Personal Branding...
Follow
Find
6.8K views | +2 today
Personal Branding Using Scoopit
Use Scoopit To Management Your Brand
Your new post is loading...
Your new post is loading...
Rescooped by Martin (Marty) Smith from BUSINESS and more
Scoop.it!

How to Spend Less Time on Twitter and Get More Out of It

How to Spend Less Time on Twitter and Get More Out of It | Personal Branding Using Scoopit | Scoop.it

**** The most displease Twitter-thing is the TIME to BENEFIT ratio seems off since MUCH WORK benefits little, so looking for a new approach. Marty


Have you become desensitized and disillusioned with Twitter?

 

Do you feel like you are suffering from Twitter Tiredness?

 

Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it?

 

I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet.

 

After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets.

 

Read more: http://www.business2community.com/twitter/how-to-spend-less-time-on-twitter-and-get-more-out-of-it-0160103


Via Martin Gysler
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Risky Risk Taking and Disruptive Innovation 6 Ways

Risky Risk Taking and Disruptive Innovation 6 Ways | Personal Branding Using Scoopit | Scoop.it
Photo courtesy of Ken Douglass Successful leaders are forever under pressure to produce consistent results and maintain high standards.

 

**** First one of these six, encourage failure, is my favorite. Marty

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Curation Revolution
Scoop.it!

Best SEO Is No SEO via ScentTrail Marketing

Best SEO Is No SEO via ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

**** The Best SEO Is No SEO is a piece I wrote in my head after reading about Google's over optimization penalties. This morning was the first chance I've had to get what was banging around in my head onto ScentTrail Marketing.

The idea is great engaging purple content capable of generating social shares is now the best SEO strategy. Seth Godin's Pruple Cow idea is important now that content is king and purple content people want to share is queen. Marty

more...
No comment yet.
Rescooped by Martin (Marty) Smith from 21st Century Information Fluency
Scoop.it!

Critical Thinking On The Web Links

Critical Thinking On The Web Links | Personal Branding Using Scoopit | Scoop.it
A directory of quality online resources for critical thinking.

 

**** Little off my normal reading path but that is why I like these links. Marty


Via Dennis T OConnor
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Online Business Models
Scoop.it!

Selling Information-Products Online: Good Recommendations

Selling Information-Products Online: Good Recommendations | Personal Branding Using Scoopit | Scoop.it

Robin Good: A useful guide to identify and select the ideal digital good selling service to use if you have an ebook, set of templates, video course or set of tutorials to sell online.


From the article intro: "...selling products or services instead of selling your own time.


A common way to do this is to sell digital goods such as eBooks, PSD templates, WordPress themes, icons, and so on. But how exactly should you sell them?


Although there are lots of marketplaces for selling digital goods, they often take a big cut of the profits.


What’s more, they don’t let you customize the sales page, or let you use your own brand.


This is where digital goods services come in. These services only take care of the payment, file storage, and download, and let you do the rest. This means you can easily sell your products from your own website, or through social networks.


I recently wrote an eBook about UI design and needed to find a way to sell it, so I compared five such services:

- Quixly,

- FetchApp,

- Pulley,

- E-junkie, and

- Gumroad.


I’ll tell you which one I picked at the end… but in the meantime, here are the results of my research."


Very useful. 9/10


Full article: http://www.smashingmagazine.com/2012/03/29/selling-digital-goods-online-e-commerce-services-compared/ 


Via Robin Good
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Why Video Vendors Can't Make Money....yet

Why Video Vendors Can't Make Money....yet | Personal Branding Using Scoopit | Scoop.it

After 3 meetings with video vendors I've come away frustrated. They need me. The keys to their business is more leads via Internet marketing. I need them. The key to my business is Internet marketing via video. We can't get married yet. This usually means I don't have it yet where "it" is the right combination of emotional triggers (love, greed, fear) and facts.

Great boss from P&G Russ Mills told me, "Martin, people BUY with emotion and they JUSTIFY with logic so be sure you have an emotional hook and the facts to empower the people you are selling too (grocery store Managers at that time 20 years ago) to sell their boss." People buy with emotion and justify with logic.

I realize that sounds all Don Drapper, but it isn't as manipulative as that. Marketing is and has always been about truth. That we prefer truth less varnished than during Don Drapper's run doesn't change marketing mission. Problem is you can't sell to people who don't know you exist. These days you can't sell if a friend isn't recommending you. You see the problem right? If selling is related to social recommendations how do you start the chain?

