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Personal Branding Using Scoopit
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Rescooped by Martin (Marty) Smith from Innovatus
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Choose Between Money and Love And You Know What Should Win

Choose Between Money and Love And You Know What Should Win | Personal Branding Using Scoopit | Scoop.it

This discussion seems to be always too hard.

I am coming to realize that regardless of being profitable or not, doing what you love is the way to go.

Don't know what you wanna be when you grow up? Well... pick what you like to do most at this very same moment and go for it.

If you change your mind, you then can decide whether you should quit again and pursuit something else. 

 

Another good reading on this line of thought is "The Dip" by Seth Godin.

 

Please fail. And fail a lot. But be sure you get into something because you love it and are willing to work hard for it to overcome the difficulties. Otherwise it may not be worth investing your time in it.

***** Agree. I left corporate America after reading Your Money Or Your Life to start FoundObjects.com (now RIP). Ever play with magnetic words on a refrigerator or locker? Chances are our specialty gift company sold Magnetic Poetry Kit to the specialty gift store you purchased them from - so our company touched millions of people. Then we failed, but creating one of the first B2C and B2B websites meant I found a job in this new thing called Internet marketing as a Director of Ecommerce. I loved selling things online and helped my employers make millions.

Then I quit to ride a bicycle across America because, as a cancer survivor, I know life is not an infinite journey :). Got home from a 3,000 mile bicycle ride and found a great job as a Director of Internet Marketing for Raleigh web developers Atlantic BT. Somehow things work out, so Do What You Love and The Money Will Follow (another good book). I agree with The Dip as being a great, fast read on the importance of knowing if you are in a dip or at a dead end.

Inspirational Scoop. Thanks.
Marty


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Rescooped by Martin (Marty) Smith from All in one - Social Media ROI
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“I want a million followers” is not a social media strategy. | Social Media Today

“I want a million followers” is not a social media strategy. | Social Media Today | Personal Branding Using Scoopit | Scoop.it

Often the first result that people want from their social media strategy is a mass of followers.

***** Agree, a mass of followers poorly served ends up hurting site heurstics. The 1:10:89 rule says 1% will contribute something of value, 10% will vote on what the 1% creates and 89% ride for free. The reason the 1:10:89 rule is important is 1% of 1M is 10,000. If 10K people decide they've been poorly served and take it out on your site's reputation, remember these followers were gained via social, good luck with that.

No, wanting a million followers is certainly NOT a social media strategy nor does social, done right, ever go that way. Social media is much more one brick at a time than viral. Viral is tough to count on. Viral is the ultimate crapshoot. Better to build your social media house one brick at a time since then it stands and doesn't get blown over in a storm.

Marty


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Rescooped by Martin (Marty) Smith from Utbildning på nätet
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How Can Education Catch A Moving Train?

How Can Education Catch A Moving Train? | Personal Branding Using Scoopit | Scoop.it

Some of this excellent post I undersand, some I don't, but that magical graphic was worth the read. Marty


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Rescooped by Martin (Marty) Smith from Digital Storytelling
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Storytelling Creates Consistent Brand Communication

Storytelling Creates Consistent Brand Communication | Personal Branding Using Scoopit | Scoop.it
by Carina Claire Jeppesen Isn't storytelling an overhyped branding word? Actually, no.

 

***** Agree and just wrote 1,000 words yesterday on how to craft great brand stories (Your Story Is Your Marketing Strategy).

I shared 5 tips that have worked for companies I've worked with and for including:

* Write something daily

* Gamify employees into helping

* Get your customers to help

 

Writing only seems hard when you aren't doing it, like most things in life. Storytelling has never been more important (see Forbes story on branding too on Curation Revolution). I also shared my 5 favorite story resouces including McKee, Guber and Campbell). So yes, I agree with Jose's excellent Scoop. Storytelling is central to successful branding. Even in our cynical digital age, who can resist, "Let me tell you a story...."?

