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Rescooped by Martin (Marty) Smith from 21st Century Information Fluency
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Critical Thinking On The Web Links

Critical Thinking On The Web Links | Personal Branding Using Scoopit | Scoop.it
A directory of quality online resources for critical thinking.

 

**** Little off my normal reading path but that is why I like these links. Marty


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Rescooped by Martin (Marty) Smith from Online Business Models
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Selling Information-Products Online: Good Recommendations

Selling Information-Products Online: Good Recommendations | Personal Branding Using Scoopit | Scoop.it

Robin Good: A useful guide to identify and select the ideal digital good selling service to use if you have an ebook, set of templates, video course or set of tutorials to sell online.


From the article intro: "...selling products or services instead of selling your own time.


A common way to do this is to sell digital goods such as eBooks, PSD templates, WordPress themes, icons, and so on. But how exactly should you sell them?


Although there are lots of marketplaces for selling digital goods, they often take a big cut of the profits.


What’s more, they don’t let you customize the sales page, or let you use your own brand.


This is where digital goods services come in. These services only take care of the payment, file storage, and download, and let you do the rest. This means you can easily sell your products from your own website, or through social networks.


I recently wrote an eBook about UI design and needed to find a way to sell it, so I compared five such services:

- Quixly,

- FetchApp,

- Pulley,

- E-junkie, and

- Gumroad.


I’ll tell you which one I picked at the end… but in the meantime, here are the results of my research."


Very useful. 9/10


Full article: http://www.smashingmagazine.com/2012/03/29/selling-digital-goods-online-e-commerce-services-compared/ 


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Why Video Vendors Can't Make Money....yet

Why Video Vendors Can't Make Money....yet | Personal Branding Using Scoopit | Scoop.it

After 3 meetings with video vendors I've come away frustrated. They need me. The keys to their business is more leads via Internet marketing. I need them. The key to my business is Internet marketing via video. We can't get married yet. This usually means I don't have it yet where "it" is the right combination of emotional triggers (love, greed, fear) and facts.

Great boss from P&G Russ Mills told me, "Martin, people BUY with emotion and they JUSTIFY with logic so be sure you have an emotional hook and the facts to empower the people you are selling too (grocery store Managers at that time 20 years ago) to sell their boss." People buy with emotion and justify with logic.

I realize that sounds all Don Drapper, but it isn't as manipulative as that. Marketing is and has always been about truth. That we prefer truth less varnished than during Don Drapper's run doesn't change marketing mission. Problem is you can't sell to people who don't know you exist. These days you can't sell if a friend isn't recommending you. You see the problem right? If selling is related to social recommendations how do you start the chain?

In my experience you (or my marketing teams) start the chain with a mess, a real train wreck with one tiny exception deep down in there somewhere. The reason I can pay my mortgage, car and chemo bills is I find the smallest fissure, the tiniest speck of gold. After logging more than Gladwell's 10,000 hours (many, many more lol) on Internet marketing I know how to pan for color. Even with 10,000 hours in, I bat about .400. When you know 6 out of the ten things are going to "fail" you know trying is the business you are really in.

Every Internet marketer reading this is shaking their head up and down now. Every video vendor is going to click the link above to find out what the heck that last riff meant. What I know after three meetings with videogrpahers in quick succession is they aren't going to get there from here and neither am I. Let's hope we find each other soon since I have 90 days from yesterday to figure it the heck out :).

Marty

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Rescooped by Martin (Marty) Smith from Ideas That Matter From SXSW '13
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Wanna be a Super Hero? Be a curator ! Steve Rosenbaum's favorite trend at SxSWi 2012

If you've followed curation as a trend, you've heard of Steve Rosenbaum. His book Curation Nation was instrumental last year in making curation and curators emerge as a trend and as an important group.


As Steve puts it, curators are the Web's super heroes.


But as Steve says, it's just starting and this is just the beginning. And from what we can see in Austin this year, he's damn right!



Via Guillaume Decugis
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Eric Moran's curator insight, January 10, 2013 2:28 PM

Steves point about curating the noise out there and streamiling content is the wave of the future. Steve does a great job explaining the importance of content curation. Great piece and great examples. Have a look.

