Here's a great list of 50 blogs that every entrepreneur should check out and read regularly.
***** Great scoop by Didlier and I just started following the author Drew as he knows his stuff and shares well. Marty
Via Didier Roggeri
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Sorting through an old box I found a tape of my interview with Michael when we were both much younger. I interviewed Michael for my friend Alex Agnew's upstart newspaper (Alex runs a magazine about sailing and is another friend to think one day soon). Hearing our twenty year old minds talk with such passion and joy about art inspired me all over again. Every day I look at the two woodcuts Michael gave me after that interview and am thanful for such a magical friend.
"These are the top 100 Chief Marketing Officers around the world who 1) provide useful content, 2) consistently engage with their followers, 3) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 4) were active on Twitter as of May 24, 2012."
Via 1 of the 100 @timsuther
Via Mike Ellsworth
Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!
1. Build strong, targeted social media accounts.
Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.
Read more: http://bit.ly/LtgVRt
Via Martin Gysler, Mithuhassan
This discussion seems to be always too hard.
I am coming to realize that regardless of being profitable or not, doing what you love is the way to go.
Don't know what you wanna be when you grow up? Well... pick what you like to do most at this very same moment and go for it.
If you change your mind, you then can decide whether you should quit again and pursuit something else.
Another good reading on this line of thought is "The Dip" by Seth Godin.
Please fail. And fail a lot. But be sure you get into something because you love it and are willing to work hard for it to overcome the difficulties. Otherwise it may not be worth investing your time in it.
Often the first result that people want from their social media strategy is a mass of followers.
by Carina Claire Jeppesen Isn't storytelling an overhyped branding word? Actually, no.
***** Agree and just wrote 1,000 words yesterday on how to craft great brand stories (Your Story Is Your Marketing Strategy).
* Gamify employees into helping
* Get your customers to help
Writing only seems hard when you aren't doing it, like most things in life. Storytelling has never been more important (see Forbes story on branding too on Curation Revolution). I also shared my 5 favorite story resouces including McKee, Guber and Campbell). So yes, I agree with Jose's excellent Scoop. Storytelling is central to successful branding. Even in our cynical digital age, who can resist, "Let me tell you a story...."?
Via José Carlos
Some of the smartest people I know continuously struggle to get ahead because they forget to address a few simple truths that collectively govern our potential to make progress. So here’s a quick reminder:
#1 – Education and intelligence accomplish nothing without action.
#2 – Happiness and success are two different things.
Read more: http://bit.ly/JDTk5T
Via Martin Gysler
***** Link building is necessary pain. I want to know anything that can help and this post has a great idea I would have never found any other way. Marty
Robin Good: A great presentation by Ross Hudgens on the value of looking at other great content and ideas and turn those to your advantage, without in any way stealing or taking unfair advantage of other's people work.
Full presentation: http://slideonline.com/presentation/94-link-building-by-imitation
Via Robin Good
Startup Funding Strategies: Bootstrapping vs. Venture Funding Recently Glenn and I were speaking with a fellow entrepreneur regarding funding startups (@VendScreen Latest post from Paresh...
*****Moved this over from Startup Revolution because I'm thankful for having this formative experience. Now my life has been "clarified" by our universal condition - that we don't walk an infinite journey. Perhaps every story like this is really just a scene in that larger play, but learning how precious every moment is isn't a bad lesson whenever and howeve learned :). Marty
My Bootstrapping Note
I prefer bootstrapping because NOs from VC and Angels can be crushing and may not even have anything to do with the merits of your idea or business plan. Often a NO means more about where they are at in their investing journey than where you are at in your company creation cycle.
Via Didier Roggeri, Martin (Marty) Smith
From The Article: "With the rise of social media marketing, everybody is eager to jump on the bandwagon. This doesn’t come as a surprise, as there are about 900 million active users of Facebook, and that’s not counting the users on other social networks such as Twitter, LinkedIn, Google+, Foursquare, and Pinterest.
