Personal Branding Using Scoopit
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Top 50 blogs Entrepreneurs And Internet Marketers Should Be Reading

Top 50 blogs Entrepreneurs And Internet Marketers Should Be Reading | Personal Branding Using Scoopit | Scoop.it

Here's a great list of 50 blogs that every entrepreneur should check out and read regularly.

***** Great scoop by Didlier and I just started following the author Drew as he knows his stuff and shares well. Marty


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Thankful For Michael Rees Artist, Friend

Thankful For Michael Rees Artist, Friend | Personal Branding Using Scoopit | Scoop.it

Sorting through an old box I found a tape of my interview with Michael when we were both much younger. I interviewed Michael for my friend Alex Agnew's upstart newspaper (Alex runs a magazine about sailing and is another friend to think one day soon). Hearing our twenty year old minds talk with such passion and joy about art inspired me all over again. Every day I look at the two woodcuts Michael gave me after that interview and am thanful for such a magical friend.

Check out Michael's Facebook Timeline (very cool use of that tool LOL).

http://www.facebook.com/profile.php?id=541241171



Marty  

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Magento Best Suited for Mobile E-commerce

Magento Best Suited for Mobile E-commerce | Personal Branding Using Scoopit | Scoop.it

Kazor News: Magento Best Suited for Mobile E-commerce http://t.co/ehMj5jwW...

***** Agree. Magento is easily mobile and what is that worth only a few months befor 4Q (4Q closes in terms of organic in a few short months). Marty

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Top CMOs Rockin' The ReTweet

Top CMOs Rockin' The ReTweet | Personal Branding Using Scoopit | Scoop.it

"These are the top 100 Chief Marketing Officers around the world who 1) provide useful content, 2) consistently engage with their followers, 3) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 4) were active on Twitter as of May 24, 2012."

 

Via 1 of the 100 @timsuther


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Martin (Marty) Smith's comment, May 30, 2012 12:49 AM
Great scoop Mike. Marty
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7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | Personal Branding Using Scoopit | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt


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Choose Between Money and Love And You Know What Should Win

Choose Between Money and Love And You Know What Should Win | Personal Branding Using Scoopit | Scoop.it

This discussion seems to be always too hard.

I am coming to realize that regardless of being profitable or not, doing what you love is the way to go.

Don't know what you wanna be when you grow up? Well... pick what you like to do most at this very same moment and go for it.

If you change your mind, you then can decide whether you should quit again and pursuit something else. 

 

Another good reading on this line of thought is "The Dip" by Seth Godin.

 

Please fail. And fail a lot. But be sure you get into something because you love it and are willing to work hard for it to overcome the difficulties. Otherwise it may not be worth investing your time in it.

***** Agree. I left corporate America after reading Your Money Or Your Life to start FoundObjects.com (now RIP). Ever play with magnetic words on a refrigerator or locker? Chances are our specialty gift company sold Magnetic Poetry Kit to the specialty gift store you purchased them from - so our company touched millions of people. Then we failed, but creating one of the first B2C and B2B websites meant I found a job in this new thing called Internet marketing as a Director of Ecommerce. I loved selling things online and helped my employers make millions.

Then I quit to ride a bicycle across America because, as a cancer survivor, I know life is not an infinite journey :). Got home from a 3,000 mile bicycle ride and found a great job as a Director of Internet Marketing for Raleigh web developers Atlantic BT. Somehow things work out, so Do What You Love and The Money Will Follow (another good book). I agree with The Dip as being a great, fast read on the importance of knowing if you are in a dip or at a dead end.

Inspirational Scoop. Thanks.
Marty


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“I want a million followers” is not a social media strategy. | Social Media Today

“I want a million followers” is not a social media strategy. | Social Media Today | Personal Branding Using Scoopit | Scoop.it

Often the first result that people want from their social media strategy is a mass of followers.

