Personal Branding Using Scoopit
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Hearts and Minds: The Brand-Driven Enterprise Defined

Hearts and Minds: The Brand-Driven Enterprise Defined | Personal Branding Using Scoopit | Scoop.it

What does it really mean to be a truly “brand-driven” enterprise in the new economy? Many persist in defining brand as the external image of a company, product or service. In reality, brand-driven companies know intuitively it is first an...

***** I have two favorite Disney stories. I will share one tonight and save the other. When I worked at M&M/Mars we were in negotiations with Disney to be the Official Snack Food in the park. Our President Randy Web told us, at the conference to announce our partnership, he was most impressed by an unscripted moment.

Web, the President of M&M/Mars during much of my tenure, told the story of walking the park with then Disney President Frank Wells (later killed in a helicopter crash). In the middle of a hundred million dollar conversation Wells paused. Spying a small bit of trash on the ground Wells bent down, picked it up and after looking around for a convenient trashcan placed the wrapper in his pocket.

Wells lightly touched Randy's shoulder and they continued walking as if nothing happened. Randy Web decided to do the deal in that moment. It is impossible to fake passion, belief and truth. M&M/Mars became the official snack food of Disneyland before the year was out because had Wells ever visited the M&M's plant in Hackettstown he would have been able to safely eat off the floor of the operating room, the beyond clean room where M&M's are made.

All brands start and are nurtured by simple, persistent and passionate acts of belief, acts of faith. Brand magic always starts INTERNAL inside a company and moves EXTERNAL to the hearts and minds of customers creating advocates and finally friends.

Marty


P.S. Don't forget to bug me to share my 2nd war story about negotiatons with Disney at M&M.

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Shoot Me Now: Learning Internet Marketing From Resident Evil

Shoot Me Now: Learning Internet Marketing From Resident Evil | Personal Branding Using Scoopit | Scoop.it
I don't know where I was in 2002 when the film 'Resident Evil' hit the theaters but somehow, surprisingly, I missed it....

***** Fun ideas for a Friday :). Marty
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Rescooped by Martin (Marty) Smith from BI Revolution
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Xeni Jardin's Cancer Struggle Redefines Community, Journalism, Life

Xeni Jardin's Cancer Struggle Redefines Community, Journalism, Life | Personal Branding Using Scoopit | Scoop.it

A few months ago, I read with dismay as Boing Boing journalist Xeni Jardin (inspired to get herself checked in part by the experience of her friend, Forbes blogger Susannah Breslin) announced on Twitter that she had breast cancer.


***** As a cancer survivor I was saddened that a favorite writer, adventurer and digital revolutionary was so stricken. Then I saw upside where there is never really any upside. If anyone could help tell the Story of Cancer (https://twitter.com/#!/StoryofCancer) it would be Boing Boing's beautiful, smart, courageous Xeni Jardin.


Little did I know just how prescient that initial feeling was, little did I know. Thank You Xeni from the other 11,999,998 of us (just in America). You rock, always have and always will Xeni.


Marty




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Kickstarter: Short And Less Works Better [INFOGRAPHIC]

Kickstarter: Short And Less Works Better  [INFOGRAPHIC] | Personal Branding Using Scoopit | Scoop.it

Jeanne Pi from AppsBlogger had the Kickstarter site crawled to calculate how many o fthe 48 K Kickstarter projects successfully crowdsourced money. Turns out that shorter and lower amounts of crowdfunding works better. Her infographics gives details on sectors (Movies & music top) and average amounts

**** Cool and helpful. Marty


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Not Just For Kids: Stories As Transformation

Not Just For Kids: Stories As Transformation | Personal Branding Using Scoopit | Scoop.it

Lisa Rossetti exploring the power of Story as a transformational force!


Via Dr. Susan Bainbridge
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Dagmar Dyck's comment, June 10, 2012 4:49 PM
Really enjoyed this article Susan - a vehicle of expression that has always made sense to me!
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Remembering Martin's Ride To Cure Cancer In Pictures On Pinterest

Remembering Martin's Ride To Cure Cancer In Pictures On Pinterest | Personal Branding Using Scoopit | Scoop.it

In the summer of 2010, a team and me rode bicycles across America.