Eric Moran's curator insight, January 10, 2013 2:31 PM

Steves point about curating the noise out there and streamiling content is the wave of the future. Steve does a great job explaining the importance of content curation. Great piece and great examples. Have a look.

Rescooped by Martin (Marty) Smith from Curation Revolution
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What is content curation?

What is content curation? | Personal Branding Using Scoopit | Scoop.it

Content curation may be the hottest Internet marketing trend, but what is it?


**** Sat down to create our Content Curation Awards page and realized I needed to write a riff first. This link goes to my post on what content curation is and why content curation is a distinct skill with some world class practitoners (many of the best curators in the world are here on Scoop.it).

The three "winners" of our curation contest are mentioned in my What Is Content Curation riff. Our official Content Curation Contest Awards Page is my next post (should be up in about 2 hours, will tweet on @ScentTrail and @Atlanticbt when up). Thanks again to everyone who helped make the first ever Content Curation Contest fun, exciting and cool.

Marty (@ScentTrail)

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Scooped by Martin (Marty) Smith
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How To Use Game Theory To Get A Great Deal On A Car

How To Use Game Theory To Get A Great Deal On A Car | Personal Branding Using Scoopit | Scoop.it

**** If I had only NOT just had to replace y 10 year old Nissan Sentra, been subject to the usual dealer BS (even as I was tweeting and blogging the experience) and found this cool post on using game theory to own the dealer's own floor. Next time I am better prepared :). Still would rather be an Internet marketer than anything on earth and most especially a car dealer or salesman.


My favorite from this last experience was the guy playing money games as I am using his wifi to find what he paid for the car and tweet how lame it was to play the usual games. Wish I could tell you the computer protected me. Nope, found all kinds of BS addons when went to pay off my loan and had to raise a stink (and felt like an idiot once again so thanks Nissan and Michael Jordan for that). Marty

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Rescooped by Martin (Marty) Smith from Curation Revolution
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Marketing For Non-Marketers

Marketing For Non-Marketers | Personal Branding Using Scoopit | Scoop.it

Can a teapot be heroic?


Every marketer reading this knows the answer. "It must be or it won't connect, sell and I am out of a job," my marketing friends are thinking. Marketing is and always will be about the hero's journey. And yes even teapots can be heroic as OXO proves in my piece (have to read it to know why). Many non-marketers think marketers are wizards or used car salesmen such as MadMen's Don Draper. 

Don wouldn't last long in a flat, furious and connected world. Don's story is, strangely, an honest representation of what marketing really is - great story telling about a hero's journey toward some greater truth.


I wrote Marketing for Non-Marketers to help my programmer and designer friends understand the journey we are about to take togehter, the journey we marketers always take - the hero's journey.

Don't let me take this (or any) journey alone. Please share your favorite "Marketing is..." resources, ideas and comments. Together we are more heroic than alone :). 

Thanks, Marty  (@ScentTrail)

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Rescooped by Martin (Marty) Smith from Content Curation Tools For Brands
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Content Strategy: Exploring Content Curation Tools

Content Strategy: Exploring Content Curation Tools | Personal Branding Using Scoopit | Scoop.it
Content curation has been getting a lot of attention recently. We’ve covered what it is, why it’s valuable and offered best practices on how to curate content on your own.
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Rescooped by Martin (Marty) Smith from Serving and Leadership
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Taking Timeouts

Taking Timeouts | Personal Branding Using Scoopit | Scoop.it
Taking Timeouts to Decrease Stress and Increase CreativityHuffington PostWhen you're tired you don't think as clearly or creatively, and you can make more mistakes.

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David Hulme's comment, April 1, 2012 3:17 PM
many thanks
Rescooped by Martin (Marty) Smith from Utbildning på nätet
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10 Apps for Learners Who Struggle

10 Apps for Learners Who Struggle | Personal Branding Using Scoopit | Scoop.it

***** Bound to be easier to be a dsylexic now than in the early sixties when I struggled with it. Marty


Via Täby skoldatatek, Britt Hansson, Kent Wallén
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Rescooped by Martin (Marty) Smith from Empathy and Compassion
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Empathy: The Ability that Makes us Truly Human

Empathy: The Ability that Makes us Truly Human | Personal Branding Using Scoopit | Scoop.it
Empathy leads to healing and resolution, in place of conflict.