***** Agree, a mass of followers poorly served ends up hurting site heurstics. The 1:10:89 rule says 1% will contribute something of value, 10% will vote on what the 1% creates and 89% ride for free. The reason the 1:10:89 rule is important is 1% of 1M is 10,000. If 10K people decide they've been poorly served and take it out on your site's reputation, remember these followers were gained via social, good luck with that.

No, wanting a million followers is certainly NOT a social media strategy nor does social, done right, ever go that way. Social media is much more one brick at a time than viral. Viral is tough to count on. Viral is the ultimate crapshoot. Better to build your social media house one brick at a time since then it stands and doesn't get blown over in a storm.

Marty


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How Can Education Catch A Moving Train?

How Can Education Catch A Moving Train? | Personal Branding Using Scoopit | Scoop.it

Some of this excellent post I undersand, some I don't, but that magical graphic was worth the read. Marty


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Storytelling Creates Consistent Brand Communication

Storytelling Creates Consistent Brand Communication | Personal Branding Using Scoopit | Scoop.it
by Carina Claire Jeppesen Isn't storytelling an overhyped branding word? Actually, no.

 

***** Agree and just wrote 1,000 words yesterday on how to craft great brand stories (Your Story Is Your Marketing Strategy).

I shared 5 tips that have worked for companies I've worked with and for including:

* Write something daily

* Gamify employees into helping

* Get your customers to help

 

Writing only seems hard when you aren't doing it, like most things in life. Storytelling has never been more important (see Forbes story on branding too on Curation Revolution). I also shared my 5 favorite story resouces including McKee, Guber and Campbell). So yes, I agree with Jose's excellent Scoop. Storytelling is central to successful branding. Even in our cynical digital age, who can resist, "Let me tell you a story...."?

Marty


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10 Simple Truths Smart People Forget

10 Simple Truths Smart People Forget | Personal Branding Using Scoopit | Scoop.it
Some of the smartest people I know continuously struggle to get ahead because they forget to address a few simple truths that collectively govern our potential to make progress. So here’s a quick reminder:


#1 – Education and intelligence accomplish nothing without action.
It doesn’t matter if you have a genius IQ and a PhD in Quantum Physics, you can’t change anything or make any sort of real-world progress without taking action. There’s a huge difference between knowing how to do something and actually doing it. Knowledge and intelligence are both useless without action. It’s as simple as that. For some practical guidance on taking action, I highly recommend The Now Habit.


#2 – Happiness and success are two different things.
I know an extremely savvy businesswoman who made almost a million dollars online last year. Every entrepreneur I know considers her to be wildly successful. But guess what? A few days ago, out of the blue, she told me that she’s depressed...


Read more: http://bit.ly/JDTk5T


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Slavica Bogdanov's comment, May 26, 2012 9:47 AM
Once again a great one, thanks!
Martin Gysler's comment, May 27, 2012 6:06 AM
You're welcome Slavica :)
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How To Get Tons of Links By Re-Igniting Great Content From Other Authors

How To Get Tons of Links By Re-Igniting Great Content From Other Authors | Personal Branding Using Scoopit | Scoop.it
***** Link building is necessary pain. I want to know anything that can help and this post has a great idea I would have never found any other way. Marty

Robin Good: A great presentation by Ross Hudgens on the value of looking at other great content and ideas and turn those to your advantage, without in any way stealing or taking unfair advantage of other's people work.


Recommended. 9/10

Full presentation: http://slideonline.com/presentation/94-link-building-by-imitation  


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Namita Patel's comment, May 26, 2012 10:41 AM
This is an awesome presentation! Thanks for the find.
http://www.thesearchmarketer.com
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A New Paradigm of Knowledge?

A New Paradigm of Knowledge? | Personal Branding Using Scoopit | Scoop.it
Daniela Pscheida in her presentation on A new paradigm of knowledge?
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The Beginner's Guide to LinkedIn

The Beginner's Guide to LinkedIn | Personal Branding Using Scoopit | Scoop.it

Whether you're a recent grad who needs a leg-up on the job hunt or a current user who needs a refresher course, our LinkedIn guide can help.