**** Remembering Martin's Ride To Cure Cancer on @Pinterest by pinning pictures in reverse order - LA back to Durham. Martin's Ride left Durham on June 1st, 2010 and we arrived at the beach in Santa Monica more than 3,000 miles later at the end of July.


For one summer and sixty days we cured my cancer. Returning home, like many cancer Samuri, I had to head back into chemo. If we can cure anyone's cancer for any amount of time we can cure all cancers in our lifetime.

I will be pinning Martin's Ride pictures daily to remind me of each of those magical sixty days of summer.

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Rescooped by Martin (Marty) Smith from Social Media Trends & News
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Social Media Users Know How To Party [INFOGRAPHIC]

Social Media Users Know How To Party [INFOGRAPHIC] | Personal Branding Using Scoopit | Scoop.it

How Are We Using Social Media [INFOGRAPHIC] http://t.co/UW5dZCUq #infographics...

***** Often wonder if we are using social media or it us. This interesting infographic says we social media types are having some fun too so I guess we are using it (right? :). Maty


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4 Reasons Why Content Curation Has Gone Mainstream

4 Reasons Why Content Curation Has Gone Mainstream | Personal Branding Using Scoopit | Scoop.it

With the help of Pinterest and other consumer-oriented companies, content curation – the process of finding, organizing and sharing online content – has gone mainstream. More and more people are looking to content curation to help them navigate today’s chaotic online world. 

 

Curata’s 2012 Content Curation Adoption Survey - http://bit.ly/L81K0w [PDF] of more than 400 marketers found that the vast majority are utilizing content curation as a key component of their content marketing strategy.

 

Why this entire buzz around content curation? What is driving the adoption of the practice?

 

Key findings from the survey:

Growing quantity led to sinking quality

56% reported finding quality content was their greatest content marketing challenge. The explosion of information on the Web has led to an overwhelming amount of content, making it more challenging to locate the best and most relevant.   

 Marketers look to content curation as a way to help cut through the clutter and provide their prospects with the valuable information for which they are looking.

Trust is invaluable  

85% said that establishing thought leadership was their main content curation objective.

Brands can position themselves as thought leaders in their space as well as go-to resources for prospects. Once this trust is established, prospects are more likely to become customers when they are prepared to buy.

We live in a social world

People increasingly are relying on social media as a resource for the most timely and relevant information.

Through content curation, marketers can quickly and more easily get their content out in the social sphere and keep their prospects aware of industry information.

 Content is powerful  

All major brands today are online – providing their prospects with information. 

What this means for marketers is that being “searchable” and having a “sticky site” are more important than ever.  A key to having a site easily accessible to those who are interested in the specific product or service is search engine optimization. 

By providing fresh and relevant content in an organized way, improves SEO for the site

 

Today, having content online is a must-have for Brands.  

As the online world continues to grow and likely become more chaotic and overwhelming, technologies and strategies for organization and sharing the best, most relevant content will be impossible to ignore.

 

Curated by maxOz and selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Source: http://onforb.es/KtKjN1

 

By Pawan Deshpande- http://bit.ly/KtK1pc


Via maxOz, janlgordon, Gerrit Visser
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John van den Brink's comment, June 5, 2012 10:44 AM
Great one! Thanks Michele
maxOz's comment, June 5, 2012 9:27 PM
John thanks for your in put, yes this product [Curata] is amazing and the post supporting Content Curation very valid xxx
Rescooped by Martin (Marty) Smith from Digital Delights
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How You Change the World & Build a Professional Portfolio

How You Change the World & Build a Professional Portfolio | Personal Branding Using Scoopit | Scoop.it
Love change the world stuff and this is a cool one. Marty
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Rescooped by Martin (Marty) Smith from Voices in the Feminine - Digital Delights
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What Lies Beneath: Some Thoughts on MOOCs' (Massive Open Online Cource)

What Lies Beneath: Some Thoughts on MOOCs' (Massive Open Online Cource) | Personal Branding Using Scoopit | Scoop.it

**** Love learning new acronyms especially when they sound so cool. MOOC (Massive Open Online Course) is kind of what we all do now right? This look behind the curtain from Ana is cool.

