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I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote. Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). Scoop.it As Personal Branding ORM Solution Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 1. Change "Sources" To Feeds From Your Content. I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer. These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 2. Change Keyords To Ones Relevant to You (your name, social names, etc.).
Great article if you are wondering about how to make Scoopit work for you.
Curation perfecta para quienes están en la fase de creación i estabilización de un Online Reputation. Y a no olvidar por un Community Magager.
In just six years time, the skills you'll be looking for in star employees will be vastly different from those ideal in today's workers. Consider this your crystal ball.
LOL, rare is it I'm glad I have the Big C and so making 2020 is doubtful, but this infographic made me exhausted and glad I don't have to master all this stuff (lol).
I agree with the essential skills list. Excellent!
Si la universidad no se articula a la altura de los tiempos practicando el conjunto de destrezas necesarias para entrar al mundo laboral emergente, lo harán los profesionales por su propia cuenta. Las micro-firmas se encargarán de desarrollar proyectos o programas dirigidos a profesionales en búsqueda de nuevos horizontes de posibilidades. La Universidad Intelectual ya es cosa del pasado. La Universidad Social es el presente y el futuro de la Hiper-Educación...
Good list of 21st Century work skills.
Here's how you can create a positive, life-affirming moment instead of a scary, personality-scarring event.
Curagami's (http://www.curagami.com )"bossman" at Triangle Startup Factory and chief investor in our #startup Chris Heivly wrote a great post for Inc. about 3 mistakes to never make when networking (made all three mistakes btw):
1. Don’t cold call/cold email.
2. Don't tell me your life story.
3. Don't ask me to read your mind.
AGREE with #1. My life's story is on the web. If you can get me on the phone, and I try to make that HARD, talk to me about what we have in common not YOUR THING. I could care less about YOUR THING no matter what it is until I know you are FRIEND and not FOE. Best way to cold call today is not to cold call. Share, educate and use friends of friends marketing to reach people. Cold calling is for suckers who think offending and interrupting is still okay. It isn't as our bossman points out. BTW, I've NEVER had someone turn down my request to write about them. If you want your personal currency to go UP start a blog and call influential people in your area and ask for an interview. That is how I met Chris :). Read more: http://www.inc.com/chris-heivly/how-to-network-effectively-every-time.html#ixzz35656Syje
Personal Branding MacGuffinsWe explored Why Every Website Has A MacGuffin in Curation Revolution (http://sco.lt/9L7oCf and at http://www.curagami.com/featured/website-marketing-macguffins/ ). That got us to thinking about personal branding MacGuffins. MacGuffins in film are plot devices that move the story forward but may not be fully explained to the audience. The glowing case in Pulp Fiction is a famous film MacGuffin. Online MacGuffins are things customers expect. Things like Free Shipping for an ecommerce site whose absence does more damage than its presence creates benefit. What are MacGuffins for your personal brand? Personal Brand MacGuffins include:* Having a LinkedIn Profile. * Having recommendations from every recent job on your LI Profile. * Having YOUR picture on your LI Profile. * Including a link to your Twitter on your LI Profile. * Including a link to your personal blog or company website (and your personal blog scores higher). * Telling your story in detail, supported by your recommendations and visually. What other "personal brand" MacGuffins, things that hurt more in their absence than may help in their presence, can you discover and share?
Cancer teaches many Life Lessons.
When you find a candidate where these traits intersect, hire them, even if a position for them doesn't exist yet.
I'm not a big fan of "attitude" since it can be so contextually sensitive. Could be I'm finally channeling all that B. F. Skinner I read in college because I'm more of a behaviorist (see behavior interviewing PDF here http://www.udel.edu/CSC/pdf/behav_interview.pdf). In the summary of that paper they discuss how past performance is not strongly related to success in something new, less than 10% in fact. If that is true the WHAT of a person's past isn't as important as the WHY. Why we do things, at least as much as we are in touch with it, provides a window into motivation and core values. Knowing where you came from, went to school is important information, but probably no more predictive than past performance. As an Internet marketer what matters most may be how a person responds to stress. I have to admit I wasn't GREAT at responding to stress when I started this journey to become an Internet marketer 15 years ago. I had to adjust or get out of the business. THe business is stressful because CHANGE is the only constant. Turns out I LOVE that truth because it means my ADD brain rarely has time to get bored. The minute boredom is possible something substantial changes and everything is new again. HOw do you INTERVIEW for that? Throw an unexpected curve ball at 'em. Come in, start the interview and then get a call and leave. Ask the candidate to solve a problem where there is no RIGHT answer just process and then ask the to explain their process. Try to resist the BLINK thing, that you made a judgement within seconds of meeting the candidate, and listen more than you talk.
It's worth reading...
