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Scenttrail Race To 4K Is ON! Twitter 3,905, Pinterest 3,991 - Who Will Win?

Scenttrail Race To 4K Is ON! Twitter 3,905, Pinterest 3,991 - Who Will Win? | Personal Branding Using Scoopit | Scoop.it

Who will win the race to 4,000? @ScentTrail or http://www.pinterest.com/scenttrail/. Pinterest, led by King & Queen of Pinterest deserves little engine that could build community in much less time than Twitter. Twitter deserves the "Big Bat" award since content shared there seems to go the furthest fastest. Both social nets help each other. Doubt Pinterest would have grown as fast without Twitter's help (or Scoop.it for that matter :). M

 

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Lori Wilk's curator insight, February 4, 9:54 AM

There is so much to do with these platforms that it seems fun to turn getting these results into a game and then deciding where you are winning. Do you take this metric game to the next level and calculate your return on participation by figuring out how much revenue you can attribute to having earned as a result of being there and participating at the level you do ?

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Why I Write Out of FEAR and JOY Every Damn Day

Why I Write Out of FEAR and JOY Every Damn Day | Personal Branding Using Scoopit | Scoop.it

I write out of FEAR. Writing, ability so many take for granted is a magic carpet ride for me. I had dyslexia so bad in 2nd grade I had to draw stick figures above words I was trying to spell.

I write every day now to keep gears oiled, share discoveries and the joy of being alive. The second brick that fell into the dam for me was hearing "cancer" and my name in the same sentence.

"Wait," I remember thinking, "There was supposed to be more time. As it turned out there was more time, but getting into the habit of writing and sharing 1,000 words a day helps me feel I'm not taking TIME for granted nearly as much as before.

This note links to GooglePlus where two friends kid me about being verbose. I wanted to be sure and share WHY I write daily - because I'm scared if I stop writing or slow down rust will set in and I will regret not sharing something that needed sharing.

Both fears may, at this point, be irrational, but the habit is set and beneficial for me. Since reading may be the most voluntary of acts I'd always assumed my "verbosity" was understood (it wasn't) and my readers knew how much joy the ability to match words that float in my mind out through my fingers and to you creates (they didn't).

I write out of a desire to share and because every word reminds me how far we've come. The note on GPlus explains the role my mom played. Moms are amazing and mine wouldn't hear anything other than we had a problem (dyslexia) and for every problem there is a solution. If that meant a little more work then that is what we would do.

Moms are amazing and so are friends. Hope this note on GPlus explains why writing is such a magic carpet ride for me.

 

 

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Free Internet Marketing Saturdays Is Back - ScentTrail Marketing

Free Internet Marketing Saturdays Is Back - ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

Free Internet Consulting Saturdays asks SMBs & people who want to learn Internet marketing to join a FREE Q&A lunch each Saturday at Saladelia Cafe in Durham, NC.

Hope yu can join us one Saturday soon & bring your questions.

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Top 10 Must Steals From Amazon In 2014 via ScentTrail Marketing

Top 10 Must Steals From Amazon In 2014 via ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

Want to survive and thrive as an online retailer? STEAL from Amazon here are 5 of the top 10 things to steal from the Big A.

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12 Must Read Business Books For 2014

12 Must Read Business Books For 2014 | Personal Branding Using Scoopit | Scoop.it
This originally appeared on LinkedIn. You can follow Adam Grant here. One of the highlights of becoming an author is getting to read some exciting books in advance, and hearing early buzz about others.

Via Fred Zimny
Martin (Marty) Smith's insight:

Wow, social media has killed my book reading. Rare a year would go by and a list like this published with NOT A SINGLE book read but that is what just happened. TIme to do some reading. 

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Carne Ross: The Leaderless Revolution

Carne Ross: The Leaderless Revolution | Personal Branding Using Scoopit | Scoop.it

Carne Ross  TheLeaderlessRevolution.com is great video content presented well. I like the minimal approach. Man in a white shirt and black suit speaking directly into the camera. By strippig the environment clean attention is focused on the talking head. Well done.