 

 In the UK, there has been a lot of publicity lately for the idea of ‘restorative justice.' As part of this process, offenders are brought face to face with the victims of their crimes, to hear how they have suffered as a result of them. The aim of restorative justice is healing, both for victim and offender.

 

this highlights the enormous significance of empathy. To a large extent, all human brutality - all oppression, cruelty and most crime - is the result of a lack of empathy. It's a lack of empathy which makes someone capable of attacking, robbing, raping or oppressing another human being. It's a lack of empathy for another tribe or country which makes warfare and conflict possible. It's a lack of empathy towards other ethnic groups, social classes or castes which makes oppression and inequality possible.


By Steve Taylor

**** I bet on the empathy of others when I left Durham, NC on a bicycle headed for LA. I wasn't let down once. People are great, empathetic and want to help. Read NonZero by Wright or Mind of the Market by Shermer for my two favorite references on the subject (Selfish Gene isn't bad either). Marty


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Rescooped by Martin (Marty) Smith from SEO and Social Media Marketing
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The New SEO and The Lies We Tell

The New SEO and The Lies We Tell | Personal Branding Using Scoopit | Scoop.it
Lies is a strong word but I will play. Marty

SEO is not dead.

 

SEO has evolved, but is certainly changing, largely because of the lies we tell.

 

In fact, if we think about the core goal of Search Engines, it has always been to give the best possible user experience. More information is being consumed today than ever before.

 

The nature and goal of SEO hasn’t changed, but the practice has evolved. 

 

The fundamentals of SEO will still likely remain the same, at least for a while. Perhaps it will evolve into something else, but the stark difference between what Search is and what it will become has “action attribution” written all over it making it more real.

 

Facebook is clearly going after this model and attributing not just what we say we “like” to affect our social graph, but also our everyday actions.

 

What we “do” is the new “like” and the evolution of frictionless sharing is the future of search engines.

 

Read More: http://searchengineland.com/what-people-do-is-the-new-seo-116108


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Rescooped by Martin (Marty) Smith from Curation Revolution
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$25,000 Mobile Marketing Contest For Nonprofits

$25,000 Mobile Marketing Contest For Nonprofits | Personal Branding Using Scoopit | Scoop.it

Stop the presses!  In April, Atlantic BT will host our first ever grant contest for any nonprofit in the United States.  Will Mobile change the world? Absolutely!

***** Atlantic BT (my very generous, cool, brilliant employers and yes I am kissing behind a tad since been in dog house lately :) after hiring Tonia Zampieri, a great mobile marketing guru, is putting money where proverbial mouth is. Atlantic BT (my bosses Mark and Jon) are working with Tonia to launch a $25,000 Mobile Marketing Contest for nonprofits.


Atlantic Business Technologies gives an arm, a leg and many web sites away every year, but always quiet and without even a PRweb release (then they hired ME and everything changes LOL). Most visitors to Curation Revolution on Scoop.it (or Mobile Revolution or SoLoMo Revolution) know my Cure Cancer Store (CCS) foundation (please LIKE CCS on Facebook).  Atlantic BT knows I am a cancer survivor and hired me anyway (no BS!). I love working here because Jon, Mark and the more than 70 members of our team CARE (too cool and not kissing up this time :). 

Can mobile change the world? Absolutely!
$5,000 Nonprofit Mobile Marketing contest is in early stages so your ideas could help shape Atlantic BT's first contest. Learn more from Tonia about Atlantic BT's first $25,000 Mobile Marketing Contest for nonprofits.

Is Cure Cancer Store going for it? NOPE, I work here (darn), but your favorite not-for-profit can win a new lease on life from Tonia and Atlantic BT (and I will be helping out in there somewhere too).