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Bootstrapping vs. VC: Why Bootstrapping is Better A Personal Story

Bootstrapping vs. VC: Why Bootstrapping is Better A Personal Story | Personal Branding Using Scoopit | Scoop.it
Startup Funding Strategies: Bootstrapping vs. Venture Funding Recently Glenn and I were  speaking with a fellow entrepreneur regarding funding startups (@VendScreen Latest post from Paresh...

 

*****Moved this over from Startup Revolution because I'm thankful for having this formative experience. Now my life has been "clarified" by our universal condition - that we don't walk an infinite journey. Perhaps every story like this is really just a scene in that larger play, but learning how precious every moment is isn't a bad lesson whenever and howeve learned :). Marty


My Bootstrapping Note

I prefer bootstrapping because NOs from VC and Angels can be crushing and may not even have anything to do with the merits of your idea or business plan. Often a NO means more about where they are at in their investing journey than where you are at in your company creation cycle.

The other advantage of bootstrapping is you create a Minimal Viable Product (MVP) and rush to market to make money since YOUR money is on the line. I've done this 3 times and there is nothing like having your 401k or mortgage payment on the table to clarify what is at stake (everything) and get creative juices flowing. Here is my favorite personal bootstrap story:

* I'd just created the first Scrabble with words board game and it was a miserable flop. We sold the 5,000 games we made but I was stuck with thousands of "add on" kits. Add On Kits were themed magnetic words. Themes like art, business or science could change the nature of the game. These products were now orphaned since all games were sold.

I remembered reading about how the surrealist movement had a game they liked to play. Artists would cut up newspapers, put pieces into a bag and pull pieces out randomly to construct a surreal story. I stole this idea calling my new game "Dada Box". We developed a new label with the Mona Lisa on the cover, purchased a dada box rubber stamp, included an instruction cart and a stamped lunch bag and sold every last word set we had. In fact Dada Box sold faster than Poetryslam (the game).

Would I have been so creative if our ability to eat wasn't on the line? Like to think I could have been, but there is nothing more clarifying than starving to motivate creativity (as hundreds and thousands of artists know :). Marty


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Social Media Marketing or Search Engine Marketing: Which is Best?

Social Media Marketing or Search Engine Marketing: Which is Best? | Personal Branding Using Scoopit | Scoop.it

From The Article: "With the rise of social media marketing, everybody is eager to jump on the bandwagon. This doesn’t come as a surprise, as there are about 900 million active users of Facebook, and that’s not counting the users on other social networks such as Twitter, LinkedIn, Google+, Foursquare, and Pinterest.

 

But although a lot of the conversation is on social networks, is it really the only answer to marketing your business? We’ve seen how established brands tapped social media after working with traditional advertising for so long, but how effective is this for a startup"?

 

So, Search or Social: Which Is Best For Your Startup? http://windmillnetworking.com/2012/05/31/search-engine-marketing-social-media-marketing-startup/

 

***** I think differently about this critical question. I see search and social as fabric or tapestry. Where one starts and the other ends is impossible to know. When you create social assets they become signals to search engines, they become SEO. As your search footprint increases social plays an important role in that expansion with PUSH and PULL.

PUSH because search sends traffic to your social assets (especially it is becoming clear with G+). PULL because great social campaigns create their own widening ripples. Imagine a rock tossed into a pond followed by another rock and another with increasing speed until some tipping point is reached.


Keep Eric Schmidt's, "We create as much content every 2 days now as from dawn of civilization to 2003." This flood of UGC brought on by social nets changed the Search/SEO world in many ways. Google has always been based on what others think about your website's content expressed as PageRank. PR used to be an exclusive club controlled by a few who understood hoe to pass search engine juice for maximum impact (there are many, many aspects to this such as how the link is formed, where in site the link is formed and how much juice is being bleed to other links). Facebook's ubiquitous thumbs up changed all of that elite few thing (thankfully in many ways).


Google must respond to the crowd. They had to respect the new source of reviews, the short, fast ones we create when we share and thumbs up something since those actions are at the very CORE of what Google is. You could argue Google without social signals is MySpace (lol).


