Personal Branding Using Scoopit
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How Cats Rule the Web [INFOGRAPHIC]

How Cats Rule the Web [INFOGRAPHIC] | Personal Branding Using Scoopit | Scoop.it

For cat lovers, the dog park is the Internet! Whether you’re a cat or dog person, you’ll want to check out this cute infographic from SurDoc.com to learn why cats are the most popular pets online.

 

Why are cats so popular? Below are some of the key takeaways:

 

1. Cats are Popular
33% of American households have a cat while 52% have more than one cat.

2. Cats often come across as arrogant and aloof. Making them more funny.

3. Cats are spontaneous and unpredictable

4. Cats are perfect distraction

5. Cats are funny. Nuff said.

6. Cats express variety of emotions

7. People are in awe of them

8. We admire cats

9. Cats resemble human babies.

10. Cat owners use the internet

11. Cats are cute. Nuff said.


Source: https://www.surdoc.com/cats-rule-the-web/



***** A cat Rules my house too thankfully :). Marty

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Internet Marketing - Experience vs. Degree: Lessons From Martin's Ride

Internet Marketing - Experience vs. Degree: Lessons From Martin's Ride | Personal Branding Using Scoopit | Scoop.it

Atlantic BT Marketing Director Martin Marty Smith shares lessons he learned riding a bicycle across America explaining why it is impossible to teach the HOW of Internet marketing even as understanding its process can be simulated.

**** Wrote a piece about how a 3,000 mile bicycle ride is similar to Internet marketing. I couldn't have learned how to ride a bicycle from a book, but books helped me create the idea that became Martin's Ride To Cure Cancer. There is nothing that accuately simulates Internet marketing other than the thing itself. There are process things we can learn, practice and prepare for when websites we manage face their Mt. Monarch challenges :).

Since I'm thankful for every moment of Martin's Ride To Cure Cancer every day, thought this link belonged here on the Thank You Revolution.
Marty

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5 Ways to Use Content Curation for Marketing and Tools to Do It - Forbes

5 Ways to Use Content Curation for Marketing and Tools to Do It - Forbes | Personal Branding Using Scoopit | Scoop.it
Learn how and why businesses should use content curation in their content marketing strategies and tools to get started now.

 

SUMMARY: Simple and advanced tools aid content-curation efforts -- Marketers engaged in content curation should remember to add editorial value rather than to simply regurgitate content to their audience, writes Susan Gunelius. Be consistent and authentic when using Pinterest for visual content. Use tools such as Storify, Paper.li and Scoop.it to start an online magazine, or Curata to add analytics and team collaboration to e-mail and blog curation.

 

READ ARTICLE



***** Another great Forbes curation article. To say Forbes really gets thus stuff is to vastly understate how good they are and who would have thought. Marty
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Social Crawlytics: How Viral Are Your Web Pages?

Social Crawlytics: How Viral Are Your Web Pages? | Personal Branding Using Scoopit | Scoop.it
While there's a plethora of tools out there to help you delve deep into the performance of any given website, sometimes you just want to glean an overview of how well a site is faring.

Social ...


***** Cool new tool to measure how often a page is being shared. Marty


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4 Ways to Turn Twitter.com into Your Social Media Powerhouse

4 Ways to Turn Twitter.com into Your Social Media Powerhouse | Personal Branding Using Scoopit | Scoop.it
Never thought about using Twitter.com as your social media dashboard? In this guest post by Leo Widrich, co-founder of Buffer, he shares four reasons you might reconsider.

 

There is this one problem I have, that might have occurred to you too as well. Having to log into ten different services on ten different sites every morning to get my social media day started is difficult and tedious.

 

So recently, I thought, What if you could do it all from one place? Not from a dashboard with hundreds of bells and whistles, but from a clean and easy-to-use interface.

 

How about Twitter.com? Yep, the original!


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Stories That Find Us - Stories From The Storytelling Conference

Stories That Find Us - Stories From The Storytelling Conference | Personal Branding Using Scoopit | Scoop.it

I am at the National Storytelling Conference, a wonderful annual gathering of tellers from all walks of life and all range of experience. It's a great opportunity to hear stories, hone skills and meet new friends.