Marty


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Rescooped by Martin (Marty) Smith from PEOPLE BUILDING
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10 Simple Truths Smart People Forget

10 Simple Truths Smart People Forget | Personal Branding Using Scoopit | Scoop.it
Some of the smartest people I know continuously struggle to get ahead because they forget to address a few simple truths that collectively govern our potential to make progress. So here’s a quick reminder:


#1 – Education and intelligence accomplish nothing without action.
It doesn’t matter if you have a genius IQ and a PhD in Quantum Physics, you can’t change anything or make any sort of real-world progress without taking action. There’s a huge difference between knowing how to do something and actually doing it. Knowledge and intelligence are both useless without action. It’s as simple as that. For some practical guidance on taking action, I highly recommend The Now Habit.


#2 – Happiness and success are two different things.
I know an extremely savvy businesswoman who made almost a million dollars online last year. Every entrepreneur I know considers her to be wildly successful. But guess what? A few days ago, out of the blue, she told me that she’s depressed...


Read more: http://bit.ly/JDTk5T


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Slavica Bogdanov's comment, May 26, 2012 9:47 AM
Once again a great one, thanks!
Martin Gysler's comment, May 27, 2012 6:06 AM
You're welcome Slavica :)
Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0
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How To Get Tons of Links By Re-Igniting Great Content From Other Authors

How To Get Tons of Links By Re-Igniting Great Content From Other Authors | Personal Branding Using Scoopit | Scoop.it
***** Link building is necessary pain. I want to know anything that can help and this post has a great idea I would have never found any other way. Marty

Robin Good: A great presentation by Ross Hudgens on the value of looking at other great content and ideas and turn those to your advantage, without in any way stealing or taking unfair advantage of other's people work.


Recommended. 9/10

Full presentation: http://slideonline.com/presentation/94-link-building-by-imitation  


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Namita Patel's comment, May 26, 2012 10:41 AM
This is an awesome presentation! Thanks for the find.
http://www.thesearchmarketer.com
Rescooped by Martin (Marty) Smith from Digital Delights
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A New Paradigm of Knowledge?

A New Paradigm of Knowledge? | Personal Branding Using Scoopit | Scoop.it
Daniela Pscheida in her presentation on A new paradigm of knowledge?
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Rescooped by Martin (Marty) Smith from Information Technology & Social Media News
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The Beginner's Guide to LinkedIn

The Beginner's Guide to LinkedIn | Personal Branding Using Scoopit | Scoop.it

Whether you're a recent grad who needs a leg-up on the job hunt or a current user who needs a refresher course, our LinkedIn guide can help.


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Rescooped by Martin (Marty) Smith from Go Mobile Social Local Today | GoMoSoLo
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Facebook To Advertisers - Go Premium

Facebook To Advertisers - Go Premium | Personal Branding Using Scoopit | Scoop.it
Facebook is working with developers and ad agencies on giving advertisers more ways to purchase premium ads.
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Rescooped by Martin (Marty) Smith from SEO,SMO,Social Media,Internet Marketing and Google Updates
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Panda/Penguin Case Study Analysis

Panda/Penguin Case Study Analysis | Personal Branding Using Scoopit | Scoop.it
I have been asked a lot about what I think about the state of SEO, what others are saying about it, and if I think blog networks have a future. And of course I do! Now more than ever.
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Scooped by Martin (Marty) Smith
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ScentTrail Marketing - First Profit Not Blog

ScentTrail Marketing - First Profit Not Blog | Personal Branding Using Scoopit | Scoop.it

Profit not bloggers write for love, donate earnings to their favorite causes and inspire with every post (or most posts :). If you have a profit not blog, we will be glad to share your blog's story so your visitors know how they are helping you save the world one blog post at a time.


Marty

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Rescooped by Martin (Marty) Smith from Content Curation Myths
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Video Content Curation Trumps Text

Russell Wright of Network Empire addressed members today who are interested in how Content Curation is related to video marketing. Many students have requested knowledge about how to effectively use video with content curation.