Facebook changed everything (hard to repeat that enough). It is not JUST that there are a billion people inside of one the largest super hubs (though that doesn't hurt LOL), it is that the fabric of search was changing. Search became embedded into social in a way that made both co-dependent on each other. If Facebook shared their traffic I doubt this dynamic would have evolved, but NOT sharing traffic, not making it easy for Google to see the impact of all of those thumbs ups and shares meant Google had to get creative. One of those creative responses is G+. Another way Google is getting creative is Panda, speeding up their algorithm so they can truly see how messy our SEO rooms have become with stern admonishments to, "CLEAN UP YOUR ROOM or else." 

So search vs. social is not an either or decision for me or for startups.


Marty


Good scoop by Antonino.


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Just Requested Free Zappos Culture Insights Book

Just Requested Free Zappos Culture Insights Book | Personal Branding Using Scoopit | Scoop.it
The culture book is a collage of unedited submissions from employees within the Zappos Family of companies sharing what the Zappos culture means to them.

...

***** Just ordered a Zappos Culture culture book (free), too cool and what a masterful, mature and brilliant understanding of the role company culture plays in....well everything.
Marty

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Qwiki Launches Interactive Storytelling And Publishing Platform

Qwiki Launches Interactive Storytelling And Publishing Platform | Personal Branding Using Scoopit | Scoop.it

Excerpted from article:

"Qwiki, the start-up known for creating automated multimedia presentations, is launching a new media format that allows publishers, bloggers, web personalities and others to create 60-second video stories that are embedded with other videos, images, maps and links.

 

It’s like an interactive video slideshow that lets users click on other content throughout a narrated story, so they can choose how deep they want to experience the content.

 

The service goes into private testing today with some early users and is expected to open to the public in a couple of weeks.

 

Users can put together a Qwiki by arranging images, videos and maps and other content into six frames. Each frame can be further edited with a caption and embedded with more images, Tweets, maps and links taken from sources such as YouTube, Flickr, Google Maps and other sources including their personal content.

When the media content is laid down, a user records a 60-second narration for the story with the option of appearing in a small window throughout the Qwiki. The creator decides when to advance each frame.

 

Imbruce, Founder and CEO, said:

"there are many more features to be added that could make Qwiki even more attractive to its creators and users.

 

Right now, creators can only tell a 60-second story. But with the ability to add more content, it could really be the starting point for a bigger story. I think over time, Qwiki might be better served by allowing people the option to make videos a little longer.

 

New online tools, such as Pinterest, are already showing us that self-expression and curation are now very popular. I think it’s logical that a simple tool for mixing video, images and online content could also attract an audience..."

 

Read full article: 
http://gigaom.com/2012/05/23/qwiki-launches-interactive-story-telling-platform-with-abc-news/

 

Check out it: http://www.qwiki.com 

 

[This another cool tool with potential for PR, contentmarketing pros - JD]


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Glen Gatin's comment, May 25, 2012 4:58 PM
Signed up for it but they are playing the Pinterest game, dangling, appetite whetting. Might put me off the whole thing as it did with Pinterest.
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New Research Reveals: Local Marketing ROI A "Gold Mine" for National Brands

New Research Reveals: Local Marketing ROI A "Gold Mine" for National Brands | Personal Branding Using Scoopit | Scoop.it

"The ability to capture how your tactics are performing in terms of driving demand [is] the first thing. Ultimately, if you can capture it all the way through purchase, that is fantastic. That's a gold mine."

-Pete Gombert, CEO, Balihoo, Inc. ("National Brands Expect Big Returns on Local Ad Investment," eMarketer)

 

The Marketing team at Balihoo recently concluded a Study - http://bit.ly/K5VT0A  [pdf] in which they surveyed marketing professionals at over 270 national brand companies to better understand the role of local marketing and ROI metrics in their overall strategy.
Among survey respondents, they found that:
• 66% of national brands are investing in local marketing
• Over 20% are spending 25+% of their budgets on local marketing
• 58% don't use ROI as a local marketing metric
These and additional findings provide insights into budget allocations and ROI benchmarks

• 73% of online search activity is related to local content
• Gartner predicts mobile phones will overtake PCs as the most common web access device worldwide by 2013
• 83% of local Internet searchers follow-up offline

 

Hopefully you'll find it useful in gauging how your national brand compares with those of your peers.