Via jean lievens, Martine Boucher
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50 Things You Must Know About Storytelling

"Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others." After three years of studying non-fiction storytell

Via Soraia Ferreira, Luis Costa
Martin (Marty) Smith's insight:

Any 5 of these 50 tips can help you tell better stories. Oh, btw we are all storytellers know. The story is the Lego building block of content and content is the building block of everything.

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Social Media's Magic Loops - Atlantic BT

Social Media's Magic Loops - Atlantic BT | Personal Branding Using Scoopit | Scoop.it
Marketing is social now so understanding how quickly the distinction between US and THEM is eroding by using social media marketing's magical feedback loops is beyond important.
Martin (Marty) Smith's insight:

From the archive came up the other day when I discussed how David Edelman from McKinsey was kind enough to Tweet the post and say nice things. 

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Free Internet Marketing Saturdays Are BACK!

Free Internet Marketing Saturdays Are BACK! | Personal Branding Using Scoopit | Scoop.it

Saturday 10.26 Saladelia Cafe University in Durham
From 11 to 2
Free Internet Marketing Saturdays

Idea is simple. I'm an Internet marketer with more than 14 years of B2C and B2B online marketing experience. Tomorrow any Small to medium sized business who wants to ask a queston will have my undivided attention. I guarantee if I don't know the answer I know a friend (and fellow IMer) who will :).

Cost for this consultation is and will always be ZERO since I get as much out of these impromtu meetings as people with IM and SMM questions. Hope you cn join us after a long hiatus.

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How Many 8 Things Successful People Do Are In Your Repertoire? [Infographic]

How Many 8 Things Successful People Do Are In Your Repertoire? [Infographic] | Personal Branding Using Scoopit | Scoop.it
Do you have what it takes to rank among the remarkably successful? There are people whose names are synonymous with success. These people work differe
Martin (Marty) Smith's insight:

I have several favorite LESSSONS in this infographic including EFFORT and You Are Going To Have To SELL.

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Your Online Reputation is, Like, Forever

Your Online Reputation is, Like, Forever | Personal Branding Using Scoopit | Scoop.it
  via Stuff.co.nz Making mistakes is an inevitable part of being human, but documenting our lives on social media is making them harder to forget. The Victorian state government has renewed a ...

Via Ana Cristina Pratas
Martin (Marty) Smith's insight:

Yes it is and forever can be a very long time. Why best to actively manage your online brand. 

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Why Everyone Will Become an Entrepreneur (Infographic)

Why Everyone Will Become an Entrepreneur (Infographic) | Personal Branding Using Scoopit | Scoop.it
From those doing manual labor to those in the C-suite, workers of all kinds are facing more pressure to embrace an entrepreneurial way of thinking.

Via Josie Gibson
Martin (Marty) Smith's insight:

As Seth Godin writes so well in Linchpin and Icarus the old days are gone. The "new paternalism" is take care of you because no one else will. This is not to say be selfish since altruism is an important idea for any personal brand.

To whom much is given much is expected. We lucky few Internet marketers must be devoted to three ideas:

* Lifelong learning.
* Service to something smarter, bigger and greater than ourselves.
* Listening more than we talk.
* Marketing sure we make money when we speak.

Money isn't the root of all evil nor does it make someone who has it special or cool. Money is always dead net neurtal, but hard to keep the doors open and ideas flowing without making money.

Money is also the best VOTE after rabid advocacy. Since your marketing efforts are more likely to get money votes than rabid advocacy money becomes the vox populi that teaches us what to do and what not to do.

Great post here on why everyone needs to walk the entrepreneur talk.

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Radio: Seven Ways to Rock Your Next Interview | Deirdre Breakenridge

Radio: Seven Ways to Rock Your Next Interview | Deirdre Breakenridge | Personal Branding Using Scoopit | Scoop.it

I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a conversation with the host.