This is a great post from my http://www.crowdfunde.com co-founder Phil Buckley. He asks a great question, "Imagine if you could get control of the part of your brain that throws the switch on fear." Think about that for a moment. Life without fear. Phil points out that much of what creates fear makes non sense at all. When we live in the moment and experience life, even at its roller-coaster-like pace and furry, we aren't naturally fearful. We embrace, take on and commitment.We get in trouble the more we THINK, add in the expectations of others, also called SHAME as Phil points out, and give up our natural power to baseless fear. Phil shares interesting insight into the company we are creating and the journey we are on. Are you on such a journey too? Share it and we will curate into CrowdFunde. What are your fears?
Google+ is a key component to your overall marketing strategy. How to dominate your personal brand using Google Plus as the fuel!Marty NoteWow, it DOESN'T get any better than this amazing post from Rebekah Radice (A MUST Follow). I'm going to share Rebekah's 7 Point Check List, but if you read one thing tonight this should be it. Why so special? Rebekah's G+ approach is a great map to becoming a successful Internet marketer. Here are her 7 Tips for G+:
1. Maximize Your Profile Potential
2. Write Great Content
3. Manage Your Contacts
4. Join Niche Specific Communities
5. Pay Attention to Your Ripples
6. Create a Visually-Rich Experience
7. Use Google+ HangoutsWow, what a great post by a deep expert in G+, social media and Internet marketing.
Semantic Web & Future Of EverythingI agree with one of Mark Schaefer ideas within his highly influential Content Shock post (http://www.businessesgrow.com/2014/01/06/content-shock/ ). I agree that in order for smaller publishers to thrive they will need to knit together in coops. Mark doesn't say those exact words, but his convincing data suggests the day of the small publisher is all but over. If your business, be it B2C ecommerce or B2B content marketing, depends on organic traffic like our great partner Moon Audio (http://www.moon-audio.com) you need help. Publishers need help:1. Harness the information needed to connect top of funnel lead generation activities such as content creation and #contentcuration to bottom of the funnel conversion (where some material gain happened for the publishers, hosts or creators of the conversations).2. Create a powerful Curatti-like coalition or "commons" where the sum of the parts is many times greater than any individual contributor and then use the power of the commons to PAY BACK the members.Creating an easy to use tool to help with both of those publisher pain points is our Durham, NC based startup's mission. We made significant progress this week. Next week we hope to finalize design, outline our content and SEO strategy and draft a marketing plan. By the end of April we hope code will be being written and CrowdFunde will be ready for use by end of May. Taken longer than we thought to get here, but, thanks to our "beta partners" we understand the pain points AND we know how we must shift the game to protect our customers. If social media means we are more conversational and so search less it is important to help our publishers be able to compete effectively and meet the always rising expectations from contributors (1%), supporters 9% and readers (90%).Stay tuned, going to be amazing. Marty
Personal BrandsPersonal Brands sound more selfish than they are. Developing a strong personal brand is a rising tide capable of lifting all boats including company, friends and ideas or memes you create This "Ultimate Guide" to how to create an effective personal brand shares great tips, insight and "how to" guidance.
Si queremos demostrar ser buenos en Community, nuestra marca personal debe ser excelente.
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.
I love the 92% of companies who blog multiple times a day have acquired a customer from their blog stat. You might wonder how that could work. How can a company blog multiple times a day?Shorten up your blog posts and widen your content curation and creation path and creating multiple post a day is possible. Each post has a unique URL so they shouldn't step on each other too badly (and that is another good reason to create a wide swath of content). Brain Pickings is a great example of the power of intense blogging for long periods. Maria Popova's blog has almost 11,000 pages in Google, a PageRank of 7 and almost 11,000 inbound links. Smart content distributed across a wide swath with multiple posts a day can create a powerful SEO position. My blog writing tips:* Write in present tense verbs (sounds FAST). * Short sentences without connections (and, but, so hurt more than they help online).
* Bullet points are good, great visual support is better. * Match written content to visual support.
* Avoid "stop words" like "him, her, it, they".
* Be specific (use keywords whenever possible). * Don't sweat grammar but watch the spelling.
Read it... or not... :)
Excellent infografic to bear in mind when writing blogs.
Common grammar errors and how to fix them. Applicable to more than just blog posts.
This post is about the branding journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now. What are implications of Red Bull's branding lessons for personal branding?* Create community, don't try and create a "personal brand" on your own (and yes we realize that sounds strange). * Find VISUAL and DYNAMIC ways to discuss your personal brand. * Use recognizable logos that are relevant to your personal brand. * Look for the AWESOME and OUTSTANDING and then take a risk and DO IT. * More risk in being boring than taking risks. Create community, get visual (pictures, graphics, video) riff recognizable relevant logos and take risks since the biggest risk is not taking risks.
A blog post is a great way to add extra value to your website and it’s a proven strategy for attracting new customers. The catch is that you have to add new content all the time.