Original Post: http://bit.ly/K5Wn6O ;


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Create Your Custom Infographic with Venngage

Create Your Custom Infographic with Venngage | Personal Branding Using Scoopit | Scoop.it

Robin Good: Vengage is a new web app which allows anyone to created, edit and personalize professional-looking infographics by utilizing ready-made elements and an easy-to-use interface.

 

From the Carlispina blog: "The newest tool for creating interactive infographics online is Venngage from the Vizualize.Me team.

 

Building on the concepts that are at work in the Vizualize.Me infographic resume tool, Venngage allows users to create infographics on any topic with great simplicity.

 

Despite this simplicity, Venngage is also extremely versatile, offering 14 different infographic templates, each of which is highly customizable, including the ability to resize the overall infographic to meet your specific needs.

 

... a wide range of data types since it offers more than a dozen different types of charts, a host of symbols and shapes and the ability to add your own images.

 

Unlike many other infographic tools, Venngage also includes the ability to link to other web content directly in the infographic’s text."

 

Venngage offers the option to export a .png file, to share your final work on social media, to keep private, or to embed it on any website or blog.

 

"Unlike image-based infographics, Venngage's infographics are pure HTML elements and 100% search engine optimized."

 

(Source: Carlispina Blog)

 

Find out more: http://venngage.com/ ;

 

***** Cool, time saving and bound to be better than my Photoshop :). Marty


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Nedko Aldev's curator insight, May 8, 2013 5:57 AM

add your insight...

 
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Amplify Your Content & They Come Back For More

Amplify Your Content & They Come Back For More | Personal Branding Using Scoopit | Scoop.it

This piece, originally curated by maxOz applies to your overall content marketing strategy whether you're creating or curating content.

 

Excerpt:

 

The ‘if you build it, they will come’ approach to online content creation is no longer enough when it comes to developing a truly engaged audience online [Simon Edelstyn - http://bit.ly/LolvDj , European managing director at Outbrain] and content amplification has a key role to play.

 

For marketers, as the online environment continues to grow, it is no longer a case of simply creating content and hoping for the best. It has become increasingly important to ensure the right audience is discovering this content.

 

How to amplify the value of this content and get it seen by the right audience, amidst a sea of irrelevant content: http://bit.ly/LokPOl ;

 

Here are some takeaways:

 

1. Produce more engaging content

Develop educational or entertaining content in several different formats

2. Earned media is content

3. Amplify your efforts

 

In the B2B arena, content discovery is emerging as a new way to help the right people find the right content for them, while allowing marketers to amplify and build relevant communities around these assets.

 

Because of the nature of the majority of B2B content, its audience is targeted, and content discovery can help reach targeted relevant and interested users.

 

Content marketing and engagement doesn’t necessarily translate directly into immediate ROI or sales conversions, online or offline.

 

However, it is a way to make customers aware of your existence, demonstrate credibility and build brand loyalty via deeper engagement.

 

Content marketing is not a sprint, it’s a marathon – you need to be patient before your audience will be ready to move to consideration or purchase.

 

With so much content already out there, you need to make yours relevant and engaging, to help the right eyes reach it.

 

Source: http://bit.ly/LokPOl ;

***** This "come back for more" idea has never been more important than in a post Panda and Penguin SEO world. Now that site heursitics are crtical, following these rules for better content is a must. For more on the Google thing, check out BI Revolution and the scoop entitled Google’s New Page Layout Algorithm – How Much Content Is Above The Fold?

Great post by maxOz that created a lot of great comments too.