But radio interviews are nothing like normal conversations (unless your friends take listener phone calls and toss to a commercial break every few minutes!). Remember these seven rules for your next radio interview...


Via Jeff Domansky
Martin (Marty) Smith's insight:

Great insights from Jeff and I'm doing my next radio interview on Wednesay for cure Cancer Starter so timely :). M

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Jeff Domansky's curator insight, August 26, 2013 6:31 PM

Brad Phillips shares seven useful tips for better radio interviews.

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Repurpose Existing Content for Easy SEO Links

Repurpose Existing Content for Easy SEO Links | Personal Branding Using Scoopit | Scoop.it
We've all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us.

Via Peg Corwin, luigi vico
Martin (Marty) Smith's insight:

Like this idea but would warn against duplication of content. Make sure if you have content in more than one place you use a canonical URL to tell Google which one (of the multiple URLs) to index.

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Peg Corwin's curator insight, January 12, 9:14 AM

Use existing CONTENT ASSETS for SEO wins. Find them in these ways:


- Old email campaigns
- Open Site Explorer or Followerwonk to see what is popular
- Old microsites
- ReverseInternet
- Misspelled domains
- ImageRaider to look for your logo
- Offline content like white papers
- GPlusData for subject matter experts on
- Upcoming speaking events they are doing
- Blog commenters to network with
Now use paid content discovery networks like Outbrain or Taboola, or on Twitter, to get it discovered.


If you like this scoop, please consider a thumbs up or share.

Bill Gassett's curator insight, January 26, 8:45 AM

How to get your content seen by more people by re-purposing it!

Bill Gassett's curator insight, February 5, 2:32 PM

Are you re-purposing your content in order to extend your reach online? If not you should be! Of course if you are using Scoop.it then you are doing content curation already but do you know some of the other ways as well? Take a look and see how you can make your internet presence grow. One of my personal favorites mentioned in the article is Outbrain.

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Why You Shouldn't Find A JOB [trending on G+]

Why You Shouldn't Find A JOB [trending on G+] | Personal Branding Using Scoopit | Scoop.it
4AM Waking Dream About Startups, Content Curation & Why You Shouldn't Find A "Job"
Not sure if I slept last night (lol). Working on my +Triangle StartUp…
Martin (Marty) Smith's insight:

After an allnighter I am paying for today I wrote about startups, waking dreams and why you are never "out of work". Sometimes you are paying yourself to do what you love, but you are never out of work since work is life and vice versa. 

The last thing you ever need is a "JOB". Jobs suck. Jobs are things you do for money and you shouldn't spend any longer than necessary trading something of HIGH value like your time for something of low value like money. 

Jobs are OUT, movements are in. Join movements. Contribute to movements. Love movements, don't get a "job". 

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Mobile Phone Health & Fitness Apps

Mobile Phone Health & Fitness Apps | Personal Branding Using Scoopit | Scoop.it
The M Effect It has been a while since I last discussed The M Effect and, in particular, positive changes that we can make to improve our health in both the short and long term.
Martin (Marty) Smith's insight:

Trying to get in shape and great motivational post from @RemoPollastri with cool mobile apps will help. Marty 

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Lori Wilk's curator insight, January 7, 4:16 PM

You realize that you no longer have to be alone on your quest for health and wellness there's an app for whatever you are trying to do.

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Giving The World A Cold: 5 Must Read Viral Marketing Books

Giving The World A Cold: 5 Must Read Viral Marketing Books | Personal Branding Using Scoopit | Scoop.it
Martin (Marty) Smith's insight:

Want Your Klout Score To Go Up in 2014?
Your Klout score is an expression of the virality of your personal brand. Find my Klout score here: http://klout.com/#/ScentTrail (is usually around 65 so not Seth Godin but good enough I have legitimacy as an Internet marketer).