 

Truth to tell, I didn't really want to come. I've been very busy and was yearning for a quiet weekend at home. I knew once I got here I'd be glad, but wow, was I grumpy. And when you set out on a journey with that kind of attitude, you are guaranteed a different journey than the one you expect.

 

On Friday I packed my suitcase and called the cab, thinking if nothing else I'd have a chance to get some writing or reading done on the way.

 

You know what's coming.


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88% More Leads From Content Marketing

88% More Leads From Content Marketing | Personal Branding Using Scoopit | Scoop.it

Would it be easier for you to take the time you spend making cold calls and going to networking events to create new content? Post from: Search Engine People.

***** Excellent post and reference to HubSpot and Marketing Professors study showing 88% more leads with content marketing than without. I don't like such an either or approach. Bet they could have gone even further if they added content marketing into a multi-channel approach (PPC, social, email marketing).

Marty


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Martin's Shining: When Hans Saved The Night And San Francisco's Hills Were On Fire

Martin's Shining: When Hans Saved The Night And San Francisco's Hills Were On Fire | Personal Branding Using Scoopit | Scoop.it

The true story of the night I was the only guest at the rambling Claremont in Berkley, CA many years ago. Something else made me think of this night so many years ago when a hotelier named Hans saved me from sleeping on a park bench, when the hills of San Francisco were on fire and when I spent a surreal night alone in the largest and most beautiful hotel I've ever seen.

Today I'm thankful for Hans, Dreyer's Ice Cream and my friends at NutraSweet who made such a magical moment possible.

Marty

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Sharendipity - Create Rich Internet Applications Without Writing Code

Sharendipity - Create Rich Internet Applications Without Writing Code | Personal Branding Using Scoopit | Scoop.it
Sharendipity is the fun and easy way to create social games or multimedia experiences, and share them with your friends. Or simply browse and play the creations of others, challenging your friends to beat your high score!

***** About time we right brainers cam "write" code. Marty
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The Fantasy Of Social Media

The Fantasy Of Social Media | Personal Branding Using Scoopit | Scoop.it
In this issue I will be discussing how social media has transformed the types of experiences that tourists now find themselves engaged in. Moreover, I will be suggesting that these transformations ...
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Google+: Calling It A Social Network, Those Are Fighting WORDS - CNN

Google+: Calling It A Social Network, Those Are Fighting WORDS - CNN | Personal Branding Using Scoopit | Scoop.it
ComputerworldGoogle+ creator: Don't call it a social networkCNNThe problem, its creators believe, is that many people keep comparing it to Facebook -- or, more broadly, social networks.


***** I think this CNN post is correct. Google+ is more tool set than social network. Facebook is a social network where we are social on their network. Google+ feels more like we create social using their tools. From an Internet marketing perspective I prefer the later for long term return for me and mine :). Facebook benefits Facebook. I think G+ will benefit US.
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What is a CRM and why do I need one on LinkedIn?

What is a CRM and why do I need one on LinkedIn? | Personal Branding Using Scoopit | Scoop.it

Content Relationship Management and LinkedIn


You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.


Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”


Read more: http://bit.ly/KM2EUx


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Working With Seth Godin

Working With Seth Godin | Personal Branding Using Scoopit | Scoop.it

***** I just published a note to my Curation Revolution Scoopit from WSJ about how Seth Godin is using Kickstarter to revolutionize publishing. Seeing the article made me thankful for Seth being such a Mensh and allowing me to come work with him for a day when I had NO MONEY and could hardly afford the air fare (entrepreneurs will no about this condition called betting and losing lol).

It was an amazing day that I will never forget and always be thankful for. Seth is a mensh of the first order and a good friend of my friend Red Maxwell (CEO OnRamp Branding). They are both menshi.

Marty

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Love The One You Are With: Use Social Media As A Retention Program

Love The One You Are With: Use Social Media As A Retention Program | Personal Branding Using Scoopit | Scoop.it

for marketing customer retention programs is still a novelty. These social ... Marketing your business with location-based networks is all about strengthening your relationships with customers and retaining customers for a much longer time.