***** This is another blow in what I've been calling the visuals hammering the texuals. Marty


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Rescooped by Martin (Marty) Smith from INFOGRAPHICS
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Power Users Shall Inherit The Internet [INFOGRAPHIC]

Power Users Shall Inherit The Internet [INFOGRAPHIC] | Personal Branding Using Scoopit | Scoop.it

*** Great prescient scoop by Guglielmo. Just saw Ecommerce data confirming the same for ecommerce as Amazon posted the biggest gains Q1 followed by Apple and much smaller, less adroit ecom sites like Walmart, Target, Netflix :).


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Rescooped by Martin (Marty) Smith from Public Relations & Social Media Insight
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Create Your Custom Infographic with Venngage

Create Your Custom Infographic with Venngage | Personal Branding Using Scoopit | Scoop.it

Robin Good: Vengage is a new web app which allows anyone to created, edit and personalize professional-looking infographics by utilizing ready-made elements and an easy-to-use interface.

 

From the Carlispina blog: "The newest tool for creating interactive infographics online is Venngage from the Vizualize.Me team.

 

Building on the concepts that are at work in the Vizualize.Me infographic resume tool, Venngage allows users to create infographics on any topic with great simplicity.

 

Despite this simplicity, Venngage is also extremely versatile, offering 14 different infographic templates, each of which is highly customizable, including the ability to resize the overall infographic to meet your specific needs.

 

... a wide range of data types since it offers more than a dozen different types of charts, a host of symbols and shapes and the ability to add your own images.

 

Unlike many other infographic tools, Venngage also includes the ability to link to other web content directly in the infographic’s text."

 

Venngage offers the option to export a .png file, to share your final work on social media, to keep private, or to embed it on any website or blog.

 

"Unlike image-based infographics, Venngage's infographics are pure HTML elements and 100% search engine optimized."

 

(Source: Carlispina Blog)

 

Find out more: http://venngage.com/ ;

 

***** Cool, time saving and bound to be better than my Photoshop :). Marty


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Nedko Aldev's curator insight, May 8, 2013 5:57 AM

add your insight...

 
Rescooped by Martin (Marty) Smith from Social media culture
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Amplify Your Content & They Come Back For More

Amplify Your Content & They Come Back For More | Personal Branding Using Scoopit | Scoop.it

This piece, originally curated by maxOz applies to your overall content marketing strategy whether you're creating or curating content.

 

Excerpt:

 

The ‘if you build it, they will come’ approach to online content creation is no longer enough when it comes to developing a truly engaged audience online [Simon Edelstyn - http://bit.ly/LolvDj , European managing director at Outbrain] and content amplification has a key role to play.

 

For marketers, as the online environment continues to grow, it is no longer a case of simply creating content and hoping for the best. It has become increasingly important to ensure the right audience is discovering this content.

 

How to amplify the value of this content and get it seen by the right audience, amidst a sea of irrelevant content: http://bit.ly/LokPOl ;

 

Here are some takeaways:

 

1. Produce more engaging content

Develop educational or entertaining content in several different formats

2. Earned media is content

3. Amplify your efforts

 

In the B2B arena, content discovery is emerging as a new way to help the right people find the right content for them, while allowing marketers to amplify and build relevant communities around these assets.

 

Because of the nature of the majority of B2B content, its audience is targeted, and content discovery can help reach targeted relevant and interested users.

 

Content marketing and engagement doesn’t necessarily translate directly into immediate ROI or sales conversions, online or offline.

 

However, it is a way to make customers aware of your existence, demonstrate credibility and build brand loyalty via deeper engagement.

 

Content marketing is not a sprint, it’s a marathon – you need to be patient before your audience will be ready to move to consideration or purchase.

 

With so much content already out there, you need to make yours relevant and engaging, to help the right eyes reach it.

 

Source: http://bit.ly/LokPOl ;

***** This "come back for more" idea has never been more important than in a post Panda and Penguin SEO world. Now that site heursitics are crtical, following these rules for better content is a must. For more on the Google thing, check out BI Revolution and the scoop entitled Google’s New Page Layout Algorithm – How Much Content Is Above The Fold?

Great post by maxOz that created a lot of great comments too.


