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Robin Good: A useful guide to identify and select the ideal digital good selling service to use if you have an ebook, set of templates, video course or set of tutorials to sell online.
From the article intro: "...selling products or services instead of selling your own time.
A common way to do this is to sell digital goods such as eBooks, PSD templates, WordPress themes, icons, and so on. But how exactly should you sell them?
What’s more, they don’t let you customize the sales page, or let you use your own brand.
This is where digital goods services come in. These services only take care of the payment, file storage, and download, and let you do the rest. This means you can easily sell your products from your own website, or through social networks.
- E-junkie, and
I’ll tell you which one I picked at the end… but in the meantime, here are the results of my research."
Very useful. 9/10
Via Robin Good
After 3 meetings with video vendors I've come away frustrated. They need me. The keys to their business is more leads via Internet marketing. I need them. The key to my business is Internet marketing via video. We can't get married yet. This usually means I don't have it yet where "it" is the right combination of emotional triggers (love, greed, fear) and facts.
If you've followed curation as a trend, you've heard of Steve Rosenbaum. His book Curation Nation was instrumental last year in making curation and curators emerge as a trend and as an important group.
As Steve puts it, curators are the Web's super heroes.
But as Steve says, it's just starting and this is just the beginning. And from what we can see in Austin this year, he's damn right!
Via Guillaume Decugis
Content curation may be the hottest Internet marketing trend, but what is it?
**** If I had only NOT just had to replace y 10 year old Nissan Sentra, been subject to the usual dealer BS (even as I was tweeting and blogging the experience) and found this cool post on using game theory to own the dealer's own floor. Next time I am better prepared :). Still would rather be an Internet marketer than anything on earth and most especially a car dealer or salesman.
My favorite from this last experience was the guy playing money games as I am using his wifi to find what he paid for the car and tweet how lame it was to play the usual games. Wish I could tell you the computer protected me. Nope, found all kinds of BS addons when went to pay off my loan and had to raise a stink (and felt like an idiot once again so thanks Nissan and Michael Jordan for that). Marty
Can a teapot be heroic?
Every marketer reading this knows the answer. "It must be or it won't connect, sell and I am out of a job," my marketing friends are thinking. Marketing is and always will be about the hero's journey. And yes even teapots can be heroic as OXO proves in my piece (have to read it to know why). Many non-marketers think marketers are wizards or used car salesmen such as MadMen's Don Draper.
I wrote Marketing for Non-Marketers to help my programmer and designer friends understand the journey we are about to take togehter, the journey we marketers always take - the hero's journey.
Empathy leads to healing and resolution, in place of conflict.
In the UK, there has been a lot of publicity lately for the idea of ‘restorative justice.' As part of this process, offenders are brought face to face with the victims of their crimes, to hear how they have suffered as a result of them. The aim of restorative justice is healing, both for victim and offender.
this highlights the enormous significance of empathy. To a large extent, all human brutality - all oppression, cruelty and most crime - is the result of a lack of empathy. It's a lack of empathy which makes someone capable of attacking, robbing, raping or oppressing another human being. It's a lack of empathy for another tribe or country which makes warfare and conflict possible. It's a lack of empathy towards other ethnic groups, social classes or castes which makes oppression and inequality possible.
Via Edwin Rutsch
Lies is a strong word but I will play. Marty
SEO is not dead.
SEO has evolved, but is certainly changing, largely because of the lies we tell.
In fact, if we think about the core goal of Search Engines, it has always been to give the best possible user experience. More information is being consumed today than ever before.
The nature and goal of SEO hasn’t changed, but the practice has evolved.
The fundamentals of SEO will still likely remain the same, at least for a while. Perhaps it will evolve into something else, but the stark difference between what Search is and what it will become has “action attribution” written all over it making it more real.
Facebook is clearly going after this model and attributing not just what we say we “like” to affect our social graph, but also our everyday actions.
What we “do” is the new “like” and the evolution of frictionless sharing is the future of search engines.
Via Antonino Militello
Stop the presses! In April, Atlantic BT will host our first ever grant contest for any nonprofit in the United States. Will Mobile change the world? Absolutely!