But although a lot of the conversation is on social networks, is it really the only answer to marketing your business? We’ve seen how established brands tapped social media after working with traditional advertising for so long, but how effective is this for a startup"?
So, Search or Social: Which Is Best For Your Startup? http://windmillnetworking.com/2012/05/31/search-engine-marketing-social-media-marketing-startup/
Keep Eric Schmidt's, "We create as much content every 2 days now as from dawn of civilization to 2003." This flood of UGC brought on by social nets changed the Search/SEO world in many ways. Google has always been based on what others think about your website's content expressed as PageRank. PR used to be an exclusive club controlled by a few who understood hoe to pass search engine juice for maximum impact (there are many, many aspects to this such as how the link is formed, where in site the link is formed and how much juice is being bleed to other links). Facebook's ubiquitous thumbs up changed all of that elite few thing (thankfully in many ways).
Facebook changed everything (hard to repeat that enough). It is not JUST that there are a billion people inside of one the largest super hubs (though that doesn't hurt LOL), it is that the fabric of search was changing. Search became embedded into social in a way that made both co-dependent on each other. If Facebook shared their traffic I doubt this dynamic would have evolved, but NOT sharing traffic, not making it easy for Google to see the impact of all of those thumbs ups and shares meant Google had to get creative. One of those creative responses is G+. Another way Google is getting creative is Panda, speeding up their algorithm so they can truly see how messy our SEO rooms have become with stern admonishments to, "CLEAN UP YOUR ROOM or else."
So search vs. social is not an either or decision for me or for startups.
Good scoop by Antonino.
Via Antonino Militello, donhornsby, Martin (Marty) Smith
The culture book is a collage of unedited submissions from employees within the Zappos Family of companies sharing what the Zappos culture means to them.
Excerpted from article:
"Qwiki, the start-up known for creating automated multimedia presentations, is launching a new media format that allows publishers, bloggers, web personalities and others to create 60-second video stories that are embedded with other videos, images, maps and links.
It’s like an interactive video slideshow that lets users click on other content throughout a narrated story, so they can choose how deep they want to experience the content.
The service goes into private testing today with some early users and is expected to open to the public in a couple of weeks.
Users can put together a Qwiki by arranging images, videos and maps and other content into six frames. Each frame can be further edited with a caption and embedded with more images, Tweets, maps and links taken from sources such as YouTube, Flickr, Google Maps and other sources including their personal content.
When the media content is laid down, a user records a 60-second narration for the story with the option of appearing in a small window throughout the Qwiki. The creator decides when to advance each frame.
Imbruce, Founder and CEO, said:
"there are many more features to be added that could make Qwiki even more attractive to its creators and users.
Right now, creators can only tell a 60-second story. But with the ability to add more content, it could really be the starting point for a bigger story. I think over time, Qwiki might be better served by allowing people the option to make videos a little longer.
New online tools, such as Pinterest, are already showing us that self-expression and curation are now very popular. I think it’s logical that a simple tool for mixing video, images and online content could also attract an audience..."
Check out it: http://www.qwiki.com
[This another cool tool with potential for PR, contentmarketing pros - JD]
Via Giuseppe Mauriello, Jeff Domansky
"The ability to capture how your tactics are performing in terms of driving demand [is] the first thing. Ultimately, if you can capture it all the way through purchase, that is fantastic. That's a gold mine."
-Pete Gombert, CEO, Balihoo, Inc. ("National Brands Expect Big Returns on Local Ad Investment," eMarketer)
The Marketing team at Balihoo recently concluded a Study - http://bit.ly/K5VT0A [pdf] in which they surveyed marketing professionals at over 270 national brand companies to better understand the role of local marketing and ROI metrics in their overall strategy.
• 73% of online search activity is related to local content
Hopefully you'll find it useful in gauging how your national brand compares with those of your peers.