Marty

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Rescooped by Martin (Marty) Smith from Blogging Contests
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Small Business Marketing Blog Blogging Contest

Small Business Marketing Blog Blogging Contest | Personal Branding Using Scoopit | Scoop.it

We are proud to announce the Gushcloud and UBL Small Business Marketing Blog Outreach Blogging Contest – the first annual blogging contest in support of Small Businesses.

 

**** Competition looks cool. I will probably write and enter something. Marty


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Rescooped by Martin (Marty) Smith from Educational technology
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Keep Google Weird

Keep Google Weird | Personal Branding Using Scoopit | Scoop.it
There's a sign that hangs in the windows of shops in downtown Santa Cruz, California.

**** Reading We Are All Weird by Seth Goin and this article reminded me of that, and yes it is imperative thstvGoogle "stay weird". Marty
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Rescooped by Martin (Marty) Smith from Image of the World
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On the Anxiety of Everything and of Nothing

On the Anxiety of Everything and of Nothing | Personal Branding Using Scoopit | Scoop.it

Is there such a thing as “anxiety?” Or do you transform an experience of your existence in a world, a life – neither entirely your own – into something to be possessed (by), grasped (by) – that you can at least perceive and know as an object.





Can't decide if I am more or less anxious after reading this interesting an intense article (Martin HeIdegger). Marty
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Rescooped by Martin (Marty) Smith from Curation Revolution
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Top Curators of 2011 - Content Curation Contest Awards

Top Curators of 2011 - Content Curation Contest Awards | Personal Branding Using Scoopit | Scoop.it
Atlantic BT awards 10 Top Curators from 2011 after the first Content Curation Contest.

...

Find the Top 10 Curators from 2011 on Atlantic BT's blog.

I won't spoil the mystery of the click, but I did expand award categories some (words not cash :(. My thinking was I created the first Curation Contest so creating some special badges for outstanding curators such as Robin, Michele, Karen and Molly is something I get to do :). Here are some interesting facts from the first Content Curation Contest:


  • Almost a hundred curators shared entries
  • We received almost 3,000 votes over 4 weeks
  • Only 1 Top Curator isn't on Scoop.it (and Molly if you are reading this remind me to tell you why Scoop.it Rocks
  • We received votes from more than 20 countries


Scoop.it's preeminence isn't a huge surprise since I got the idea for the first Content Curation Contest from maxOz and Marc was nice enough to let me play with his very cool toy (Scoop.it) in beta. Thanks to Michele and Marc.

There were only two objects, an iPad 2 and Kindle Fire, to be awarded and you can discover who will be telling me how to get those prizes to them by clicking over to Atlantic BT's blog.


I'm creating a special, very limited edition Top Curator Tee. Each curator also receives a special Top Curator profile page on AtlaticBT.com. Each curator will be followed by @Atlanticbt and receive at least two links from us to their curation examples (from their profile page), a speical Top Curator badge and our thanks, admiration and appreciation.

You guys ROCK!

Marty Smith
Director Marketing
Atlantic BT

Raleigh, NC
@ScentTrail and Curation Revoluiton on Scoop.it


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maxOz's comment, April 26, 2012 10:13 PM
Marty, Thank YOU for the reference, appreciate your wonderful comments and support xxx
Rescooped by Martin (Marty) Smith from Leadership & Management
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Seth's Blog: Organized bravery

Seth's Blog: Organized bravery | Personal Branding Using Scoopit | Scoop.it
The purpose of the modern organization is to make it easy and natural and expected for people to take risks. To lean out of the boat. To be human. Alas, most organizations do the opposite. They institutionalize organized cowardice.

***** Had a chance to work with Seth years ago. Pretty amazing. Marty
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Rescooped by Martin (Marty) Smith from information analyst
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What Is Content Curation? The New Auto-Blog?

What Is Content Curation? The New Auto-Blog? | Personal Branding Using Scoopit | Scoop.it

A rather long but easy to read post on curation, very provocative also. The infographic is enlightening about the Internet information overload.
The last part of the post gives precious tips on how to curate content the proper (but hard) way.


