be surprised if someone asked for my score either. Still an absurd way to make a hiring decision. Marty


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Rescooped by Martin (Marty) Smith from Surviving Leadership Chaos
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3 Most Important Words To Business Today? Team, Team, Team

3 Most Important Words To Business Today? Team, Team, Team | Personal Branding Using Scoopit | Scoop.it
We consider the ability to manage a team so important that, in a recent book, we made it one of the "3 Imperatives for Becoming a Great Leader:" Manage Your Team — the first imperative — is about creating a real team and managing through it.

 

"Manage your team" might seem clear and straightforward. Yet when we talk about it, we often find it's not an intuitive concept for many managers and for some it even cuts against the grain of what they think they should do as bosses.
Marty


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Rescooped by Martin (Marty) Smith from Surviving Social Chaos
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The Impact of Social Media (especially Google Plus) on SEO

The Impact of Social Media (especially Google Plus) on SEO | Personal Branding Using Scoopit | Scoop.it

Chas Begley: Mark Traphagen's slideshow takes us through the story of how social media has become increasingly more important for SEO.
The presentation then goes on to concentrate on how Mark has used his Google Plus profile to rank at the top of Google for a number of keywords.
Not only that Mark shows that he can outrank others for their own posts if they have not connected them to their Google Plus account. He demonstrates that this is possible even when the original author has a bigger reputation, more followers and more links to their original site!
Mark believes the reason this is possible is that all his online content is connected to his G+ account with Google's Author Rank and that he has a
built up considerable currency for posting high quality content focused on his main areas of interest.
The slideshow is a perfect demonstration of how important G+ is in ranking for SEO.
The original post can be seen at Virante Orange Juice:
http://goo.gl/3iypr ;
Very highly recommended reading


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Rescooped by Martin (Marty) Smith from The Social Media Marketing
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Treat Customers Like Your Girl Or Boy Friend, No Really

Treat Customers Like Your Girl Or Boy Friend, No Really | Personal Branding Using Scoopit | Scoop.it
***** funny and welcomed on a Friday Marty

This is a usefull post written by Vlad Barshai (@vbarshai) that gives you tips on how and why you should treat your customers or users like your girlfriend. This is an example I always use during the training sessions I take about social media marketing for small businesses. 

Whether you're a start-up or a small business facing some problems with your customers on social media, you'll find it usefull!

 

"You always have to remember that until you have users, you're just another cool lemonade stand (website) in the middle of the dessert (web). One of the most important questions to ask yourself is: how do I get her (people) to love me? How do I get her (them) to care about my (its) existence?

Let's take a step back and look at our "users" as our girlfriend. Here are some scenarios:


#1 Don't assume she (they) will say 'yes': Of course she (they) won't! Especially if you move too quickly (ask for too much information). They want to get to know you without giving away too many details. The best thing to do is assume that they will most likely say "no" and do everything you can like work-out, smell nice, dress good (layout, pitch, call-to-action) to higher your chances and make you impossible to resist. At the end of the day, they can always turn away (press the back button or x) to eventually find themselves a boyfriend (competitor) who can make their life better.

 

#2 She (they) won't know what to do unless it's right in front of her (them): It's true, every girl (user) likes to have everything taken care of. They want you to take the initiative and iron out a path... ask them on that first date (an initial e-mail submit) and clearly show them why you're worth their time (pitching the value proposition). Then they want You to have everything planned out beautifully (your layout) and ready so that they won't have to think of much (single path and call-to-action). They want to enjoy a great end-to-end experience (every move is simple, clear, precise) from the moment they leave the house (come to your site) to the moment they return home (press the back button or x). The girlfriends (users) really don't care how hard it was for you to do it, they just want it done so that they can brag to their friends (other influencers) about how good you are.

 

#3 Be nice! Overly nice if you have to: Everyone loves to feel loved. Everyone loves to feel that they matter. She (users) is no different. They want to know that if there are issues, you're a quick reach away from and can solve them immediately. They hate waiting! The way to make her (them) know you're great is to make sure that you're always there when there is a problem. Remember, the bad will stick with her (users) for years ... and the good will only be reminisced when there is nothing better ... but there will usually be something better.


