***** I understand NONE of this yet, but trust Kelly. Someday soon I will understand it and that is why I'm "pinning" this to my Thank You Revolution page to remind me to LEARN what it means (lol).
Via Kelly Lieberman
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***** Beautiful and smart almost seems unfair, almost. Great advice here from a multi-threat talent (writer, producer, entrepreneur). My Favorite is NEVER GIVE UP! Every cancer survivor who follows me, a fellow survivor, knows the truth of Sarah's Lifeforce :). Marty
Via Sarah-Jayne Gratton
Discover the five reasons why article marketers and content marketers fail and what you can do to turn it around. (Why Do So Many Entrepreneurs Fail At Content Marketing & Article Marketing?
***** These ring true to me especially expectations being misaligned. What happens when expectations get out of whack is you don't see the good results your content marketing is creating like increase in followers, growth of email list and improving site heuristics such as lower bounce rates or higher time on and pages viewed. Marty
Great Storytelling IS a contradiction. Engaging stories set out to deliberately draw a conflict – a comparison of morality, or of fundamental change – or of good and evil. Of starting at a place where we DON’T KNOW how it’s going to turn out…. We Hug The Chaos!
The story of how you met your wife STARTS with you not knowing if she would eventually become your wife…. You had no idea.
As marketers today, we are inundated with reasons to do the opposite of this.
We operate from knowledge; from past experiences. We very often only act when we have the data to support our product, our position – our package – our pricing… our promotion…. In fact we’ve historically scaled our data analysis skills in marketing and we hire outside our company for anything creative. We keep a safe distance from the “creative genius” that can be so compelling – but also so unknown, so chaotic – so tragically wrong. Why is that?
***** Key idea here for Internet marketers. Actually there are two ideas. First, storytelling requires embracing the kind of risk few Brand Managers or marketing teams are comfortable thinking about much less learning to comfortably surf. The other key idea is hidden in the fabric of the first.
Meant to scoop this into Thank You Revolution, but long day at the office so took my eye off the scooper
Via Gregg Morris, Martin (Marty) Smith
In today’s ever changing world of SEO, one thing has remained the same; quality and relevant content is crucial for your websites overall success. However, creating original content isn’t always needed.
***** I would argue it is impossible to create all the content your business needs to achieve authority status so you MUST curate at least half e content in your plan. Marty
Use hashtags. Save time. Start an email revolution.
Orginally scooped to Marketing Revolution, but such a cool THANK YOU idea had to include it here too. M
In today's digital world, shareable content is the power behind every purposeful marketing effort.
Truly shareable content establishes authority and builds the social capital of a website in the form of comments, likes, shares and links. It's the substance of brand engagement, which even the ultimate consumer brand Coca-Cola has embraced for its new marketing strategy dubbed "content excellence". With this emerging trend, inbound marketing is fast taking the place of traditional advertising, telemarketing and direct mail.
What are five the types of content ideas that are worth sharing and have the potential of going viral?...
***** I would add humor to this excellent list. Marty
Via Jeff Domansky
Thank you to Jim Lerman for finding this great scoop.
From the website
"Using games for purposes other than entertainment is nothing new. There are war games, educational games, throne games. But a new class of games has sprung up in recent years, designed to create awareness and raise support for a variety of global issues. Such serious games seek to harness the power of competition and/or novelty to attract players and get the word out for a good cause. Here are 15 games you can play and be a better person for it."
Via Ken Morrison
A recent infographic put out by digital agency Modea reveals some very interesting, er make that, pinteresting facts about those of us who visit the very popular social media platform. Some highlights include the following look into...
***** Would not have guessed these psychograpics for Pinterest. Marty
Growing Business to earn more profits is the ultimate for all Successful Business Enterprise; follow the simple guide to achieve remarkable success in small scale...
***** I would add, "Remember your online presence isn't the same as your offline brand and reputation at least as far as care and feeding go." The idea that online is different than offline (real-life, the world, whatever you call it) can be a very different concept for many to grasp. I live about half the time online and the rest in the world (lol), so I can attest to the different rhythms, tactics and strategy needed to be successful online. Here are some good ideas offline that don't translate online:
* Immediacy - no matter what, it still takes time to get stuff from your site, out through your warehouse or vendor network to a customer's front stoop. This is why Free Shipping is so important online, it creates the perception of NOW without actually being NOW.
* Easy returns - this is why Zappos does free shipping out and back, they eliminate the "it is a pain to return" objection and so people load up and I'm betting keep most of what they buy. The key idea here is to eliminate common online objections because the over (what you stand to gain) is so much greater than the under (what you stand to lose).
* Trust and Security - Online we worry more about our identity and CCs being stolen than in a brick and mortar store. Overcome this objection with trust marks and friendly T&C's (terms and conditions) that cover the legal issues without being off putting.
* Out-of-Stock (OOS) - OOS hit the offline merchant too, but in a 50K or 100K SKU (stock keeping unit) store you may not notice a missing product as much as if you searched and found a product page that informs you the product is coming in soon. Merchants leave OOS product pages up to NOT destroy their organic listing, but the smart move is to offer a link to a relevant product with a special "sorry for the inconvenience" deal.
* 5 Senses engaged - Stores engage sight, touch, taste, smell and hearing better than any website can or ever will, so online merchants must use images and words to communicate sensations across all five senses. Online retailers get to tell STORIES and doing so can be a real advantage.
Online retailers should take on these store advantages directly while pointing out the many advantages of shopping online including: bigger selection, customer reviews, ability to tell stories, community created from UGC (user generated content) and the ability to be found, shopped and bought from 24/7/365.
Great suggestion and SMBs should follow every step outline in the attached infographic plus one :).
Lately I’ve focused on individuals who build influence through the effective use of social media. Today I’ll talk about how Intel sets the standard for corporate social media excellence, using all manner of social media to engage its audience, inform, educate and build the brand. If you think Intel is just a nuts and bolts company, you’ll be surprised at how seriously they take the intangible world of social media engagement.
***** Excellent and agree with Tom, Intel rocks social! Marty
Via Tom George
What does it really mean to be a truly “brand-driven” enterprise in the new economy? Many persist in defining brand as the external image of a company, product or service. In reality, brand-driven companies know intuitively it is first an...
P.S. Don't forget to bug me to share my 2nd war story about negotiatons with Disney at M&M.
A few months ago, I read with dismay as Boing Boing journalist Xeni Jardin (inspired to get herself checked in part by the experience of her friend, Forbes blogger Susannah Breslin) announced on Twitter that she had breast cancer.
***** As a cancer survivor I was saddened that a favorite writer, adventurer and digital revolutionary was so stricken. Then I saw upside where there is never really any upside. If anyone could help tell the Story of Cancer (https://twitter.com/#!/StoryofCancer) it would be Boing Boing's beautiful, smart, courageous Xeni Jardin.
Little did I know just how prescient that initial feeling was, little did I know. Thank You Xeni from the other 11,999,998 of us (just in America). You rock, always have and always will Xeni.
Via Perrine Crampton, Martin (Marty) Smith
Jeanne Pi from AppsBlogger had the Kickstarter site crawled to calculate how many o fthe 48 K Kickstarter projects successfully crowdsourced money. Turns out that shorter and lower amounts of crowdfunding works better. Her infographics gives details on sectors (Movies & music top) and average amounts
Via Therese Torris