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Brilliant Social Marketing - Fund The Car The Dodge Dart Gift Registry

Brilliant Social Marketing - Fund The Car The Dodge Dart Gift Registry | Thank You Economy Revolution | Scoop.it
Most engaged couples, if they’re not doing the shotgun boogie, start a gift registry for wedding attendees that includes dishes, silverware, kitchen appliances or other household necessities. Now they can add a 2013 Dodge Dart to their list.
Martin (Marty) Smith's insight:

Dodge Creates Cool Social "Registry"

Buying a car SHOULD be a social event. We don't buy cars all that often anymore, not nearly every year like my grandfather. Kudos to Doge for creating a way to "fund the car" one social piece and donation at a time.

They creative use of a "gift registry" creates a team around buying a car. The app will increase the size of the market for Dodge because it expands how a car can be "financed" via a mini-crowdfunding campaign.

If you were a REALLY creative Internet marketer and you were about to get married you would create a campaign and "fund the car". Another cool idea would be to fund the car with friends and friends of friends and then donate the money to a good cause and buy the car yourself. Share that end goal in the copy of course, but "fund the car" could be a cool wedding present / save the world gift. 

 


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Rescooped by Martin (Marty) Smith from Peer-to-peer lending, Crowdfunding
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Kickstarter, Lending Club Among Forbes' Top 5 Financial Techies of 2012

Kickstarter, Lending Club Among Forbes' Top 5 Financial Techies of 2012 | Thank You Economy Revolution | Scoop.it
2012 has been a great year for financial technology product consumers.

Via Therese Torris
Martin (Marty) Smith's insight:

Crowdfunding is growing up FAST.

Therese Torris's curator insight, January 7, 6:21 AM

Forbes' commentary is very shallow. PayPal does not "freeze companies" on a whim and certainly would prefer not having to do so. However, fraud is pervasive and fighting fraud is all but easy. New payment systems that pretend to "simplify" payments often backtrack when fraud hits them for real.   

Rescooped by Martin (Marty) Smith from Peer-to-peer lending, Crowdfunding
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Kickstarter: Short And Less Works Better [INFOGRAPHIC]

Kickstarter: Short And Less Works Better  [INFOGRAPHIC] | Thank You Economy Revolution | Scoop.it

Jeanne Pi from AppsBlogger had the Kickstarter site crawled to calculate how many o fthe 48 K Kickstarter projects successfully crowdsourced money. Turns out that shorter and lower amounts of crowdfunding works better. Her infographics gives details on sectors (Movies & music top) and average amounts

**** Cool and helpful. Marty


Via Therese Torris
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