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Rescooped by Martin (Marty) Smith from Latest Social Media News onto Thank You Economy Revolution |
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How do the top U.S. retail brands stack up on social media? Platforms such as Facebook, Twitter, Google+, Pinterest and YouTube have revolutionised retail marketing. The top brands can easily attract millions of fans and ...
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Creating New KPIs I wanted to know the extent of my personal brand's current ecosystem. Reach has three components: * Outer circle (so called "loose connections") * FOF or Friends of Friends
I wanted to benchmark where my social ecosystem is today because there are no neutral marketing actions. Even doing nothing is now a full-blown action that brings consequences (decay of links and rank).
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Scoop.it!
Great well reasoned article here about why the author has decided to drop Google Analytics.
Martin (Marty) Smith's insight:
Great article picked up from my friend @1918 about why it may make sense to drop Google analytics in 2013 in favor of a @SpringMetrics (http://www.springmetrics.com ) or some other metrics provider. With GA's "Not Provided" climbing up close to 50% FREE isn't as valuable or cheap as it used to be. 
Phil Buckley's curator insight,
December 27, 2012 8:33 AM
Data is the only thing that matters anymore. Who will own your data? Delete the scoop?
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Lots of valuable insight for retail marketers looking to use social media...