Marty


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maxOz's comment, May 23, 2012 7:56 PM
Thanks Darling, for re-scooping this piece, I particularly love "Content marketing is not a sprint, it’s a marathon .. " xxx
janlgordon's comment, May 23, 2012 9:56 PM
maxOz
You're very welcome, it's a great piece. I agree with you, it's definitely a marathon!
Rescooped by Martin (Marty) Smith from MarketingHits
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Sleeping With The Smartphone Makes Life Balance Possible [book]

Sleeping With The Smartphone Makes Life Balance Possible [book] | Personal Branding Using Scoopit | Scoop.it

I’ll admit I’ve been one of those people. You know, the ones who are a bit disoriented when they are away from the cellphone.  You have to give me a break.  Analytics requires internet access, so I have heard, and a multi-feature smartphone with hotspot capability has become the “Ernie” to my Macbook Pro’s “Bert.”

But as ‘bring your own device’ has spread and more professionals are looking to accomplish tasks while on the go, the methods organizations have learned to manage an always-on work environment, if not society, have been called into question.  Rieva Lesonsky’s post on flextime is an example of how valuable work-life balance research has grown.

Extending the charge for new life balance is the new book Sleeping With The Smartphone: How to Break the 24/7 Habit and Change The Way You Work by Leslie A. Perlow. When I read my publisher copy, I could not help but realize how essential we need a rethink in professional availability.  This brief book speaks to large business, but also works for small business networks that are emulating big business processes more by the day.

***** 4 Hour Workweek is also excellent in this vain. I'm interested in anything that can help create balance no matter how bad the short term imbalance (lol). Marty


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Rescooped by Martin (Marty) Smith from 21st Century Information Fluency
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Beyond Standard Search Tips Foote Live Blogs Gary Price

Beyond Standard Search Tips Foote Live Blogs Gary Price | Personal Branding Using Scoopit | Scoop.it

Carolyn Foote live blogs Gary Price's preso at Computers in Libraries conf in DC in March 2012.

Wonderful list of sites of interest, most of which I had not heard of. -JL



***** Cool, like I was there. Marty
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Rescooped by Martin (Marty) Smith from Infotention
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Curate Great Resources and Articles Into an eBook with Readlists

Curate Great Resources and Articles Into an eBook with Readlists | Personal Branding Using Scoopit | Scoop.it

Robin Good: Readlists is a simple web app which allows you to easily create curated lists of web resources, articles and links and bundle them to a downloadable eBook.

"A Readlist is a group of web pages—articles, recipes, course materials, anything—bundled into an e-book you can send to your Kindle, iPad, or iPhone."

 

To create a "Readlist" you simply click on the Create a Readlist button and add one url at a time. The system gently grabs metadata info like title and author and elegatly lays it out in an ebook formatted reading index ready to be published.

 

The service is free to use.

 

Try it out now: http://readlists.com/ ;

 


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Ken Morrison's comment, May 27, 2012 1:39 AM
Thank you. THis was helpful. I really enjoyed the great commencement speech one!
Ken
Jeff Domansky's curator insight, June 29, 2013 9:53 PM

Create an e-book from your reading list. Very cool!

Elsie Whitelock's curator insight, June 30, 2013 10:13 AM

now this looks interestingeading .. I just started using my Andoid tablet for eBook reading rather than physical books ..

Rescooped by Martin (Marty) Smith from Business and Marketing
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How to Avoid 7 Productivity Land Mines in Content Marketing

How to Avoid 7 Productivity Land Mines in Content Marketing | Personal Branding Using Scoopit | Scoop.it
Content marketing takes a lot of elbow grease and time, but the rewards for your efforts will be tremendous.

 

Here are some of the most common issues content marketers face, with solutions for each.


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Rescooped by Martin (Marty) Smith from Business and Marketing
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How To Explain Content Marketing To The C-Suite

How To Explain Content Marketing To The C-Suite | Personal Branding Using Scoopit | Scoop.it
Chances are the CEO, CMO, and other executives in your organization know at least a little something about how to deliver a message to customers — that’s why they make the big bucks, right?