#4 Stop worrying that someone (a competitor) will come in (to your market) and take her (your user) away: Instead, focus on why she (your users) stays with you and continue improving on your secret sauce. This is usually your thing (MVP - minimum value proposition) that she (users) won't find anywhere else. I know that anyone can take her out (feature #1), dine her (feature #2), and buy her material possessions (feature #3). But do they care for her (users) like I do? The first question I think about when I talk to her (users), is "what can I do that will make me stand out amongst everyone else? How can I help in a way that will shine past what everyone else is willing to do?" Finding my focus, which in my case is compliments (emotion exchange) to her (them) helps me when another guy (competitor) gets a better car (cooler feature) or just has more to offer (larger feature set).


#5 Once you stop contacting (e-mail) her (them), she'll (they'll) forget you: You're basically letting her (them) know one thing - I don't care about you enough and I know I can't offer you anything good enough for us to stay in touch... we should probably part ways. The name of the game is to constantly offer some value. So if you loose touch, then you are hoping for the best (that your users will one day remember you and come themselves). This is the reason you need to call (e-mail) her (your users) at least once every 2 days if not once every day. If this seems excessive then maybe you're just not close enough to her (your users). You might even want to say that you miss her (them) when you don't hear from her (them).


Treating her (each user) like the love of your life, might just get you to understand exactly what she (they) wants. In which case, you get married (premium sign up) .... and that's when you really have to be there ... through thick and thin ... because if she (they) leaves at this point, then she (they) is gone forever ..."

 

Read the entire article here: http://not99.posterous.com/treat-your-users-like-your-girlfriend

 


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Rescooped by Martin (Marty) Smith from Digital Delights for Learners
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App - CoachNote - Make videos to share

Coach Note is more than “Just Tacticboard or Clipboard” in real world.
Very fast and simple, and most powerful tool.

You can make video of your tactics to share with people.

Explain your tactics through TV or Internet.


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Rescooped by Martin (Marty) Smith from Business Improvement
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Grow Your Small Business Now!

Grow Your Small Business Now! | Personal Branding Using Scoopit | Scoop.it

When the economy is working against you, it is difficult to find opportunities for growth in any business, and especially so for small business operators.

Whilst difficult, it is not impossible to grow a small business in difficult times, and those who have the will, can find advice that they can implement that will assist them to grow their business regardless of what the economy is doing to others.

This excellent article, offers five tips that business owners can follow to grow their small businesses, and briefly explains how to implement each to your advantage.


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Rescooped by Martin (Marty) Smith from Social Reading & Writing: cultural techniques with social networks
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WordPress Plugins for Writers

WordPress Plugins for Writers | Personal Branding Using Scoopit | Scoop.it
***** We use several of these and they make our WP installations better. Marty

I got the idea to make a post about WordPress plugins for writers. I use a few which help me and thought I’d share them. But, I found something interesting when I started looking around to see what other writers like to use. Almost every plugin written about as being “for writers” was for SEO in blogging. Almost none of the plugins reviewed as “for writers” were about writing. Does anyone else think that’s kind of a sad reflection on writing?

...

Here are the plugins I use which help me with actual writing online (not blog promoting – but blog writing).

  • Custom About Author - Add your social media links and a blurb about yourself to the end of each of your posts.
  • Dashboard: Scheduled Posts – This adds a feature to your WordPress desktop where you can store and view posts you have marked as scheduled/ saved as drafts to be finished later. I use this a lot!
  • Sideblog WordPress Plugin – Run a side blog (in your sidebar) for short posts like quotes and notes.
  • Drop Caps – I used this for awhile but didn’t stick with it. Fun for awhile, but not essential. It does work and was simple to set up.

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Rescooped by Martin (Marty) Smith from Creative
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Creativity Defined By Innovation

Creativity Defined By Innovation | Personal Branding Using Scoopit | Scoop.it

This component provides the ‘something extra’ of creative performance and creativity thinking skills can be applied in any domain. Assuming that an individual has some incentive to perform an activity, performance will be “technically good” or “adequate” or “acceptable” if the requisite expertise is in place.

