There are only so many hours in the day for you to get tasks done. On top of your normal work, you also have to go to meetings, schedule work, network and ensure that your online channels are up to date and that there’s a strategy in place.
However, while there was a time where we struggled to make time for digital marketing, it’s now a case where we perhaps put too much time into it. Being active online is great to see, but it shouldn’t come at the expense of your other tasks. All that time dwelling on what to post, figuring out what content people will like and how it ties into your business are things that mightn’t seem significant, but quickly add up over time.
If you don’t have a proper handle on it, you can end up being constantly busy, but not being productive. If this sounds like something you experience regularly, here’s what you can do to reverse the trend.
Create A Schedule And Stick To It
It’s a simple idea but it’s amazing how few actually bother to put one together.
Prepare In Advance
That said, there’s nothing wrong with preparing content in advance as there are always ideas, posts and images that aren’t time sensitive.
Break Down And Delegate
Not all businesses can afford the luxury of a community manager so if you have a small team, why not break up duties between each other?
So long as you don’t resort to automating the process, which can work against you since it shows you didn’t put time into it, then you can post the same image/video on another account.
Less Is More
If you’re tweeting and posting regularly, that’s great. However, if it’s a case that each post is getting low levels of engagement, you may want to reconsider your content strategy.
Via Ivo Nový, Jesús Hernández