Marty


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Rescooped by Martin (Marty) Smith from SMB Social Media Monitor
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Oprah revives her wildly popular book club - with a strong social media twist, including Storify

Oprah is bringing back her hugely popular book club - with a big social media element to it. We're thrilled to help her pull it all together.
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Rescooped by Martin (Marty) Smith from AtDotCom Social media
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The Beginner’s Guide to Integrating SEO and Social Media

The Beginner’s Guide to Integrating SEO and Social Media | Personal Branding Using Scoopit | Scoop.it
SEO and social media is a match made in heaven. Check out this guide to see how to integrate these two efforts in a flash.

 

The name of the game here is to take best practices from SEO and apply them to social media, and vice-versa. Here are my seven best tips to get started:

 

1) Have a fully active social media presence;

 

2. Link your website to your social media profiles;

 

3. Make it easy for people to find/share your content;

 

4. Encourage people to share and engage with your content;

 

5. Add your content to social bookmarking sites;

 

6. Apply SEO insights to social media, and vice-versa;

 

7. Create content that people actually want to share.

 

Find Out More: http://onlinebusiness.volusion.com/articles/the-beginners-guide-to-integrating-seo-and-social-media/


Via Antonino Militello, donhornsby, John van den Brink
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Rescooped by Martin (Marty) Smith from #ows
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10 Creative Uses for Google+ Hangouts

10 Creative Uses for Google+ Hangouts | Personal Branding Using Scoopit | Scoop.it

**** Cool Scoop by Mark that is timely as we are about to try and to a Shark Tank thing in real time in a hangout.  Marty


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Rescooped by Martin (Marty) Smith from AtDotCom Social media
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Scoop.it Saves The World: Soon We Will Scoop.it Instead of Google It

Scoop.it Saves The World: Soon We Will Scoop.it Instead of Google It | Personal Branding Using Scoopit | Scoop.it

"Services like Scoop.it depend on a community of millions of hardworking experts who wonder what to do with the wealth of knowledge and wisdom they have accumulated in life and are happy to share it."


Written by blogger Shred Pillai on the Huffington Post, this vibrant praise of Social Curation in general and Scoop.it in particular, points out the changes we're seeing in the way we look for information. From basic search, we now look more and more for meaning and context from human experts.


Beyond information, we want knowledge.


And this is what Curation is all about.


As he concludes: "At the end of the day, Scoop.it, which is free, is the right answer for information seekers and providers as well as the experts who like to show off their expertise."


***** COOL and AGREE. Marty


Via Guillaume Decugis, Robin Good, John van den Brink
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lelapin's comment, June 17, 2012 3:46 AM
I may be wrong but I don't see this happening any time soon.
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The Magic Phrase That Might Get You a Job? Thank You

The Magic Phrase That Might Get You a Job? Thank You | Personal Branding Using Scoopit | Scoop.it
The Magic Phrase That Just Might Get You a JobBusinessNewsDailyIn fact, new research found that a majority of human resources managers said they enjoyed receiving a thank-you from a job candidate and sending a note was ...Survey Reveals Email, Phone...
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Rescooped by Martin (Marty) Smith from My take on Social media
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Become A Social Media Influencer In Ten Easy Steps

Become A Social Media Influencer In Ten Easy Steps | Personal Branding Using Scoopit | Scoop.it
Looking for a guide to how you can make a start in developing your skills in social media and social media influence?


***** Getting started in your site's journey to influencer status outlined well here.

Marty


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Rescooped by Martin (Marty) Smith from Copywriter Freelance
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On Becomig A "Writer": You Are What You Believe

On Becomig A "Writer": You Are What You Believe | Personal Branding Using Scoopit | Scoop.it
Here's a simple shift of mind that changed everything for me, and it's what you need to do -- if people are going to take your work seriously.


***** Great post on what it takes to become a writer. Marty


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Donating to Charities Makes a Big Difference in the World

Donating to Charities Makes a Big Difference in the World | Personal Branding Using Scoopit | Scoop.it
Information regarding anything related to donating, charities, and fundraising. Make a difference and donate to a charity. Even the smallest donations add up, donations can help change a life forever.
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Rescooped by Martin (Marty) Smith from WebsiteDesign
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Your Home Page Must Answer 5 Questions In 5 Seconds Or Else

Your Home Page Must Answer 5 Questions In 5 Seconds Or Else | Personal Branding Using Scoopit | Scoop.it

Unless you’ve been living under a rock – which is not a very comfy existence, so I doubt you have – you probably already know that you have, like, no time to get your first-time visitors’ attention once they land on your home page or other entry page (e.g., PPC, email).