In my experience you (or my marketing teams) start the chain with a mess, a real train wreck with one tiny exception deep down in there somewhere. The reason I can pay my mortgage, car and chemo bills is I find the smallest fissure, the tiniest speck of gold. After logging more than Gladwell's 10,000 hours (many, many more lol) on Internet marketing I know how to pan for color. Even with 10,000 hours in, I bat about .400. When you know 6 out of the ten things are going to "fail" you know trying is the business you are really in.

Every Internet marketer reading this is shaking their head up and down now. Every video vendor is going to click the link above to find out what the heck that last riff meant. What I know after three meetings with videogrpahers in quick succession is they aren't going to get there from here and neither am I. Let's hope we find each other soon since I have 90 days from yesterday to figure it the heck out :).

Marty

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Ideas That Matter From SXSW '13
Scoop.it!

Wanna be a Super Hero? Be a curator ! Steve Rosenbaum's favorite trend at SxSWi 2012

If you've followed curation as a trend, you've heard of Steve Rosenbaum. His book Curation Nation was instrumental last year in making curation and curators emerge as a trend and as an important group.


As Steve puts it, curators are the Web's super heroes.


But as Steve says, it's just starting and this is just the beginning. And from what we can see in Austin this year, he's damn right!



Via Guillaume Decugis
more...
Eric Moran's curator insight, January 10, 2013 2:28 PM

Steves point about curating the noise out there and streamiling content is the wave of the future. Steve does a great job explaining the importance of content curation. Great piece and great examples. Have a look.

Eric Moran's curator insight, January 10, 2013 2:31 PM

Steves point about curating the noise out there and streamiling content is the wave of the future. Steve does a great job explaining the importance of content curation. Great piece and great examples. Have a look.

Rescooped by Martin (Marty) Smith from Curation Revolution
Scoop.it!

What is content curation?

What is content curation? | Personal Branding Using Scoopit | Scoop.it

Content curation may be the hottest Internet marketing trend, but what is it?


**** Sat down to create our Content Curation Awards page and realized I needed to write a riff first. This link goes to my post on what content curation is and why content curation is a distinct skill with some world class practitoners (many of the best curators in the world are here on Scoop.it).

The three "winners" of our curation contest are mentioned in my What Is Content Curation riff. Our official Content Curation Contest Awards Page is my next post (should be up in about 2 hours, will tweet on @ScentTrail and @Atlanticbt when up). Thanks again to everyone who helped make the first ever Content Curation Contest fun, exciting and cool.

Marty (@ScentTrail)

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How To Use Game Theory To Get A Great Deal On A Car

How To Use Game Theory To Get A Great Deal On A Car | Personal Branding Using Scoopit | Scoop.it

**** If I had only NOT just had to replace y 10 year old Nissan Sentra, been subject to the usual dealer BS (even as I was tweeting and blogging the experience) and found this cool post on using game theory to own the dealer's own floor. Next time I am better prepared :). Still would rather be an Internet marketer than anything on earth and most especially a car dealer or salesman.


My favorite from this last experience was the guy playing money games as I am using his wifi to find what he paid for the car and tweet how lame it was to play the usual games. Wish I could tell you the computer protected me. Nope, found all kinds of BS addons when went to pay off my loan and had to raise a stink (and felt like an idiot once again so thanks Nissan and Michael Jordan for that). Marty

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Curation Revolution
Scoop.it!

Marketing For Non-Marketers

Marketing For Non-Marketers | Personal Branding Using Scoopit | Scoop.it

Can a teapot be heroic?


Every marketer reading this knows the answer. "It must be or it won't connect, sell and I am out of a job," my marketing friends are thinking. Marketing is and always will be about the hero's journey. And yes even teapots can be heroic as OXO proves in my piece (have to read it to know why). Many non-marketers think marketers are wizards or used car salesmen such as MadMen's Don Draper. 

Don wouldn't last long in a flat, furious and connected world. Don's story is, strangely, an honest representation of what marketing really is - great story telling about a hero's journey toward some greater truth.


I wrote Marketing for Non-Marketers to help my programmer and designer friends understand the journey we are about to take togehter, the journey we marketers always take - the hero's journey.

Don't let me take this (or any) journey alone. Please share your favorite "Marketing is..." resources, ideas and comments. Together we are more heroic than alone :). 

Thanks, Marty  (@ScentTrail)

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Content Curation Tools For Brands
Scoop.it!

Content Strategy: Exploring Content Curation Tools

Content Strategy: Exploring Content Curation Tools | Personal Branding Using Scoopit | Scoop.it
Content curation has been getting a lot of attention recently. We’ve covered what it is, why it’s valuable and offered best practices on how to curate content on your own.
Via Therese Torris
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Surviving Leadership Chaos
Scoop.it!