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Rescooped by Martin (Marty) Smith from BrainWorks
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Seducing the Subconscious: Emotional Brandinf

Seducing the Subconscious: Emotional Brandinf | Personal Branding Using Scoopit | Scoop.it
Seducing the Subconscious: The Psychology of Emotional Influence in ...Financial TimesIn recent years many psychologists, neuroscientists and sociologists have arrived at an acceptance that conscious thinking is just a small part of who we are.
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Rescooped by Martin (Marty) Smith from Utbildning på nätet
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How to Ask a Smart Question| The Committed Sardine

How to Ask a Smart Question| The Committed Sardine | Personal Branding Using Scoopit | Scoop.it

Asking questions is a great way to enhance the learning process both in school and later on in life. Unfortunately the human fallacy here is that we sometimes don't feel the need to truly think before we ask these questions, which can lead to frustration, disappointment, and resentment—everything except learning the knowledge we seek—when we don't get the answer we were expecting. There is definitely a science behind asking smart questions, and this article lays it out rather nicely.

 


Via Beth Dichter, Kent Wallén
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Rescooped by Martin (Marty) Smith from The Social Media Marketing
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Pillars of Digital Influence

Pillars of Digital Influence | Personal Branding Using Scoopit | Scoop.it

This article is a “how-to” guide for businesses to spark desirable effects and outcomes through social media influence. Inside you'll find a report from Brian Solis as part of the Altimeter Group, called “The Rise of Digital Influence.” 

 

The Rise of Digital Influence examines why “what” services track is useful and how to make it useful to your business as it relates to specific business objectives. The report shows how to use each tool to build an effective “influence” strategy…step by step.

 

Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon.

 

Whether we agree with them in principle or not, the topic of digital influence is only becoming more influential. Almost anyone with a social media profile is already indexed in at least one of the many vendors on the scene today. Consumers are trying to figure out what it means. Brands are realizing the promise of connecting to connected consumers. Advertising and PR agencies are spending budget against it. So what is influence and what does it really mean?

 

Source: http://www.briansolis.com/2012/03/the-pillars-of-influence-and-how-to-activate-them-in-business/

 


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Rescooped by Martin (Marty) Smith from Just Story It Biz Storytelling
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What You Need to Know About Content Marketing in 2012 [INFOGRAPHIC]

What You Need to Know About Content Marketing in 2012 [INFOGRAPHIC] | Personal Branding Using Scoopit | Scoop.it

What you need to know about content marketing this 2012

 

I like this infographic because content marketing is all about sharing your stories. This piece shares with us statistics that will help guide us in using content marketing/storytelling to grow our businesses in 2012. I love what these statistics show.


Via Jonha Revesencio, Karen Dietz
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Karen Dietz's comment, March 26, 2012 11:09 PM
Thank you for re-scooping this article Gerrit! Have a great week :)
Frugal Diva Designz 's comment, April 14, 2012 8:10 PM
Nice Infographic!
Rescooped by Martin (Marty) Smith from Curation Revolution
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Martins Ride To Cure Cancer 2014

Martins Ride To Cure Cancer 2014 | Personal Branding Using Scoopit | Scoop.it

*** Martin's Ride To Cure Cancer II (2014) started today. Here are some helpful links to explain Martin's Ride To Cure Cancer:

Hope my Scoop.it friends have some great suggestions and Thank You (as always). Marty

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Rescooped by Martin (Marty) Smith from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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LinkedIn profiles: How to improve your online image

LinkedIn profiles: How to improve your online image | Personal Branding Using Scoopit | Scoop.it

Canadian Business contributor Melissa Edwards is part of a large and growing club: professionals who have slapped together a LinkedIn account but aren’t sure exactly what to do with it.

 

We asked three social media experts—Nichole Wesson of recruitment-marketing firm MidlynDay, Vancouver IT executive Jenn Smyth and Danielle Restivo of LinkedIn Canada—to cast a critical eye on Melissa’s LinkedIn profile to help her improve her online image and make the most of the world’s largest social network for careerists.


Via Anita Windisman, ABroaderView
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