 

But the marketing game is always evolving, and now that content marketing has emerged as one of the most vital components of any marketing plan, what they know about our discipline may not have kept up with the times.

 

Part of the content marketer’s job is to champion the value that content has on the bottom line of any business, and explain its benefits in a clear, compelling way in order to get the sign-off and budget necessary to move projects through the execution.

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Rescooped by Martin (Marty) Smith from Latest Social Media News
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Online Marketing 101: In the Beginning, There Was Google

Online Marketing 101: In the Beginning, There Was Google | Personal Branding Using Scoopit | Scoop.it
Buried in online marketing day in, day out, we often forget that there are *gasp* people who don’t know search, marketing, or the intricacies of content development. We know, we know; it’s hard to believe, isn’t it?

 

In the beginning of all this, there was Google. Oh, sure, the Internet came about first, but did you really care (for the most part) until the Big Daddy search engine came along? Once we started asking the SE for everything from “how to put up a roof” to “how much does this cost”, life changed forever.


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Rescooped by Martin (Marty) Smith from All About Google
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Google+ is similar to Apple, Says Guy Kawasaki

Google+ is similar to Apple, Says Guy Kawasaki | Personal Branding Using Scoopit | Scoop.it
Google+ is similar to Apple, Thinks Guy Kawasaki: Popular software evengalist Guy Kawasaki finds a lot in common...

 

***** I'd read that Guy had made a serious commitment to G+, but not sure I see this. I do see G+'s importance mostly gained by its proximity to SEO (proximity being code for potential kidnapping). Marty


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Rescooped by Martin (Marty) Smith from Curation Revolution
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Marketo Introduces First Integrated Solution for Social Marketing Automation

Marketo Introduces First Integrated Solution for Social Marketing Automation | Personal Branding Using Scoopit | Scoop.it

Sacromentoo BEE:

Marketo Introduces First Integrated Solution for Social Marketing AutomationSacramento BeeBy Marketo SAN FRANCISCO, May 23, 2012 -- /PRNewswire/ -- Marketo Summit 2012 -- In his keynote at Marketo Summit 2012 (#MUS12), Marketo President and CEO Phil...


***** Marketo is rocking their bigest user summit ever (1500 attending according to Dan this morning). Marty

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Sen. Alan Simpson Examples of Thank You Letters

Sen. Alan Simpson Examples of Thank You Letters | Personal Branding Using Scoopit | Scoop.it
Reason Online (blog)Sen.Alan Simpson Kindly Provides Example of Those Thank You Letters He Went ...Reason Online (blog)Alan Simpson complained back in 2011 about kids not sending thank you letters anymore and listening to enemas and Snoopy Snoopy ...
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Rescooped by Martin (Marty) Smith from Just Story It! Biz Storytelling
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What Is Your Brand Story Persona And How To Get One

What Is Your Brand Story Persona And How To Get One | Personal Branding Using Scoopit | Scoop.it

While it may not have been popular marketing theory at the time, the most successful brands figured out decades ago that it takes character to turn a product into a brand. When a brand has character, it takes on an identity of its own. Its every word, gesture, action, became natural expressions which make the brand instantly recognizable.

 

What is the character or persona of your brand? The company Added Value has a tool called CharacterLab that helps you figure this out.

 

There is a free demo to try at this site. The demo will give you a series of photos and characteristics to rank. At the end it will give you the character/persona of your business -- if you are a sole proprietor.

 

Give yourself some time to work through the demo -- it will get you thinking and the sorting isn't easy. But I was very pleased with my results!

 

Turns out my business is characterized as the Creator/Sage. Just make sure you take notes at the end. I tried to bookmark my results, but when I tried to view that page again, it led me back to the original demo page. Bummer! But understandable.

 

Once you have your results then the real work begins -- crafting your brand to be in alignment with your character/persona. That includes aligning the language you use, your colors and graphics, web design, and marketing materials to your character/persona.

 

Knowing your character/persona really takes a lot of the mystery out of creating your brand and telling your stories.

 

So go have fun!

***** Great tips here from a master storyteller Karen Dietz. Marty 


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