Taking Timeouts

Taking Timeouts | Personal Branding Using Scoopit | Scoop.it
Taking Timeouts to Decrease Stress and Increase CreativityHuffington PostWhen you're tired you don't think as clearly or creatively, and you can make more mistakes.

Via donhornsby
more...
David Hulme's comment, April 1, 2012 3:17 PM
many thanks
Rescooped by Martin (Marty) Smith from Utbildning på nätet
Scoop.it!

10 Apps for Learners Who Struggle

10 Apps for Learners Who Struggle | Personal Branding Using Scoopit | Scoop.it

***** Bound to be easier to be a dsylexic now than in the early sixties when I struggled with it. Marty


Via Täby skoldatatek, Britt Hansson, Kent Wallén
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Curation Revolution
Scoop.it!

Bronto Email Marketing Summit Learnings

Bronto Email Marketing Summit Learnings | Personal Branding Using Scoopit | Scoop.it

Read my live blog stream from Bronto Email Summit at ScentTrail Marketing (Day One notes are complete now).

Conclusions after Bronto Email Marketing Summit Day One:

  • Email providers have an inside track to inbound marketing automation systems since they manage so much data
  • Email providers like Bronto are starting to trip to what HTML5 and CSS3 mean (death of about 5 different SaaS players) and that plus all that data management will make email providers players in a larger pool
  • Email marketers are still in the shallow end of the pool once you move to mobile, social or site traffic optimization (but who isn't)
  • Short attention span theater (times we live in now), mean ONE idea per email no more is best approach (from Anne Holland of WhichTestWon.com)
  • Mobile is a very, very different gig (VERY) and Marty has some learnin' to do, good news is not that far behind as no one has mobile down yet
  • When in doubt test and then test again, interesting to hear that Dell must settle for 3% to 5% difference now since they've run so many tests the point of diminishing return is in their rearview


Have one more day at the Bronto Email Mareting Summit with the cool title Power To The Marketers. Will try to live blog day 2 too (but pretty tired, LOL).

Marty

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Cool All About ME Tools

Cool All About ME Tools | Personal Branding Using Scoopit | Scoop.it
If you are looking for a way to differentiate your social networking abilities or just a different way to showcase YOU, then consider these five tools.

**** Cool All About Me Tools and several I've never seen before. Marty
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Writing_me
Scoop.it!

10 Most Popular Stories Of The Week | Fast Company

10 Most Popular Stories Of The Week | Fast Company | Personal Branding Using Scoopit | Scoop.it
This week’s stories feature some future tech in the form of computer glasses that will help you navigate through life, and the latest innovations in 3-D printing.

 

Fast Company provides an excelent example of curation. By being tuned to NOW they curate up their Top Ten Stories of the Week gaining new momentum and audience and depreciating work they've already done at least twice. Well Done example of the "curate yourself" strategy often overlooked by beginning curators. Marty


Via Alessandro Rea
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Blogging Contests
Scoop.it!

Small Business Marketing Blog Blogging Contest

Small Business Marketing Blog Blogging Contest | Personal Branding Using Scoopit | Scoop.it

We are proud to announce the Gushcloud and UBL Small Business Marketing Blog Outreach Blogging Contest – the first annual blogging contest in support of Small Businesses.

 

**** Competition looks cool. I will probably write and enter something. Marty


Via Ileane Smith
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Educational technology
Scoop.it!

Keep Google Weird

Keep Google Weird | Personal Branding Using Scoopit | Scoop.it
There's a sign that hangs in the windows of shops in downtown Santa Cruz, California.

**** Reading We Are All Weird by Seth Goin and this article reminded me of that, and yes it is imperative thstvGoogle "stay weird". Marty
Via Ann Vega
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Image of the World
Scoop.it!

On the Anxiety of Everything and of Nothing

On the Anxiety of Everything and of Nothing | Personal Branding Using Scoopit | Scoop.it

Is there such a thing as “anxiety?” Or do you transform an experience of your existence in a world, a life – neither entirely your own – into something to be possessed (by), grasped (by) – that you can at least perceive and know as an object.





Can't decide if I am more or less anxious after reading this interesting an intense article (Martin HeIdegger). Marty
Via Zeteticus
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Curation Revolution
Scoop.it!

Top Curators of 2011 - Content Curation Contest Awards

Top Curators of 2011 - Content Curation Contest Awards | Personal Branding Using Scoopit | Scoop.it
Atlantic BT awards 10 Top Curators from 2011 after the first Content Curation Contest.

...

Find the Top 10 Curators from 2011 on Atlantic BT's blog.