**** Cool post on what is going to be web 3.0's hot topic, how to love the one you are with. Most Internet marketers focus on new traffic. New traffic is expensive and fickle. Repeat customers are more profitable, less of a pain and easy to love


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Three Free Keyword Research Tools | Search Engine Land

Three Free Keyword Research Tools | Search Engine Land | Personal Branding Using Scoopit | Scoop.it

Excerpted from article:

"One of the hardest things to do in keyword research is to uncover related keywords. With that in mind, the tools I’m reviewing today all help identify related keywords that you may want to search in more detail.

All of the tools I reviewed for this article are free to the public. Some have paid options, but I’ve only covered the free features.

 

1) KeywordEye:

The nice thing is that it also has options for several other countries and returns results in language.

The free version of this tool does limit you to 100 keywords, so while it’s useful for high level ideas, it’s not a keyword research substitute.

Another nice feature is the ability to order the cloud visualization it returns – by Adwords competition or by search volume.

 

2) KeywordSpy:

Keyword Spy allows you to quite literally “spy” on keywords. It’s a great name.

There are several features of the free version of this tool, but the one I like the best is the Domain spy tool.

Just type any domain into the search box, make sure the radio button for “domains” is selected, and you can get reasonably accurate data on how much that site is spending in paid search, who their competitors are, what keywords they spend the most money on, and more.

 

3) SEMRush:

This tool is also a paid tool with a free option, but unlike other free options, I think this tool provides just enough data in its free application to be useful. One element that I like in SEMRush that I haven’t seen elsewhere is the metric for the number of results in Google. That’s this number for any given search...."

 

Each tool is analyzed with more information. Read full article here: http://j.mp/N8JOTb

 


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Seth's Blog: Art fears business fears art

Seth's Blog: Art fears business fears art | Personal Branding Using Scoopit | Scoop.it
The artist says, "that sounds like business, and I want nothing to do with it. It will corrupt me and make me think small." The businessperson says, "art is frightening, unpredictable and won't pay." Because the artist fears business, she...


***** Count on Seth to find the crack in the dam and fill it. Marty


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A New Currencey of Generosity Emerges

A New Currencey of Generosity Emerges | Personal Branding Using Scoopit | Scoop.it

Soon your social impact score will be measurable and include your generosity. The problem being that generosity could become more disingenuous, but at this point, the world should take any type of consideration it can get.

In the next few years you can expect online algorithms to track your preferences and activities to help influence more positive behaviour. For instance, Mashable explains how cameras in a subway car may use technology to scan the face of a pregnant woman, then send you a text to give her your seat.

But we don’t necessarily need technology to be munificent.

 

Richard Janda, a professor at the Faculty of Law of McGill University and co-author of a recent book on corporate social responsibility, says, “The Internet helps us to gauge or measure our reactions relative to those of others. It does this by allowing us to see and count how many others are swarming to what I like.

 

“We need to know that others are doing so as well, so that my willingness to give gains collective significance.” It’s a form of accountability-based influence. The more you can compare yourself to others and see what they’re doing, the more you know they can see what you’re doing.

***** I've had personal experience with this new generosity. When riding a bicycle across America in the summer of 2010 (Martin's Ride To Cure Cancer) we put ourselves in the hands of strangers and were never disappointed. When I got back I had to have chemo again, so I put my life in the hands of capable strangers again. Never been disappointed as strangers continue to save my life.

I've also done research on this topic, research that agrees on the idea that helping one another is natural, shaped by our evolution and genes. Here are a few of my favorite sources for this research:


* NonZero by Wright

* Mind of the Market by Shermer

* Selfish Gene by Dawkins

* Thank You Economy by Vaynerchuk

We don't need to look far to see confirmation. Everyday we cooperate and collaborate. Cooperation and collaboration are on the dramatic rise thanks to the web. The web is also reinforcing generosity as currency, generosity as marketing. Does it matter if people do the right thing because it is the right thing to do or because it is in their self interest to do so? Not really (lol).

Marty

 


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Startup Entrepreneur Kurt Varner Sleeps In His Car So We Don’t Have Too

Startup Entrepreneur Kurt Varner Sleeps In His Car So We Don’t Have Too | Personal Branding Using Scoopit | Scoop.it

Kurt won't let me give him money for a place to stay and a warm shower, so I sat down to do the only thing it feels like I can do - write about how inspirational I find his willingness to sacrifice family, time and ego to achieve his dream.