Some of these tips are excellent, some stink. Be Controversial is a good example of a stinker. If you are Morton Downey then yes be controversial, but if you are NOT naturally controversial putting that air on to game the system is stupid. There are no secrets anymore and you won't be able to maintain a mask long enough to establish a brand so why do it? Best idea is to do what comes naturally to you, tell the stories you know and keep your eyes and ears peeled. Next best thing to do is hand the keys over and let others write, curate and contribute. When people consistently help out GIVE THEM A JOB. Ask them to monitor a section of your blog or website, ask them to tweet or provide guest blog posts. Asking for something may be the ultimate confirming signal. The web is a huge lie detecting amplifier. Never become something you aren't to get links, social shares or traffic. You won't be able to maintain the masquerade and life is too short anyway. There are some good tips mixed in such as ask questions and communicate the value and who the post is for. More good tips than bad here :). M
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Knew there were going to be "inside baseball" secrets about how to use LinkedIn's new publishing feature. @Cendrine Marrouat - www.socialmediaslant.com shares 3 Great tips here.
Like Jennifer G. Hanford, I'm quite pleased with the Linkedin platform. The traffic around my contributions has been nice and steady. As Jennifer mentions, articles with "snackable" bits have a better chance to get traction.
Fall 2014 Application Deadline is Monday 6.30.14:http://thestartupfactory.co/
True Quest of the new marketing is winning hearts and minds by creating friends of friends marketing and creating online community.
An infographic that carefully breaks down the core elements of 50's outrageous success as a business mastermind, into 5 actionable lessons. Get your h
Great infographic and had no idea 50% of things 50 Cent is up to. Great tips.
How Haiku Deck can improve emotional storytelling on your LinkedIn Profile with arresting visuals.
Whatever business you’re in, LinkedIn can help you to build a network of useful contacts. With 250 million members in over 200 countries and territories, it’s the world’s largest professional network. Whether you’re looking for a new job, clients, or employees – or simply want to exchange ideas and advice – LinkedIn can be invaluable in providing the right connections.
Here are five tips to help you get the most out of the site:
LinkedIn is a powerful tool IF you know its secrets.
A great reminder about the importance of LinkedIn and how to keep yourself active. I know it works, as my contacts have expanded greatly, worldwide. Follow these steps, and do not hesitate to ask me how I did it! This article and LinkedIn are great business tools.
James Avery's sudden & bad realization - he was an asshole. He was giving advice the wrong way. Learn how he stopped giving bad advice to startups. Marty Great advice here from Adzerk CEO for personal branding too.
The article reminded of the way school jurisdictions have used "cognitive coaching." It has been about giving advice rather than listening to teachers tell their stories and finding the path themselves.
Have you ever wanted to sneak into your favorite blogger's computer and see what tools and programs he/she uses to make her website look so awesome? Well, I have. And I've stalked other bloggers tr...
More than half these tools are new to me. The Infographic tools section (#5) is worth the price of admission.
A must read !
Take into account to your blog!
8 Visual Marketing Tips From Vogue* Be Specific & Use BIG NUMBERS to help. * Be Branded Use Known Brands.* Be Welcoming (LI Pic should be looking right at camera).
* Be Topical - frame achievements in current keywords and trends.
* Use alliteration and rhythm in headlines.
* Create juxtapositions and contrasts like "street chic" or "power user".
* Use Action Verbs such as create, sell, develop, market. * Simple colors (black, red, white).
If you are logged in and viewing my LinkedIn Profile (www.linkedin.com/in/martysmith1980vc/ ) you will see my fledgling attempt to adopt these 8 visual marketing tips to an important "personal branding" tool - my LinkedIn Profile. Use of big visual numbers and known brands helps wrap my brand in "known" and "trusted" while walking a fine line.Personal brands that are too "known" can seem boring and not exceptional. Blending trusted messaging via keywords and brands with creativity and challenge is the fine line every "personal brand" must walk.
The resume is dead (or at least it's jumped the shark ). The resume used to be the tool that would get you noticed. No more. It's a fading bit player, no longer the star of the show. Now, by the time someone has seen your resume, they've already Googled you. Your resume has become a "late to the party" confirmation of your Google results and LinkedIn profile, rather than the enticement to opportunity you expect it to be. move over resume, here's its replacement.
Agree, best way to get a great job is NOT TO NEED ONE!.
Visual Marketing Over/Under or How I Use Scoop.itFriends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it.
This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. Added a great @Neil Ferreenote about how he uses Scoop.it to the GPlus post:http://bit.ly/1l74lxC What about you? How do you use Scoop.it? Share here or on G+ and we will curate in with thanks. Marty
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.
Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.
He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.
Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!
Scoop.it influences social media marketing and more...
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..
Blogging is KEY to personal branding. There may be no greater CSF (Critical Success Factors) when it comes to your personal brand. Why?Because each blog post builds a legacy, an oeuvre. As you tell stories they define you. You become a brand - You Da Brand.
Super comprehensive guide.
Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.
Great how-to guide for building a personal blog from scratch.
Blogging is the perfect way to build thought leadership, network, and build a personal brand. This guide gives the entire process some structure.
The How to Get Endless Blog Traffic is full of great suggestions on raising visibility through SEO, other blogs, and social platforms.