I won't spoil the mystery of the click, but I did expand award categories some (words not cash :(. My thinking was I created the first Curation Contest so creating some special badges for outstanding curators such as Robin, Michele, Karen and Molly is something I get to do :). Here are some interesting facts from the first Content Curation Contest:


  • Almost a hundred curators shared entries
  • We received almost 3,000 votes over 4 weeks
  • Only 1 Top Curator isn't on Scoop.it (and Molly if you are reading this remind me to tell you why Scoop.it Rocks
  • We received votes from more than 20 countries


Scoop.it's preeminence isn't a huge surprise since I got the idea for the first Content Curation Contest from maxOz and Marc was nice enough to let me play with his very cool toy (Scoop.it) in beta. Thanks to Michele and Marc.

There were only two objects, an iPad 2 and Kindle Fire, to be awarded and you can discover who will be telling me how to get those prizes to them by clicking over to Atlantic BT's blog.


I'm creating a special, very limited edition Top Curator Tee. Each curator also receives a special Top Curator profile page on AtlaticBT.com. Each curator will be followed by @Atlanticbt and receive at least two links from us to their curation examples (from their profile page), a speical Top Curator badge and our thanks, admiration and appreciation.

You guys ROCK!

Marty Smith
Director Marketing
Atlantic BT

Raleigh, NC
@ScentTrail and Curation Revoluiton on Scoop.it


more...
maxOz's comment, April 26, 2012 10:13 PM
Marty, Thank YOU for the reference, appreciate your wonderful comments and support xxx
Rescooped by Martin (Marty) Smith from Leadership & Management
Scoop.it!

Seth's Blog: Organized bravery

Seth's Blog: Organized bravery | Personal Branding Using Scoopit | Scoop.it
The purpose of the modern organization is to make it easy and natural and expected for people to take risks. To lean out of the boat. To be human. Alas, most organizations do the opposite. They institutionalize organized cowardice.

***** Had a chance to work with Seth years ago. Pretty amazing. Marty
Via JLAndrianarisoa
more...
No comment yet.
Rescooped by Martin (Marty) Smith from information analyst
Scoop.it!

What Is Content Curation? The New Auto-Blog?

What Is Content Curation? The New Auto-Blog? | Personal Branding Using Scoopit | Scoop.it

A rather long but easy to read post on curation, very provocative also. The infographic is enlightening about the Internet information overload.
The last part of the post gives precious tips on how to curate content the proper (but hard) way.


Via Paula Silva, michel verstrepen
more...
No comment yet.
Rescooped by Martin (Marty) Smith from BrainWorks
Scoop.it!

Seducing the Subconscious: Emotional Brandinf

Seducing the Subconscious: Emotional Brandinf | Personal Branding Using Scoopit | Scoop.it
Seducing the Subconscious: The Psychology of Emotional Influence in ...Financial TimesIn recent years many psychologists, neuroscientists and sociologists have arrived at an acceptance that conscious thinking is just a small part of who we are.
Via Amitai Givertz
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Utbildning på nätet
Scoop.it!

How to Ask a Smart Question| The Committed Sardine

How to Ask a Smart Question| The Committed Sardine | Personal Branding Using Scoopit | Scoop.it

Asking questions is a great way to enhance the learning process both in school and later on in life. Unfortunately the human fallacy here is that we sometimes don't feel the need to truly think before we ask these questions, which can lead to frustration, disappointment, and resentment—everything except learning the knowledge we seek—when we don't get the answer we were expecting. There is definitely a science behind asking smart questions, and this article lays it out rather nicely.

 


Via Beth Dichter, Kent Wallén
more...
No comment yet.
Rescooped by Martin (Marty) Smith from The Social Media Marketing
Scoop.it!

Pillars of Digital Influence

Pillars of Digital Influence | Personal Branding Using Scoopit | Scoop.it

This article is a “how-to” guide for businesses to spark desirable effects and outcomes through social media influence. Inside you'll find a report from Brian Solis as part of the Altimeter Group, called “The Rise of Digital Influence.” 

 

The Rise of Digital Influence examines why “what” services track is useful and how to make it useful to your business as it relates to specific business objectives. The report shows how to use each tool to build an effective “influence” strategy…step by step.

 

Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon.

 

Whether we agree with them in principle or not, the topic of digital influence is only becoming more influential. Almost anyone with a social media profile is already indexed in at least one of the many vendors on the scene today. Consumers are trying to figure out what it means. Brands are realizing the promise of connecting to connected consumers. Advertising and PR agencies are spending budget against it. So what is influence and what does it really mean?

 

Source: http://www.briansolis.com/2012/03/the-pillars-of-influence-and-how-to-activate-them-in-business/

 


Via Flavian Mihai
more...
No comment yet.