I know a little about achieving dreams. I rode a bicycle across America in 2010 and lived to tell the story. I knew my little team of 2 and I depended on the kindness of strangers. We were never disappointed, always amazed and grateful for the generosity of others.

I wrote about Kurt's spirit because he is living for all of us. He sleeps in his car so we don't have too.

Thanks Kurt and God's Speed.

Marty

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Isaac Asimov 4 Tips for Your Next Presentation

Isaac Asimov 4 Tips for Your Next Presentation | Personal Branding Using Scoopit | Scoop.it

... most of us have no idea how to tell a story. We know we enjoy good stories (the movie theaters are filled with viewers night after night all over the world). But we have no idea how a good story happens.



***** Anything with one of my favorite writers (Asimov's Foundation Series is a Favorite) is cool. Marty
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The Difference Between A Logo And Your Brand [and why it matters to your business]

The Difference Between A Logo And Your Brand [and why it matters to your business] | Personal Branding Using Scoopit | Scoop.it

It can be easy to confuse a brand with a logo when starting out as an online entrepreneur – or, more accurately, it can be easy to assume that your logo IS your brand, when this is far from the truth.

 

Your brand is the essence of your business, or a particular facet of your business. 

Your marketing is the vehicle you use to communicate your brand to your customers, by speaking the language of the values, intentions, and passion that are at the core of the work you’re doing.

 

Your logo is the visualization of your brand, and is a significant, integral part of your marketing. 

For nearly every business, the logo will be used in as many of the marketing platforms as possible: in business cards, stationery, invoices, email marketing, websites, Facebook pages, Twitter backgrounds, t-shirts, branded sticky notes, billboards, direct mail, and so on.

In order to have a really great logo, you have to start with a really great brand.

A logo without a brand to back it up is just a pretty picture, and a fairly unmemorable one at that.

 

How does your logo speak about your brand?

What does your business look like from your customer’s point of view?

 

Try these exercises to dig deeper into your brand and what it represents to your customers.

The What/Who/Why/Why exercise: 

  • What does your business offer? Get specific and granular.
  • Who is it for? Who wants what you’re offering? These are your target market, the customers you should be speaking to.
  • Why do they want it? What problem does it solve for them, and how does it change things for them, significantly or otherwise?
  • Why do you offer it? What makes you qualified to do this work?

The feedback exercise:

  • In your work with clients, how do they describe what you do for them? In their own words, what are they saying to their friends and colleagues?
  • After purchasing your product or service, what feedback do you get? If they love what they got, do they say so? When they want more, do they come back to you?

 

These two exercises give you an idea, from your own perspective and from the perspective of your actual customers, of what the true message of your brand is.

 

If you don’t like what you’re hearing, or if you can’t quite get clear enough to have a big-picture way of describing your brand, it may be time to take a step back and refocus your business on what really matters.

 

Building a business from your core values is one of the most exhausting, frustrating, and deeply rewarding thing you ever do – and it’s worth it to give this work your all.

 

By Rhiannon Llewellyn  --  http://bit.ly/LS0cXU

Source: http://bit.ly/M5DCMq


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ScentTrail's Top 10 Internet Marketing TED Talks For The Summer [videos]

ScentTrail's Top 10 Internet Marketing TED Talks For The Summer [videos] | Personal Branding Using Scoopit | Scoop.it

Since The New Yorker just came out with their 5 Favorite Ted Talks, and they are good but not marketing oriented, here are ScentTrail's Top 10 Ted Talks with at least an Internet marketing bent for your summer viewing in no particular order:


* Barry Schwartz author of The Paradox Of Choice on his book (http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html )

* The Mesh author Lisa Gansky The Future Of Business is the Mesh (http://www.ted.com/talks/lisa_gansky_the_future_of_business_is_the_mesh.html )


* David Merrill Demonstrates Siftables - these intelligent blocks are my favorite analogy for how Internet marketing will work soon (http://www.ted.com/talks/david_merrill_demos_siftables_the_smart_blocks.html )

* Lost Writer J. J. Abrams Tells An Amazing Story and Talks Value of Mystery (http://www.ted.com/talks/j_j_abrams_mystery_box.html )