 

***** Read DRIVE by Pink for a better take on intrinsic and extrinsic, but I liked framing creativity by innovation. Marty


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Rescooped by Martin (Marty) Smith from Positively Critical
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Great Transition Stories As Singulrity Looms

Great Transition Stories As Singulrity Looms | Personal Branding Using Scoopit | Scoop.it
***** Have to think the Kurzwellian Singularity is near. Marty

"Humanity has entered a time of profound change. We are pushed by necessity and pulled by opportunity. The push is a growing systems crisis, evident in the breakdown of financial institutions, climate disruption, resource depletion, unsustainable populations, and more. These powerful Trends are presented here. The pull is the opportunity to rise to a new level of human maturity, partnership, and freedom. The combined push and pull at a global scale make this truly a time of profound turning and transformation for humanity. Many of the other names used to describe this time of Great Transition are explored here".


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Rescooped by Martin (Marty) Smith from Digital Delights for Learners
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Book Palette - iPad

Book Palette - iPad | Personal Branding Using Scoopit | Scoop.it

With the new, revolutionary iBooks Author app, anyone can create and publish great Multi-Touch books for iPad, including you. Jumsoft swiftly offers you an enhanced experience in book creation with 20 beautiful templates for iBooks Author.

 

Each template included in the Book Palette app features an assortment of stylish and modern page layouts. You can use them as a starting point and go from there by typing or pasting your own text, adding or removing text boxes, and dropping images or other media.

***** The excuses to NOT writing that book are dying fast. Marty


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Rescooped by Martin (Marty) Smith from Enterprise Social Media
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Bewildered Innovators – The Innovation Matrix

Bewildered Innovators – The Innovation Matrix | Personal Branding Using Scoopit | Scoop.it

"P&G became a leader through open innovation only after they radically changed their R&D process – particularly the steps around innovation testing and diffusion. Connect & Develop was designed to do this in partnership with smaller, more dynamic firms, rather than managing it all internally as P&G had been doing.

 

Note: This is part of a series of posts explaining the individual parts of The Innovation Matrix."

 

If you're thinking of innovating via social media, take a look at this post.

 

Via @DefineNewMedia

 

***** Not sure I understand all of this, but feels a lot like Grow by Jim Stengel (fellow former P&Ger), so I'm going to scoop and read tomorrow when I have more active brain celss. Thanks to Mike E who is one rockin' curator dude. :). Marty


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Rescooped by Martin (Marty) Smith from Social Media Content Curation
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News Isn't Just About Information. Now It's Also Storytelling | ReadWriteWeb

News Isn't Just About Information. Now It's Also Storytelling | ReadWriteWeb | Personal Branding Using Scoopit | Scoop.it

Excerpted from the article:

 

THE PROBLEMS:

"..."We need to rethink every facet of the journalism model," said Richard Gingras, VP of News at Google.

 

The news audience is evolving faster than news providers. By now, 75% of traffic is going to stories. A minority of visitors ever see a site's front-page curated presentation of the news.

 

But the problems go deeper than just presentation. News is a commodity now. It spreads virally across many media through new tellings and retellings. The Web is finally real-time.

News organizations no longer get to control the story. They have to do more than inform to stay relevant. News sites have to be useful.

 

THE SOLUTIONS:

To be useful, news sites need to be information tools, not just sources. Journalists are the people with the time and skills to gather all the needed information into one place and filter out the rest.

But the value of information is not just in the knowledge of it; it's in what you can do with it.

 

News isn't just about information. It's also storytelling. Anyone can publish text, photos or even video to the Web now. But technology enables new, compelling storytelling techniques that could shine in the hands of dedicated news organizations..."

 

Read full article here: http://j.mp/HPIGpk


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Rescooped by Martin (Marty) Smith from Google Penalty World
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More Google Panda Penalties For Black Hat SEO

More Google Panda Penalties For Black Hat SEO | Personal Branding Using Scoopit | Scoop.it

Robin Good: Google is about to release globally and for all languages a new algorithm change that will significantly penalize web sites utilizing "black hat" 

SEO techniques, to rank inside Google search engine result pages.

 

From the article: "In the next few days, Google will be launching an important algorithm change targeted at webspam.

 

The change will decrease rankings for sites that are violating Google’s existing quality guidelines.