Marty


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maxOz's comment, May 23, 2012 7:56 PM
Thanks Darling, for re-scooping this piece, I particularly love "Content marketing is not a sprint, it’s a marathon .. " xxx
janlgordon's comment, May 23, 2012 9:56 PM
maxOz
You're very welcome, it's a great piece. I agree with you, it's definitely a marathon!
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Sleeping With The Smartphone Makes Life Balance Possible [book]

Sleeping With The Smartphone Makes Life Balance Possible [book] | Personal Branding Using Scoopit | Scoop.it

I’ll admit I’ve been one of those people. You know, the ones who are a bit disoriented when they are away from the cellphone.  You have to give me a break.  Analytics requires internet access, so I have heard, and a multi-feature smartphone with hotspot capability has become the “Ernie” to my Macbook Pro’s “Bert.”

But as ‘bring your own device’ has spread and more professionals are looking to accomplish tasks while on the go, the methods organizations have learned to manage an always-on work environment, if not society, have been called into question.  Rieva Lesonsky’s post on flextime is an example of how valuable work-life balance research has grown.

Extending the charge for new life balance is the new book Sleeping With The Smartphone: How to Break the 24/7 Habit and Change The Way You Work by Leslie A. Perlow. When I read my publisher copy, I could not help but realize how essential we need a rethink in professional availability.  This brief book speaks to large business, but also works for small business networks that are emulating big business processes more by the day.

***** 4 Hour Workweek is also excellent in this vain. I'm interested in anything that can help create balance no matter how bad the short term imbalance (lol). Marty


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Beyond Standard Search Tips Foote Live Blogs Gary Price

Beyond Standard Search Tips Foote Live Blogs Gary Price | Personal Branding Using Scoopit | Scoop.it

Carolyn Foote live blogs Gary Price's preso at Computers in Libraries conf in DC in March 2012.

Wonderful list of sites of interest, most of which I had not heard of. -JL



***** Cool, like I was there. Marty
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Curate Great Resources and Articles Into an eBook with Readlists

Curate Great Resources and Articles Into an eBook with Readlists | Personal Branding Using Scoopit | Scoop.it

Robin Good: Readlists is a simple web app which allows you to easily create curated lists of web resources, articles and links and bundle them to a downloadable eBook.

"A Readlist is a group of web pages—articles, recipes, course materials, anything—bundled into an e-book you can send to your Kindle, iPad, or iPhone."

 

To create a "Readlist" you simply click on the Create a Readlist button and add one url at a time. The system gently grabs metadata info like title and author and elegatly lays it out in an ebook formatted reading index ready to be published.

 

The service is free to use.

 

Try it out now: http://readlists.com/ ;

 


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Ken Morrison's comment, May 27, 2012 1:39 AM
Thank you. THis was helpful. I really enjoyed the great commencement speech one!
Ken
Jeff Domansky's curator insight, June 29, 2013 9:53 PM

Create an e-book from your reading list. Very cool!

Elsie Whitelock's curator insight, June 30, 2013 10:13 AM

now this looks interestingeading .. I just started using my Andoid tablet for eBook reading rather than physical books ..

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How to Avoid 7 Productivity Land Mines in Content Marketing

How to Avoid 7 Productivity Land Mines in Content Marketing | Personal Branding Using Scoopit | Scoop.it
Content marketing takes a lot of elbow grease and time, but the rewards for your efforts will be tremendous.

 

Here are some of the most common issues content marketers face, with solutions for each.


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How To Explain Content Marketing To The C-Suite

How To Explain Content Marketing To The C-Suite | Personal Branding Using Scoopit | Scoop.it
Chances are the CEO, CMO, and other executives in your organization know at least a little something about how to deliver a message to customers — that’s why they make the big bucks, right?

 

But the marketing game is always evolving, and now that content marketing has emerged as one of the most vital components of any marketing plan, what they know about our discipline may not have kept up with the times.

 

Part of the content marketer’s job is to champion the value that content has on the bottom line of any business, and explain its benefits in a clear, compelling way in order to get the sign-off and budget necessary to move projects through the execution.

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