In the new era of social networks, employees are the new face(s) of corporate culture. Personal Branding is being taken seriously by employers and is a better w
Personal Branding & The Future
This article got me thinking about the future. What is a company if not the summary of the talent it can attract? Your brand is about to be very important to hiring managers. The tribe you create and the brand you project should and will be evaluated against the goals and aspirations of the companies you contribute to.
I'm an "all in" guy. When I work for someone I give them all I have, but these days it is important to reserve some energy and time for developing your personal brand. Instead of disloyal working on YOU is the most "loyal" thing you can do.
Most companies think of themselves as a thing apart from their people. They have a building and so an identity apart from their people. Not so much as it turns out.
In our not too distant social and connected future any company is the sum of its social and connected parts. Work on developing your brand daily and it will pay you big return in your next job interview or career change.
Added an interesting related story to GPlus
Great Stephen Van Delinder's insight:
Your company is comprised of the people you hire. Their influence, ideas, and professional character ultimately shape your brand. Social influence is extremely important, and it has never been easier to reach the masses with positive or negative news. I have mentioned this before but resumes are a thing of the past. More abundant (and frankly more accurate) info is available online and is updated in real time.
I love Marty's insight about being "All in." I think (provided you are in the right job) there can be a tremendous overlap between person and professional brand-making your affiliation with an employer a symbiotic relationship.