 

This algorithm represents another improvement in Google efforts to reduce webspam and promote high quality content. 

 

...


Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.


The change will go live for all languages at the same time.

 

For context, the initial Panda change affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice. The change affects roughly 3% of queries in languages such as German, Chinese, and Arabic, but the impact is higher in more heavily-spammed languages. For example, 5% of Polish queries change to a degree that a regular user might notice."

 

 

Read the full article: http://insidesearch.blogspot.it/2012/04/another-step-to-reward-high-quality.html 


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Rescooped by Martin (Marty) Smith from Business in a Social Media World
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Blogging: 40 Traffic Generation Tips

Blogging: 40 Traffic Generation Tips | Personal Branding Using Scoopit | Scoop.it
Whether you are just starting blogging or have been a blogger for a while, you have probably noticed how tough the competition for the top spots truly is. With hundreds of thousands of new articles published daily on a platform like WordPress alone, trying to stand out from the crowd can feel quite challenging. I was in your shoes not so long ago, so I understand.

 

With that being said, experience has taught me that sometimes, all you need is a little push to turn challenges into possibilities. As a matter of fact, how would you feel if I told you that:

 

Standing out from the crowd is really not that hard?
Successful blogging does not require super skills?
Major traffic is completely within your reach?
You do not need to spend a fortune to get the results you want?


You really can achieve the results you want. All you need is to know the tricks of the trade and be willing to apply them. Because, let me tell you one thing, those tricks are simple, attainable and WORK!

 

If you are ready for a steady stream of quality traffic on your blog, The Little Big eBook on Blogging: 40 Traffic Generation Tips is just what you need!

***** Tucking this away to think about later. Marty


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Cendrine Marrouat - cendrinemarrouat.com's comment, April 25, 2012 2:00 PM
Thank you for sharing my eBook!
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Save Martin Save The World

Save Martin Save The World | Personal Branding Using Scoopit | Scoop.it

In a bit of a tough spot at work. Any ideas will prove helpful and any empathy appreciated. Tried to outline the problem well enought so smart friends can help. Appreciate any ideas, thoughts, comments or suggestions. Please share with your firends too so we stir up a wisdom of crowds thing.
Thanks, Marty

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Martin (Marty) Smith's comment, April 24, 2012 1:34 PM
April 24th update - Added a quick update to Save Martin, Save The World today.
Rescooped by Martin (Marty) Smith from total nonsense, everything i like
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Are you past, present, or future oriented?

***** I try to stay in the present as much as possible.
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eBooks Making

eBooks Making | Personal Branding Using Scoopit | Scoop.it
Resources about making eBooks...

***** Suspect we are all in the ebook biz even though we don't realize it yet. Marty
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BREAKING - Google ‘Parks’ Domains by Mistake & Marty's $10K Secret

BREAKING - Google ‘Parks’ Domains by Mistake & Marty's $10K Secret | Personal Branding Using Scoopit | Scoop.it
Matt Cutts clarifies the error that has caused major fluctuations in Google rankings this week.

...
***** Marty's $10,000 Secret - Never Point Parked Domains At Active Ones


Spending a week in Mill Valley, CA listening to SEO Guru Bruce Clay was instructive and helped make me the Internet marketer I am (for good or ill LOL). That week cost upwards of $10k (tuition, long flight, hotel, food and time out of office). One lesson that stuck was NEVER point parked domains to active ones especially not active domains you CARE about. I thought, wrongly, the potential keyword juice from a parked domain could help the core.

Nope, not only is there NO benefit because of how Google classifies domains, but you place the crown jewels, your active domain, at risk when doing so. Clay recommended creating a closed loop ring and pointing domains at the least important URL being held. That way if the domain receiving the pointed to links is banned as spam nothing bad happens to active domains or other domains you will get to someday.

Thre real learning here is don't buy parked domains if you are an active ecommerce company. All the good ones are gone anyway (said by someone who bought a domain today), so consider holding or buying fewer junk domains and if, like in my old job as Director of Ecommerce, you own thousands of domains mostly to prevent others from owning them NEVER point any of them to something you care about.