Original Post: http://bit.ly/K5Wn6O ;
Via maxOz, ABroaderView
Robin Good: Vengage is a new web app which allows anyone to created, edit and personalize professional-looking infographics by utilizing ready-made elements and an easy-to-use interface.
From the Carlispina blog: "The newest tool for creating interactive infographics online is Venngage from the Vizualize.Me team.
Building on the concepts that are at work in the Vizualize.Me infographic resume tool, Venngage allows users to create infographics on any topic with great simplicity.
Despite this simplicity, Venngage is also extremely versatile, offering 14 different infographic templates, each of which is highly customizable, including the ability to resize the overall infographic to meet your specific needs.
... a wide range of data types since it offers more than a dozen different types of charts, a host of symbols and shapes and the ability to add your own images.
Unlike many other infographic tools, Venngage also includes the ability to link to other web content directly in the infographic’s text."
Venngage offers the option to export a .png file, to share your final work on social media, to keep private, or to embed it on any website or blog.
"Unlike image-based infographics, Venngage's infographics are pure HTML elements and 100% search engine optimized."
(Source: Carlispina Blog)
Find out more: http://venngage.com/ ;
***** Cool, time saving and bound to be better than my Photoshop :). Marty
Via Robin Good, Jeff Domansky
This piece, originally curated by maxOz applies to your overall content marketing strategy whether you're creating or curating content.
The ‘if you build it, they will come’ approach to online content creation is no longer enough when it comes to developing a truly engaged audience online [Simon Edelstyn - http://bit.ly/LolvDj , European managing director at Outbrain] and content amplification has a key role to play.
For marketers, as the online environment continues to grow, it is no longer a case of simply creating content and hoping for the best. It has become increasingly important to ensure the right audience is discovering this content.
How to amplify the value of this content and get it seen by the right audience, amidst a sea of irrelevant content: http://bit.ly/LokPOl ;
Here are some takeaways:
1. Produce more engaging content
Develop educational or entertaining content in several different formats
2. Earned media is content
3. Amplify your efforts
In the B2B arena, content discovery is emerging as a new way to help the right people find the right content for them, while allowing marketers to amplify and build relevant communities around these assets.
Because of the nature of the majority of B2B content, its audience is targeted, and content discovery can help reach targeted relevant and interested users.
Content marketing and engagement doesn’t necessarily translate directly into immediate ROI or sales conversions, online or offline.
However, it is a way to make customers aware of your existence, demonstrate credibility and build brand loyalty via deeper engagement.
Content marketing is not a sprint, it’s a marathon – you need to be patient before your audience will be ready to move to consideration or purchase.
With so much content already out there, you need to make yours relevant and engaging, to help the right eyes reach it.
Source: http://bit.ly/LokPOl ;
Via maxOz, janlgordon, Guglielmo Cornelli
I’ll admit I’ve been one of those people. You know, the ones who are a bit disoriented when they are away from the cellphone. You have to give me a break. Analytics requires internet access, so I have heard, and a multi-feature smartphone with hotspot capability has become the “Ernie” to my Macbook Pro’s “Bert.”
Via Brian Yanish - MarketingHits.com
Robin Good: Readlists is a simple web app which allows you to easily create curated lists of web resources, articles and links and bundle them to a downloadable eBook.
To create a "Readlist" you simply click on the Create a Readlist button and add one url at a time. The system gently grabs metadata info like title and author and elegatly lays it out in an ebook formatted reading index ready to be published.
The service is free to use.
Try it out now: http://readlists.com/ ;
Via Robin Good, Howard Rheingold
Chances are the CEO, CMO, and other executives in your organization know at least a little something about how to deliver a message to customers — that’s why they make the big bucks, right?
But the marketing game is always evolving, and now that content marketing has emerged as one of the most vital components of any marketing plan, what they know about our discipline may not have kept up with the times.
Part of the content marketer’s job is to champion the value that content has on the bottom line of any business, and explain its benefits in a clear, compelling way in order to get the sign-off and budget necessary to move projects through the execution.
Via Gregg Breward