If you want to understand Internet marketing leaving "ditch digging marketing" behind is important. Today's marketing is about winning hearts and minds.


Today's marketing is about giving the world a cold.

 

Here are 5 Must Read books to learn how viral marketing works so your Klout score goes up, you get that great job you've always wanted, lose 15 pounds in the new year your house gets featured in MTV Cribs:

  • Tipping Point by Gladwell
  • Tribes & or All Marketers Liars & or Purple Cow by Godin.
  • Crossing Chasm by Moore.
  • Black Swan by Taleb.
  • Lean Startup by Ries.

 

Even though no one reads books anymore, I would have working knowledge of at least 3 of these if you want to be an Internet marketer when you grow up.




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Quora's Cool Helpful Embedded Quotes Widget

Quora's Cool Helpful Embedded Quotes Widget | Personal Branding Using Scoopit | Scoop.it
Today we're launching Embedded Quotes to make it easier to add content from Quora to your websites. Sites all around the web already quote content from Quora which extends the distribution and impact writers on Quora have.
Martin (Marty) Smith's insight:

Writing a piece about widgetization found this cool Quora widget for embedding quotes or entire Q&A content. Cool enough that I may need to put Quora back in content creation rotation. Q&A conent is some of the most powerful SEO content on the planet. It always felt like I was making Quora richer than US so used Quora for a bit and then trailed off. May need to rethink that now. 

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How Haiku Deck Can Help Spice Up Your LinkedIn Profile

How Haiku Deck Can Help Spice Up Your LinkedIn Profile | Personal Branding Using Scoopit | Scoop.it

Our need for VISUAL presentation was never more apparent. After looking at the top 10 most clicked on content across 12 different Scoop.it feeds Infographics were the clear winner. Infographics are visualizations of complicated concepts. Who doesn't love that?

So why are our LinkdedIn profiles to BORING and full of either THEIR ads or our boring written accomplishments. This Haiku Deck discusses how to use the powerful visual tool, a User Interface to the Creative Commons, to make your online resume exciting, emotional and arresting (the resume that gets the interview).

As I noted in the deck, my LI profile is no where NEAR where I want it, so this is a "do as I say, not as I do" post (lol :). That said there are examples of Haiku Deck images on my profile (got that right, now need to tell a better STORY):

www.linkedin.com/in/martysmith1980vc/

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3 Tips to Make YOU The Next Apple via Marc Rougier @Scoopit Founder

3 Tips to Make YOU The Next Apple via Marc Rougier @Scoopit Founder | Personal Branding Using Scoopit | Scoop.it
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
Martin (Marty) Smith's insight:

Great post from Marc on the power of brands and why you need one too. 

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Scoop.it Top 10 Content Marketing Conversion Analysis Study

Scoop.it Top 10 Content Marketing Conversion Analysis Study | Personal Branding Using Scoopit | Scoop.it

Scoop.it Top 10 Content Conversion Study
What content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS?

For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas.

Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:

http://sco.lt/7HnqjZ  Curation Revolution

http://sco.lt/8CZurZ Design Revolution

http://sco.lt/7PxYjx Startups Revolution

http://sco.lt/8cl8Yz Ecommerce Revolution


http://sco.lt/8xqxAP Contests & Games Revolution

http://sco.lt/6KdbNJ Social Media Marketing Revolution


http://sco.lt/7tUwSn Marketing Revolution

Stay tuned for more.

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Go Beyond Blogging: How to Become a Great Storyteller

Go Beyond Blogging: How to Become a Great Storyteller | Personal Branding Using Scoopit | Scoop.it
Learn how to become a storyteller -- not just a blogger, marketer, or generic content creator.

Via Hannah du Plessis
Martin (Marty) Smith's insight:

I'm more thankful for my southern gothic storytelling roots every day. Great post here about how to turn your blog into an adventure full of engagement and social shares. 