* Connected author Nicholas Christakis on Impact of Friends of Friends on our lives and behaviors (http://www.ted.com/talks/lang/en/nicholas_christakis_the_hidden_influence_of_social_networks.html )


* Author of The Singularity Is Near Ray Kurzweil on Moore's Law and implications of technology's exponential growth (http://www.ted.com/talks/ray_kurzweil_announces_singularity_university.html )


* Author of Everything Bad Is Good For You Steven Berlin Johnson on Where Good Ideas Come From (http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html )


* Purple Cow Author Seth Godin on Tribes We Lead (http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html )


* Rational Optimist Matt Ridley When Ideas Have Sex (http://www.ted.com/talks/matt_ridley_when_ideas_have_sex.html )


* NonZero author Robert Wright on Optimism (http://www.ted.com/talks/robert_wright_on_optimism.html )


Debated including Macrowikinomics author Don Tapscott's video on the 4 pillars of our new open world. Did just scoop and comment on his video on Business Intelligence Revolution (http://www.scoop.it/t/business-intelligence-revolution/p/2093736966/macrowikinomics-author-don-tapscott-four-principles-for-an-open-world ).

Marty

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How I Create: Marney Makridakis Interview

How I Create: Marney Makridakis Interview | Personal Branding Using Scoopit | Scoop.it
PsychCentral.com (blog)How I Create: Q&A With Author Marney MakridakisPsychCentral.com (blog)I discovered Marney K. Makridakis's work when I came across her newest book Creating Time: Using Creativity to Reinvent the Clock and Reclaim Your Life.

***** This is a great interview that added a new book to a long list of must reads. Marty
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12 Free Social Media Tools To Make Life Easier

12 Free Social Media Tools To Make Life Easier | Personal Branding Using Scoopit | Scoop.it
From sharing content for your client or company to learning about tomorrow’s weather, these tools will save you time and—because they’re free—money.

***** Only knew a couple of these tools. Will check out the others from Susan and see. Marty


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Dr. Susan Bainbridge's comment, July 1, 2012 5:42 AM
Glad you're finding some good stuff Steve.
steve batchelder's comment, July 1, 2012 6:22 AM
Hi Susan, Yes many thanks you find some great stuff and its great to be able to share it.
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Occam's Razor: Easy For You, Impossible For Others

Occam's Razor: Easy For You, Impossible For Others | Personal Branding Using Scoopit | Scoop.it

OK. So last week we looked at what it takes to be an ‘expert’. And we explored how experts come in a range of skill levels, from near beginner through to world innovator.I hope that got you thinking about what skills you have expertise in. Maybe you also started to think about using them, perhaps to teach others.

“But no-one would pay to be taught the absolute basics, surely?” YES. They would.

“Can’t everyone do THAT already?” NOPE. Not everyone.

***** In fact this issue of ego is one of the most difficult things to learn as an Internet marketer. Since we have more data about our customer's every thought and action than any other marketer at any other time, we must create marketing differently. The rub is we need enough ego to imagine campaigns or campaign concepts while simultaneously being open to the idea we aren't in control.

Internet marketing is having enough intelligence and courage to build greatness out of analytics and data and then stepping back out of the way once an idea leaves the dock and is floating out in the huge ocean of the Internet's constant NOW.

Over 7 years as a Director of Ecommerce my team and I launched thousands of campaigns. There wasn't a single campaign that acted exactly like we thought it would at least never 100%. You might think we were lousy predictors, but it is more that the web is too complex. No matter how good your pointers are they aren't good enough. Internet marketing is similar in many ways to predicting the weather. We take the measure of instruments and history, roll dice and open a window to discover what is actually happening.

No matter WHAT your prediction is one truth is your campaigns aren't as easy for your customers as you think. We used Occam's famous razor frequently in our shop and it was never enough, never. No matter what we did, the campaign idea, execution or form could have been easier, required less and converted more.

Marty

 


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Selling Content Marketing To The C Level

Selling Content Marketing To The C Level | Personal Branding Using Scoopit | Scoop.it
Mustering internal support for any marketing program can be a challenge, but content marketing presents more obstacles than most. To begin with, not many people know what content marketing is – including some content marketers!

***** Going to pick this book up. Marty
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