Atlantic Business Technologies gives an arm, a leg and many web sites away every year, but always quiet and without even a PRweb release (then they hired ME and everything changes LOL). Most visitors to Curation Revolution on Scoop.it (or Mobile Revolution or SoLoMo Revolution) know my Cure Cancer Store (CCS) foundation (please LIKE CCS on Facebook). Atlantic BT knows I am a cancer survivor and hired me anyway (no BS!). I love working here because Jon, Mark and the more than 70 members of our team CARE (too cool and not kissing up this time :).
We are proud to announce the Gushcloud and UBL Small Business Marketing Blog Outreach Blogging Contest – the first annual blogging contest in support of Small Businesses.
**** Competition looks cool. I will probably write and enter something. Marty
Via Ileane Smith
Is there such a thing as “anxiety?” Or do you transform an experience of your existence in a world, a life – neither entirely your own – into something to be possessed (by), grasped (by) – that you can at least perceive and know as an object.
Can't decide if I am more or less anxious after reading this interesting an intense article (Martin HeIdegger). Marty
Atlantic BT awards 10 Top Curators from 2011 after the first Content Curation Contest.
Scoop.it's preeminence isn't a huge surprise since I got the idea for the first Content Curation Contest from maxOz and Marc was nice enough to let me play with his very cool toy (Scoop.it) in beta. Thanks to Michele and Marc.
There were only two objects, an iPad 2 and Kindle Fire, to be awarded and you can discover who will be telling me how to get those prizes to them by clicking over to Atlantic BT's blog.
I'm creating a special, very limited edition Top Curator Tee. Each curator also receives a special Top Curator profile page on AtlaticBT.com. Each curator will be followed by @Atlanticbt and receive at least two links from us to their curation examples (from their profile page), a speical Top Curator badge and our thanks, admiration and appreciation.
The purpose of the modern organization is to make it easy and natural and expected for people to take risks. To lean out of the boat. To be human. Alas, most organizations do the opposite. They institutionalize organized cowardice.
***** Had a chance to work with Seth years ago. Pretty amazing. Marty
Seducing the Subconscious: The Psychology of Emotional Influence in ...Financial TimesIn recent years many psychologists, neuroscientists and sociologists have arrived at an acceptance that conscious thinking is just a small part of who we are.
Via Amitai Givertz
Asking questions is a great way to enhance the learning process both in school and later on in life. Unfortunately the human fallacy here is that we sometimes don't feel the need to truly think before we ask these questions, which can lead to frustration, disappointment, and resentment—everything except learning the knowledge we seek—when we don't get the answer we were expecting. There is definitely a science behind asking smart questions, and this article lays it out rather nicely.
Via Beth Dichter, Kent Wallén
This article is a “how-to” guide for businesses to spark desirable effects and outcomes through social media influence. Inside you'll find a report from Brian Solis as part of the Altimeter Group, called “The Rise of Digital Influence.”
The Rise of Digital Influence examines why “what” services track is useful and how to make it useful to your business as it relates to specific business objectives. The report shows how to use each tool to build an effective “influence” strategy…step by step.
Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon.
Whether we agree with them in principle or not, the topic of digital influence is only becoming more influential. Almost anyone with a social media profile is already indexed in at least one of the many vendors on the scene today. Consumers are trying to figure out what it means. Brands are realizing the promise of connecting to connected consumers. Advertising and PR agencies are spending budget against it. So what is influence and what does it really mean?
Via Flavian Mihai
What you need to know about content marketing this 2012
I like this infographic because content marketing is all about sharing your stories. This piece shares with us statistics that will help guide us in using content marketing/storytelling to grow our businesses in 2012. I love what these statistics show.
Via Jonha Revesencio, Karen Dietz
*** Martin's Ride To Cure Cancer II (2014) started today. Here are some helpful links to explain Martin's Ride To Cure Cancer:
Hope my Scoop.it friends have some great suggestions and Thank You (as always). Marty
Canadian Business contributor Melissa Edwards is part of a large and growing club: professionals who have slapped together a LinkedIn account but aren’t sure exactly what to do with it.
We asked three social media experts—Nichole Wesson of recruitment-marketing firm MidlynDay, Vancouver IT executive Jenn Smyth and Danielle Restivo of LinkedIn Canada—to cast a critical eye on Melissa’s LinkedIn profile to help her improve her online image and make the most of the world’s largest social network for careerists.
Via Anita Windisman, ABroaderView