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What Netflx & Roku Teach Us About Information Architecture and Personal Brands

What Netflx & Roku Teach Us About Information Architecture and Personal Brands | Personal Branding Using Scoopit | Scoop.it
Martin (Marty) Smith's insight:

Picked up a Roku box the other day to be able to view Netflix on the TV. Turns out Roku is much more than that. Roku allows for maximum control over the content. 

It is easy to speed through or over sections by clicking the forward button and Netflix's waterfall menus have never been easier to control and mange. 

Netflix  + a line in Steven Johnson's book Everything Bad Is Good For You has me thinking about the nature of information. The linked in BAD is about how we form allegiance to some content. Allegiance and ritual mean we watch some content over and over. 

Johnson points out that the real test of content may be in its "rewatch quotient. Netflix's algorithm learns our preference and creates a "new to me" presentation of "old" content. 

The ability to filter and organize an infinite amount of content so the "new to me" and highly relevant snippets emerge at the top feels like THE TACTICAL ISSUE of our connected and content overwhelming times. 

Netflix is creating an individualized "long tail". My ratings are so close to what I like now that any 3 star rating has a better than 80% chance of hitting the e mark (i.e. being something I like). 

The impact of Roku + Netflix's increasingly smart ratings and presentation systems is its is Thursday night and I am NOT watching commercial television. And I used the word "commercial" on purpose since it is one of the reasons I don't watch. 

The more I use media I control (like Roku + Netflix) the less patience I have for the PUSH approach. All day I use technology to parse and select content from the social web. It is so JARRING to come home and have someone else doing the scheduling and interrupting every ten minutes that watching TV is becoming all but impossible. 

I’ve long maintained that benefits associated with these tools are mostly how they change us. Netflix + Roku is changing my "watching behavior" in a way that is consistent with the rest of my interactions. 

 

Netflix teaches a valuable lesson about our personal brand too. We think of our presentation as timeline linear. Why? Shouldn't we create building blocks with tags? If I'm looking at a resume why doesn't it know that I'm an Internet marketer and so arrange the relevant blocks I want to see at the top?

Surely this "predictive analytics" resume is more valuable than static information. LinkedIn take note. I have at least six ways into my experience:

* Brand Marketing.
* Internet Marketing.
* Email Marketing.
* Ecommerce.
* Content Marketing.
* Social Media Marketing.  

 

Why can't we create blocks for each of these and present based on the relevance to the viewer? If that sounds like email marketing it is because predictive analytics infused web design (or resume design) looks and feels like email marketing. 


K, commercial break is over better get back to watching whatever the heck some programming genius wants me to watch right along with the goofystupid ads for stuff I will never buy or care about.  

 

 

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What Is Internet Marketing? Zen Parable Says Wash The Dishes

What Is Internet Marketing? Zen Parable Says Wash The Dishes | Personal Branding Using Scoopit | Scoop.it
Learning To Wash The Dishes
For some reason Wayne Thielbold's paintings like these cupcakes remind me of this Zen parable:

A Zen master and his pupil sit…
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VOTE For Type of Hero You Want To Be: 7 Hero Archetypes Every Personal Brand Should Share

VOTE For Type of Hero You Want To Be: 7 Hero Archetypes Every Personal Brand Should Share | Personal Branding Using Scoopit | Scoop.it

Personal Brands Are Not Only One Thing
VOTE In our HERO Poll Here: http://bit.ly/15JLOi2 

We've identified 7 "Hero Archetype" Including: 

* Enlightened.
* Vicarious.
* Altruisitic.
* Rescue.
* Stranger. 
* Like Us.
* Togehter.  

Websites and personal brands should be able to speak language consistent with all 7 hero "archetypes" depending on context. Find examples of each in Google Docs here: http://bit.ly/14LcUpg 

Tell us what kind of hero you are most likley to create in your personal brand here: http://bit.ly/15JLOi2  

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