Marty


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Brave New World - Finding The Illusive NonLinear Immersive Website

Brave New World - Finding The Illusive NonLinear Immersive Website | Personal Branding Using Scoopit | Scoop.it

“A linear story had a linear workflow, but now we’re in a nonlinear immersive space,” explained production designer Alex McDowell at a recent Flux 5D event titled “Digital Design and World-building in the Narrative Media Landscape”...

***** I've always wanted to make what is inherently nonlinear, a website, expressly nonlinear. The kind of story so flexible no matter where you drop in or weave through the story wraps around the visitor in increasingly more relevant ways. That we take the possiblity of a "nonlinear immersive space" and make it so flat and linear is a failure of Internet marketing imagination.


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Both Convergent and Divergent Thinking are Necessary for Creativity

Both Convergent and Divergent Thinking are Necessary for Creativity | Personal Branding Using Scoopit | Scoop.it
What happens when the IQ test taker is suddenly asked to be the IQ test constructor?

 

***** Had a great art teacher try relentlessly to have me hold opposing ideas in my head simultaneously and this well written piece is much easier than that. Marty


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How Social Content Helps SEO

How Social Content Helps SEO | Personal Branding Using Scoopit | Scoop.it

There’s a lot to be said for how a kick-ass content strategy can support your social media strategy. But if done right, it can also support your rankings.

 

Not only does producing content on a regular basis mean updating your site (which search engines like), but good content naturally attracts back links and social signals (such as Tweets and Likes) that tell search engines that your content is popular with actual human beings.

 

But how do you produce content that’s popular with social media users and helps you rank for on targeted keywords related to your products and services?

 

In other words, how do you produce content that doesn’t just rank in and of itself but helps your product pages rank?

 

Learn how to optimize your social content strategy for SEO: http://www.acquisio.com/social/how-your-social-content-strategy-can-support-seo/


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Rescooped by Martin (Marty) Smith from B2B Social Media Marketing
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Google Plus Isn't A Social Network - Forbes

Google Plus Isn't A Social Network - Forbes | Personal Branding Using Scoopit | Scoop.it
Stark InsiderGoogle Plus Isn't A Social NetworkForbesAll of these are very big problems if you're trying to build a mainstream social networking site. I'm just not sure that's what Google is actually trying to do.

***** I agree and think there is something else at play here. What I have no idea, but I don't see Google playing Social Networking or SEM by any rules other than their own. Marty
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When Working Hard isn’t Working

When Working Hard isn’t Working | Personal Branding Using Scoopit | Scoop.it

Small business owners, tend to spend far too much time working in their businesses, and far too little time working on them. The upshot is that their businesses rarely ever get beyond producing profits that they could match or better in terms of personal income, by being a full time employee elsewhere.

 

Just working harder in a small business, tends to make the personal situation of a small business owner worse rather than better. Often, by the time a business owner recognises this, they have lost all enthusiasm for their business, and it is difficult to turn the situation around.

 

This excellent article, explains why working harder in your business is not the answer to achieving better outcomes, and it suggests that allocating small amounts of time initially to working on your business, and then gradually increasing this time allocation, will see better results.


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Using Gamification To Win Hearts, Minds and Loyalty Online

Using Gamification To Win Hearts, Minds and Loyalty Online | Personal Branding Using Scoopit | Scoop.it


Free Marty Whitepaper -
Gamification: Winning Hearts, Minds and Loyalty Online


Is Gamification the next big thing? Next? There are already something like 3 billion gamers weekly worldwide. The staggering amounts of time spent on games is hard to over estimate. My gamification white paper shares how to use game techniques and ideas (gamification) to drive up conversions, drive down bounce rates and increase loyalty in Internet marketing. Using gamification to drive positive ROI. 

This "How To" paper includes an example of using gamification for a carpet cleaning business. My idea, I stole it from Reality Is Broken author Jane McGonigal, is gamification can make any Internet marketing more fun, any site's content stickier no matter what the business vertical or segment (or country) and change the customer conversation from "lowest price" to "best value" or "most fun". One thing every Internet marketer knows is humor sells online and games and humor are closely matched.  


Will, as McGonigal believes, games save the world? We are in need of saving and games seem like a fun way to be saved. Games sure beat the Hellfire and damnation thing :).

Marty

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