Most engaged couples, if they’re not doing the shotgun boogie, start a gift registry for wedding attendees that includes dishes, silverware, kitchen appliances or other household necessities. Now they can add a 2013 Dodge Dart to their list.
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Connection Economy Is The GIVE, The Ask & The Thanks
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Martin (Marty) Smith
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Scooped by Martin (Marty) Smith onto Thank You Economy Revolution |
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MemeBurn believe techology such as 3D printing will dominate our immediate future.
Martin (Marty) Smith's insight:
I like this MemeBurn blog. Cool name and well written posts by a variety of intelligent writers makes it worth checking out. This article is on the very techie side of the house but interesting. Delete the scoop?
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With 2012 very nearly in the rearview mirror, check out this list of what you are going to hear about, talk about about and spend your money on in 2013.Get...
Martin (Marty) Smith's insight:
Some things on this list are frivolous, others are new to me and I am checking out, some are known to me and agree they will play an important role in 2013. Delete the scoop?
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![No CONTEST or GAME In Your 2013 Plan, Are You NUTS? [+ Marty Note] | Thank You Economy Revolution | Scoop.it](http://img.scoop.it/juOqwupDHI1ooK-EwvR3TDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
KISSmetrics: Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the activities of virtually any company looking to leverage the web as an effective marketing and communications... 
Martin (Marty) Smith's curator insight,
December 26, 2012 1:59 PM
Contests and games are my "GO TO" tactic to build viral content. Even the most boring contest will out pull your best article especially on mobile.
I think of the phone as a game console and all that time spent in a line somewhere as the perfect time to capture attention and hold engagement via a contest or a game.
Contests and games may be the best social media marketing content because there are so many "share points", places where you are dying to share something with your friends. * Create visual support (badges and widgets). * Don't forget the Game within the Game (who is helping you the most is a great game within a game). * Add a "horse race" option where leaders race one another (drives social shares crazy). * End with an expert panel making final awards (avoids spam problems giving away top prizes).
I've run more than 50 online contests and games and my one caveat is they are a fair amount of work (setup, monitoring and awarding), but returns are off the charts. Almost every kind of content is made better, more sticky, with a game component.
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Dodge Creates Cool Social "Registry"
Buying a car SHOULD be a social event. We don't buy cars all that often anymore, not nearly every year like my grandfather. Kudos to Doge for creating a way to "fund the car" one social piece and donation at a time.
They creative use of a "gift registry" creates a team around buying a car. The app will increase the size of the market for Dodge because it expands how a car can be "financed" via a mini-crowdfunding campaign.
If you were a REALLY creative Internet marketer and you were about to get married you would create a campaign and "fund the car". Another cool idea would be to fund the car with friends and friends of friends and then donate the money to a good cause and buy the car yourself. Share that end goal in the copy of course, but "fund the car" could be a cool wedding present / save the world gift.