Here’s some July 2011 data (from Google) on home page bounce rates*:

On average, 47% of visitors to a site will bounce

Bounce is higher for visitors arriving direct (i.e., they typed in your URL) and via organic search – at 47.2% and 47.9%, respectively – than for those arriving via PPC (41.4%)

Bounce is higher on iPhones than it is on desktop/laptop computers


***** Great stats and agree, answer these five questions in nothing flat or your traffic is gone along with your search rank and profits. Marty


Via Brian Yanish - MarketingHits.com
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A Cancer Survivor's Thank You To Employer For Magic, Life and Love

A Cancer Survivor's Thank You To Employer For Magic, Life and Love | Personal Branding Using Scoopit | Scoop.it

The Incredible Lightness Of Being
Confirmation of what I'd long suspected happened yesterday. My employer Atlantic BT, at great expense, improved the health care coverage of their employees helping hundreds of families and at least one cancer survivor (me). When most companies are moving TO high deductible plans Jon, Mark and Teresa have done the impossible. Our founder Jon Jordan took money out of his pocket to share with us, to support his team. If that isn't walking the important values Jon lives by I don't know what would be a better demonstration, a better "we walk our values talk" example. 

I am not saying I work for saints or am a member of a priesthood. We are people and we face all the collaborative challenges companies in quickly evolving businesses face. BUT, many talk about caring about their people few write the checks, hire the cancer survivor or follow their talk with such meaningful walk.

I'm thankful for people who keep saving my life. Guilty is what each such move makes me. Each time my life gets saved, and we are close to double digits, I want to serve others in some meaningful way NOW. I am falling short, but I am appreciative and willing to say so.


Cancer survivors think of time differently. We know NOW is what we have. Now is what matters. Now is when life happens. This note is my journey, my magic journey. A journey I get to continue thanks to friends, family, miracles of modern medicine, talented doctors and health care saints and a special web development and Internet marketing company located in North Carolina's capital in the Atlantic BT center building right across from Macy's.

Thank You all for my life. I will do my best to repay your trust, belief and investment in some meaningful way :). 

Marty  

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AnswerHub Social Q&A - Because Knowledge Connects People

AnswerHub Social Q&A - Because Knowledge Connects People | Personal Branding Using Scoopit | Scoop.it
AnswerHub is a customizable, enterprise-class social Q&A platform that integrates into your existing infrastructure and utilizes social networking tools.

...


Today I am thankful for Rick Ross, CEO dzone.com and AnswerHub.com, and Matthew Schmidt, CTO, because they built the Confucius-like Q&A Engine that was in my head (so don't have to bet the 401k again, THAT is what I am talking about).

Check my Confucius post on Curation Revolution for how SEO is forever changed and Q&A content is the magic wand of The New SEO. In the meantime, THANKS to Rick and Matthew.

Marty

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The Myth of Happiness

The Myth of Happiness | Personal Branding Using Scoopit | Scoop.it

Gilbert's Stumbling on Happiness points out we don't really understand what makes us happy, thus the common experience of achieving what we think will make us happy and not being any better off. I agree with one somewhat hidden idea expressed here - that happiness is a journey not a destination ( so much). Mapping a path to happiness isn't as rewarding as finding it in every moment since it is always there, always with us the only question is our ability to recognize its presence.

Marty


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Julian Baggini: Is there a real you? | Video on TED.com

Julian Baggini: Is there a real you? | Video on TED.com | Personal Branding Using Scoopit | Scoop.it
TED Talks What makes you, you? Is it how you think of yourself, how others think of you, or something else entirely? At TEDxYouth@Manchester, Julian Baggini draws from philosophy and neuroscience to give a surprising answer.

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Rescooped by Martin (Marty) Smith from Social Media Strategist
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Curalate: Making Social Curation Work for Brands

Curalate: Making Social Curation Work for Brands | Personal Branding Using Scoopit | Scoop.it

The first of many iam sure visual analytics tool to measure your brands presence on Pinterest  


Via David Wesson Evolve Social
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